INTERNATIONAL BAKERY INDUSTRY

This industry includes companies that primarily manufacture fresh and frozen bread and other bakery products. The
industry acquires raw materials such as flour, starch, sugar, meat, dried fruit, emulsifiers, flavorings, preservatives,
additives, gluten, vitamins and food acids and processes them into consumer food products like bread, doughnuts, cakes,
pies and pastries. These are then sold to supermarkets, convenience stores, food service providers and other retailers.

The Global Bakery Goods Manufacturing industry has risen modestly over the past five years, despite having faced
numerous challenges. The demand for bakery products has risen slowly in the mature markets of Western Europe and
North America, causing manufacturers to seek opportunities in high-growth regions. Higher product prices, driven by
increasing input costs, have somewhat curbed demand for industry goods, but growth in the per-unit price of products
sold has driven revenue increases.

INDIAN BAKERY INDUSTRY

The Indian bakery industry is dominated by the small-scale sector with an estimated 50,000 small and medium-size
producers, along with 15 units in the organized sector. Apart from the nature of the industry, which gravitates to the
markets and caters to the local tastes, the industry is widely dispersed also due to the reservation policies (relating to the
small scale industries) of the government.

Biscuits and bread which are considered to be the major bakery product and they account for 82% of all bakery production.
The unorganized sector accounts for about half of the total biscuit production estimated at 1.5 million tons. It also
accounts for 85% of the total bread production and around 90% of the other bakery products estimated at 0.6 million tons.
The last includes pastries, cakes, buns, rusks and others.

Bakery industry in India today has an important place in the industrial map of the country. Bakery products are an item of
mass consumption in view of its low price
and high nutrient value. With rapid growth and changing eating habits of people,
bakery product. The shining star of the sector remains the biscuits industry, which is expected to outperform the growth
of the sector overall.
Trends in the Industry
i. Retail Bakery
ii. Improved Packaging
iii. Health Foods
iv. Taste & Appeal: No Compromise
v. Technology trends.

Biscuit Bread
Demand Demand

2014-2015 = 27.58 thousand MT 2014-2015 = 26.90 thousand MT

2014-2015 = 6.2% 2014-2015 = 5.0% [Market review of BAKERY industry]

Bakery Products

Bread Pastries

Bagels Pies

Muffins Tarts

Pizza Brownies

Buns Cakes

Specialties

Some bakeries provide services for special occasions as weddings, birthday parties, anniversaries, or even business events) or for
people who have allergies or sensitivities to certain foods (such as nuts, peanuts, dairy or gluten).

Commercialization

Grocery stores and supermarkets, in many countries, sell prepackaged or pre-sliced bread, cakes, and other pastries. They can also
offer in-store baking and basic cake decoration. Nonetheless, many people still prefer to get their baked goods from a small
artisanal bakery, either out of tradition, the availability of a greater variety of baked goods, or due to the higher quality products
characteristic of the trade of baking.
GENERAL INFORMATION OF ATUL BAKERY

ATUL BAKERY started 26, January, 1991 in piplod, Surat. Atulbhai Vekari ya Owner of
ATUL BAKERY. This is Multigrain Food Pvt. Ltd. Today’s sophisticated consumer expects
to enjoy a high quality products, delivered in a friendly manner in convenient location.
Equally is important the food experience to them. The accurately reflects our customer
base, and ATUL BAKERY is uniquely positioned to meet the demand of this target market.
ATUL BAKERY product

a) Cakes
b) Pastries
c) Cookies
d) Parwadi
e) Bread
f) Mawa cakes
g) Toast
h) Nankhatai
i) Biscuit
j) Our Specialty
k) Chocolate

Contact Information
 MULTIGRAIN FOOD PVT.LTD.

Regional office
Address: 131, Bhatpore, G.I.D.C., Opp. I.T.I. Ichhapore, Tal. Choyarsi, Dis.
Surat – 394515, Gujarat, India.
Phone No.: 0261-2907070
Mobile No.: +91 – 9913870005
Email: info@atulbakery.com
Web-site: www.atulbakery.com

Corporate Office
Address: L-1 Suramya App. Dumas Road, Piplod, Surat – 395007
Phone No.: 0261-2220666
Email: info@atulbakery.com
Web-site: www.atulbakery.com

4.3: BOARD OF DIRECTORS

Board of Directors
Atulbhai Vekariya ( Chairman)

Ashokbhai Vekariya (Financial General Manager and Director)

Rameshbhai Vekariya ( Chief Executive Officer)

4.4: COMPANY INFORMATION

The Brand “ATUL”:

 [THE MULTIGRAIN FOOD PRIVATE LIMITED (ATUL BAKERY)]

ATUL brand is ATUL’s quality. ATUL recipes have been tested and refined to
produce on the very highest quality product. We use the finest ingredients to
make them tastier and healthier. ATUL Brand is ATUL’s Location. Atul Bakeries
are typically located in high profile, high traffic locations throughout city which
are easily approachable to the customers.

ATUL Brand is ATUL’s People. ATUL staff goes through intense and
comprehensive training. They are knowledgeable in all areas of ATUL business.
Most importantly they are trained to provide extremely high quality service that
focuses on meeting the needs of ATUL’s customers.
ATUL BAKERY is also expanding through Franchising. A wider menu is being

developed for these locations to serve better than the best imagine you are walking

around our shop peeking into the shop windows. The aroma wafting from a storefront

8
stops you in your tracks. You follow your nose into the door and you see
rows of golden, delicate sweets and crusty Biscuits.
It all began with two friends in business, a sweet tooth and a dream. In 2007, ATUL

BAKERY was founded with the goal of providing our customers with classic Indian

baked goods in a warm & friendly. Having 11 years’ experience of Restaurant Industry

and a goal to serve the best, we started “ATUL BAKERY” on 26th January, 2007. Today

we are respected as a leading brand in the bakery. However, the more things change,

the more we stay the same! Each day, we bake everything from scratch using the finest

ingredients, just as you would at home. From Cakes to Cookies, from Breads to

Biscuits, our treats are meant to bring you back to a time when a bite of something

sweet could make the world a little brighter. This is what sets us apart and keeps our

loyal customers coming back, again and again.

ATUL Concept: “We make the Best”

The aroma of ATUL fresh bakery products provides you with joy and you
enjoy them truly. ATUL "Fresh to You" service demonstrates the care and
quality that goes into all of ATUL fresh made taste temptations.

ATUL Product: “The Perfect Mix”

MULTIGRAIN FOOD PVT.LTD.

Regional office
Address: 131, Bhatpore, G.I.D.C., Opp. I.T.I. Ichhapore, Tal. Choyarsi, Dis.
Surat – 394515, Gujarat, India.
Phone No.: 0261-2907070
 Mobile No.: +91 – 9913870005
Email: info@atulbakery.com
Web-site: www.atulbakery.com

Corporate Office
Address: L-1 Suramya App. Dumas Road, Piplod, Surat – 395007
Phone No.: 0261-2220666
Email: info@atulbakery.com
Web-site: www.atulbakery.com

4.3: BOARD OF DIRECTORS

Board of Directors
Atulbhai Vekariya ( Chairman)

Ashokbhai Vekariya (Financial General Manager and Director)

Rameshbhai Vekariya ( Chief Executive Officer)

7
 4.4: COMPANY INFORMATION
The Brand “ATUL”:

[THE MULTIGRAIN FOOD PRIVATE LIMITED (ATUL BAKERY)]

ATUL brand is ATUL’s quality. ATUL recipes have been tested and refined to
produce on the very highest quality product. We use the finest ingredients to
make them tastier and healthier. ATUL Brand is ATUL’s Location. Atul Bakeries
are typically located in high profile, high traffic locations throughout city which
are easily approachable to the customers.

ATUL Brand is ATUL’s People. ATUL staff goes through intense and
comprehensive training. They are knowledgeable in all areas of ATUL business.
Most importantly they are trained to provide extremely high quality service that
focuses on meeting the needs of ATUL’s customers.
ATUL BAKERY is also expanding through Franchising. A wider menu is being

developed for these locations to serve better than the best imagine you are walking

around our shop peeking into the shop windows. The aroma wafting from a storefront

8
stops you in your tracks. You follow your nose into the door and you see
rows of golden, delicate sweets and crusty Biscuits.
It all began with two friends in business, a sweet tooth and a dream. In 2007, ATUL

BAKERY was founded with the goal of providing our customers with classic Indian

baked goods in a warm & friendly. Having 11 years’ experience of Restaurant Industry

and a goal to serve the best, we started “ATUL BAKERY” on 26th January, 2007. Today

we are respected as a leading brand in the bakery. However, the more things change,

the more we stay the same! Each day, we bake everything from scratch using the finest

ingredients, just as you would at home. From Cakes to Cookies, from Breads to

Biscuits, our treats are meant to bring you back to a time when a bite of something

sweet could make the world a little brighter. This is what sets us apart and keeps our

loyal customers coming back, again and again.

ATUL Concept: “We make the Best”

The aroma of ATUL fresh bakery products provides you with joy and you
enjoy them truly. ATUL "Fresh to You" service demonstrates the care and
quality that goes into all of ATUL fresh made taste temptations.

ATUL Product: “The Perfect Mix”

All ATUL products are founded, developed and perfected by master bakers. ATUL

exclusive product line features a contemporary range of edibles that appeal to

contemporary taste. Stop by ATUL stores at Piplod, Magdalla & University Road

and let our smiling staff help you choose from ATUL selection. Whatever the

occasion, Atul Bakery is here to make your life a little sweeter.

9
Departments in ATUL BAKERY:

Marketing Department

Production Department

HR Department

Assembling Department

Quality Department

Store & Purchase Department

Finance / marketing Department

10
 4.5: ORGANISATIONAL STRUCTURE

Board of Directors

General Manager

Assistance

Senior Executive Officer

Junior Executive Officer

Senior Assistance

Junior Assistance

Workers Workers Workers

[Organizational Structure in ATUL BAKERY]

(Diagram 4.5)

11
4.6: VISION, MISSION, CORPORATE GOALS AND OBJECTIVE

4.6.1: Vision

“To be a Leader in our chosen Markets by 2025 by building a strong bond with
ATUL Customer, ATUL Stakeholders and ATUL Employees.”

4.6.2: Mission

ATUL’s mission is to support our Corporate Leadership, Department Heads

and employees in the achieving their personal and strategic goals.

4.6.3: Corporate Goals and Objectives

Corporate Goal
ATUL Business ethics are based on Integrity and Commitment towards
achieving organizational goals.
We are committed to benchmark our success with Customer
satisfaction by attaining, delivering and maintaining the highest
standards of Quality & Cost effective Services and Products.

Ensuring fair Recruitment, enhanced Performance, Promotions, and

improved Quality of Life for employees and their family members.

ATUL focus is to facilitate free flow of communication with trust on

People and Policy and evolve a participative work environment.

We strive for Excellence with passion in all of ATUL businesses and

with a focused approach --- aptly captured in our company’s tag line
“Prominence through Excellence”.

ATUL committed to preserve & protect ATUL ecological environment

and ATUL heritage.

Objectives
Facilitate people to build a congenial working environment.

Promote a culture of Teamwork amongst employees.

Focus on defined Values and Principles.

Facilitate people towards a multi skilled and multi-tasking
approach. Fully satisfied customer on used company product.

12
 4.7: SWOT ANALYSIS

Strength: Weakness:
New and different Varieties Bakery products are perishable item

Location Financing
Ambience of place
Experienced staff

Opportunity: Threats:
Expansion of the product Line Local competition

Growing concern for Health Economic downturn

Growing Market
[SWOT Analysis of ATUL BAKERY]

(Diagram 4.7)

We believe in TTE and these three words define our commitment to both our
Internal And External customer.

T Transparency

T Trust

E Entrepreneurship
[TTE Network of ATUL BKERY]

(Diagram 4.8)

13
5.1: INTRODUCTION & OBJECTIVES OF HRM DEPARTMENT
Human Resource Management is the Management function concerned with help
of motivating and maintaining people in organization. It focus on people in the
organization.

th
(Source: K.Ashwathappa, 5 addition, Page no..: 7)

5.1.1: Introduction of Human Resource Department

Human Resource Department is the most important function in the organization.

HR Department activities include Recruitment, Selection, Training and
Development, Wage and salary, Allowance etc. HR department follow the TQM
(Total Quality Management) in ATUL BAKERY. HR department is responsible for
analyze the data. HR department providing infrastructure development for
employee. Maintaining liaison with different government authorities. Ensure
proper supply of man power according to company policy. HR department
providing work environment satisfaction. HR department providing industrial
safety & legal requirement of organization. HR department recruit new employee
by giving advertisement in newspaper according to requirement.

Philosophy of HR department

Welfare facility

Canteen facility

ATUL BAKERY has legal licensees & Acts

Factory Act – 1948

Industrial Act – 1947

Standing order Act

Payment of bonus Act – 1965

Payment of wages Act – 1956

Employee Gratuity Act – 1972

Minimum wages Act – 1948

14
5.1.2: Objectives of Human Resource Management

To provide job contentment through empowerment, accountability and

responsibility.

To build and upgrade competencies through virtual learning,

opportunities for growth and providing challenge in the job.

To foster a climate of creativity, innovation and enthusiasm.

To enhance the quality of life of employees and their family.

Demonstrate a compelling modesty and act with quite & calm

determination to create an atmosphere of self-motivation across all levels.

Facilitate people to build congenial working environment.

Promote a culture of Teamwork amongst employees.

Strive for continuous improvement in upgrading the competencies of

employees through focused initiatives.
Focus on defined Values and Principles.
Facilitate people towards a multi skilled and multi-tasking approach.

15
 5.2: STRUCTURE OF HUMAN RESOURCE DEPARTMENT

ATUL BAKERY is not MNC Company so Human Resource Department is small

and three or four members in HR department structure in the organization.

Human Resource Executive

Human Resource Manager

(Dipti Patel)

Line Manager

Worker Worker
Worker

[Structure of Human Resource Management of ATUL BAKERY]

(Diagram 5.2)

16
 5.3: POLICIES OF HUMAN RESOURCE MANAGEMENT

Recruitment and Selection policies

The policy defines the objectives to be met in the implementation of
Recruitment and selection which are aimed at attracting competent
individuals to fill a position with the most suitable applicant.
Candidates are selected for appointment according to their ability,

Qualification and competencies required to fulfill the job requirement,

without having regard to discrimination factors, such as race and gender.

Internal candidates are given prior consideration for job

appointment and only where it is considered that a suitable internal
candidate is not available will an external candidates be appointed.

The company considers itself an equal opportunity employers and

thus aims to eliminate all forms of unfair discrimination in the
recruitment and selection of staff.

Training and Development policies

Ensure that employees and volunteers are supported and enabled
to meet the changing demands of the organization and its service
users so that the organization achieves its strategic objectives.

Facilitate employee/volunteer development and personal

development through assisting them to broaden, deepen and
thereby further enhance their existing skill base.
Provide a working environment where continuous learning and
development take place that help staff to gain more enjoyment
from their roles, increase motivation and enhance staff retention.

Promotion Policy.

Leave Policy.

Birthday wish Policy.

Welfare Policy.

17
 5.4: HUMAN RESOURCE PLANNING

Human Resource Planning is the process of forecasting a firm’s future demand

for, and supply of, the right type of people in the right number.

Planning means to predetermine a course of action. Forecasting is the main

activity HRP.

Forecasting is the estimating and predicting future condition & event and the
needs & opportunities associated with them.
th
(Source: K. Ashwathappa, 5 addition, Page no..: 74)

Developing Developing
Process Forecasting Objective

Activities of Human Resource

Developing Developing
Planning
Policies Strategies

Budgeting Scheduling Tasking

[Activities of Human Resource Planning in ATUL BAKERY]

(Diagram 5.4)

18