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Prior to planning it’s important to think about what your event goals and objectives
will be. Many planners dive right into planning without even considering this very
important matter. Don’t make this mistake. Defining event goals and objectives do
matter for your event. It is essentially the first thing you should think of when you are
looking to planning your event.
So how does one go about defining event goals and objectives? The term of goals and
objectives are often used interchangeably, however, they each have distinct meanings.
Goals are usually specific and measurable, while objectives are the strategies and
steps that you use to attain the goals that you have set.
Use these tips when defining your goals and objectives so your event can have the
maximum impact possible.
o What are the key things you want an attendee to walk away with?
o What educational measures (ie speakers, panelists) do you need to put in place to
accomplish this goal?
o Will you need speakers or any educational content to reach your goal?
o If it’s a social event, what is your social goal for your attendees and how will you
encourage this interaction?
o What entertainment is needed to reach the social satisfaction you require for this
event?