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GDP growth is expected to remain relatively strong in 2013, ranging from 6.5% in
Indonesia to 4.0% in Thailand.
In addition to strong economic fundamentals, the region has a growing and increasingly
urbanized middle class. These are positive indicators for condom demand. The HIV
prevalence rate for adults between the ages of 15 to 49 years, another important
demand indicator for condoms, ranges between 0.1% in the Philippines to 1.2% in
Thailand. (Figure 1)
Market size
Figure 2: Imports of C
Condom into 5 ASEAN Countries (USD million)
34.8 35.7
19.4
16.5
11.0
Indonesia
The use of condoms in Indonesia is low on a per capita basis, even though domestic
consumption has grown rapidly in recent years. The dominant condom brands in
Indonesia are owned by DKT Indonesia
Indonesia, which controls around 60% of the market.
market Durex,
which has a market share of 10%, is another significant brand. Key Indonesian
manufacturer PT Mitra Rajawali Banjaran (MRB) is currently looking at export
opportunities and retail sales while maintaining its supply to government by tender.
Indonesia imported USD9.6 million worth of condoms in 2012. About 87.5% of the imports
were from Thailand while Malaysia accounted for 11.7% of Indonesia’s imports. For the
period 2007 – 2012, Thailand and Malaysia have improved their import shares in
Indonesia.
Thailand
Thailand has five condom manufacturers, Thai Nippon Rubber Industry Co., Ltd, Suretex
Ltd, Innolatex (Thailand) Ltd, SSL Manufacturing (Thailand) Ltd and Okamoto Rubber
Products Co. Ltd. Nevertheless, Thailand’s imports of condom have risen sharply in the
last five years (CAGR of 113%). Of the total imports of USD4.4 million in 2012, about
76.8% were sourced from Malaysia.
The growth of the Thailand’s condom market has been attributed to increasing condom
purchases by the Thai government and NGOs in recent years. The government is deeply
involved in the promotion, provision and distribution of condoms. Thailand was one of
the first countries to implement a 100% Condom Use Program for sex workers. This has
been successful in reducing the rate of new HIV transmission by over 90%. However, the
overall usage of condoms in Thailand is low. The proportion of the adult population that
uses condoms is at 2.3%, below the global average of around 5%.
The commercial market in Thailand is dominated by Durex with a share of 60%, followed
by One Touch (20%) and Ansell (less than 5%).
Vietnam
Vietnam’s condom market has grown rapidly, benefiting from favorable government
policies and regulations and widespread access. The market for condoms in Vietnam is
shifting from mainly social marketing to commercial distribution. Subsidized brands such
as Hello, Yes, VIP+, OK and Number One constitute about 60% of the condom market. A
wide range of commercial brands such as Durex, Rock, Romantic, Supermen, Simplex
and Innova are also present. In 2012, Vietnam imported USD5.8 million worth of condoms
with about 51% were supplied from Malaysia and 31% from Thailand.
The Vietnamese government has supported the use of contraception not only to improve
maternal and reproductive health, but also to reduce population growth. Among the
programs implemented are the new National Strategy on HIV/AIDS Prevention and
Control which includes the 100% Condom Use Program as well as the National
Comprehensive Condom Program for 2011-2020. In May 2010, the government approved
the Program of Action on Sex Work 2010-2015 which provides free condoms to sex
workers. The Ministry of Culture, Sports and Tourism also has a plan to make condoms
available in 80% of all hotels and guest houses across the country by 2015.
Malaysia
The Government has no major policies for the promotion of condom use and no regular
procurement program for condoms. Agencies such as the Federation of Reproductive
Health Associations of Malaysia (FRHAM) distributed only 162,000 condoms in 2011.
The National Population and Family Development Board (LPPKN) occasionally
distributes condoms received through donations. Condom promotion by Non-
Government Organizations (NGOs) is low profile and behind-the-scenes.
Philippines
The use of condoms in the Philippines remains low, although condoms are affordable in
the country. Growth in the market has been constrained by an aversion to using condoms
due to entrenched cultural and religious convictions. DKT Philippines is the main
importer of unbranded condoms in the Philippines with a market share of 93%. It has
partnered with the Philippines’ Department of Health (DOH) to distribute condoms.
Brands supplied by DKT include Trust, Frenzy, Premium and Lick.
Imports of condoms into the Philippines were valued at USD2.6 million in 2012. The
bulk of the imports were from Malaysia with 67.6% share, followed by Thailand with
20.3% share. Without any local condom production, the outlook for imported condoms
in the Philippines is expected to be positive. The Department of Health expects the
budget earmarked for condoms to rise. Moreover, the Responsible Parenthood and
Reproductive Health Act of 2012 guarantees universal access to methods of
contraception as well as fertility control and sex education in the Philippines. Its
provisions include funding and distribution by the government and/or the private sector
of family planning devices (including condoms) and the dissemination of information on
their use through all health care centres.