MARKETING MANAGEMENT

ASSIGNMENT – 3

CONSUMER DURABLE PRODUCT

M. SRUTHIKA KUMARI,

ROLL NO.: 221823602017,

MBA-1(SEC-B).
 Mixer Grinder

The consumer durable good that my family recently

purchased is Preethi Zodiac Mixer Grinder. The reasons for
purchase of this particular product are its brand, specifications,
multi tasking.

FEATURES:
 Product Description
Preethi Zodiac Mixer Grinder offers a range of user friendly
propositions like Citrus Press, Atta Kneading, Chopping, Grating,
and Slicing. Zodiac also features a 3in1 Insta fresh juicer jar which
has a patented technology to provide Centrifugal Juicing, Blending
& Super Extraction in one Jar. Zodiac comes with our latest 750W
Vega W5 motor which delivers superior performance and has 5 year
motor warranty. This powerful motor ensures robust Mixer grinder
operations including Atta Kneading completion within 1 min and
chopping within a couple of pulses

2.1 Litre Master Chef Jar
 Citrus Press
MC + Jar with Citrus Press accessory can juice 750 grams of fruits
in one go
 Atta Kneading
MC + Jar with Atta kneading blade can knead Atta within a minute
(300 Grams). We also provide a measuring cup to ensure that the
user gets consistency in Atta kneading.
 Chopping
MC + Jar with chopping blade can chop vegetables in 4 pulses,
puree within a few seconds, etc.
 Slicing
MC + Jar with slicing blade can slice tough vegetables like Elephant
yam, Bitter gourd etc with ease. Just push down the onion, carrot
 or radish down the chute with minimal effort and enjoy the
consistently sliced vegetables for your salad
 Grating
MC + Jar with grating blade can grate vegetables within a few
seconds with ease without any effort. Just push down the carrot or
radish down the chute with minimal effort and enjoy the
consistently grated vegetables.

3 IN 1 Insta-Fresh Juicer
 Centrifugal Juicing
This attachment ensures instant juicing with 20% more Juice
extraction
 Super Extractor
This attachment ensures complete extraction of Juices, Coconut
Milk, Tamarind essence etc.
 Blending
This attachment can blend Milk Shakes, Lassi, etc.
 VEGA W5 Motor
This powerful motor can grind toughest of ingredients within
minutes. For example it can grind Turmeric in 2 minutes. It can
also do 30 minutes continuous grinding of Urad dal with ease.
This motor comes with 5 Year motor Warranty & Zodiac has 2 Year
Guarantee on Product
 Safety Indictor
In case of any overload the colour of indicator light will be change
from Blue to “Red”. This will indicate that the motor has tripped
and the user needs to reset the overload protector which is located
at the bottom of the product.

When we went to buy the grinder we saw many models and were
having other options but when we saw this particular model we are
so attracted to it as it has altogether 5 different jars for different
purposes.

As the cost is around 8000/- we bought it through cash.

EXPERIENCE:

The experience of the grinder is very good and it’s working

amazingly. We liked the product as it has more benefits and it’s no
more a just mixer grinder but more than that.