Академический Документы
Профессиональный Документы
Культура Документы
Mariam
Khan PGPM-
Business
strateGy
Introduction
Type: Public (BSE:ITC)
Founded: 24 August 1910
Radha Bazar Lane, Kolkata, India
Headquarters: Kolkata, India
Key people: Yogesh Chander Deveshwar, Chairman
K. Vaidyanath, Director, Partho Chatterjee, CFO
Industry: Tobacco, foods, hotels, stationery, greeting cards
Products: Cigarettes, packaged food, hotels, apparel
Employees: over 25,000 (2009)
Website: http://www.itcportal.com/
Forbes Global 2000 List: 987 rank (2009)
Sales (Rs.crore):15388.11
Profits (Rs. million): 32636
Market Value($ billion): 13.48
“From a leading cigarette manufacturer to an
umbrella group that offers a diversified product
mix”
ITC's diversification into related and unrelated areas in recent years
Why they did this ?
FMCG-FOOD
Packaged Food
Snack & confectionery
Indian Packaged Food industry
6. The increasing number of working women and fast pace of life change
social structure has driven the demand of packaged branded food.
8. Changing life style, the consumers now look for ways to reduce cooking
time.
10. Processed food output in India is likely to grow by 44.2% to touch US$
90.1 billion, while packaged food sales will increase by 67.5% to reachUS$
21.7 bn by 2012
Snacks and Confectionery Industry
1. The Snacks and confectionery market is equally divided into the
organised and unorganised sector.
7. While the growth rate of unorganised sector is 7-8 per cent and
the market
35,000
30,000
25,000
20,000
Sales
15,000
10,000
5,000
0
2006 2007 2008 2009
11%
31% 10% Sunfeast
Others
Parle
Priya Gold
Britannia
15% 33%
Promotion
Bingo –Snacks
The has flavors such as Masala Chaas, Chatpata Nimbu and Paneer Tikka,
it has variants with truly Indian flavors.
The segmentation was mainly done on basis of the age of the people. The
primary target for Bingo is 18-30 year old people, who are willing to try out
new flavors more easily than the small kids.
Bingo is positioned as a youthful and innovative snack.
They also keep the good on constant move from low sales area to high sales area.
The company collects all the expired goods four times a year, and destroys them.
Retailers must return expired or damaged products within six months after the date of expire.
ITC provides their retailers with racks, hangers, etc to display the products.
The benefits received by the retailers depend upon their sales volume and also the location of
their shops.
WHOLESALE
DEALER BASE
WHOLESALE RETAILER
DISTRIBUTO
R
Places
e-Choupal
Mandi e-Choupal
Inbound
Pricing
Logistics
Bagging &
weighing Weighing &
Payment
Payment
Hub
Outbound Logistics
Logistics
Business Model
The e-Choupal Services
Information
Knowledge
Purchase-choupal saagar
Sales
Distribution Challenges
first time internet users
infrastructural inadequacies,
How challenges are
encountered Solar Power
Power back
Upgrading BSNL exchanges
by installation of VSAT VSAT equipment
equipment,
Mobile Choupals, 24x7
helpdesk etc
Mobile Choupal
Over Coming Challenges
Through
Trustmanship
Creating Goodwill
NEW PRODUCTS LAUNCHED-2008-09
Classmate Pens
Mangaldeep Durbar Gold Mikkel