By

By David Perez David Perez

 Mission Statement: My
Business Description mission is to offer hispanic
La Comida Del El Muchacho is a foods that children and
adults alike can enjoy for
food truck based in Atwater
affordable prices
seeking to brighten peoples day
with delicious Mexican food.

Goal: The goal of this business is

to expand across Merced county to
offer our delicious foods to more
customers.
Market Analysis
Target Market: Residents of Atwater and students from the
ages of 16 to 25

● Students will appreciate a delicious meal after school

● Hard working Atwater residents will love a quick place to
grab a bite to eat
SWOT Analysis
Strengths: Can park in convenient locations, much quicker
than traditional restaurants

Weaknesses: Not much room to move or cook in the truck

Opportunities: Community building and job offers

Threats: Other food businesses located around the school

PEST Analysis

Political: Atwater city food truck regulations and permits

Economical: Employment rate in Merced county

Social: Trending food businesses

Technological: Social media, company website

MENU

FOOD DRINKS - All $1

Tacos - $1.50
Jarritos
Burritos - $5-$7
Coca Cola
Quesadillas - $5
Sprite
Torta’s - $5
Water
Industry

Main competitors are Raul’s Mexican Catering and Taqueria

and Maria’s Taco Shop. They both offer good mexican food

La Comida Del El Muchacho will compete with its competitors

by using a combination of spices and other ingredients. This
will give the food a unique taste
DISTRIBUTION

Location Ingredients

La Comida Del El The meat will be bought

Muchacho will be located in from local butcher shops
the same parking lot as the and the veggie ingredients
99 cent store. will be bought from local
farmers
PROMOTIONS

SOCIAL MEDIA SIGNS COMMERCIALS

The business will Signs will be used Radio

create social to direct commercials will
media accounts to consumers to the be aired on local
get a following truck radio stations for
Atwater residents
INVESTMENTS

La Comida Del El Muchacho is a good investment because it

will be involved in the community and it’s products will be
unique to its competitors.

The business will hold community events

The products will use a variety of ingredients to give the food

a better taste
 Thank you for your time!
I can be contacted at perezdavid353@gmail.com

All questions welcome :)