ANALYTICAL STUDY OF INFRASTRUCTURE

SECTOR TO DETERMINE MECON’s GROWTH

POTENTIAL

A Project
Submitted in partial fulfilment of the requirements for
the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

By

ANTRA VARMA
(MBA/40095/17)

DEPARTMENT OF MANAGEMENT

BIRLA INSTITUTE OF TECHNOLOGY

(LALPUR EXTENSION CENTRE)RANCHI-834001

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 MECON LIMITED
A house of engineering excellence…..Aiming beyond

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 CERTIFICATE

This is to certify that “ANTRA VARMA ” has completed her summer internship training at
Mecon Limited, Ranchi and has submitted this project report entitled “Analytical study of
Infrastructure Sector to determine Mecon’s Growth Potential” towards partial fulfilment of
the requirements for the award of the Post Graduate Masters in Business Administration.

This report is the result of her own work and to the best of my knowledge no part of it has
earlier comprised any other report, monograph, dissertation or book .This project was carried out
under my overall supervision.

DATE: ---------------------------

PLACE: Internal Faculty Guide

3
 ACKNOWLEDGEMENT

The satiation and euphoria that accompany the successful completion of the project would be
incomplete without the mention of the people who made it possible. I would like to take the
opportunity to thank and express my deep sense of gratitude to my cooperate mentor Mr.
VINOOD KUMAR SINGH (Jt. GENERAL MANAGER, MARKETING). I M GREATELY
indebted to him for providing his valuable guidance at all stages of the study, his advice
constructive suggestion, positive and supportive attitude and continuous encouragement, without
which it would be have not been possible to complete the project.

I owe my wholehearted thanks and appreciation to the entire staff of the company for their
cooperation and assistance during the course of my project. I hope that I can build upon the
experience and knowledge that I have gained and make a valuable contribution towards this
industry in coming future.

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 SCOPE OF STUDY

MECON Ltd. IS a multi-disciplinary designing, planning, engineering, consultancy, a contracting

organization, an established engineering and contracting ISO-9001 CERTIFIED BY COMPANY

MECON Ltd. is basically a technical organization consisting of more than 50 departments

technical and non- technical. My study was limited to marketing department and various sub
departments.

This project primarily emphasizes on the marketing strategies used by MECON Ltd. The basic
aspects involved are the uses of marketing resources, there procurement and applications. This
project will also help in getting acquainted with MECON Ltd. As by –and far all the detail
regarding the organization are also mention.

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 RESEARCH OBJECTIVE

 To develop the manager skills.

 My job was to analyse the old data and prepare the report accordingly.
 The upcoming project of Mecon in Infrastructure sector was given to analyse and prepare
the report.
 The reporting time was at 9 am sharp and leaves at 4pm.
 In research period attended meetings with my head in order to learn how they conduct the
meeting and come with a conclusion.
 Every day we were allotted with an assignment which I had to complete and come next
day. The topic was related with my report preparation.

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 FLOW CHART OF PROJECT

RECOMMENDATION
AND INTRODUCTION
CONCLUSION

7 P's OF RESERACH
MARKETING METHODOLOGY

ANALYSIS OF MECON
POTENTIAL

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 CONTENTS

S. NO. ITEMS PAGE NO.

CHAPTER-1
1. INTRODUCTION OF THE 9 - 14
COMPANY
CHAPTER-2
2. ANALYSIS OF 7 P’s OF 15 - 26
MARKETING
CHAPTER-3
3. INFRASTRUCTURE 27 - 31
CHAPTER-4
4. RESEARCH 32 - 45
METHODOLOGY
CHAPTER-5
5. ANALYSIS ON MECON 46 - 52
POTENTIAL

6. CONCLUSION 53 - 54

7. SUGGESTION 55

8. BIBLIOGRAPHY 56

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 CHAPTER -1

INTRODUCTION
TO
THE COMPANY

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 MECON LIMITED
(COMPANY PROFILE)

Type PSU

Consulting, Project Management,

Industry
Contracting

Founded 1973

Vivekanand Path, Ranchi, Jharkhand,

Headquarters
India, Ranchi, Jharkhand, India

Shri Atul Bhatt (Chairman and Managing

Key people
Director)

Number of
1485
employees

Website www.meconlimited.co.in

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 1. INTRODUCTION

MECON LIMITED…at a Glance

MECON LIMITED {formerly known as METALLURGICAL AND ENGINEERING

CONSULTANTS (INDIA) LIMITED} IS a public sector undertaking under the ministry of steel,
Government of India. Establish in 1959 under the aegis of Central Engineering and Design Bureau
(CEDB), MECON Ltd is India’s frontline engineering, consultancy and contracting organization
offering full range of service required for setting up the project from concept to commissioning
including turnkey execution.

MECON has a strong work-force of over 1700 experienced & dedicated engineers, scientists
and technologist working in offices spread all over the country, experienced in handling
Consultancy Assignment and EPC {ERECTION,PRCUREMENT AND CONSULTANCY}
project.

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1.1 LIST OF DIVISIONS/DEPARTMENT AT MECON LIMITED
Being an enormously huge organization catering to a wide range of product and services for
better and efficient management, MECON Ltd. has multitudinous departments who function
independently and yet in a synchronized manner. The following are the basic fully- function
department at MECON Ltd.

 Architecture and town planning

 Blast furnace ( iron making)
 Civil engineering
 Coke coven and coal chemical
 Contracts – CCPS AND CBDC
 MARKETING ( PROJECT AND SERVICES)
 Corporate communication
 Electrical and instrumentation
 Finance
 Fluid system and piping
 General layout and transportation
 Inspection and QA
 Information technology
 Port and material handling
 Metallurgical wing
 Management advisory services
 Raw material and mining
 Non- ferrous

 Power plant and energy engineering

 Metals project
 Project
 Refractory
 Manufacturing engineering and erection
 Rolling mills
 Steel making shop

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1.2 KEY AREAS OF ACTIVITIES

MECON Limited provides services in Metals & Mining, Power, Energy & Environment,
Infrastructure, Oil & Gas, Metallurgy and other specialized areas. MECON is the first engineering
consultancy organization in India to be accredited with the ISO 9001 certification. MECON
GLIMPSES:

 MECON LIMITED is a public sector undertaking under the Ministry of Steel,

Government of India.
 MECON LIMITED established in 1959 under the aegis of Central Engineering & Design
Bureau (CEDB), is India’s frontline engineering, consultancy and contracting
organization, offering full range of services required for setting up of Project from concept
to commissioning including turnkey execution.
 MECON is a multi-disciplinary firm with 1285 experienced & dedicated engineers,
scientists and technologists, having a network of offices spread all over the country,
experienced in handling consultancy assignments and EPC Projects.
 MECON has played a significant role in the development and expansion of Indian
Industries. MECON is an ISO: 9001:2015 company and is registered with international
financial institutions like WB, ADB, AFDB, EBRD and has technological tie-ups with
world leaders.

1.2.1Metals

 Iron Making
 Steel Making
 Rolling Mills
 Non- Ferrous
 By- products & Chemicals
 Raw Materials & Mining
 Beach Sand Mining & Mineral Beneficiation
 Refractory

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1.2.2Power
 Power Plant- Thermal & Hyde
 Transmission & Distribution
 Renewable Energy sources
 Energy Management & Audit
 RLA & RMU Studies

1.2.3Oil & gas

 Oil & Gas Pipelines
 Petrochemicals & Refineries
 CNG stations & City GAS Distribution
 POL Depots
 LPG bulk storage, handling, bottling & transportation
 Group Gathering station.
 Off-shore platforms & marine pipelines
 Retail Outlets

1.2.4 Infrastructure
 Civil & Structural Engineering.
 Architecture & Town Planning.
 Ports & Material Handling.
 Environmental Engineering.
 Hydro Engineering.
 Information Technology.
 Techno- Economics and Management Consultancy Services.

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 CHAPTER -2

Analysis of 7 P’s of
Marketing

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 2. INTRODUCTION TO MARKETING

“Marketing is the management process responsible for identifying,

anticipating and satisfied customer requirement profitability.”

It is a bit of mouthful, but it is highlights that the customer is at the heart of marketing, and
business ignores this at their peril. In essence, the marketing function in the study of market forces
and factors and the development of the company position to optimize is benefit from them. It is all
about getting the right product or services to the customer at the right price, in the place at the
right time. Both business history and current practices remind us that without proper marketing,
company cannot get close to customers and satisfied there need and if they don’t competitor
surely will .

Marketing is something wrongly define within the narrow context of advertising or selling , but
this is not the whole story .marketing is the key management discipline that enable the producers
of goods and the services to interpret customer wants , need, and desire – and match or exceed
them in delivery to their target customer .

Every product we buy, every store we visit, every media message we receive, every choice we
make in our customer society has been shaped by the forces of marketing.

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 2.1 MECON (MARKETING CORE ACTIVITIES)

MAIN FUNCTION OF THE SECTION:-

Marketing section is responsible for constant monitoring of business opportunities for supply/
turnkey for the company and to convert those opportunities into possible orders teaming with the
technical section and concerned sections.

LIST OF CORE ACTIVITIES:-

1. Business Exploration
2. Procurement of Tender Documents
3. Preparation of Commercial part of Offer
4. Agreement with collaborator/ Partners
5. Attending Tender Discussion and Negotiations
6. Prepare Contract and Arrange signing of the same
7. Lost Bid Analysis

We are furnishing overleaf details of standard procedure and practices being

followed in Mecon for each of the following activities:-

 Sales of equipment and services

 Management information services
 Lost bid analysis
 Preparation of offer
 Agreement with collaborator / partner

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 2.2 THE 7 P’s OF MARKETING

Successful marketing depends upon addressing a number of key issues. this include what a
company going to produce, how much it is going to charge ; how it is going to delivery its product
or services to the consumers and how it is going to tell its consumers about its products and
services.

Traditionally these considerations were know as a 4 P’s –

PRODUCT

PRICE

PLACE

PROMOTION

As marketing become more sophisticated discipline, a fifth ‘P’ was added PEOPLE and recently
two further ‘P’ were added mainly for services industries – PROCESS AND PHYSICAL
EVIDENCE.

These considerations are known as the 7 P’s of marketing sometime referred to as the marketing
m

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2.2.1. Product
There is no point in developing a product or services that no one wants to buy, yet many
businesses decide what to offer first, and then hope to find a market for it afterwards. in contrast
the successful company will find out what customer need or want and then develop the right
product with right level of quality to meet those needs know and in the future .

With respect of Mecon the first ‘P’ of marketing includes the following points:-

 Sites selection report

 Project proposal report
 Detailed project report
 Construction management
 Project management
 QA and inspection / expediting of plant equipment
 Research and development

QUALITY
BRANDING
CUSTOMER SUPPORT

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2.2. 2. Price
A product is only worth what customer are prepared to pay for it. The price also need to be
competitive ,but this does not necessarily means the cheapest , the small business may be able to
compete with larger rivals by adding extra services or detail that will offer customer better value
for money. The price must also provide a profit. It is the only element of the marketing mix that
generate revenue – everything else represent a cost.

The pricing of any product consider the following points:-

STRATEGIES

POSITIONING

CREDIT

PAYMENT METHODS

As MECON Ltd. Is an engineering, consultancy and contracting organization that offers full range
of service for setting up of project from concept to commissioning including turnkey execution, it
uses “ TENDER” as for its pricing.

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2.2.3. Place

The place where customer buys a product and a means of distributing the product to that place
must be appropriate and convenient for the customer. The product must be available in the right
place, at the right time and in the right quantity, while keeping storage, inventory and distribution
cost to and acceptable level.

TRADE CHANNELS
LOCATION

TRADE CHANNELS- distribution of product takes place by means of channel. Channels are set
of independent organizations involving in making the product available for consumption. In
practice many organization use a mix of different channels, in particular, they may complement a
direct sales force, calling on the larger account, with agents, covering the smaller customers and
prospects.

LOCATION- The location of a business is the place where it is situated. The main factors
affecting locations are:-

 MARKET LABOUR
 RAW MATERIAL WASTE DISPOSAL
 LAND GOVERNMENT

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2.2.4. Promotion
Promotion is the way a company communicate what is does and what it can offer customers. It
includes activities such as branding advertising, corporate identity, sales management, special
offers and exhibition. Promotion must gain attention be appealing, tells a consistent message and
above all else give a customer a reason to choose your product rather than someone else’s.

Promotion is the very important aspect of the marketing mix. It considers various points
like:-

CORPORATE -
COMMUNICATION
EXHIBITION

Customer contact:- Trade shows provide excellent venues for initiating contacts with new
customer and developing new trades leads .

Product and service launch platform:- live presentation and demonstration of yours products
and services speaks for themselves, accelerating the selling process and generating new sales.

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2.2.5. People
Anyone who comes into contact with the customers will make an impression, and that can have a
profound effect- positive or negative on customer’s satisfaction. The reputation of the brand rests
in the people’s hand. They must, therefore, be appropriately trained, well motivated and have the
right attitude.

The 5th ‘p’ of the marketing mix constitutes the main resource (manpower and their skills) which
drive all the other ‘p’ of the marketing mix.

MANAGEMENT

RECRUITMENT

CULTURE

THINKING AND SKILLS

There are two bodies in the MECON Ltd. Mainly board of director and senior management. Board
of director may be whole time director (or financial director) and part time director.

Motivation and guidance for young minds:- all the rich treasures of experiences of MECON,
collected over five decades of excellence in its business are great source of guidance for the new
entrants.

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2.2.6. Process
The process of giving a service and the behaviour of those who deliver are crucial to customer
satisfaction. Issues such as waiting time, the information given to customer and the helpfulness of
staff are all vital to keep customer happy.

 Customers are not interested in the detail of a business run. What matter to them is that the
system works?
 Do customers have to wait? Are they kept informed? Are the people helpful? Is the service
efficiently carried out? Do the people interact in manner appropriate to the service?

Process is one of the P’s that is frequently overlooked. However it constitutes the main working of
the project. It focuses on aspects like:-

IT SUPPORTED
DESIGN FEATURES
RESEARCH &
DEVELOPMENT

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IT SUPPORTED:-
MECON software engineering and it service division is dedicated to providing high quality
software engineering and it service to a wide cross section of clients. The scope includes system
planning and design , software configuration and design, software development implementation at
site and post warranty support.

IT SERVICES OFFERED BY MECON:-

 CONSULATNCY
 SOFTWARE ENGINEERING
 DEVELOPMENT OF CUSTOME MADE SOFTWARE
 TRAINING
 IT- PROJECT MANAGEMENT
 POST WARRANTY SUPPORT

DESIGN FEATURES

Mecon has develop thermoelectric cold – chain chests suitable for use in medical and health care
programmes for storing and transporting medicine , drugs, vaccines, serum, semen and diagnostic
materials for urban as well as rural area.

MECON has successfully design and developed battery operated heating globes and shocks for
defence personnel working at sub zero environments.

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2.2.7. Physical Evidence

Services can’t be experienced before it is delivered. This means that choosing to use a service can
be perceived as a risky business because you are buying something intangible. This uncertainty
can be reduced by helping potential customers to see what they are buying. Case study and
testimonials can provide evidence that an organization keeps it promise. Facility such as clean,
tidy, and well decorated resections area also help to reassure. If the premises are not up to the
scratch, why would the customer think your services is?

 The physical evidence demonstrated by an organization must confirm the assumptions

of the customers- a financial services product will need to be delivered in a formal
setting while a children’s birthday entertainment company should adopt a more
relaxed approach.

The last ‘P’ of the marketing mix that defines the working environment of the organization which
includes:-

WORKING-
ENVIRONMENT &
INFRASTRUCTURE
COMFORT & -
FACUILTY

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 CHAPTER 3

INFRASTRUCTURE

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 3. INFRASTRUCTURE

Infrastructure is the bedrock on which the industrial growth rest. For a fast growing Indian
economy, clear vision and healthy infrastructures are of immense importance. In tandem of
national policy, Mecon is now deeply involved in various infrastructure development activities
covering, roads and highways, ports and harbours, water management environment and
sanitation, township and urban development etc.

In the field of roads Mecon has carried out several important projects involving design and
planning of new roads, widening of existing roads, design and engineering of flyovers and
design of road bridge and rail over- bridge Mecon completed a prestigious consultancy and
engineering assignment for Bihar Plateau development project, the project covered world
bank- funded rural roads of 800kilometer and about 100 major and minor bridge over 38
blocks in Chotanagpur and Santhal pragana region of Jharkhand. Mecon has successfully
provided EPC services for 153 bridges to KRDCL, Karnataka which we are constructed in
record time.

In the area of environmental engineering Mecon has expertise in environment impact

analysis(EIA), environmental management plan (EMP),socio-economic and demographic
survey, safety audit and risk analysis, hasp /haze studies, industrial pollution control, dusty
suppression/ fume extraction system, solid waste disposal and tailing dams, air conditioning
and ventilation system and effluent treatment plants. So far reports covering power, mining,
steel non-ferrous, oil, cement and ship breaking industries etc.

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 3.1 INFRASTRUCTURE (ONGOING PROJECTS)

3.1.1Architecture and Township Planning

Project Management Consultancy Services for the Phase-I Development of the University
Campus at Rajgir, Bihar, Nalanda University.
 Design, Engineering and Project Management Consultancy for Construction of IIAB at Ranchi,
Indian Institute of Agricultural Biotechnology (IIAB), Ranchi. This campus shall have Green
Building Design.
 Project Management Consultancy for Phase 1A works of IIT Indore, Simrol Campus, Indian
Institute of Technology, Indore. This campus is designed on Green Building Concept.
 Detailed engineering & Project Management Consultancy services for Infrastructure Development
for Indian Coast Guard Academy, Azhikkal, Kannur, Kerala, and Military Engineering Services.
 EPMC Services for Modernisation of Central Ordnance Depots at Jabalpur & Agra, DRDO,
Ministry of Defence, Government of India.
 Design, Engineering & PMC services for Development of Rehabilitation & Resettlement (R&R)
Colony of Affected Families at Jharia Coalfield in Dhanbad District of Jharkhand for LANCO
Infratech Ltd., Gurgaon.
 Consultancy services for Additional Infrastructure Facilities at BARC for Bhabha Atomic
Research Centre, Mysore.
 EPC Services for 100 Bedded ESIC Hospital, Staff Quarters and SRO Building at Surat, Gujarat,
100 Bedded ESIC Hospital at Vizianagaram, Andhra Pradesh, 100 Bedded ESIC Hospital at
Phulwari Sharif, Bihar for Employees' State Insurance Corporation, New Delhi.
 PMC services for Underground and Over ground Specialised Integrated EMP Protected Hardened
Structures at Arranger, Salua, Memaura, Vadsar and Bangalore for Bharat Electronics Ltd.
 Consultancy services including Design & Supervision for Dockyard and Fleet Base Buildings
Package (DC-DY & FBB) for Project Seabird Phase-IIA at Naval Base, Karwar for Project
Seabird, New Delhi.
 Expansion of Township and CISF colony for Paradip Refinery of IOCL, Paradip (Odisha).
 Multi -stored office cum commercial complex at Guwahati (Assam) for Assam Housing
Board.

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 3.1.2 Hydro Engineering

 Preparation of DPR for Providing Water to 129 villages of Sambalpur district, 119 villages of
Sundargarh district and 46 villages of Lathikata Block for Government of Odessa, Rural
Development Department, Rural Water Supply & Sanitation Organization.
 Consultancy and Project Management services for Installation of Zero Liquid Discharge
System for SAIL-ISP, Burnpur.
 Consultancy and Project Management services for 10 MLD Seawater Reverse Osmosis
Desalination Plant for Kerala Minerals and Metals Limited, Kerala.
 Consultancy and Project Management services for 6 MLD Effluent treatment plant with Brackish
water Reverse Osmosiswater recovery and recycling system for Travancore Titanium Products
Limited, Trivandrum, and Kerala.

3.1.3 Roads & Highways

 Preparation of Detailed Project Report, Design, Engineering & Project Management

Services for Development of Five Urban Roads and Inner Ring Road of Ranchi City for Ministry
of Urban Development, Govt. of Jharkhand.

3.1.4 Hospitals and Healthcare

 100 bedded hospitals for ESIC at Phulwari Sharif (Bihar), Surat (Gujarat) and Vizianagram (AP).
 All India Institute of Homeopathy at Narela (Delhi) under ministry of AYUSH.

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 3.1.5 Defence Projects

 Modernisation of Central Ordinance Depot at Agra

 Modernisation of Central Ordanance Depot at Jabalpur

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 CHAPTER 4

{RESEARCH METHODOLOGY}

32
 4. STEP -1
TARGET AUDIENCE

LOCATION TARGET GROUP

ROAD AND BRIDGE GOVERNMENT SECTOR

MULTI- BUSINESSMAN AND BUILDER

COMPLEX/HOTEL/COLONY/WATER
TANK

FOREIGN CONTRACTS AND FOREIGN INVESTORS AND

INVESTMENT BUSINESS MAN.

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4.1 TARGET AUDIENCE
Target audience is the intended at audience or readership of publication, advertisement, or other
message. In marketing and advertising, it is a particular group of consumers within the
predetermine target market, identified as the target or recipients for a particular advertisement or
message. Businesses that have a wide target market will focus on a specific target audience for a
certain message to send.

The target audience for Mecon limited in field of infrastructure are GOVERNMENT,
BUSINESSMEN’s, CONTRACTORS, BUILDER’s, FOREIGN CONTRACTS etc.

As Mecon need a large investor to invest huge amount of finance in the infrastructure sector so
therefore there target audience are limited.

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 STEP-2
4.2 (SERVICES OFFERED BY MECON IN INFRASTRUCTURE)

 DESIGN OF A PROJECT
 TO GIVE THE DETAIL ABOUT THE PROJECT
 GIVE ENGINEERING CONSULTANT SERVICES TO THE DESIRE CUSTOMER
 PROJECT MANAGEMENT SERVICES FOR TURNKEY EXECUTION OF ROADS,
HIGHWAYS AND BRIDGES PROJECTS.

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4.2.1 Site analysis

Site analysis is a preliminary phase of architectural and urban design processes dedicated to the
study of the climatic, geographical, historical, legal, and infrastructural context of a specific site.

The result of this analytic process is a summary, usually a graphical sketch, which sets in relation
the relevant environmental information with the morphology of the site in terms of parcel,
topography, and built environment. This result is then used as a starting point for the development
of environment-related strategies during the design process.

Numerous elements go into a given site analysis. These elements

include location, neighbourhood context, site and zoning, legal elements, natural physical
features, man-made features, circulation, utilities, sensory, human and cultural,
and climate components.

36
 4.2.2 Risk Analysis in Construction Project –

The risk is a measurable part of uncertainty, for which we are able to estimate the occurrence
probability and the size of damage. The risk is assumed as a deviation from the desired level. It can
be positive or, which most often happens, it can be negative. Therefore, the risks analysis is so
important for project selection and coordination of construction work. The risk analysis is regarded
as the analysis of adverse events even at the stage of planning and programming of a construction
project. This analysis enriches the decision-making process and provides additional arguments,
which help to select the optimal variant of a construction project using the Multi-Aspects approach.
This article presents three different methods of the risk analysis as well as highlighting their
disadvantages, advantages and primary areas of application (selection or pre-estimation).

These methods differ in their methodology from each other. The verification was started from the
simplest techniques using some qualitative variables. This method is based on the considerable
subjectivity of a decision maker although it is relatively simple and easy to use.

37
4.2.3 Construction Costs Analysis
Reliable estimates of construction costs and schedules presented by contemporary construction
companies, their consultants and suppliers at the time of project approval are important for justifying
a project on economic ground and for planning the means of financing it. The economic impact of a
construction cost overrun is the possible loss of the economic justification for the project. A cost
overrun can also be critical for creating policies within sustainable development on the basis of
economic costs. The financial impact of a cost overrun results also in demand for construction
investments credits. The paper presents a case of construction cost analysis for wooden energy
efficient house that meets sustainable aspects. Analyzed object is characterized by high costs of the
construction investment that result from specific characteristics of the construction output (energy
efficient wooden house).

In the result of analysis of the construction investment costs for the efficient wooden house and its
comparison with the costs of traditional construction investment on maintenance costs needed.

38
4.2.4 Schedule Analysis for Construction Projects

A simple error in the planning of a project can cost a client thousands, if not millions, of pounds;
therefore particular attention needs to be paid to the project and/or programme schedule to ensure
such errors are avoided.

Schedule Analysis
Schedule analysis is a needed action to identify facts, anomalies, and issues that can exist through
the project duration due to intentional or unintentional actions. It is used to verify compliance with
the client’s contract specification, logical sequence between activities and overall schedule
coherence.

The traditional approach to developing a schedule has the contractor/preferred bidder create it on
their own; an analysis is usually implemented once the contractor has submitted the schedule to
the client. This cumbersome process can start a back-and-forth due to separations of service,
wasting valuable time and money from the outset.

By introducing a collaborative approach, sitting down with the contractor/preferred bidder whilst
the schedule is being developed, means negotiating and advising can happen simultaneously,
ensuring it meets the client requirements and all anomalies are taken out of the schedule prior to
submission to the client.

39
4.2.5 SOIL TESTING
Soil testing from SGS – assess the suitability of the soil for your construction project with vital
data for informed decision making and planning.

The quality of the soil on your site plays a key role in your construction projects. As a result, you
need to identify the characteristics of the soil to determine its ability to support your structure. Soil
testing from SGS enables you to assess the suitability of the soil, providing you with vital data for
informed decision making and planning.

 Determine the suitability of the soil and assess whether it can accommodate your
construction project
 Identify the different types of soil on your site and their location
 Test your soil for strength, density, compaction, contamination, organics and sand content,
and assess their impact on your construction project
 Gain the data you need to compile technical and safety data reports to support planning
permissions and license applications
 Get precise results and observe the development of the soil throughout your construction
project for maximum quality and safety

40
 4.2.6 TIME IMPACT ANALYSIS

A Time Impact Analysis is a method used to determine the extent of impact from
potential delay in the construction process. Time Impact Analysis could be one of the preferred
methods to promote negotiation and later agreements on delay claims. Time impact analysis is
done using existing schedules, analyzed with all related input entered into the schedule to
demonstrate the reason or possible effects on schedule.

Time Impact Analysis is usually performed by a project scheduler and can be used on the vast
majority of construction projects. This schedule analysis method involves the insertion or addition of
activities indicating delays or changes into an updated schedule representing progress up to the point
when a delay event occurred to determine the impact of those delay activities.

A Time impact analysis will be applied to forecast the construction process and analyze what is
going on and what the outcome will be.

The analysis is not the project reality simulation, it is intended to understand the time impact
caused by a single event or series of events, and how they will impact the project schedule.

41
 4.3 CHALLENGES FOR INDIAN CONSULTING FIRMS IN
INFRASTRUCTURE SECTOR

 The biggest challenge for the Indian consulting firms is to compete with the global players in
the market.
 With growing globalization of consulting firms, Indian consultancy sector needs to adopt new
organizational design that best suit their contexts and identies.
 Lack of qualified personal might become problem.
 Many consultants in India still believe that outsourcing restrains their growth in the outsourced
region.
 Innovation nurturing talent, improving the quality of consulting services and enhancing
consulting services.
 There is significant shortfall in planned investments.
 Several of the announced projects are yet to be completed.
 Delay in implementation and execution.
 Not able to get land acquisition environmental clearances.
 Lack of coordination between various government agencies

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 4.4 OVERCOME CHALLENGES OF INFRASTRUCTURE

Identify where government is needed and area where private sector is better positioned-

The government needs to play a role in developing infrastructure, form limiting impacts on public
health and the environment, to providing the capital for projects that are not attractive to private
sector.

 Consider a distributed model for infrastructure projects-

Announcing larger project may make good headlines but the outcomes tend to fall short of
expectation. Infrastructure development must needs of the local communities and requires
effective implementation on the ground.

 Go straight to the finish- India is less burdened by legacy infrastructure and has an
opportunity to select innovative courses in development, the country can become a fast adopter of
new technology.

 Focus on getting the project rights, not on attracting investment- India’s saving rates
is high, insurance company and pension, funds are eager to invest in infrastructure, international
investors and multilateral development banks are also ready to contribute.

Make the investment now and reap the benefits in the decades ahead-
Many infrastructures projects will require a significant upfront investment but will yield saving
over the long term.

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44
4.5 ANNUAL REPORT OF PAST FIVE YEARS

Volume
2012-2013 2013-2014 2014-2015 2015-2016 2016-2017

19% 21%

19%
21%

20%

BALANCE SHEET

PROFIT AND LOSS

2016-2017
11%
2013-2014
2012-2013
6%
13%
2015-2016
20%

2014-2015
50%

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 CHAPTER- 5
(ANALYSIS ON MECON
POTENTIAL)

46
 5.1 OUTCOME OF THE PROJECT

 Improving competition and regulation.

 Insure reliable generation, distribution and transmission of electricity.
 Insure the maintenance and strategic expansion of road, bridge, rail network and the
operational efficiency, capacity and competitiveness of our sea ports.
 Maintenance and supply availability of our bulk water infrastructure
 Communication and information technology.
 Develop a set of operational indicators for each segment.
 Identify the critical infrastructure choices necessary for sustainable community
development.
 Proper cost estimation of the project.
 Better capital allocation.
 Generate employment.
 There is future demand a vast investment in infrastructure in roads, bridge and railways,
hospital, schools etc.
 Investing in innovation- develop new products and infrastructure sectors and working
alongside our customers to meet their needs.

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5.1.1 PORTS AND MATERIAL HANDLING:-

This division is enriched with dedicated team of engineers having national and international
experiences in planning. Design, Engineering, TURNKEY construction & commission of
different types of Bulk & unitized Material Handling system for wide cross- sectional of clientele.

GOVERNMENT AWARDS 49 PORT PROJECTS WORTH Rs8300 CRORE

 The government awarded 49 ports projects with an investment of Rs 8341 crore.
 With over rs.9000 corer project lined up by major ports in India the requirement for
equipment is likely to see a CAGR of 15% in the next four to five year.
 Indian port infrastructure market by type, by cargo, forecast opportunities 2011-2025 by
grow 9%.
 Ministry of shipping has set a target capacity of over 3130mm by 2020, which would be
driven by participation from the private sector.

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5.1.2 ROADS, BRIDGE, HIGHWAYS & FLYOVERS:

In the field of highways and transportation, MECON carries out complete planning & designing
of new roads, widening of existing roads, and design of bridge and rail-over-bridges. It undertakes
the responsibilities of project co-ordination besides planning, road alignment, and geometric
design, software development, and land use analysis, EIA & EMP studies steel structural works
and techno-economic analysis etc.

 35000km highways across 16 states, including 9000km of economic corridors.

 Intended to improve connectivity, enable faster movement of goods, create 22 million jobs
and decrease supply chain cost up to 18% to 6%.

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5.1.3 DELHI MUMBAI INDUSTRIAL CORRIDOR (DMIC):-

 23 industrial hubs, 24 smart cities, two power plants, six airports and a six –lane express
way stretching 1500km connecting the industrial cities of Delhi and Mumbai.
 Time to transport goods from Delhi factories to shipping ports will reduce from 14 days to
14 hours.
 Expected to create 25 million jobs.

DEDICATED FREIGHT CORRIDOR (DFC):-

 Currently same railway tracks are shared by passenger trains and goods trains.
 3300km railway tracks are being planned to be constructed for goods trains.
 It will increase passenger safety and prevent train delay.

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5.1.4 BULLET TRAIN (HIGH SPEED TRAIN)ON MUMBAI –
AHMEDABAD FROUTE:-

 508km high speed track including 7km undersea tunnel.

 Train speed of 320km/hr will reduce travel time between business-critical cities of
Mumbai and Ahmadabad from 7hr to 2hr.
 Planned to be operational by 2022.

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 5.2 LIMITATIONS OF STUDY

Each and every study is subject to some limitation due to difficulty encounter in sincere efforts
and this one is also not and exception to the same . The purpose of mentioning these limitations is
not to dilute the quantity of the analysis, rather to enable the reader to judge the validity of the
study. It is very hard to sideline all these limitations from the study. Few of them are listed below:

 The data is collected from various sources like web, company’s brochures, journals etc.
some of which can be outdated or unreliable.
 Shortage of time also limited further investigation for deeper analysis.
 As the goods and services produce by MECON Ltd. are par oil and gas etc. it was difficult
to get practical knowledge of the proper functioning.
 Inability to visit the project site.

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 5.3 CONCLUSION

As per my analysis I concluded the growth potential of MECON that result in increase in turnover
in the near future which consists of major factors they are:-

Infrastructure is the bedrock on which the industrial growth rest. For a fast growing Indian
economy, clear vision and healthy infrastructures are of immense importance.

Mecon is now deeply involved in various infrastructure development activities covering,

roads and highways, ports and harbours, water management environment and sanitation,
township and urban development etc.

In the field of roads Mecon has carried out several important projects involving design
and planning of new roads, widening of existing roads, design and engineering of flyovers
and design of road bridge and rail over- bridge.

The targeted customers are BUILDERS, BUSINESS-MAN, GOVERNMENT. There are

various services offered by Mecon in the field of infrastructure like-
 DESIGN OF A PROJECT
 TO GIVE THE DETAIL ABOUT THE PROJECT
 GIVE ENGINEERING CONSULTANT SERVICES TO THE DESIRE CUSTOMER
 PROJECT MANAGEMENT SERVICES FOR TURNKEY EXECUTION OF ROADS,
HIGHWAYS AND BRIDGES PROJECTS.

There are many challenges face by the infrastructure sector; the biggest challenge for the Indian
consulting firms is to compete with the global players in the market.

With growing globalization of consulting firms, Indian consultancy sector needs to adopt new
organizational design that best suit their contexts and identities.

53
The government needs to play a role in developing infrastructure, form limiting impacts on public
health and the environment, to providing the capital for projects that are not attractive to private
sector.

Improving competition and regulation.

Insure reliable generation, distribution and transmission of electricity.

Insure the maintenance and strategic expansion of road, bridge, rail network and the operational
efficiency, capacity and competitiveness of our sea ports.

There are many upcoming projects to be announced by the government of India which Mecon can
work on it for better growth of the firm.

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 5.5 SUGGESTION

 Mecon ltd must look to develop partnership with firms of International and national repute
so that it may be able to procure businesses not only from metal (core business) sector but also to
from other diversified sectors like infrastructure, oil and gas and power sector.
 The management must look to bag order not only from domestic customer but also from
foreign customer because there are many opportunities that have to be explored in foreign market.
 The upcoming segment after metal is infrastructure which has increased in business
tremendously and has good prospects in the near future.

In addition to the four operative Mecon ltd should also think over introducing new sector like
Telecom, information Technology etc, which are the most growing sectors in India. These will
help them to bag many new projects and increase their revenue.

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 5.6 BIBLIOGRAPHY

(http://www.meconlimited.co.in/, 2018)

(http://www.google.comm/, 2018)

(http://en.wikipedia.org/wiki/MECON_Limited, 2018)

(http://www.entrepreneur.com/article/70824, 2018)

(http://en.wikipedia.org/wiki/seven_ps, 2018)

(2018). Retrieved from www.meconlimited .co.in.

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