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INDEX

1
CHPTER PAGE
NO. CONTENTS No.

Executive Summary 9
11 - 15
I INTRODUCTION
11
1 What is Loan?
12
2 Types
14
3 Target markets
15
4 Financial Sector

PROFILE OF THE ORGANIZATION 16 - 35


II
16
1 Adecco
17
1.1 Code of Conduct
17
1.2 Vision
18
1.3 Offers a spectrum of services
19
2 Bajaj Finserv
20
2.1 About
21
2.2 History
24
2.3 Profile of the Organiasation
III 36 - 37
Research Design and Methodology
37
1 Source of Data Collection
37
2 Objective of the project
37
3 Scope of the project
38
4 Research Methodology
38
6 Analysis of Data
39
IV BRAND IDENTITY
VI 40 – 64
CONSUMER FINANCE PROCESS
1 Flow Chart Of The Application Process, To Loan Approval To File
Documentation And File Send 41 - 42
2 Documents Required For The Loan Approval
43

53
6 Features and Benefits
53
7 Extended Finance
54
8 Eligibility and Documents

10 Fees and Charges 55


56
11 How to Apply
12 Advantages of BFL scheme over its competitors: 58 2
59
13 Competitors
64
14 SWOT
3
4
INTRODUCTION

India is undergoing rapid development “It means that there are millions of
people who dream of better home better infrastructure and a better life. This
opens several avenues of potentially limitless growth in the infrastructure and
construction sector. Bajaj Finserv Lending will help grab this opportunity to
grow real estate businesses.

A category of stocks containing firms than provides financial services to


commercial and retail customer. This sector includes banks investment funds
insurance companies and real estate.

What is Loan?

In finance, a loan is the lending of money from one individual, organization or


entity to another individual, organization or entity. A loan is a debt provided by
an entity (organization or individual) to another entity at an interest rate, and
evidenced by a promissory note which specifies, among other things, the
principal amount of money borrowed, the interest rate the lender is charging,
and date of repayment. A loan entails the reallocation of the subject assets for a
period of time, between the lender and the borrower.

In a loan, the borrower initially receives or borrows an amount of money, called


the principal, from the lender, and is obligated to pay back or repay an equal
amount of money to the lender at a later time.

The loan is generally provided at a cost, referred to as interest on the debt,


which provides an incentive for the lender to engage in the loan. In a legal loan,
each of these obligations and restrictions is enforced by contract, which can also
place the borrower under additional restrictions known as loan covenants.

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Although this article focuses on monetary loans, in practice any material object
might be lent.

Acting as a provider of loans is one of the principal tasks for financial


institutions such as banks and credit card companies. For other institutions,
issuing of debt contracts such as bonds is a typical source of funding.

Types:-

Secured
A secured loan is a loan in which the borrower pledges some asset (e.g. a car or
property) as collateral.

A mortgage loan is a very common type of loan, used by many individuals to


purchase things. In this arrangement, the money is used to purchase the
property. The financial institution, however, is given security – a lien on the title
to the house – until the mortgage is paid off in full. If the borrower defaults on
the loan, the bank would have the legal right to repossess the house and sell it,
to recover sums owing to it.

In some instances, a loan taken out to purchase a new or used car may be
secured by the car, in much the same way as a mortgage is secured by housing.
The duration of the loan period is considerably shorter – often corresponding to
the useful life of the car. There are two types of auto loans, direct and indirect. A
direct auto loan is where a bank gives the loan directly to a consumer. An
indirect auto loan is where a car dealership acts as an intermediary between the
bank or financial institution and the consumer.

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Unsecured
Unsecured loans are monetary loans that are not secured against the borrower's
assets. These may be available from financial institutions under many different
guises or marketing packages:

 Credit card debt

 Personal loans

 Bank overdrafts

 credit facilities or lines of credit

 Corporates bond (may be secured or unsecured)

 Peer-to-peer lending

The interest rates applicable to these different forms may vary depending on the
lender and the borrower. These may or may not be regulated by law. In the
United Kingdom, when applied to individuals, these may come under
the consumer credit act 1974.

Interest rates on unsecured loans are nearly always higher than for secured
loans, because an unsecured lender's options for recourse against the borrower
in the event of default are severely limited. An unsecured lender must sue the
borrower, obtain a money judgment for breach of contract, and then pursue
execution of the judgment against the borrower's unencumbered assets (that is,
the ones not already pledged to secured lenders). In insolvency proceedings,
secured lenders traditionally have priority over unsecured lenders when a court
divides up the borrower's assets. Thus, a higher interest rate reflects the
additional risk that in the event of insolvency, the debt may be uncollectible

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Demand
Demand loans are short term loans [1] that are typically in that they do not have
fixed dates for repayment and carry a floating interest rate which varies
according to the prime lending rate. They can be "called" for repayment by the
lending institution at any time. Demand loans may be unsecured or secured.

Subsidized
A subsidized loan is a loan on which the interest is reduced by an explicit or
hidden subsidy. In the context of college loans in the United states, it refers to a
loan on which no interest is accrued while a student remains enrolled in
education.

Concessional
A concessional loan, sometimes called a "soft loan", is granted on terms
substantially more generous than market loans either through below-market
interest rates, by grace periods or a combination of both. Such loans may be
made by foreign governments to developing countries or may be offered to
employees of lending institutions as an employee benefit.

Target markets

Personal

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Loans can also be subcategorized according to whether the debtor is an
individual person (consumer) or a business. Common personal loans
include mortgage loans, car loans, home equity lines of credit, credit cards,
instalments loans and payday loans. The credit score of the borrower is a major
component in and underwriting and interest rates (APR)of these loans. The
monthly payments of personal loans can be decreased by selecting longer
payment terms, but overall interest paid increases as well. For car loans in the
U.S., the average term was about 60 months in 2009.

Commercial
Loans to businesses are similar to the above, but also include commercial
mortgages and corporates bonds. Underwriting is not based upon credit score
but rather credit ratings.

Financial sector

A category of stocks containing firms than provides financial services to


commercial and retail customer. This sector includes banks. investment funds.
insurance companies and real estate. Financial services perform best in low
interest rate environments. A large portion of this sector generates revenue from
mortgages and loans. which gain value as interest rates drop. Furthermore. when
the business cycle is in an upswing. the financial sector benefits from additional
investment improved economic condition usually leads to more capital projects
and increased personal investing. New projects require financing. which usually
leads to a large number of loans

“Finance" is often defined simply as the management of money. However, is a


family of business activity that include the original. marketing. and management
of cash and money surrogates through a variety of capital accounts. instruments.
and markets created for transaction and trading assets. Liabilities and risks.

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Finance is conceptualized. structured. and regulated by a complex system of
power relation within political economies across state and global market.

PROFILE OF THE ORGANISATION

Adecco India

Adecco India is a part of Adecco Group – the world’s leading


provider of HR solutions and a Fortune 500 Company. Adecco India,
headquartered in Bangalore, is a leading end-to-end HR solutions company that
focuses on Executive Search, Recruitment, Learning and Temporary Staffing
services to client organisations. With a national presence through 85 branches
across the country, Adecco is the fastest growing HR Services company in
India.

 Rapid growth with the largest network of over 85 branches

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 Over 110,000 associates on assignment everyday, nationally

 Distinguished list of over 1500 clients across all segments

 Placement of around 8000 candidates per month, across India

 Over 1100 trained and specialised consultants to customise HR solutions

CODE OF CONDUCT

The importance of work, and what we do to help people find it, cannot be
overstated. Work can define who we are. It can give purpose and meaning to our
lives. It permits us to apply our talents to contribute to society.

The success in helping others realise their dreams is based upon the trust and
loyalty they have in them. Trust and loyalty are the most precious assets in any
business, but it cannot be bought or manufactured, it must be earned.

They are dedicated to earning the trust and loyalty of our associates, clients,
customers, shareholders, the communities in which we operate and one another,
by performing our work in accordance with there Code of Business Conduct
and there core values of Team Spirit, Customer Focus, Responsibility and
Entrepreneurship.

Vision
The aim is to give everyone involved with Adecco the opportunity to improve
their situation, be it at work, at home, in leisure activities or in life.

They are the world leader in connecting people both globally and locally with
the talent they need and the work that they want. They seek those motivated to

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make change and know that, as partners we can help them to shape and achieve
their personal.

Offers a spectrum of services

o Recruitment Solutions

o Staffing Solutions

o Professional Staffing

o Talent Management

o Assessment Solutions

o Payroll Management

o Managed Services

o Recruitment Process Outsourcing

Domain expertise across specific industries

• Information Technology

• IT Enabled Services

• Telecom, Media, and Entertainment

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• Engineering, Process, and Infrastructure

• Consumer Services and Retail

• Banking, Financial Services, and Insurance


BAJAJ FINSERV

Bajaj Finserv

Bajaj Finserv was formed in April 2007 which is situated in 4TH


Floor, Bajaj Finserv Corporate Office, Pune-Ahmednagar Road Viman Nagar,
Pune 411014, Maharashtra. As a result of its demerger from Bajaj Auto Limited
to act as a pure play financial services business. The process of demerger was
completed in Feb 2008. This demerger was not only to unlock values in the high
growth business areas of Auto, Insurance, Finance sectors and Wind Power but
also to run independently these core businesses and to strengthen the
competencies. The wind power project, the stakes in the life and general
insurance companies and consumer finance along with their respective assets
and liabilities got vested in Bajaj Finserv Limited.

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ABOUT

Bajaj Finserv Ltd., incorporated in the year 2007, is a Large Cap company
(having a market cap of Rs 46296.91 Cr.) operating in Finance sector.
Bajaj Finserv Ltd. Key Products/Revenue Segments include Dividend which
contributed Rs 111.08 Cr to Sales Value (45.84% of Total Sales), Interest which
contributed Rs 62.93 Cr to Sales Value (25.96% of Total Sales), Wind Energy
which contributed Rs 58.37 Cr to Sales Value (24.08% of Total Sales), Income
from Sale of Share & Securities which contributed Rs 9.94 Cr to Sales Value
(4.10% of Total Sales), for the year ending 31-Mar-2016.

For the quarter ended 30-Jun-2016, the company has reported a Consolidate
sales of Rs. 2731.36 Cr., up 10.69% from last quarter Sales of Rs. 2467.57 Cr.
and up 29.25% from last year same quarter Sales of Rs. 2113.19 Cr. Company
has reported net profit after tax of Rs. 816.30 Cr. in latest quarter.

The company’s management includes Mrs.Sonal R Tiwari, Dr.Gita Piramal,


Mr.D J Balaji Rao, Mr.Kevin Dosa, Mr.Madhur Bajaj, Mr.Nanoo Pamnani,
Mr.Naresh Chandra, Mr.Rahul Bajaj, Mr.Rajiv Bajaj, Mr.Ranjit Gupta, Mr.S
Sreenivasan, Mr.Sanjiv Bajaj, Mr.V Rajagopalan, Mrs.Sonal R Tiwari.
Company has Dalal & Shah LLP as its auditors. As on 30-Jun-2016, the
company has a total of 159,091,745 shares outstanding.

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HISTORY
The company through its joint ventures and subsidiaries employs over 20,000
employees and has establish nationwide presence across over 1400 locations.
The company is currently engaged in consumer finance businesses, life
insurance, and general insurance and has plans to expand its business by
offering a wide array of financial products and services in India. Apart financial
services, Bajaj Finserv is also active in wind–energy generation.

Bajaj Finserv was ranked among The Economic Times 500 as 119 in 2015.

The financial services and wind energy businesses were transferred to Bajaj
Finserv Limited (BFS) as part of the recently concluded demerger from Bajaj
Auto Limited, approved by the High Court of Judicature at Bombay by its order
dated 18 December 2007. The demerger was effective on 31 March 2007.

BFS is engaged in life and general insurance businesses through its joint
ventures with Allianz SE namely Bajaj Allianz Life Insurance Company
Limited and Bajaj Allianz General Insurance Company Limited.

Bajaj Holdings has been registered as a Non–Banking Financial Company


(NBFC) under the Registration No. N–13.01952 dated 29 October 2009 with
Reserve Bank of India (RBI). The company is classified as a Systemically
Important Non–deposit taking NBFC as per RBI Regulations.

Bajaj Finserv Lending hits lig on 0% interest finance. India Info line News
Service 17:22. Apr 17.2012. The economy continues to he the silver fining in an
economic environment riddled with volatility and uncertainty. Today. 0%
finance holds an over ll% share in the total consumer durables industry. Out of
the total sales of over [NR 36850 Cr annually. over 4053 Crore are bought on
0.1 interest finance. While the industry is growing at 9% YOY. 0% interest
finance is growing at 13 times as much with over I 18% growth YOY.

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In turn. Bajaj Finserv Lending continues to be the largest driver of this growth
with over 9% share and growing at 88% YOY. This puts Bajaj Finserv Lending
in a clear leadership position. Today. one out of every 5 flat panel TVs is bought
on the 0% interest consumer durables loans option from Bajaj. This growth has
come at the back of significant investments made in distribution. technology
and process automation. They have invested deep in technology and process to
create long term sustainable advantages. This has allowed them to create win-
win propositions for all members in the ecosystem.

Available at over 4000 outlets across the country across metros. tier 2&3 cities.
Bajaj Finserv Lending 0% interest consumer durables loans are available in
places where other finance options like credit cards may have low penetration.
Even where other finance options are available. Bajaj Finserv Lending 0%
interest option offers a far better experience. All a customer needs to do is to
walk into any of the consumer durables stores in the country. choose the desired
product. and approach the in out store Bajaj Finserv Lending representative.
Within a few minutes. the person gets an approval on the loan. The customer
pays the defined down payment for the selected product and the remaining
amount. Is divided into equal monthly installments. The customer can also
choose from a range of loan tenors. ranging from 12 to 18 montly. This brings
down the cost of ownership and also helps the customer trade up. For example.
if a person had a budget of 40.000. in came of a cash down option. he would
have managed to get a 32inch LED TV. With 0% interest consumer durable
loan. he can now trade up to a 46 inch LED and bridge the gap with the 09%
interest consumer durable loan. In the case. he may choose to pay down an even
lesser amount than 40000 as the down payment and keep the rest as his savings.

They have developed credit policies and created partnerships to ensure the
customer goes through a simple. hassle-free and quick process. Their
technology platforms allow them to approve loans in as low an 3 minutes while

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he is in the shop. selecting his favorite product. For the customer. this life-event
should be about buying his aspirational device without having to worry about
the money he may need. The company has gone a step further and introduced an
innovative offering through the EMI card. Available only for existing 0%
interest consumer durable loans customers. the EMI card allows an existing
customer to go to any of the Bajaj Finserv Lending affiliated stores and pay for
his next consumer durable purchase with a simple swipe of the FJVII card. The
customer already has a pie-assigned lom line on his account that is determined
through the internal policy framework and past behavior on his previous loan.
Bajaj Finserv Lending launches Extended Warranty with its 0% interest
Consumer Durable Finance.

Another innovation from Baja j Finserv Lending. Extended Warranty will


provide additional 1 year coverage for products after the expiry of the
manufacturer warranty period. Bajaj Finserv Lending. the market leader in
Consumer Durables Finance. Has launched ’Extended Warranty' plan with its
0% interest Consumer Durables Finance.

Finance for their durables purchases. Extended Warranty launch is art of the
company's active pursuit of innovations and commitment to continuously
enhancing the value bundle.

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Board of directors

Name Designation

Rahul Bajaj Chairman

Nanoo Pamnani Vice-chairman

Madhur Bajaj Major director

Rajiv Bajaj Director

Sanjiv Bajaj Non-executive director

D.S.Mehta Major director

D.J.Balajirao Director

Dipak Poddar Director

Ranjan Sanghi Director

Rajendra Lakhotia Director

Omkar Goswami Director

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Product Profile of the Organization

Bajaj Finserv Lending offers loans for various needs. We offer


loans for Bajaj Auto Two Wheelers under the name of Bajaj Auto Finance Ltd.
We offer Consumer Durable Loans, Personal Loans, Loan against Property,
Small Business Loans, Construction Equipment Loans, Loan against Securities
and Insurance Services under the name of Bajaj Finserv Lending. Bajaj Finserv
Lending is one of the most diversified NBFCs in the market catering to more
than 5 million customers across the country. Apart from being a well-recognized
organization, they pride us for holding the highest credit rating of FAAA/Stable
for any NBFC in the country today. The product offerings include Consumer
Durable Loans, Personal Loans, Loan against Property, Small Business Loans,
Two-wheeler and Three – Wheeler Loans, Construction Equipment Loans,
Loans against Securities and Insurance Services.

Home Loan

Construction Consumer Durable


Equipment Loan Loan
Product

Portfolio

Three/Two Wheeler
Loan
Mortgage Loan

Personal and Small


Business Loan

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Current Position

Particular June 2016 % Chg (Quarterly) % Chg (Yearly)

Sales 2,731.36 10.69 29.25

Other Operating Income 180.48 81.46 83.23

Operating Profit 2,011.93 9.72 25.63

Other Income 0.10 -33.33 -41.18

EBITDA 2,012.03 9.72 25.62

Interest 852.50 7.98 28.27

Depreciation 16.34 -5.98 37.66

Net Profit 816.30 6.45 20.57

EPS (Rs) 33.80 4.00 15.36

 Launch of Digital Product Financing:


The company added digital product financing as an extension to its consumer
electronics financing business.

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 Launch of Rural Lending:
The company launched its rural financing business in 7 branches and 30 spokes
across Maharashtra.The full product suite consisting of consumer electronics
financing,gold loans and refinancing loans have been launched in these markets.

 Among the top 3 BFSI companies to work for in India:


The company has been ranked as the 3rd Best Financial Service Company to
Work For in India by ‘Great Place to Work Institute’-Amongst the most
prestigious employer award in India.

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Bajaj Finserv Share Holding

Category No. of Shares Percentage


Promoters 92,852,783 58.36
General Public 27,667,701 17.39
Others 15,278,524 9.60
Foreign Institutions 9,856,167 6.20

NBFC and Mutual Funds 9,729,895 6.12


Financial Institutions 3,706,675 2.33

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Future Plan of the Organization

 Application for Banking License:


Bajaj Finserv Limited, the holding company of Bajaj Finance
Limited, has submitted its application to Reserve Bank of India on June 26,
2013 for a license to commence banking business in terms of section 22 of the
Banking Companies Act, 1949.It is proposed to do this by converting its
subsidiary Bajaj Finance Ltd.into a Bank in terms of RBI Guidelines for
Licensing of New Bank in the Private Sector dated February 22, 2013.

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Awards

 Top 3 Financial Services Company:

We're proud to be ranked amongst the Top 3 Financial Services Companies to


work for in India. The ranking was conferred on us by Great Places to Work
(GPTW), the gold standard in ranking the world’s best workplaces, at a special
event hosted in Mumbai on 21 June, 2013. GPTW conducts this survey every
year amongst more than 500 companies across India. This year more than 530
companies participated in the survey.

 CIO 100:

Recently, we also won the CIO 100 Innovation award for two of our innovations
- EMI Card and Flexi saver.CIO 100 is an annual award program that
recognizes organizations that exemplify the highest level of operational and
strategic excellence in information technology (IT). CIO magazine has a long
and proud tradition of honoring leading companies for business and technology
leadership and innovations through its premiere award program – CIO100. Now
in its 25th year in the USA, it is an acknowledged mark of enterprise IT
excellence. It’s a celebration of 100 organizations (and the people within them)
that are using information technology in innovative ways to deliver business
value, whether by creating competitive advantage, optimizing business
processes, enabling growth or improving relationships with customers. Hosted
in countries such as Canada, Sweden, Australia, Singapore, Vietnam, Hungary
and India, the CIO 100 Awards is a truly global recognition. It is an
acknowledged mark of excellence in enterprise IT.

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Vision and Mission of the Organization:
Vision:

Bajaj Finserv has a vision to become a full-fledged financial services company


and be the financial partner to the Indian consumer and help him across his
financial needs, whether for finance, for investment management, for protection
or for post-retirement support, throughout his lifecycle.

Mission:

Bajaj Finserv aims to be the most useful, reliable and efficient provider of
Financial Services. It is our continuous endeavor to be a trustworthy advisor to
our clients, helping them achieve their financial goals.

Objective of the Organization:


Our main objects as contained in our Memorandum of Association include:
1. To Finance industrial by way advance ,deposit or lend money, securities
and propertied or with any Company, Body corporate, trust, firm, person
or association whether falling under the same management or otherwise,
with or without security and on such terms as may be determined from
time to time, and to carry on and undertake the business of finance and
investment and to provide venture capital, seed capital, loan capital and to
participate in equity preference share capital or to give guarantees on
behalf of the company in the matter and to promote companies engaged
in industrial and trading business and to act as Financial Consultants,
Management Consultants, Brokers, Dealers, Agents and to carry on the
business of share broking, money broking ,exchange broking, bill broking

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and general brokers for shares ,debentures, debenture-stock, bonds, units,
obligations, securities ,commodities, bullion currencies and to manage
the funds of any person, firm, body corporate or trust by investment in
various avenues like Growth Fund, income fund, risk fund, tax exempt
funds, pension /superannuation funds and to pass on the benefits of
portfolio investments to the investor as dividends, bonus, interest, etc.
2. To carry on the business as an investment company and to underwrite,
sub-underwrite, to investigating , and acquire by gift or otherwise and
hold, sell, buy or otherwise deal in shares debentures, debentures-stocks,
bond, units, obligations and securities issued or guaranteed by Indian or
Foreign Governments, States, Dominions, Sovereigns, Municipalities.

DEPARTMENTS

Administration Collections Product


Marketing

Credit Team Human Resources Sales


Operations

Different Departments

Organization Hierarchy:
A key issue in accomplishing the goals identified in the planning process is
structuring the work of organization. Organizations are group of people, with
ideas and resources working toward common goals. The purpose of the
organizing function is to make the best use of the organizations resources to
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achieve organizational goals. Organizational Structure is the formal decisions
making framework by which job tasks are divided, grouped and coordinated.
Formalization is an important aspect of structure. It is the extent to which the
unit of organization is explicitly defined and its policies, procedures and goals
are clearly stated. It is the official organizational structure conceived and built
by top management. The formal organization can be seen and represented in
chart form. An organization chart displays the organizational structure and
shows job titles, lines of authority and relationship between departments.
Organizational Structure allows the expressed allocation of responsibilities for
different functions and processes to different entities. Ordinary description of
such entities is as branch site, department, work group and single group of
people.

Rahul Bajaj
[Chairman]

Nanoo Pamnani
[Vice-Chairman]

Rajeev Jain
[Ceo]

Rakesh Bhatt [Coo]

Devang Mody
[President Consumer Business]
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Deepak Reddy
[Chief Human Resources]

Manev Mianwal
[Group Marketing Head]

Pankaj Thadan
[Chief Compliance Officer]

Amit Gainda
Business Head - Mortgages

Rajesh K
[Chief Risk Officer]

Ashish Panchal [Business


Head - Credit Cards & Loan]

Diwakar Pundir
[Chief Credit Officer]

Ashish Sapra
[Business Head - Cross Sell]

Amit Raghuvanshi
[Business Head - Sales Finance]

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Atul Jain
[Chief Collections Officer]

Samir Mehta
[Business Head Commercial Lending]

B. Sreenivas
[Business Head - Insurance Services]

Vivek r. Likhite
[group corporate audit head]

M M Muralidharan
[Treasurer]

Deepak Bagati
[Business Head - Business Loans]

Samir Satyam
[BH - Loan Against Securities]

Sanjeevvij
[BH - Construction Equipment]

Organizional Hierarchy

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RESEARCH DESIGN AND METHODOLOGY

Introduction

Research is common parlance refers to a search for knowledge. One


cans also define research “As scientific and systematic search pertinent
information on a specify topic”. In fact research is an art of scientific
investigation. Another meaning of research as “A careful investigation or
inquiry especially through for new facts in any branch of knowledge.”The
system of collecting and processing of data for research project is known as
research methodology. Some important factors in research methodology include
validity of research data, ethics, reliability of measures and logical sequence.
“Research is an organized systematic data based scientific inquiry or
investigation into a specific problem under taken with the purpose of finding
answer or solution to it”
Research is basically a human activity engaged in intellectual pursuit of
discovering something new. It could be a product, a method, a service, a system
etc. It could also be in abstract forms like idea, thinking process, strategy etc.

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Sources of Data Collection

The study is exploratory in nature, makes use of mainly secondary data. The
data been collected from
 The annual reports of the company
 Company website
 Internet

Objective of Project

1. To study the different financial schemes of Bajaj Finserv.


2. To study the loan procedure for durable product at Bajaj Finserv with the
help of case studies
3. To study the surrogate of the Bajaj Finserv.

Scope of the Project


This project is limited to Bajaj Finserv Lending of Ulhasnagar and the
researcher analyses only consumer finance.

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Research Methodology
The study is exploratory in nature, makes use of mainly secondary data. The
data has been collected from the annual reports of the company, Books,
Company website, Internet etc.

Time Frame
Due to restricted period of time i.e. 45 days, I have collected 3 case studies.

Limitation of the project


1. The study is restricted to the consumer durable loan only.
2. Sometimes customer gets dissatisfied due to the restricted policies of
EMI procedure.

Key concepts

 Lending:
A person or organization that makes a loan. That is, a lender gives money
to a borrower with the expectation of repayment in a timely manner,
almost always with interest.

 Surrogates:
A surrogate means document requirement criteria for loan approval
process.

 Bajaj Dedupe:
Bajaj Dedupe means there is problem occurred in the previous Bajaj loan.

BRAND IDENTITY

34
Bajaj Finserv is the financial services company of the Bajaj Group. Its current
business lines include Protection through Bajaj Allianz Life Insurance and Bajaj
Allianz General Insurance. Lending through Bajaj Finance Limited and Wealth
Management through Bajaj Financial Solutions Limited. All underlying
business currently operate with their independent brands.

With the intention to build a set of financial services businesses in coming years
that share the Bajaj Finserv Groups of values of Reliability. Innovation and
Efficiency and provide customers with high quality products and services. Bajaj
Finserv has created its brand identity. The new identity is easily identifiable and
yet distinct. All the businesses under Bajaj Finserv would use the common
identity in a coherent manner such that consumers experience through arch
business. the Bajaj Finsen' values and identify the new brand identity with the
same.

Brand ‘Bajaj Finserv is symbolized by a unique identity that aligns our various
businesses for our consumers and business partners. distinguishes it from
competitors and promotes the strong values that Bajaj Finserv stands for. Bajaj
Fiservs brand completely embodies its growth and services

Current Bajaj logotype identifies and stands on the very established and
respected Bajaj identity and the 3-dimensional seal with the B and F makes the
new identity uniquely recognizable. The colour blue in the logo indicates
confidence & strength. The round ball symbolizes the world with focus on
India.The brand delivers a distinctive and contemporary identity, which
communicates Bajaj Finserv values in dynamic and consistent manner and is
designed to be easily recognizable and yet differentiated so as to build an
enriching and sustainable relationship with all who experience it.

Consumer Finance process

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Flow Chart Of The Application Process, To Loan Approval To File
Documentation And File Send

38
DOCUMENTS REQUIRED FOR THE LOAN APPROVAL

• Residential proof

• ID Proof
• Cancelled Cheque

• Credit Card
• Office ID (For Govt. Employee)
• Visiting Card (For Govt. Employee)

• Salary Slip Latest (For Govt. Employee and salaried)

• KYC Documents (For RC Surrogates)

• RC Copy (For RC Surrogates)

• Last 3 months Bank Statement (Salaried)

• Phone Bills, latest, original and delivered by courier (Instant)

PAPERS PROVIDED BY BAJAJ FINSERV FOR THE LOAN PROCESS

• Bajaj Finserv Application Form

• ECS form

• EMI card form

• Long Term Sheet form

• Paper File

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Surrogates Required for Loan Approval:

There are three types policy are as below:

A.WOW Policy
B.WOW Lite Policy
C.WOW Extension Policy

A.WOW Policy:
WOW Policy mostly used for those customer who are in the listed companies,
have the credit card, as per the rule of company the maximum Loan to
Value(LTV) 83% to 90% it depends on
the customer document.

Following are the Surrogates included in that Policy:

2.1 Credit Card (Max LTV 83% up to 125000)


2.2 Listed Companies (Max LTV 90% up to 100000)
2.3 RC of Vehicle (Max LTV 83%)
2.5 Existing Customer (Max LTV 90% up to 50000)
2.6 CIBIL Score (Max LTV 90% up to 125000)
2.7 Salaried (Max LTV 90% up to 125000)
2.11 Instant

40
B.WOW Lite Policy:

WOW Lite Policy used for those customers whose net exposure is up to25000
to 35000.and as
per the company rules the maximum Loan to Value (LTV) is 83% for all
surrogates.
Following are the Surrogates included in that Policy:

3.1 Credit Card (Max LTV 83% up to 35000)


3.2 Listed Companies (Max LTV 83% min salary 7500)
3.3 RC of Vehicle (Max LTV 83% up to 25000)
3.5 Existing Customer (Max LTV 83%)
3.6 CIBIL Score (Max LTV 83%)
3.7 Salaried (Max LTV 90% Min net salary 7500)

41
42
SURROGATES REQUIREMENTS FOR LOAN APPROVAL:

43
FORMS PROVIDED BY BAJAJ FINSERV FOR LOAN PROCESS

LOAN DETAIL SHEET

44
45
BAJAJ FINSERV APPLICATION FORM

ECS MANDATE FORM

46
LOAN TERM SHEET

47
BAJAJ FINSERV OFFICIAL MOBILE APPLICATION

48
Features and Benefits

Products Covered

With a geographical span of over 140 cities across India, we cover the entire
length and breadth of the country with our range of products such as:

 LED/LCD TV

 Washing machine

 Microwave oven

 Refrigerators

 Air conditioner

 Music system

 Smart phones

 Tablets

 Camera/camcorder

 Laptop/desktop

 Inverter

 Generator

 Air/water purifier

 Dryer

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 Dishwasher

 Cooking range

EXTENDED FINANCE

Extended Finance from Bajaj Finserv is the smartest option to buy durables like
printers, coffee makers, water purifiers, etc., on easy EMIs if you have already
purchased bigger durables like ACs, refrigerators, LED/LCD TVs and much
more using Bajaj Finserv Durable Finance. You can also avail of Extended
Finance using your EMI card.

 Accessories – laptop bags, phone covers, tablet covers etc.

 Entertainment – Bluetooth speakers, mini music systems & headphones


etc.

 Peripherals – printers, scanners etc.

 Imaging – electronic photo frames & point & shoot cameras

 Small kitchen appliances like coffee makers, food processors, etc.

 Water purifiers and water heaters

 Inverters

 Services – mobile insurance and extended warranty plans

 Phones – basic and feature phones

 Tablets – basic tablets and phablets

Eligibility and Documents


50
Durable Finance Eligibility

To apply for Durable Finance, you must be a self-employed professional and


between 21 years & 65 years of age.

Documents Required:

To apply for Durable Finance from Bajaj Finserv, the following documents will
be required

Photo id proof

Address proof

One cancelled cheque in case of ECS

Credit program specific documents (Any one of the following)

Photocopy of the front side of credit card

Employee ID proof & visiting card

Photocopy of RC book (not applicable for vehicles registered after 2004 &
commercial cars)

Bajaj Finserv existing loan repayment loan account number / schedule


(subject to not later than 18 months old)

Any other NBFC / Bank repayment schedule

Latest salary slip

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Fees and Charges
Product category Processing fees

Panels (LED/LCD/Plasma) Rs. 649

Home appliances (Air Conditioner/Micro wave Rs. 549


oven/Refrigerator/Washing Machine)

Digital (Tablets/Smartphones/Laptops) Rs. 749

How to Apply
You can available of Durable Finance without having to wait in never ending
queues or visiting the branch. Here's how you can buy your favourite durable on
easy EMIs:

Through Bajaj Finserv App

You can also apply for durable finance through our easy-to-use Bajaj Finserv
App. All you have to do is download the app from the store and allow it to
retrieve your details either through your social media accounts or your Aadhaar
card.

The app will take 60 seconds to verify your details and accept your application.
Once it has been approved, you’ll receive a deal id. Present this ID at one of our

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partner stores and walk away with your favourite durable products at interest-
free EMIs.

Partner outlets

When you’re at the store:

 Contact our in-store executive.

 Apart from submitting a few essential documents like PAN card, driving
license, etc., and filling a simple application form, most of the formalities
can be completed while you are choosing your favourite durable product
at the store.

EMI card

You can also use your EMI Card to buy your favourite durables at any of our
partner stores. All you need to do is swipe, sign and buy.

Apply online

 You can apply for an EMI card online on our customer portal.

 You have to make an online payment of Rs.299.

 It will take 7-10 days for the EMI Card to be delivered to your registered
address.

Schemes Description

53
12/4 It means the 4 months payment will be taken as an advance
and
remaining payment will be distributed in 8 months.

10/2 It means the 2 months payment will be taken as an advance


and
remaining payment will be distributed in 8 months.

It means the 6 months payment will be taken as an advance


18/6 and
remaining payment will be distributed in 12 months. And it is
long term scheme.

It means the 6 months payment will be taken as an advance


24/6 and
remaining payment will be distributed in 18 months. And it
also long term scheme.

10/0 It means there is no any advance payment will be taken, all


payment will be distributed in 10 months.

Advantages of BFL scheme over its competitors:

As there are some disadvantages in going through BFL, but there are some
advantages as well over its competitors.

1. BFL provides loan on consumer durable products at 0%. only a nominal


amount of file charge is taken from the customers. So any customer can take
this scheme. therefore they don’t have to pay the complete amount and also they
can enjoy interest on that amount.

54
2. While paying through credit card. that much amount is blocked from the card.
As there is monthly limit in each card, so it is wise to go for BFL

3. If a customer uses credit card on payment, and doesn’t able to maintain the
minimum balance on the next month, them he has to pay fine on the complete
amount, whereas BFL customers don’t have to pay fine on the whole amount if
they unable to pay next time. Fine is being charged on the next month
installment only.

4. Credit card is not given to every customer. so those customers who can’t
afford credit card can definitely go for BFL.

5. BFL provided loan on many type of surrogates, not all company provides
loan on these many surrogates.

6. If a company is taking finance from BFL then he will get easily insurance
policy from Bajaj Alliance without any verification on insurance part.

7. Flexible EMI scheme in many products are available. BFL provides many
schemes such as 12/4. 10/2. 18/6. 24/6 etc. Customer can choose any EMI
option according to their paying capability.

Competitors

• Cash

• Capital First

• Tata Finance

• Reliance Capital

55
CAPITAL FIRST

Capital First Ltd (NSE: CAPF) is a leading Financial Institution in India


focused on providing debt financing to MSMEs and Indian consumers. Capital
First was founded in its current from in 2012 by Mr. V. Vaidyanathan by
securing an equity backing of Rs. 8.10 bn from global Private Equity player
Warburg Pincus, by way of buyout of an existing listed NBFC, and in the
process the company got new shareholders, reconstituted a new board, started
new business lines, and created a new brand and entity called Capital First. The
founding theme of Capital First is that financing India’s 50 million MSMEs and
its emerging middle class, with a differentiated model, based on new
technologies provides a large and unique opportunity.

Unlike traditional models of financing, Capital First has successfully created


new models of financing MSMEs and Indian consumers in hitherto unbanked
and under-penetrated segments by using a differentiated model based on new
technologies and deep analytics. The company provides financing for various
purposes like business expansion, loans for Plant and Machinery, Office
furniture, display panels, office automation like PCs, laptops and printers. With
this differentiated approach, Capital First has financed over 2.25 million
customers including more than 1.5 million self-employed individuals and
MSMEs and built loan assets of Rs. 160.41 billion (USD 2.4 bn) (March 31st,
2016).

Within a short time, Capital First has built a large network and provides
financing in 222 locations across the length and breadth of the country. The loan

56
book of the company is of high quality as compared to the industry, with Gross
and Net NPA 1.07% and 0.55% respectively. The company enjoys a high credit
rating of AA+ which has been achieved by very select financial institutions in
India. Capital First is focused on building an institution on strong pillars of
ethics, values and high corporate governance.

TATA FINANCE

Tata Capital Limited was established in 2007 with the sole aim of providing
focused and transparent financial solutions to help people realize their dreams.

57
Being a subsidiary of the legendary Tata Sons Limited, we strive hard to make
this happen.

Our pursuit gave birth to Tata Capital Financial Services Limited, a one-stop
financial service provider that caters to the diverse needs of retail, corporate and
institutional customers across businesses.

Registered with the Reserve Bank of India as a Systemically Important Non


Deposit Accepting Non Banking Financial Company (NBFC), the company
operates across various areas of business namely the Commercial Finance,
Infrastructure Finance, Wealth Management, Consumer Loans and distribution
and marketing of Tata Cards.

Today, Tata Capital Financial Services Limited is 100 branches old and
counting.

The name, Tata, is eternally engraved in our country's historic progress. It is a


name synonymous with trust and integrity. Tata Capital aims to bring the trust
and expertise of the Tata Group to financial services, a business that is both
economically and socially relevant.

At the core of brand Tata Capital is our proposition - 'We only do what's right
for you'. It is our belief system, our unwavering resolve to deliver financial
solutions that are 'right' for our customers and the society at large. It embodies
the relationship we wish to cultivate with our customers. An unshakeable bond
rooted in trust by delivering superior customer experience at all times.

RELIANCE CAPITAL

58
Reliance Capital Limited (RCL) was incorporated in year 1986 at Ahmedabad
in Gujarat as Reliance Capital 8: Finance Tm limited. the name RCL came into
effect from January 5. 1995. In 2002. RCL shifted its registered office to
Jamnagar in Gujarat before it finally moved to Mumbai in Maharashtra. in
2006. In 211%. Reliance Capital Ventures Limited merged with RCL and with
this merger the shareholder base of RCL rose from 0. 15 million shareholders to
l .3 million.

RCL entered the Capital Market with a maiden public issue in l990 and in
subsequent years further tapped the capital market through rights issue and
public issues. The equity shares were initially listed on the Ahmedabad Stock
Exchange and The Stock Exchange Mumbai.

Presently the shares are listed on The Stock Exchange Mumbai and the National
Stock Exchange of India.

RCL in the initial years engaged itself in steady annuity yielding businesses
such as leasing. bill discounting. and intercorporate deposits. Later. in I993
diversified its business in the areas of portfolio investment. lending against
securities. custodial services. money market operations. project finance advisory
services. and investment banking.

RCL was accredited a Category 1 Merchant banker by the Securities Exchange


Board of India ($58!). It had lead managed/co managed l5 issues of an
aggregate value of Rs. 400 crores and had underwritten 33 issues for an
aggregate value of Rs. 550 crore. All these companies were listed on various
exchanges RCL obtained its registration as a Non-banking Finance Company
(NBK) in December I998. In view of the regulatory requirements RCL
surrendered its Merchant Banking License.

RCL has since diversified its activities in the areas of asset management and
mutual fund: life and general insurance: consumer finance and industrial

59
finance: stock broking: depository services: private equity and proprietary
investments: exchanges. Asset reconstruction: distribution of financial products
and other activities in financial services

Competitors of Bajaj Finserv covering the financial market

MARKET

10.00%

Rel ai nce
35.00%
Tata Ca pi ta l
Bajaj Fi nance
30.00% Capi tal First

25.00%

60
SWOT ANALYSIS OF BAJAJ FINSERV LIMITED

Strengths:

Product design
Highly experienced
and development
management
capabilities

Widespread
Extensive R & D
distribution
focus
network

High performance High export to


products across all domestic sales
categories ratio

Great financial
support network High economies of
(For financing the scale
automobile)

High economies of
scope

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Weaknesses:

Hasn't
employed the
excess cash
for long

Sales executives
Not a global
doesn't get
player in spite
support from
of huge
owner driven
volumes
stores
Weakness

More strict Uneven


policy than schemes for
competotors customers

62
Opportunities

The growing and


improvised
schemes in the
market

Proposing to
Untapped market launch more other
above other Opportunities financial schemes
lending companies and more product
introduction

Growing demand
for 0% financial
schemes especially
in emerging
markets

63
Threats

Threat of cheap
imported from
china

Threat of other
Margins getting
financial lenders
squeezed from
like future
both the Threats finance etc
direction(Price
offering the
as well as Cost)
same benefits

The
competitions
catches-up any
new innovation
in no time

64
Q.1) HOW IS BAJAJ FINSERV DOING IN CONSUMER
DURABLE GOODS?

15.00% 15.00%

BEST
25.00% GOOD
BAD
WORST
45.00%

65
Q.2) ON WHAT BASIS YOU CHOOSE BAJAJ FINSERV TO
TAKE LOAN?

15.00%

55.00% INTEREST RATE


30.00% BRAND NAME
SERVICES

66
Q.3) FROM WHICH SOURCE YOU GET TO KNOW ABOUT
BAJAJ FINSERV?

20.00%
35.00%

OUTDOOR MEDIA
15.00% T.V. ADVERTISEMENT
NEWSPAPER
MOUTH TO MOUTH

30.00%

67
Q.4) IS DOCUMENTATION OF BAJAJ FINSERV IS
LENGTHY?

YES NO

68
Q.5) ARE YOU SATISFIED WITH OUR SCHEMES AND
SERVIES?

YES NO

69
CASE STUDY:

Case No.1
Name of the Applicant Mr. Ranjeet Kumar
Age 35 year
Permanent Address Mahatma Gandhi Road
Nehru Nagar, Near Rajouri Garden
New Delhi-110021
Residential Address Gulmohar Park, ITI Road
near ICICI Bank, Aundh Pune -411007
Occupation Service
Company Name SunGard, Pune
Salary 80,000/-PM
Purchase of Products

I. Samsung LED TV
II. Samsung Washing Machine

Cost of Products

I. Rs. 40,000
II. Rs. 35,000

Document Required for Loan

I. Address Proof: -Bank Statement

II. ID Proof: - Pan Card or Voting Card or Driving


License.

III. Income Proof: -SBI Credit Card (Platinum)

Problem Address Proof

70
Mr. Ranjeet Kumar has the address proof but this Address Proof of other city, so
as per loan requirement address proof should be of current city.

Particular Eligibility criteria for Applicable for


loan approval Loan

Occupation Service 
Company Name SunGard 
Salary Rs.9,60,000 PA 
House Rented 
Place(Stay) Aundh 
Document Required
Address Proof Bank Statement 
ID Proof PAN Card, Voting Card 
Credit Card SBI Credit Card 
(Platinum)
Products
Samsung 40’ LED TV Rs. 40,000 
Samsung Washing Rs. 35,000 
Machine

Solution: -

a. Calculation of EMI and Down payment:


Scheme-:12/4
Cost of Product-: Rs.75, 000
Down payment -: Rs.25, 000 (Rs.75, 000/12*4)
EMI-: Rs.6250*8 Month= Rs.50, 000

b. How to Approve the Loan:


I. Minimum Required Salary for taken a loan –Rs.8000/-and Above, So
Mr.Ranjeet Kumar has Rs.80000/-PM Salary so he is applicable for loan.

71
II. As an address proof for taken a loan it is must to Mr. Ranjeet Kumar to
submit either Rent agreement or credit card statement which is on current
city address.
III. As an ID proof requirement he should be provide voting card or PAN
Card or Passport.

Case No.2

Name of the Applicant Mr.Anurag Kasat


Age 45year
Residential Address Shree Niwas, ITI Road,
near Croma Showroom, aundh
Pune -411007
Occupation Service
Company Name Mahindra and Mahindra
Salary 50,000/-PM
Purchase of Products
I. Sony LED TV
Cost of Products
I. Rs. 52,000
Document Required for Loan
I. Address Proof: -Electricity Bill,
Telephone Bill, Passport
II. ID Proof: - Pan Card or Voting Card or
Driving License or Passport
III. Income Proof: -HDFC Credit
Problem System error
Mr. Anurag Kasat has all the required documents but the actual problem
in system, the system shows the Bajaj Dedupe Error it means there is problem
in the loan database of Bajaj Finserv lending.

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Name of the applicant: - Mr.Anurag Kasat (Existing Customer)

Particular Eligibility criteria for Applicable for


loan approval Loan

Occupation Service 
Company Name Mahindra and Mahindra 
Salary Rs.6,00,000 PA 
House Own 
Place Aundh 
Document Required
Address Proof Passport 
ID Proof Passport 
Credit Card HDFC Bank 
Product
Sony LED Rs. 52,000 

Solution:-

a. Calculation of EMI and Down payment:


Scheme: 10/0
Cost of product: Rs.52, 000
Down Payment: Rs.250 (Processing Fess)
EMI: Rs.5200*10 Month=Rs.52, 000

b. How to approve the loan:

I. Mr.Anurag Kasat has the Existing Customer of Bajaj Finserv


Lending, for the Existing Customer can pay the down
payment through cash as well as credit or Debit Card. So
Mr.Kasat pays the down payment by cash.

73
II. Due to the system Error the loan has been rejected, When the
Mr.Kasat has produced the copy of NOC to the Bajaj Finserv
Lending. Then the Company sorts out his problem by
updating the previous loan history of Mr.Kasat.
III. For reflecting the database changes system required the
duration of one month so after reflecting the changes his
loan get approved.

Case No.3

Name of the Applicant Mr.Akshay Kadam

Age 27 year
Residential Address Swapnagari society, ajmera
Near H.A.Ground Pimpri, Pune -411018
Occupation Service
Company Name Alfa Laval
Salary 30,000/-PM
Purchase of Products
I. Sony LED TV
II. Samsung Washing Machine

Cost of Products

I. Rs. 42,000
II. Rs. 30,000

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Document Required for Loan

I. Address Proof: -Electricity Bill, Telephone


Bill, Passport
II. ID Proof: - Pan Card or Voting Card or
Driving License or Passport
III. Income Proof:-ICICI Bank Credit Card

Problem ID Proof Name

Name of Mr.Akshay kadam on the credit card and Pan Card is mismatch
i.e.Akshay Kadam on credit card and Akaash Kadam on PAN Card.

Name of the applicant: -Mr.Akshay Kadam

Particular Eligibility criteria for Applicable for


loan approval Loan

Occupation Service 
Company Name Alfa Laval 
Salary Rs.3,60,000 PA 
House Own 
Place Pimpri 
Document Required
Address Proof Electricity Bill 
ID Proof Pan Card 
Credit Card ICICI Bank 
Product
Sony LED Rs. 42,000 
Samsung washing Rs. 30,000 
75
Machine

Solution:-
a) Calculation of EMI and Down payment:

Particular Sony Samsung


Scheme 18/4 12/4
Cost of product Rs.42,000 Rs.30,000
Down Payment Rs.9,336 (Rs.42,000/18*4) Rs.10,000(Rs.30,000/12*4)
EMI Rs.2,334*14 Rs.2,500*8
Month=Rs.32,676 Month=Rs.20,000
b) How to approve the Loan:
I. Mr.Akshay Kadam has the entire document i.e. Address Proof, ID Proof,
and Income Proof, but he is only having the problem with ID Proof.
II. For solving the ID Proof problem we have taken the Govt.Gadget Letter
from him.

Case No.4

Name of the Applicant Mr. Avinash Thite


Age 50 years
Permanent Address Karve Road, near Dashabhuja Ganesh Temple,
Kothrud Pune-411004
Occupation Own Business
Company Name Omkar Trading
Purchase of Products

I. Sony LED TV
II. Sony Home Theater

Cost of Products
76
I. Rs. 52,000
II. Rs. 35,000

Document Required for Loan

I. Address Proof: -Electricity Bill, Index-II, Telephone


Bill.
II. ID Proof: - Pan Card, Voting Card, Driving License.
and Passport.
III. Income Proof: - Credit Card, Any Bank Loan.

Problem Case rejected due to less CIBIL Score

CIBIL Scores Required Criteria: -

Minimum CIBIL Score required for loan approval is 750 or more; Mr.Avinash
Thite has 710 CIBIL Score, His score below the criteria so loan has been
rejected.

77
OBSERVATIONS

 While paying through credit card, that much amount is blocked from the
card. As there is monthly limit in each card, so it is wise to go for Bajaj
Finserv Lending.
 Bajaj Finserv Lending provided loan on consumer durable product to the
customer as per the surrogates.
 Flexible EMI scheme in many products are available. Bajaj Finserv
Lending provides many schemes such as 12/4, 10/2, 18/6, 24/6 etc.
Customer can choose any EMI Scheme option according to their paying
capability.
 As per the requirement of finance company for address proof would be
required current place proof, and for ID proof required the valid name of
person it shows with the help of case studies.

78
SUGGESTIONS

 There is no awareness about 0% finance scheme to customers. So,


Therefore, Bajaj Finserv should make its customers aware about the 0%
finance schemes.
 Customers think that Bajaj Finserv will take some hidden charges from
them, if they take durable loan at 0% from Bajaj Finserv. So the Bajaj
Finserv removes the wrong thinking of customer and to explain in detail
loan procedure.
 Bajaj Finserv initially have the system of swiping of EMI card but due to
some difficulty they stopped it, I think Bajaj should work upon this as this
can save more time for customer as well as for Sale Executive and he can
serve more non-EMI card user and convert them into EMI card holder.

79
CONCLUSION

There are many organizations in the world which are providing consumer credit
services which are helpful for the financial stability. Financial stability is very
important not only for the businesses but also for the consumers. The businesses
as well as the consumers need the stability regarding the financial matters
because without the stability no one could be very innovative in the longer run.

80
BIBLIOGRAPHY

 Online References:
 WWW.Bajajfinservlending.in

 WWW..com
 WWW.Salesforce.com

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