Fiesta de Maiz

Presented by: Gabbie Coronado, Sophia

Gutierrez, and Nelly Martinez
Mission Statement:

“
Fiesta de Maíz is a positive,
innovative mobile food
truck offering high-quality,
low priced foods created
from natural and local
ingredients.”
 Fiesta de Maíz Food Truck
❏ Elotes, mangoñadas, spicy fruit
bowls, and ice cream with churros
❏ Targeting teens/young adults
looking for low costing foods
❏ Our food truck is associated with a
celebration or positive feeling as
shown in the name
❏ Partnership between all members
 Business Goals
“This company strives to
become a family and teen
friendly business known for
providing quality products
and welcoming customer
service.”
“Fresh With the

Corn, you’ll Hear

the Horn”
 Market Segmentation and Analysis
Target Market Market Segmentation
❏ Merced, Atwater, Winton ❏ Easily accessible speciality treats
❏ Young adults/teens ❏ Low price affordable for all
❏ Low priced products customers
❏ Enjoyable foods exclusively sold at
our truck
 SWOT Analysis
Strengths Weaknesses
❏ Low priced products ❏ Weather conditions
❏ Wide variety of ❏ Local restaurants
uncommon foods

Opportunities
Threats
❏ Local events our truck can
❏ Local food trucks
cater for
❏ Traffic nearby causing delays
❏ Located next to a school
 Pest Analysis
Political
Economical
❏ Permits to place our food
❏ Unemployed teens and
truck
adults can be employed
Social
❏ Customers are reached Technological
through social media ❏ Website online gathers
❏ Opportunity to endorse customers
ourselves ❏ Social media platforms
 Product Description
Food-Elotes with cheeto and taki
dust, spicy fruit bowls, and an
assortment of beverages
Specialty items- Mangonadas
and ice cream with churros
Drinks- Sodas, horchata,
lemonade, orange, pineapple, and
apple juice
Let’s start with the first set of
slides
Promotional Mix
Our business will contribute to
Types of Promotion
the community by:
❏ Radio ads in both spanish
❏ Providing jobs to community
and english
members
❏ Flyers distributed physically
❏ Attracting customers with
and technologically
locally grown products
❏ Yard signs on busy streets
❏ Building positive relationships
with our audience
 Competition and Pricing
Main Competitors are
in Winton
❏ Los Serranos
❏ Los Gordos

Our business stands out due to unique products being sold at our
location exclusively, friendly customer service, and positive image
branding
 Distribution Channels
Located in Merced next to
Golden Valley High School: Ingredients from:
❏ Core audience being ❏ Costco wholesale
located there ❏ Dole food company
❏ Heavy traffic which will
contribute to sales
Why you should invest...
❏ Fast and efficient: friendly employees serving top quality food

service for customers

❏ Unlike any other: this is the only establishment which is selling

these products all in the same place

❏ Low costing: foreseen large growth in sales due to expanding

interest in cheaper foods