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CT- 38 Marketing Mix: Place Business Studies (4BS01/01) Marks: 11 Time: 15 Minutes

Name: Date:

1 Define:

(a) Ecommerce (1)

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(b Direct selling (1)

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2 Explain the role of place in marketing mix. (3)

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3 Identify two advantages of ecommerce. (2)

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4 Outline two disadvantages of ecommerce. (2)


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5 Define: Business to Business (1)

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6. Define: Business to Consumer (1)


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