PT.
BAD BOY
VISI
Become the largest health
solution provider in the region.
MISI
Become a leader in integrated
digital health solutions and
platforms in Indonesia.
MOTTO
Be a part of the nation's most
preferred Total Health Solution
Provider and you can rest
assured that you are in good
hands.
CONTACT
PHONE:
+62 0798611 9070
WEBSITE:
www.bbmedicalservices.com
ADDRESS:
2 SOUTHERN WAY, NORTH, ENGLAND
EMAIL:
HEALTHCARE-INC@BADBOY.COM
HEALTCARE-IT
Inc.
ABOUT US
PT BadBoy Healthcare-IT Services or widely known as BB Healthcare is
established in 2004 and grow rapidly as a healthcare services company
that giving much support to the hospital and healthcare organization or
institution as the main provider of IT expert.
BB Healthcare servers millions of members with a comprehensive range
of Total Health Solution such as Health Claim Management Service,
Health Digital Service, and Digital Provider Management Services. As a
technology based company, our services are always backed with state-
of-the-art technology. Our EDC (Electronic Data Capture) infrastructure
network spreads through thousands of healthcare providers across
Indonesia and neighboring countries. Our Client comprise of top
insurance companies in the nation, self-healthcare-managed
corporations, TPA companies, and state-own companies (BUMN)
EXPERIENCE
1. 2008–2015
Successfully won the Marketing Award as the Best Market Mover in
the Innovation event for seven years.
2. 2017
Successfully won Miracle Enterprise Award (MEA) 2017 in the category
connected world with MOM T-Health services.
3. 2018
Successfully won Asia Pacific Stevie award 2018 in Hong Kong.
4. 2018
Successfully won Miracle Enterprise Award (MEA) 2018 in the category
mobile innovation.
COMPANY PERFORMANCE IMPROVEMENT
2006 40%
2009 55%
2012 75%
2015 67%
2018 82%
THE LEGALITY OF THE COMPANY
1. Notary Deed Dwi Suhartini, SH: No. 32 April 9
2. Building Construction Permit (IMB): No. 1220 / DTKP / BT / MGR
3. Trading Business License (SIUP): No. 0153-535 / 17-05 / BPMP2T /
4. SIUP / PK / 2014

OUR SERVICES
1. Health Claim Management Service
2. Health Digital Service
3. Digital Provider Management Services

COMPANY STURCTURAL

Our company structural consist of single managerial which is divided into

six major department, president as the company CEO and also an
independent auditor division. For each part of structural has their own
function as,
1.President
The president has the higher authority to led the corporation by
determined the plan of the corporation.
2.Auditor
Auditor taking role as giving audit services internally or externally, it
becomes internally when the auditor make an audit for the company
or externally to the customers if the customers insisted.
3.Head of IT-Healthcare
Basically this position has a role to observe the performance of each
department and has the authority to maintain the stability of each
project that the corporation do.
4.Administration Department
This department has role to control all of the data which related
to corporation administration including file, document, receipt,
and mail as well as the function to employ new employee.
5.Marketing Department
This department has role to make publication according to
company services and looking for customers.
6.Public Relation
This department has role to create an communication network
to both customers and other company.
7.IT Department
 This Department taking the main role of the company business
process as the main resources of the IT expert.
8.Healthcare Department
This department taking the main role of the company business
process as the main resources of healthcare technician.
9.Financial Department
This department taking role to controlling the distribution of
employee salary and also give valuation on employee
performance.

SEGMENT ANALYSIS AND MARKET STRATEGY

1. Segment Analysis
Geographically, PT HealthCare Badboy offers certain services
and products that only exist in Indonesia. Demographically, PT
HealthCare Badboy targets people who are engaged in health
services. PT HealthCare offers all its services to the hospital class
A, B, C, D, E. Psychographically, PT HealthCare BadBoy is
intended for people who always want to connect their health
services with high speed internet, easy data integration for
many files , also for the need for counseling because it can get
guidance from experts directly.
2.Market Strategy
Application of PT HealthCare Badboy's Marketing Strategy
through the following steps:
• Market Segmentation, dividing the market into hospital
classes A, B, C, D and E according to different needs,
characteristics, or behaviors that might require a separate
product or marketing mix.
• Determination of Target Market (Market Targeting), PT
HealthCare BadBoy targets its market, especially in hospitals
and services that are engaged in the health sector.
• Differentiation and Market Position (Differentiation &
Positioning), PT HealthCare Badboy decides to differentiate
its market offer for each target segment and what position
it wants to occupy in the segment. The services and
products offered by PT HealthCare Badboy focus on service
providers in services that are integrated with cloud.
BUSINESS PROCESS

Business process as describe on diagram above started with effort from

the Marketing Department as well as Admininstration Department to
seek for customers. Marketing Department make advertisement to
persuade the customers the next is the customers come to the compay
and order the services that handled by Administr0ation Department.
The next step is deliver the request document to get review by the Head
of IT-Healtcare in order to considered and adjusted with the timeline of
the company. If allowed then the request will process if not the request
will get into quee list.
The next step is, the request that been accepted will forwarded to
healthcare division and IT department to be done. In this process the
services that provided start to be given to customers.