ENTREPRENEURSHIP

2015
Articles | Books & Chapters | Cases | Core Curriculum
Course Modules | Simulations | Video
Harvard Business Publishing serves the finest learning institutions worldwide with
a comprehensive catalog of case studies, journal articles, books, and elearning
programs, including online courses and simulations. In addition to material from
Harvard Business School and Harvard Business Review, we also offer course
material from these renowned institutions and publications:

ƒƒ ABCC at Nanyang Tech University ƒƒ INSEAD

ƒƒ Babson College
ƒƒ Berrett-Koehler Publishers
ƒƒ Business Enterprise Trust
ƒƒ Business Expert Press
ƒƒ Business Horizons
ƒƒ California Management Review
ƒƒ Crimson Group USA
ƒƒ Darden School of Business
ƒƒ Design Management Institute
ƒƒ European School of Management and
Technology (ESMT)
ƒƒ Haas School of Business
ƒƒ Harvard Kennedy School of Government
ƒƒ Harvard Medical School/Global Health
Delivery
ƒƒ HEC Montréal Centre for Case Studies
ƒƒ IESE Business School
ƒƒ Indian Institute of Management Bangalore
ƒƒ Indian School of Business
ƒƒ International Institute for Management
Development (IMD)
ƒƒ Ivey Publishing
ƒƒ Journal of Information Technology
ƒƒ Kellogg School of Management
ƒƒ McGraw-Hill
ƒƒ MIT Sloan Management Review
ƒƒ North American Case Research Association
(NACRA)
ƒƒ Perseus Books
ƒƒ Princeton University Press
ƒƒ Rotman Magazine
ƒƒ Social Enterprise Knowledge Network
ƒƒ Stanford Graduate School of Business
ƒƒ Thunderbird School of Global Management
ƒƒ Tsinghua University
ƒƒ University of Hong Kong
ƒƒ The Wharton School, University of
Pennsylvania

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 NEW! CORE CURRICULUM READINGS
Core Curriculum Readings in Entrepreneurship cover the fundamental concepts,
theories, and frameworks that business students must learn. Authored by faculty at
Harvard Business School, each Reading is about 20-30 pages long and comes with
a Teaching Note, review questions, and exhibit slides. Many also include video clips
and Interactive Illustrations. The 11 Entrepreneurship Readings below are listed in one
potential teaching sequence:

Becoming an AN ENTREPRENEUR’S TOOLKIT:

Entrepreneurial Leader ƒƒ Analyzing Business Models
Lynda M. Applegate ƒƒ Identifying and Prioritizing Opportunities
#8051 ƒƒ Online Research Guide
ƒƒ Pitching Opportunities

Recognizing and INTERACTIVE ILLUSTRATIONS:

Shaping Opportunities ƒƒ Identifying Growth Opportunities
Lynda M. Applegate, ƒƒ SalesLogic Business Model Comparison (in $US)
Carole Carlson
#8056

 eveloping Business Plans

D VIDEOS:
and Pitching Opportunities ƒƒ Hy-Conn Shark Tank Pitch
Lynda M. Applegate, ƒƒ Onesole Shark Tank Pitch
Carole Carlson OTHER TOOLS:
#8062 ƒƒ Business Plan Evaluation Checklist
ƒƒ Elevator Pitch Template
ƒƒ Pitch Evaluation Worksheet

 ttracting Talent and

A INTERACTIVE ILLUSTRATIONS:
Building Ecosystems ƒƒ Evolution of the Skyhook Ecosystem
Lynda M. Applegate,
Carole Carlson #8068

Financing Entrepreneurial Ventures INTERACTIVE ILLUSTRATIONS:

William R. Kerr, Ramana Nanda,
James McQuade #8072
ƒƒ Asset Intensity Ratio
ƒƒ Building a Cap Table
ƒƒ Calculating a Cumulative Cash Flow Curve
ƒƒ How Investor Expectations and Target Returns Drive
Company Ownership
ƒƒ Payouts from Simple Equity and Convertible Investments
ƒƒ Seed Note Ownership and Value

Partnering with Venture Capitalists AVAILABLE 2015

Jeffrey Bussgang
#8240

ÆÆContinues on Next Page

TN Teaching Note Available H B S P. H A R VA R D . E D U 1

  xperimenting in the
E INTERACTIVE ILLUSTRATIONS:
Entrepreneurial Venture ƒƒ A/B Testing with Conversion Funnel
Thomas R. Eisenmann, Eric Ries, VIDEOS:
Sarah Dillard #8077 ƒƒ Tiggly’s Kickstarter Campaign

Selling and Marketing in the INTERACTIVE ILLUSTRATIONS:

Entrepreneurial Venture
Frank V. Cespedes #8086
ƒƒ Customer Profitability
ƒƒ Retail versus Direct Business Models
VIDEOS:
ƒƒ Aligning Strategy and Sales
ƒƒ Design Your Product to Sell Itself
ƒƒ The Feedback Loop

Scaling Entrepreneurial Ventures AVAILABLE 2015

#8082

Launching New Ventures AVAILABLE 2015

in Established Companies
#5272

Launching Global Ventures AVAILABLE 2015

#5277

ÆÆFind more Core Curriculum Readings at hbsp.harvard.edu/list/corecurriculumentrepreneurship

CASES
Cases, slices of business life, focus on actual problems and decisions facing a company.
Students are challenged to put themselves in the protagonist’s place and suggest
business strategies, tactics, and solutions.

New Cases
500 Startups: Scaling Early-Stage Investing
Dave McClure, an outspoken personality in Silicon Valley, believes that the venture capital
industry is not innovating quickly enough. He seeks to scale 500 Startups, his early-stage
investment firm, into the first “guild-based” international venture capital group. Students
contrast 500 Startups’ investment strategy with that of more traditional funds.
TN Stanford University #E528

Andreessen Horowitz
Andreessen Horowitz, a venture capital firm launched in 2009, has quickly broken into the
industry’s top ranks with its ability to invest in Silicon Valley’s most promising startups. The
case examines the firm’s organizational structure as well as the motivations and strategy of
its founders. Should it seek to double its scale over the next few years?
TN Harvard Business School #814060

2 ENTREPRENEURSHIP • 2015
Apple’s Core (Graphic Novel Version)
This short case introduces students to a variety of choices faced by founders, including
whether to quit a big-company job to found a new venture, whether to found with a best
friend, how to split the equity within the founding team, how to deal with tensions between
founders, and whether to take on outside investors who will change the strategy and team.
Harvard Business School #814059

Chez Panisse: Building an Open Innovation Ecosystem

At her famous Chez Panisse restaurant, Alice Waters has created an open innovation
ecosystem over the last 4 decades. This case discusses how Waters developed this
ecosystem, first locally and then globally, to include stakeholders such as suppliers, alumni
chef and staff, food writers, and others. TN Haas School of Business #B5806

The High West Distillery

In June 2004 David Perkins moved to Park City, Utah, to pursue his dream of creating a
successful whiskey company—despite a background in biotechnology and no firsthand
experience in the spirits industry. After launching High West in 2007, he faced a critical
choice about how to grow. TN North American Case Research Association #NA0296

Jill’s Table: Digitizing a Retail Legacy

The founder of bricks-and-mortar kitchen accessories retail store Jill’s Table considers
expanding her existing information-based web site to an e-commerce presence. Can the
factors that led to her current success be replicated in the virtual world?
TN Ivey Publishing #W14044

Iora Health
Startup Iora Health takes a new approach to the management and delivery of healthcare.
By investing twice as much in primary care, the organization hopes to save over 20% on
total care by improving health and obviating the need for acute interventions. Iora is seeking
financing to fuel an aggressive growth strategy and must decide the best path forward.
Harvard Business School #814030

Maricopa, Inc.: Finding the Right Treatment for Growth

The founders of Maricopa, Inc., a startup that sells hair-care products directly to salons,
are preparing a board presentation to address the young company’s inability to meet
financial projections. Despite initial success, the company needs additional funding to
continue operating. At the same time, 2 VC investors are deciding how to proceed with their
investments. Harvard Business School #314065

Noma: A Lot on the Plate

The restaurant Noma, based in Copenhagen, Denmark, is considered one of the best
restaurants in the world. Yet the restaurant’s margins are below 5%. Noma’s new investor
and chairman, Marc Blazer, recently joined to help chef/owner René Redzepi make the
business more sustainable. The question is: how? TN Harvard Business School #814097

Rent the Runway (Abridged)

Two months after a successful launch, the co-founders of Rent the Runway debate whether
to grow their startup at a measured pace or raise a new round of venture capital sooner
than planned. This case illustrates “lean startup” principles, including the use of minimum
viable products to conduct quick but rigorous tests to validate business model hypotheses.
Harvard Business School #815055

TN Teaching Note Available H B S P. H A R VA R D . E D U 3

Rwanda Backpackers
After thorough research, 2 young entrepreneurs in Rwanda realize they have the
opportunity to target the budget tourists commonly referred to as “backpackers.” Having
selected a location for their business, they must raise $19,000 in the next 6 months to
begin construction and design a successful marketing plan. TN Ivey Publishing #W13595

Skype: A Case Study of How Skype Derived “Place Surplus” in the Estonian Capital
of Tallinn
This case examines why Skype’s Scandinavian founders chose Tallinn, Estonia, to establish
their high-tech startup. Students consider Skype’s choices against the backdrop of post-
Soviet Estonia’s economic and industrial resurrection. TN INSEAD #INS380

Starbucks Coffee Company: Transformation and Renewal

This case analyzes the turnaround of Starbucks Coffee Company from 2008 to 2014 as led
by CEO and co-founder Howard Schultz. Based on extensive interviews, the case offers a
range of vital lessons on leadership, organizational transformation, restructuring, strategy,
innovation, entrepreneurial vision, and customer service. TN Harvard Business School #314068

Strava
Strava is a fast-growing social network for avid cyclists and runners. This case traces the
entrepreneurial journey of 2 serial entrepreneurs who were co-founders in a prior venture.
The protagonists must decide whether or not to accept the Series A investment terms from
their venture capitalists. Harvard Business School #814055

Waze: Product Evolution and Fundraising

Waze is a smartphone mapping application that provides turn-by-turn directions and real-
time, driver-generated traffic data. Having emerged as a leader in its space, the company
was poised to secure a $100 million Series D round of financing at the end of 2012. Prior to
finalizing the agreement, however, CEO Noam Bardin wondered if he had considered all of
the changes the investment would precipitate. TN Stanford University #E500

Popular Cases
ATH MicroTechnologies, Inc.
This case takes students through 5 stages of growth in an entrepreneurial startup in the
medical devices industry. At each stage, students must confront tensions in balancing profit,
growth, and control. TN Harvard Business School #108092

Baidu.com, Inc.: Valuation at IPO

From its January 2000 launch, Baidu.com quickly grew to become the leading Internet
search engine in China. After 3 rounds of private funding, Baidu registered to go public on
the NASDAQ Stock Market in 2005. Recommended for courses about business valuation,
entrepreneurship in emerging markets, or doing business in China. TN Stanford University #A197

Clocky: The Runaway Alarm Clock

Clocky is an alarm clock that, in addition to ringing, rolls around the room to force its
owner to get out of bed. Beset by consumer and media attention but at least a year away
from Clocky’s debut, creator Gauri Nanda must navigate a series of difficult decisions to
effectively bring her product to market. TN Harvard Business School #507016

4 ENTREPRENEURSHIP • 2015
Design Thinking and Innovation at Apple
For years, Apple has been ranked the most innovative company in the world, but how it
has achieved such success remains mysterious because of the company’s obsession with
secrecy. This note considers the ingredients of Apple’s success and its quest to develop, in
the words of the late CEO Steve Jobs, “insanely great products.”
TN Harvard Business School #609066

Dropbox: “It Just Works”

Dropbox founder and CEO Drew Hudson must make strategic decisions about new product
features, how to target enterprise customers, and whether to pursue distribution deals with
smartphone manufacturers. TN Harvard Business School #811065

Evan Williams: From Blogger to Odeo (A)

For several months, founder-CEO Evan Williams has felt trapped, unable to control his firm,
Odeo and its strategic direction. He longs for the “simple” days of Blogger, the previous
venture he had co-founded. This case examines the decisions and actions of a serial
entrepreneur who has taken a very different approach with each of his first 2 ventures.
TN Harvard Business School #809088

Keeping Google “Googley”

This case, set in 2008, examines how Google has worked to avoid potential negative
byproducts of rapid growth such as bureaucracy, slow decision-making, lack of visibility, and
organizational inconsistency. TN Harvard Business School #409039

MakerBot: Challenges in Building a New Industry

The founders of MakerBot are passionate about making their 3-D printers understandable to
and modifiable by users. Students must consider the advantages of MakerBot’s strategy of
openness, assess the firm’s position for future battles with industry giants, and analyze how
MakerBot eventually attracted venture funds from prominent funders.
TN Babson College #BAB706

RightNow Technologies
The founder and CEO of a CRM software startup must decide between an attractive
acquisition offer and the opportunity to go public. The case discusses the growth of the
company—including a lengthy discussion of entrepreneurial bootstrapping—as well as an
aborted IPO attempt in 2000. The central question is whether the company will create more
value by staying independent or by joining a larger organization.
TN Harvard Business School #805032

ÆÆFind more cases at hbsp.harvard.edu

Brief Cases
Rigorous and compact, Brief Cases from Harvard Business School present realistic
management challenges for students to discuss.

Harmonic Hearing Co.

Two employees from a small manufacturer of hearing aids consider purchasing the company
from the founder, but arranging financing proves difficult. The case presents 2 financing
alternatives: one is virtually all debt financed, the other all equity. The financing structure
will significantly affect future products and firm performance.
TN Student and instructor spreadsheets available #4271 L

TN Teaching Note Available L Audio Version Available H B S P. H A R VA R D . E D U 5

Martin Blair
Martin Blair is a first-time entrepreneur who draws on his experience in the food service
industry to develop 2 different restaurant concepts almost simultaneously. Both restaurants
are successful and Blair now wants to grow the business. In particular, he must decide
whether to grow one or both of the concepts and whether to use franchising as a growth
strategy. TN Student and instructor spreadsheets available #914521

Sugar Bowl
Shelby Givens has successfully transformed her family-owned bowling alley into an urban
lounge called Sugar Bowl. When investors offer to buy the business, Givens must evaluate
whether she should accept the offer or retain involvement in the venture she worked so hard
to create. TN Student and instructor spreadsheets available #913537 L

ÆÆFind more Brief Cases at hbsp.harvard.edu/list/brief-cases

Multimedia Cases
Now available online, multimedia cases put students in the center of business dilemmas
by bringing concepts to life with animated charts, audio, and video segments.

An Entrepreneur’s Journey: Simi Nwogugu, Multimedia Case

Simi Nwogugu’s life path has taken her from childhood in Lagos, Nigeria, to success on Wall
Street and the founding of a business that addresses issues of career and motherhood. Her
latest challenge is a move back to Nigeria with her children to accommodate her husband’s
career. TN #810701

Entrepreneurial Insights
Seven entrepreneurial leaders answer questions about building their companies. Questions
range widely across common business issues, including starting up, acquiring financing, and
planning for future challenges. TN #306703

Pura Vida Coffee

Two Harvard Business School graduates start an Internet business with a charitable
mission: they intend to sell gourmet coffee over the Internet to support an outreach
ministry in Costa Rica. #303051

ÆÆFind more multimedia cases at hbsp.harvard.edu/list/elearning

ARTICLES
Articles from Harvard Business Review and other renowned journals provide up-to-the-
minute ideas from the best business thinkers.

New Articles
The CEO of Ozon on Building an e-Commerce Giant in a Cash-Only Economy
Maelle Gavet joined Ozon because she saw the company’s potential to become the Amazon
of Russia. Russians were going online at an extraordinary rate; if Ozon could figure out how
to deliver goods in an e-commerce market, despite the country’s shaky distribution systems,
its growth would skyrocket. Harvard Business Review #R1407A

6 ENTREPRENEURSHIP • 2015
Equity-Worthiness and Equity-Willingness: Key Factors in Private Equity Deals
While access to private equity funds (PEFs) provides a unique opportunity for firms
to set up sturdy growth paths, how PEFs select companies is an unknown process to
entrepreneurs and business owners. This study offers insights about the private equity
market to entrepreneurs searching for external capital. Business Horizons #BH631

Moving the World Forward: The Quest for a New Equilibrium

Occasionally the world moves forward in a huge leap. Such paradigm shifts have
traditionally been driven by government policy innovation and business entrepreneurial
creation. But now a third driver, social entrepreneurship, has emerged between these 2
poles—and it is changing the world in creative ways. Rotman Magazine #ROT243

So, You Want to Be an Entrepreneur? Lessons from the Entrepreneurship Bootcamp for
Veterans with Disabilities
Based on helping dozens of military veterans refine their ideas for starting a business, this
article discusses a series of potential pitfalls that aspiring entrepreneurs—veterans and
civilians alike—must avoid in order to be successful. Business Horizons #BH577

Turn Your Science into a Business

This article identifies 7 intellectual property traps that unwary inventors fall into when
developing scientific discoveries and inventions for the commercial market. Drawing on
extensive research, the authors describe these traps and offer advice on how to avoid them.
Harvard Business Review #R1411F

Why China Can’t Innovate

China has no lack of entrepreneurs, market demand, or wealth, but questions remain as
to whether the country can succeed in its quest to become the world’s innovation leader.
This article examines the promise and the problems China faces in its pursuit of innovation
leadership. Harvard Business Review #R1403J

Why Implementing Corporate Innovation Is So Difficult

Successful corporate innovation remains elusive for most companies. The authors’ research
on corporate entrepreneurship and innovation demonstrates there are 4 key implementation
issues that most corporations do not recognize effectively. Business Horizons #BH632

Popular Articles
Beating the Odds When You Launch a New Venture
Great entrepreneurs don’t take risks—they manage them. Risks should be uncovered and
hedged in order of importance and affordability: deal-killers first, then the risk of settling too
early on a strategic direction, and finally operational risks that can be disposed of quickly
and cheaply. Harvard Business Review #R1005G

The Global Entrepreneur

Many startups are now being born global—chasing opportunities created by distance,
managing faraway operations, and hunting for the best manufacturing locations, talent,
investors, and profitable customers wherever they may be. Author Daniel Isenberg identifies
3 primary challenges faced by global startups and 4 competencies they must cultivate.
Harvard Business Review #R0812J

TN Teaching Note Available H B S P. H A R VA R D . E D U 7

How to Start an Entrepreneurial Revolution
Governments around the world are trying to spark entrepreneurship. While there is no
exact formula, valuable lessons and best practices emerge from surprising places. This
article outlines key principles for helping countries jump-start an entrepreneurial ecosystem.
Harvard Business Review #R1006A

How to Write a Great Business Plan

A great business plan includes the obligatory financial projections but also focuses on a
series of questions that relate to the 4 factors critical to the success of every new venture:
the people, the opportunity, the context, and the assessment of both risk and reward.
Harvard Business Review #974202

Making Social Ventures Work

Many entrepreneurs go into emerging markets with fixed plans and the best of intentions:
launch a business, solve a problem. But the dearth of information about customers, cultures,
and competitors often hinders their progress. This article offers 5 guidelines for creating
markets in uncertain environments. Harvard Business Review #R1009D

New Project? Don’t Analyze—Act

In an unpredictable business environment, typical forecasting and analysis tools are not
always applicable when launching a new project. Instead, the authors suggest looking to
serial entrepreneurs for inspiration. Successful entrepreneurs use an “act, learn, and build”
strategy that can also be used by employees working within traditional organizations.
Harvard Business Review #R1203R

Why the Lean Startup Changes Everything

Lean startups favor experimentation over elaborate planning, customer feedback over
intuition, and iterative design over traditional development. This article describes lean startup
techniques and how they could help ignite a new entrepreneurial economy.
Harvard Business Review #R1305C

ÆÆFind more articles at hbsp.harvard.edu

BOOKS & CHAPTERS

Many academic titles from Harvard Business Review Press are now available as eBooks.
Each eBook title is available as a PDF and comes with a full-text Educator Copy available
to registered Premium Educators on the HBP for Educators web site.

Books
The Architecture of Innovation: The Economics of Creative Organizations
New research has shed light on the role incentives can play in promoting new ideas. By
using the principles of organizational economics, this book explains how companies can
set the right incentives and time horizons for investments and create a robust innovation
infrastructure in the process. Available as an eBook. Harvard Business Review Press #10796

Breaking Out: How to Build Influence in a World of Competing Ideas

This book shows how the “idea entrepreneur” breaks out—by combining personal narrative
with rich content, creating many forms of expression, developing real-world practices, and
creating “respiration” around the idea so that other people can breathe it in and make it their
own. Available as an eBook. Harvard Business Review Press #10601

8 ENTREPRENEURSHIP • 2015
The First Mile: A Launch Manual for Getting Great Ideas into the Market
The first mile—where an innovation moves from an idea on paper to the market—is often
plagued by failure. This book focuses on that critical moment when an innovator moves
from planning to reality, and equips students with new tools, questions, and examples to
speed through this crucial early stage of innovation.
Available as an eBook. Harvard Business Review Press #10437

Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a
Great Business
After extensive research across the globe, the authors found that every business-builder
holds a combination of 4 attributes: heart, smarts, guts, and luck. This book helps managers
understand which traits to “dial up” or “dial down” to increase their likelihood of success in
starting and growing a business.
Available as an eBook. Harvard Business Review Press #10253

The Innovator’s Method: Bringing the Lean Startup into Your Organization
Emerging from lean startup, design thinking, and agile software development, authors
Nathan Furr and Jeff Dyer developed the innovator’s method as an end-to-end process for
creating, refining, and bringing ideas to market.
Available as an eBook. Harvard Business Review Press #16914

The Risk-Driven Business Model: Four Questions That Will Define Your Company
Leaders who understand how the structure of their business model affects risk have the
power to create wealth, revolutionize industries, and shape a better world. The authors
describe a business model audit to determine what key decisions get made in a business,
when they get made, and why managers make the decisions they do.
Available as an eBook. Harvard Business Review Press #11534

Worthless, Impossible, and Stupid: How Contrarian Entrepreneurs Create and Capture
Extraordinary Value
This book is about how enterprising individuals around the world see value in situations
where others do not, use that perception to develop products and services that people
initially don’t think they want, and ultimately go on to realize extraordinary value for
themselves, their customers, and society. What these business builders have in common is a
contrarian mind-set that allows them to create opportunities and succeed where others see
nothing. Available as an eBook. Harvard Business Review Press #11143

Chapters
Getting from Plan A to Plan B and Beyond—Building a Better Business Model
Every aspiring entrepreneur has a Plan A, and virtually everyone believes that their Plan
A will work. Unfortunately, they are usually wrong. What often distinguishes successful
entrepreneurs is what they do when their first plan fails. Getting to Plan B and beyond
requires the development of a business model that really works.
From Getting to Plan B: Breaking Through to a Better Business Model #5357BC

Reimagining China and India: The Economic Significance of the East

Despite the economic growth of China and India, many people remain woefully uninformed
about both countries. This chapter seeks to clarify what is happening in China and India,
addressing some of the major differences as well as the enormous potential for cooperation
between these 2 global powerhouses.
From Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours
#8053BC

TN Teaching Note Available H B S P. H A R VA R D . E D U 9

Roots of Unreason, Sources of Power: The Social Entrepreneurs Who Are Changing
the World
During periods of extraordinary volatility and change, the best place to seek clues to
tomorrow’s revolutionary business models is at the fringes of a current dysfunctional system.
This chapter introduces a new generation of social and environmental entrepreneurs:
“unreasonable” people who are pioneering future markets where most people see only risks.
From The Power of Unreasonable People: How Social Entrepreneurs Create Markets That
Change the World #8029BC

Writing a Business Plan: The Basics

Every entrepreneur is encouraged to write a business plan; those who don’t quickly
learn that future operations can be derailed and that obtaining outside funding is nearly
impossible. This chapter discusses the managerial purposes of a business plan and
describes the key points that potential investors look for.
From Entrepreneur’s Toolkit: Tools and Techniques to Launch and Grow Your Business
#5344BC

ÆÆFind more books and chapters at hbsp.harvard.edu/list/ebooks

CASE STARTUP KIT

The Case Startup Kit recommends cases ideal for teaching as a “first case” for aspiring
case teachers, with cases selected for their brevity, ease of use, and teachability. Each
case comes with a Teaching Note. Cases for Entrepreneurship include:

ƒƒAmazon.com: The Brink of Bankruptcy #809014

ƒƒCork’d: Building a Social Network for Wine Lovers #911026
ƒƒEvan Williams: From Blogger to Odeo (A) #809088
ƒƒFrank Addante, Serial Entrepreneur #809046
ƒƒRent the Runway #812077
ƒƒSavage Beast (A) #809069
ƒƒYieldex (A) #809090

ÆÆFind more Case Startup Kit cases at hbsp.harvard.edu/list/casestartupent

COURSE MODULES
Course Modules offer a road map to the best teaching materials, with recommendations
on how to organize them. Each module suggests 4-6 items plus alternate suggestions.
Popular modules in Entrepreneurship include:

ƒƒEntrepreneurial Finance
ƒƒIdentifying and Evaluating Opportunities
ƒƒManaging and Harvesting Growth
ƒƒManaging the Early-Stage Venture

ÆÆFind more Course Modules at hbsp.harvard.edu/list/course-module

10 E N T R E P R E N E U R S H I P • 2 0 1 5 *Reviews available to Premium Educators

 SIMULATIONS
Online simulations present real-world management challenges for students and
encourage classroom interaction and discussion. Results are available immediately for
a comprehensive debrief session. All simulations include a detailed Teaching Note.

Entrepreneurship Simulation: The Startup Game

This multi-player simulation immerses students in the fundamentals of forming a new
company. Students role-play as founders, investors, and potential employees who must
interact with their classmates to negotiate deals, calculate valuation, find the right
staffing mix, and debate financial gains versus organizational control. The simulation’s
comprehensive debrief section features informative interviews with successful entrepreneurs
and investors. Designed for classes of 20-86 students.
The Wharton School, University of Pennsylvania Seat Time: 60 minutes TN #WH0001

“I used the startup game on the first day of an Entrepreneurship Strategy course for
MBA students. It ended up being a highlight of the quarter, and one that students kept
tying new materials and learning back to. The game was perfect for entrepreneurship
because it immediately forced students to think about ambiguity and the types of
tradeoffs that characterize entrepreneurship.”

– Review from the Harvard Business Publishing for Educators web site*

Working Capital Simulation: Managing Growth V2

In this single-player simulation, students act as the CEO of a small company, Sunflower
Nutraceuticals, and decide whether to invest in growth and cash-flow improvement
opportunities in 3 phases over 10 simulated years. Each opportunity has a unique financial
profile and effect on working capital. Students must understand how the income statement,
balance sheet, and statement of cash flows are interconnected and consider the possible
effects of each opportunity on the firm’s financial position. The second release of this
simulation adds an optional financing decision for students, a new metric tracking the firm’s
equity value, and a new optional problem set. Seat Time: 45 minutes TN #7070

ÆÆFind more Simulations at hbsp.harvard.edu/list/simulations

HARVARD MANAGEMENTOR®
Delivered entirely online, Harvard ManageMentor is the leading business reference from
business experts, featuring 44 self-paced modules that address the full spectrum of
management issues. Many modules are also available in Spanish, Portuguese, Mandarin
and French. Modules in Entrepreneurship include:

ƒƒBusiness Plan Development #9004

ƒƒInnovation and Creativity #9024
ƒƒInnovation Implementation #9025

ÆÆFind more Harvard ManageMentor modules at hbsp.harvard.edu/list/hmm

TN Teaching Note Available H B S P . H A R V A R D . E D U 11

 TEXTBOOK CASE MAPS
Textbook Case Maps match cases to the leading business textbooks on a chapter-by-
chapter basis. Maps are prepared by experienced editors at Harvard Business Publishing
and suggest several cases for each chapter.

ƒƒHisrich & Peters: Entrepreneurship (McGraw-Hill)

ÆÆFind more Textbook Case Maps at hbsp.harvard.edu/list/textbook-case-maps

VIDEO SHORTS
These free, short videos are all under 10 minutes long and illustrate a case’s central
learning objective. The streaming video is available to registered Premium Educators
at hbsp.harvard.edu. Cases with Video Shorts include:

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