Universidad Nacional Abierta y a Distancia

Academic and Research Vice-rector

Activities guide and evaluation rubric – Step 2 - Create value
from technologic innovation
1. General description of the course

Faculty or Basic Science, Technology and Engineering

Academic Unit School
Academic Level Undergraduate
Academic Field Disciplinary
Course Name Valuation and Negotiation of Technology
Course Code 212032
Course Type Theoretical Can be yes ☐ No ☐
enabled
Number of Credits 3

2. Description of the activity

Number
Type of the
Individual ☒ Collaborative ☒ of 3
activity:
weeks
Moment of Unit
Initial ☐ ☒ Final ☐
evaluation Intermediate:
Delivery Environment of the
Evaluative score of the activity: Collaborative Learning and
activity: 70 Monitoring and Evaluation
Environment
Starting date of the activity: Deadline of the activity:
15/03/2019 04/04/2019
Competence to develop:

The student is able to assess the appropriateness of different valuation

methods, recognizing market conditions for technologic innovations

Topics to develop:

Unit 2: Technology valuation:

 Intangible assets valuation
 Income approach
  Real options
 Cost approach
 Market approach

Steps, phases of the learning strategy to develop

Step 2 - Create value from technologic innovation

Activities to develop

Individual:

The students must develop the following activities:

1. Read the following reference for Unit 2 at the Knowledge

Environment:

GHEŢA, I. M. (2017). Theoretical and Methodological

Considerations Regarding the Evaluation of Intangible
Assets. (pp 373–376).

Based on the reading and extra information gathered from the

internet:

Draft a mind map explaining why does the author mention

the following sentence in the article:

“The creation of a successful goodwill is the most important

objective in a company”

2. Read the following references for Unit 2 at the Knowledge

Environment:

Mc Manus, J. P. (2012). Intellectual Property : From Creation

to Commercialisation: A Practical Guide for Innovators &
Researchers. 16. Valuation of Intellectual Property.

Cohen, J. A. (2005). Intangible Assets : Valuation and

Economic Benefit (pp 84-87).
 Based on the readings and extra information gathered from the
internet:

Build a PowerPoint presentation describing definition and

main uses of the following valuation methods:

 Income approach
 Real options
 Cost approach
 Market approach

3. According to the information gathered in step 1 of the course

developing the Survey to identify and characterize medium-sized
enterprises for digital transformation, the company mentioned some
computer programs they use for its activities as a part of the digital
transformation, choose one of all the computer programs mentioned
by the company (make sure it is part of the information submitted in
step 1) and search on internet to develop the following:

 Identify at least two other computer programs that can solve

the same need for the company.

 Find a quotation of the three computer programs to identify its

owner, technical description, prices, and payment terms.

 Analyze and compare the three computer programs in relation

to its advantages or disadvantages according to its price.

 Taking into account the information gathered, make

conclusions in relation to the relevance of the cost of software
in Colombia in relation to the problem of study (How to
promote digital transformation in Colombian medium-sized
enterprises)

 Record and post in YouTube a one (1) minute video where the
student appears explaining in English the computer programs
findings and its conclusions about the cost-benefit analysis,
taking into account the research problem. In the video, the
student must present itself, including its name, date and
avoiding any mention of the person or company surveyed.
4. Individually, each student must consolidate a .zip file to be submitted
to the Monitoring and Evaluation Environment according to the
guidelines given below in section Products to deliver by student, and
name it with the following structure:

 VNT_Step 2_Student Name

Individual:

Los alumnos deben desarrollar las siguientes actividades:

1. Lea la siguiente referencia para la Unidad 2 en el Entorno de

Conocimiento:

GHEŢA, I. M. (2017). Consideraciones teóricas y metodológicas sobre la

evaluación de activos intangibles. (pp 373-376).

Basado en la lectura y la información extra obtenida de internet:

Haga un borrador de un mapa mental que explique por qué el autor menciona
la siguiente oración en el artículo:

“La creación de una buena voluntad exitosa es el objetivo más importante

en una empresa”

2. Lea las siguientes referencias para la Unidad 2 en el Entorno de

Conocimiento:

Mc Manus, J. P. (2012). Propiedad intelectual: de la creación a la

comercialización: una guía práctica para innovadores e investigadores.
16. Valoración de la propiedad intelectual.

Cohen, J. A. (2005). Activos intangibles: valoración y beneficio

económico (pp 84-87).

Basado en las lecturas y la información adicional obtenida de internet:

Cree una presentación de PowerPoint que describa la definición y los usos

principales de los siguientes métodos de valoración:

• enfoque de ingresos
• Opciones reales
• enfoque de costo
• Enfoque de mercado

3. De acuerdo con la información recopilada en el paso 1 del curso que

desarrolla la Encuesta para identificar y caracterizar empresas medianas
para la transformación digital, la empresa mencionó algunos programas de
computadora que utilizan para sus actividades como parte de la
transformación digital, elija uno de todos los programas informáticos
mencionados por la empresa (asegúrese de que formen parte de la
información presentada en el paso 1) y busque en Internet para
desarrollar lo siguiente:

• Identifique al menos otros dos programas de computadora que puedan

resolver la misma necesidad para la empresa.

• Encuentre una cotización de los tres programas de computadora para

identificar a su propietario, descripción técnica, precios y condiciones
de pago.

• Analizar y comparar los tres programas de computadora en relación con

sus ventajas o desventajas según su precio.

• Teniendo en cuenta la información recopilada, saque conclusiones con

respecto a la relevancia del costo del software en Colombia en relación
con el problema de estudio (Cómo promover la transformación digital en
las medianas empresas colombianas)

• Grabe y publique en YouTube un video de un (1) minuto donde aparece el

alumno explicando en inglés los hallazgos de los programas de computadora
y sus conclusiones sobre el análisis de costo-beneficio, teniendo en
cuenta el problema de la investigación. En el video, el estudiante debe
presentarse, incluido su nombre, fecha y evitar cualquier mención de la
persona o empresa encuestada.

4. Individualmente, cada estudiante debe consolidar un archivo .zip para

enviarlo al Ambiente de Monitoreo y Evaluación de acuerdo con las pautas
que se dan a continuación en la sección Productos que entregará el
estudiante y nombrarlo con la siguiente estructura:

Collaborative:

5. In order to justify the reasons why it is important or relevant to solve

the research problem, each student search in internet, libraries or
other reliable sources and post on the Collaborative Learning Forum
an image including three public and reliable statistics with its
references following APA guidelines, that evidence why it is important
academically, economically and socially to identify:

How to promote digital transformation in Colombian medium-sized

enterprises?

6. Research involve the justification as a crucial step, therefore, each

group member must read the following complementary reference
from unit 2 at the Knowledge Environment:
 Kuada, J. E. (2012). Research Methodology : A Project Guide
for University Students (pp 40-41).

Mentioning the different statistics proposed by each student

collaboratively, each group must define a research justification
according to the following chart:

Research Justification
Group 212032_Group number
number
Academically On paragraph maximum 200 words
including statistics (only one per group)
Economically On paragraph maximum 200 words
including statistics (only one per group)
Socially On paragraph maximum 200 words
including statistics (only one per group)
References Use APA guidelines

7. In the Collaborative Learning Environment forum, consolidate all

evidences in a PDF document, according to the guidelines given
below in section Products to deliver by student, and name it with the
following structure:

5. Para justificar las razones por las que es importante o relevante

resolver el problema de investigación, cada estudiante busca en Internet,
bibliotecas u otras fuentes confiables y publica en el Foro de
aprendizaje colaborativo una imagen que incluye tres estadísticas
públicas y confiables con sus referencias a continuación. Las pautas de
APA, que evidencian por qué es importante identificar académicamente,
económicamente y socialmente:

¿Cómo promover la transformación digital en las medianas empresas

colombianas?

6. La investigación implica la justificación como un paso crucial, por lo

tanto, cada miembro del grupo debe leer la siguiente referencia
complementaria de la unidad 2 en el Entorno de conocimiento:

Kuada, J. E. (2012). Metodología de la investigación: una guía de

proyectos para estudiantes universitarios (pp 40-41).

Al mencionar las diferentes estadísticas propuestas por cada estudiante

en colaboración, cada grupo debe definir una justificación de
investigación de acuerdo con el siguiente cuadro:
Justificación de la investigación
Número de grupo 212032_ Número de grupo
Académicamente, en el párrafo máximo de 200 palabras, incluidas las
estadísticas (solo una por grupo)
Económicamente, en el párrafo máximo 200 palabras, incluidas las
estadísticas (solo una por grupo)
Socialmente En el párrafo máximo de 200 palabras, incluidas las
estadísticas (solo una por grupo)
Referencias Utilice las pautas de APA

8. En el foro de Entorno de aprendizaje colaborativo, consolide todas las

evidencias en un documento PDF, de acuerdo con las pautas que se dan a
continuación en la sección Productos que entregará el alumno, y
nómbrelos con la siguiente estructura:
9.

 VNT_Step 2_Group number

Environment
Collaborative Learning, Monitoring and Evaluation
for the
Environment
development

Individual:
Each student submits to the Monitoring and Evaluation
Environment a .zip file named VNT_Step 2_Student
Name including:

 IP Mind map (Activity 1)

 Valuation methods PowerPoint presentation
(Activity 2)
Products to  Computer programs video YouTube link
deliver by (Activity 3)
student
Collaborative:

Each group, through the student that choose the role

Deliveries, posts on the Collaborative Learning
Environment forum a PDF document, using APA
guidelines for references, named VNT_Step 2_Group
number, including:

● Cover
● Introduction
 ● Objectives
● Table of contents
● Statistics research image per student (Activity 6)
● Research Justification chart (Activity 7)

General guidelines for the collaborative work

● Review frequently News and General forums.

● Develop a personal agenda to achieve all
Planning of proposed activities.
activities for ● Do not leave everything to the last minute.
the
● Participate on due time posting relevant
development
information on the forums.
of
collaborative ● Respect copyright, citing the sources.
work ● Use correct English grammar and spelling
● In case of doubt, ask in advance to the due date

Roles to
● Compiler
perform by
● Reviewer
the student
● Evaluator
in the
● Deliveries
collaborative
● Alerts
group
Compiler: Consolidate the document constituted as
the final product of the debate, taking into account
that the contributions of all the participants have been
included and that only the participants who
participated in the process are included.
Roles and
responsibilit
Reviewer: Ensure that the writing complies with the
y for the
rules of presentation of work required by the teacher.
delivery of
products by
Evaluator: Ensure that the document contains the
students
criteria present in the rubric. You must inform the
person in charge of the alerts so that you inform the
other members of the team in case any adjustments
have to be made on the subject.
Deliveries: Notify delivery times of the products and
 send the document in the stipulated times, using the
resources destined for the shipment, and indicate to
the other partners that the delivery has been made.

Warnings: Ensure that the members of the group are

notified of new developments and inform the teacher
through the work forum and messaging of the course,
which has been sent the document
Use APA format. Edition 6th
The APA Standards is the most used style of
organization and presentation of information in the
area of social sciences. These are published under a
Manual that allows to have the scope in the forms in
which a scientific article must be presented. Here you
will be able to find the most relevant aspects of the
Use of sixth edition of the Manual of the APA Rules, such as
references references, quotations, elaboration and presentation
of tables and figures, headings and seriation, among
others. You can check how to implement them by
entering the page

http://centrodeescritura.javerianacali.edu.co/index.ph
p?option=com_content&view=article&id=138:normas-
apa&catid=45:referencias-bibliograficas&Itemid=

In the agreement 029 of December 13, 2013, article

99, the mistakes that infringe upon the academic
order, among others, are the following: paragraph e)
“To plagiarize is to present as your own work the
whole or part of a writing, report, task or document of
invention performed by another person. It also implies
Plagiarism
the use of cites or lack of references, or includes cites
policy
where there is no coincidence between them and the
reference” and paragraph f)”To reproduce, or copy for
profit, educational resources or results of research
products, which have intellectual rights reserved for
the University”.

The academic punishments that the student will face

are:
 a) In case of academic fraud proved in the
academic work or evaluation, the score achieved will
be zero (0.0) without leading to disciplinary measures.
b) In case of plagiarism proved in the academic
work of any nature, the score achieved will be zero
(0.0), without leading to disciplinary measures.

To know how the documents must be cited, check the

following document:
Centro de Escritura Javeriano ( ) Normas APA. Sexta
edición. Taken from
http://centrodeescritura.javerianacali.edu.co/index.ph
p?option=com_content&view=article&id=138:normas-
apa&catid=45:referencias-bibliograficas&Itemid=

10. Evaluation rubric

Evaluation rubric

Collaborat
Activity type: Individual Activity ☒ ive ☒
Activity
Moment of Unit
the Initial ☐ Intermedi ☒ Final ☐
evaluation ate:
Performance levels of the individual
Assessed activity Scor
Aspects e
High score Media score Low score
The student The student The
submit to the submit to the student
Monitoring and Monitoring and does not
Identification Evaluation Evaluation submit any
of the Environment a Environment a file to the
methods to .zip file including .zip file Monitoring
20
value a mind map and describing some and
intangible a PowerPoint valuation Evaluation
assets presentation methods, but it Environme
defining all five is not following nt,
proposed the given describing
methods, guidelines valuation
 evidencing its methods
relevance for
intangible assets
valuation.
(up to 20 (up to 10 (up to 0
points) points) points)
The student
submit a 1 The student
minute video, submit a video
including its explaining its
The
name and date, findings and
student
explaining its conclusions
does not
Understandin findings and about the cost-
submit any
g of market conclusions benefit analysis
video
conditions to about the cost- in a software
identifying
create value benefit analysis purchase
the market 30
from in a software comparing
conditions
technologic purchase only two of the
in a
identifying the three computer
innovations software
market programs, or,
purchase
conditions for missing some of
three different the given
computer guidelines
programs
(up to 30 (up to 15 (up to 0
points) points) points)
Performance levels of the collaborative
Assessed Scor
activity
Aspect e
High score Media score Low score
The student The student
The
posts in the posts in the
student
Collaborative Collaborative
does not
Describe a Learning forum Learning forum
post any
real context three public and only two of the
statistic to
in digital reliable statistics statistics to 10
justify the
transformati with its justify the
importance
on challenge references research, or the
of the
following APA proposed
proposed
guidelines that statistics do not
research
evidence the evidence a clear
 relevance of the relevance of the
research research
academically,
economically and
socially.
(Up to 10 (Up to 5 (Up to 0
points) points) points)
The student
The student The
submits the PDF
submits the PDF student
document to the
document to does not
Collaborative
the submit the
Learning
Collaborative PDF
Environment
Learning document
forum, including
Environment to the
a complete
Strength wri forum, but it Collaborati
research
tten commun does not ve Learning 10
justification
ication skills present a clear Environme
chart,
justification for nt,
evidencing
the research or describing
proper spelling
it is missing the
and grammar,
some of the research
following all
given guidelines justification
given guidelines
(Up to 10 (Up to 5 (Up to 0
points) points) points)
Final score 70