A rthaCapSoft

A Unit of Artha Capital Management LLP

Project Report On
Anand Studios Pvt., Ltd.,
Promoted by
Shri. B. Ananthakrishnan, Prop M/s. Raj Theaters
Abdul Razaak Street, Saidapet, Chennai

Prepared by: Artha Capital Management LLP, # G-2, F105/2, 3rd Street, F Block, Anna Nagar East,
Chennai 600 102. Ph: 044- 4356 2772
Statement of Confidentiality & Non‐Disclosure
This document contains proprietary and confidential information. All data is provided in reliance
upon its consent not to use or disclose any information contained herein except in the context of
its business dealings with Anand Studios Private Limited, Saidapet, Chennai. The recipient of this
document agrees to inform its present and future employees and partners who view or have
access to the document's content of its confidential nature.
The recipient agrees to instruct each employee that they must not disclose any information
concerning this document to others except to the extent those matters are generally known to,
and are available for use by, the public. The recipient also agrees not to duplicate or distribute
or permit others to duplicate or distribute any material contained herein without Anand’s
express written consent.
Anand Studios Private Limited, Saidapet, Chennai retains all title, ownership and intellectual
property rights to the material and trademarks contained herein, including all supporting
documentation, files, marketing material, and multimedia.
BY ACCEPTANCE OF THIS DOCUMENT, THE RECIPIENT AGREES TO BE BOUND BY THE
AFOREMENTIONED STATEMENT

General
As used herein, “Anand Studios”, the “Company” and “we” or “us” refer to Anand Studios
Private limited, unless the context requires otherwise.
Unless otherwise indicated, Anand’s projected financial statements are presented in Indian
Rupees in Millions (“INR”) and are prepared in accordance with generally accepted accounting
principles.

Cautionary Statement
Statements included herein which are not historical facts are forward looking statements. The
forward looking statements involve a number of risks and uncertainties and are subject to
change at any time. In the event such risks or uncertainties materialize, our results could be
materially affected. The risks and uncertainties include, but are not limited to, dependence on
the power industry and Government policies, the need to regular maintenance of the projects,
to upgrade and then to execute them efficiently, the challenges presented by rapid growth,
competition and the continuing consolidation of the industry. The Company has no obligation to
update any forward looking statements and does not intend to do so.
Mission:
“We at “Anand” Endeavour to offer a world class movie going experience to our patrons at
each price point by focusing on quality, customer satisfaction and providing a host of value
added services.”

Vision:
Here at Anand, we are extremely proud of our brand equity. We have not only managed to
become the fastest-growing icon in the Media & Entertainment sector but have also
established ourselves as a major player in the Exhibitions of Movies. We live by our brand
values and thus believe that entertainment is a fundamental part of every individual's life
and all of us deserve the best at least price.
We are giving a shape to our vision with our newest venture: A Multiplex with low cost!

Values:
Customer Satisfaction Quality, Excellence and Ethical Business Conduct, Use of Technology
and Innovation for Market Leadership, Value Employees for attracting and retaining best
talent Corporate Citizenship through Corporate Social Responsibility. We at Anand create
Magical Movie Memories, through our advanced and Quality based technologies for our
customers, providing them with excellent hospitality through our friendly and trained staff
in our comfortable and clean environment, which will be based on continual improvement
for satisfaction of our Customers.”

Philosophy:
Corporate Excellence through satisfaction to our Patrons, Employees, Investors and Vendors.
 Executive Summary
Industry Overview:

The Multiplex business segment is in its nascent stage of growth. Several multiplexes have
blossomed in many parts of the country over the past few years. Multiplexes were the
preferred choice for distributing movies in large cities.

Multiplexes not only increased the number of available screens, but also provided them with
excellent acoustics, enhanced picture display and luxurious, glamorous aesthetics.

Rising consumerism supported by increase in disposable income and favorable demographic

changes. The Indian middle class is emerging with a greater earning power and higher
disposable income. Multiplex Cinemas generally cater to middle and high income
households. This is one of the key factors that will drive the growth of Multiplex cinema
segment. Median age in India is lowest in the world at 24 years as compared to 35 years in
US, 41 years in Japan and 30 years in China. A significant change in the age profile of
population is observed which will be leading to accelerated consumption over the next few
years. Increased levels of disposable income along with lower median age will result into
lower savings and more spending. The urban population between the age group of 15-34
years is the most frequent movie going section in the country and growth in this segment
would propel growth in the multiplex segment too.

Lower penetration of multiplexes within the country:

India has a total of 13,000 screens that makes it less than 13 screens per million
populations. This equation is on a far lower side as compared to the developed nations like
US and France. More than 95% of theatres are standalone, single-screen theatres with
fragmented ownership, unclear control, and paucity of funds for maintenance and up
gradation. A UNESCO study says India has a market for 20,000 screens today. Considering the
facts, the untapped potential for growth of Multiplex industry in India is huge.

Advantages of multiplexes

Multiplex Cinemas offer significant economic advantages over similar size single screen
theaters.
Better occupancy ratios
Multiplex Cinemas have multiple screens with different seating capacities. The Multiplex
Cinema operator can choose to show a movie in a larger or a smaller theater based on its
expected potential. This enables the Multiplex Cinema operator to maintain higher capacity
utilization compared with a single-screen cinema.
Greater number of shows
Each movie has a different screening duration. A Multiplex Cinema operator has the
flexibility to decide on the screening schedule so as to maximize the number of shows in the
Multiplexes, thus enabling it to generate a higher number of patrons.
Better cost management:
At Anand Studios, Multiplex Cinema benefits from a set of shared facilities, such as the box
office, toilets, food and beverage facilities and common manpower, are resulting in a lower
cost of overhead per screen.
 Abbreviations

INR - Indian Rupees

INR per Sq. Ft. - Indian Rupees Per Square Feet
Mn - Million
Nos. - Numbers
Sq. Ft. - Square Feet
Sq. Km. - Square Kilometer
Sq. Mt. - Square Meters
GDP - Gross Domestic Product
SGDP - State Gross Domestic Product
CPI - Consumer Price Index
CRR - Cash Reserve Ratio
SLR - Statutory Liquidity Ratio
USD - United States Dollar
NH - National Highway
FDI - Foreign Direct Investment
NOC - No Objection Certificate
CMA - Chennai Metropolitan Area
CMDA - Chennai Metropolitan Development Authority
IT - Information Technology
ITES - Information Technology Enabled Services
CBD - Central Business District
SBD - Secondary Business District
PBD - Peripheral Business District
CAGR - Compounded Annual Growth Rate

Measurements

1 Acre - 43560 Sq. Ft.

1 Ground - 2400 Sq. Ft.
1 Acre - 18.15 Gounds
1 Mn - 10 Lakhs
1 Sq. Km. - 100 H.a
1 Sq. Mt. - 10.764 Sq.Ft.
1 Hectare - 2.47 Acre
1 Cent - 435.6 Sq.Ft.
 Table of Contents
Executive Summary
Abbreviations
1.0 Introduction
1.1 Instructions
1.2 Date of Inspection & Date of Valuation
1.3 Measurement & Valuation
1.4 Legal Parameters of Property
1.4.1 Schedule of the Property
1.5 Environmental Aspects
2.0 Economic Snapshot: INDIA
2.1 Economic indicators
2.2 Entertainment Industry Overview – Film Industry
3.0 City Overview – Chennai
3.1 Chennai Fact File
3.2 Geographic Location and Features
3.3 Administration
3.4 Demographic Analysis
3.5 Socio Economic Scenario
3.6 Economy
3.7 Infrastructure and Transportation
3.8 Utilities
4.0 Micro-market Overview
4.1 Micro-market Fact File
4.2 Retail Market Fact File
4.3 Hospitality Market Overview
5.0 Site Analysis
5.1 Location Maps
5.2 Location
5.3 Site Attributes
5.4 Access Road
5.5 Site Neighborhood
5.6 Site Connectivity
5.7 SWOT
6.0 Project Brief
7.0 Valuation Process
7.1 Assumptions
7.2 Methodology
7.3 Valuation
7.3.1 Valuation of Mixed use development by Sales Comparison Method
7.3.2 Valuation of Mixed use development property by Residual Method
8.0 Valuation Summary
9.0 Disclaimer
10.0 Photographs
1.0 Introduction

1.1 Instructions

On the instructions from Anand Studios Private Limited (hereinafter referred to as the client) we have
been appointed to estimate, evaluate and explore the potential for better usage of the commercial
property by developing a Multiplex complex and Food court at the property located at Old Door No:
15, New Door No: 20, (Raj Theater) Abdul Razack Street, Saidapet, Chennai 600 015 measuring 26,571
Sq. Ft. i.e. 11 Grounds and 171 Sq.Ft. with Super structure there on 9,589 Sq.Ft., Based on the
instructions received from the client we have approached Mr. T. K. Ramdas, MIE., FIV., Government
Registered Chartered Engineer and also a Pannel Valuer for organizations like SBI, LIC Housing Finance
Limited, UCo Bank, Canfin Homes, Neyveli Lignite Corporation, Bharat Sanchar Nigam Ltd., etc.,
[hereinafter called the Panel Valuer]

1.2 Date of Inspection & Date of Valuation

The Site inspection of the subject property was carried out in presence of the Mr. B. Ananthakrishnan
and the support staffs of Raj Theater along with our presence on 21 st August 2014 and the valuation
was done on 03rd September 2014.

1.3 Measurement & Valuation

The Panel Valuer who inspected the subject property had mentioned in his report that, actual land
area available at the site is 12 Grounds and 114 Sq. Ft. 29,073 Sq. Ft. whereas as per Document and
Patta the measurement of land is 26,571 Sq. Ft and building thereon is measured at 9,589 Sq. Ft., and
had valued the property for INR 38,79,72,000 [ Rupees Thirty Eight Crores Seventy Nine Lakhs and
Seventy Two Thousands Only] vide his detailed report dated 04th September 2014.

1.4 Legal Parameters of the Property

The title of the property was scrutinized by Shri. R. Ranjit Kumar MBA, LLB, Advocate, having office at
No: 5 Thomas Street, Kadaperi, Tambaram, Chennai 600 045, Vide his legal report 25 th April 2014
which clearly shows that the owner of the property has good, clear, perfect and marketable title and
procession of the property.

1.4.1 Schedule of the Property:

All that piece and parcel of land and building comprised in New T.S. No: 36/1, Old T.S. No: 33 & 35
[New T.S. No: 35/1] of Block 36, New Survey No: 142/2 in Saidapet Village, Mambalam Guindy Taluk,
Chennai, having New Door No: 20 [Old No: 15], Abdul Razack Street, Saidapet, Chennai 600 015
measuring 11 Grounds and 171 Sq. Ft., or 9,589 Sq. Ft., with the following measurements East to West
on the Northern Side 101 feet and on Southern side 153 feet and North to South on the Eastern Side
211 feet and the Western Side 213.3 feet and situated within the Limits of Corporation of Chennai and
in the Registration District of Chennai South and Sub-Registration District of Saidapet and has the
following boundaries:

North By : Kalyana Mandapam & South By : Abdul Razack Street

East By : Vinayaham Pettah & West By : Naidu Garden

1.5 Environmental Aspects

All the environmental aspects viz., clearances, approvals and other statutory requirements shall be
complied during the course of operation.

2.0 Economic Snapshot: INDIA/Tamil Nadu

2.1 Economic Indicators

PARAMETERS VALUE
GDP Growth Rate Forecast- 2013-14 4.74%
Per Capital Income 2013-2014 [Current Prices] [Tamil Nadu] 112331
Inflation – CPI – August 2014 [Average] 6.90%
CRR and SLR 4.00% and 22.00%
Repo Rate [August 2014] 8.00%
Bank Rate [August 2014] 9.00%
Base Rate 10.00% to 11.00%
Deposit Rate 9.00% to 9.50%
USD/INR 61.530885
6.90 GS 2019 [Current 10 year Risk Free Rate] 9.0907%
91 Day T. Bills [Current Short Term Risk Free Rate] [Market Average] 8.60%
Film Industry CAGR 9.30%

2.2 Entertainment Industry Overview – Film Industry

PARAMETERS VALUE
The Indian entertainment and media Industry to grow 15.00% INR 227,000 Crores
cumulatively over 2013 – 2018
During 2013 the All India Film Industry is estimated at INR 12,600 Crores
South Indian Film Industry is estimated at 2014 INR 3,010 Crores
And for 2015 it is estimated at INR 3,370 Crores
For 2016 it is estimated at INR 3,780 Crores
For 2017 it is estimated at INR 4,220 Crores
Projected CAGR 12%
No. of Screens as of 2010 10020
Per Capita Screens 0.9 per 100,000
In 2013 Revenues from Tamil Films INR 1,190 Crores
For 2014 Revenues from Tamil Films is estimated at INR 1,340 Crores
And for 2015 it is estimated at INR 1,490 Crores
For 2016 it is estimated at INR 1,680 Crores
For 2017 it is estimated at INR 1,870 Crores
Source: Deloitte & FICCI report on The Digital March – Media & Entertainment in South India Oct-2013
3.0 City Overview – Chennai
3.1 Chennai Fact File

City Statistics Values

Area –
Metropolis 426 Sq. Km
Metro 1, 189 Sq. Km

Population [ as estimated under 2011 Census of 6.4 mn

India}
Population Density 26553 per Sq. Km
SEX Ratio 989 females per 1000 males
Literacy Rate 90.18%
Lattitude 13°40¹ North
Longitude 80°15¹ East
Altitude 60 m above sea level
Net State Domestic Product [ 2011-12] at current INR 5.69 Lakh Crores
prices
Contribution of Chennai
Pet Capital Net State Domestic Product 2011-12 INR 84058
Popular Languages Tamil, English, Telugu

3.2 Geographic Location and Features

Chennai, the capital city of Tamil Nadu is sited along the 12-kilometer long Marina Beach on the
Coromandel Coast of the Bay of Bengal. It form the City’s east coast and is one of the longest beaches
in the world. It has played a very crucial role in the traditional, historical and academic growth of the
country, representing the different elements of the highest variety of the Dravidian civilization.
Today, Chennai, the capital city is the 4th largest city of India and is also the leading commercial
centre of South India. The credit of the booming economy of the city goes to the leading industries
including automobile, software services, petrochemicals, financial services, textiles and hardware
manufacturing.

Also, Chennai, being an important metropolitan city is very well-connected to all the major cities of
India as well as with the countries overseas. The four National Highways, leading to Kolkatta (NH5),
Bangalore (NH4), Thiruvallur (NH205) and Trichy (NH45). The NH-4 and NH-5 are part of golden
quadrilateral project. In addition to these Anna Salai (GST/NH45), Arcot Road, Poonamalle High Road,
100ft Road, Old Mahaballipuram Road, East Coast Road are the other important radial roads in CMA.
And, it is also considered as the cultural hub of South India which is famous for its affluent heritage in
classical dance, music, architecture, sculpture, crafts, etc.

The Central Part of the City constitutes old city areas of the Alwarpet, Boat Club Road, Kilpauk,
Mylapore, Nungambakkam, West Mambalam, Saidapet, etc., While the North Chennai constitute areas
of Perambur, Manali, Villivakkam, Kilpauk etc., In the South Areas, Adyar, Besant Nagar, OMR, Guindy,
Tambaram, Velacherry, etc., The Western Part of City comprises Anna Nagar, Koyambedu, Mogappair,
Porur, Poonamalle, Nollumbur, Avadi, Ambattur, Padi etc.,
The Subject property is located in the heart of the city, Saidapet. It lies within 100 meters from the
Mount Road/Anna Salai. Property abutting Abdul Razack Street – 11 M (36’00”) wide road on the
southern side and Vinayagampet Street – 20’.00” wide road is on the Eastern Side. Bali Towers,
Panagal Maligai are adjacent to the property. The property is located within 500 meters from the
Saidapet Railway Station and it is classified as Prime Commercial Zone. Level of Ground is at par with
the abutting road. The Saidapet bus station is 600 meters from the property.

3.3 Administration

The Chennai Metropolitan Development Authority (CMDA) has jurisdiction over the extent of 1,177 Sq.
Km covering Chennai Municipal Corporation (176 Sq.Km), 16 Municipalities (240 Sq.Km) 20 Town
Panchyats (156 Sq.Km) and 214 Villages in 10 Punchayat Unions (617 Sq. Km). For administrative
purposes the city has been divided into 1o Taluks

1. Tondiarpet Taluk

2. Purasaiwalkkam Taluk

3. Perambur Taluk

4. Ayanavaram Taluk

5. Egmore Taluk

6. Aminjikarai Taluk

7. Mylapore Taluk

8. Velachery Taluk

9. Mambalam Taluk

10. Guindy Taluk

The Chennai Metropolitan Area Consists of three districts:-

1. Chennai City

2. Kanchipuram

3. Thiruvallur

The metropolitan region of Chennai covers many suburbs that are a part of Kanchipuram and
Thiruvallur Districts. The larger suburbs are governed by Town Municipalities while the smaller ones
are governed by Town Punchayats. The neighboring satellite towns include Mahabalipuram on the
South. Chengalpattu on the South-west, Kanchipuram town, Sriperampudur, Thiruvallur and
Arakkonam on the West.

3.4 Demographic Analysis

The Status of Chennai Urban Area in the context of World Urban growth is a promising gesture for
vibrant development not only within the City area and the area immediately after the Chennai City,
but also within the entire Chennai Metropolitan Area. The average rate of annual growth for the
period between 1971 and 2001 was 2.35% for CMA and 1.67% for the city. The rapid rate growth of
certain areas within CMA can be attributed to their proximity to the main city and major urban
centres, rail transport availability, ground water availability and residentially developed land
availability. Chennai is a city of migrants like any other metropolitan city in India. According to 2001
Census, migrants to Chennai city from other parts of Tamil Nadu State constitute 74.5 % and show a
downward trend in the migration to the city from 37.24% in 1961 to 21.57% in 2001. Migrants from
other parts of India constitute 23.8% and the remaining 1.71 % of the migrants is from other countries.
Population in CMA has grown by 7.7% between 2001 -11.

Demographic, Socio-Economic and health profile of Tamil Nadu State as compared to India figures.

Item Tamil Nadu India

Total Population (Census 2011) in mn 8.69 1028.61

Decadal Growth (Census 2001-2011) % 7.7 21.54

Sex Ration (Census 2011) 986 933

Population below Poverty line in Urban Tamil Nadu (2009-10) % 12.8 26.10

Female Literacy Rate (Census 2011) % 87.16 53.70

Infant Mortality Rate – Tamil Nadu Urban (2009) 26 34

Crude Child Birth/Death Rate – Tamil Nadu (2009) 16.30/22.5 22.5/7.3

The rate of natural increase declined from 26.3% in 1971 to 16.08% in 2001. Migrants from other urban
areas to Chennai constitute 63.4% and only 36.3% are from rural areas. As per 2001 Census it was
estimated that a floating population arriving in CMA through trains, buses, air and by other means of
road is about 0.22 million and equal number of persons may be departing from the metropolitan area.
The floating population needs to be considered in estimating the infrastructure, transportation and
social needs of CMA.

Below are the Population trends and projections for CMA

 Population Trends
12

10

0
1971 1981 1991 2001 2011 2021

3.5 Socio Economic Scenario

3.5.1 Main & Marginal Workers of Chennai City & CMA

Sl. No: Details Chennai City CMA

1. Main Workers 1380757 2284457
2. Marginal Workers 107607 234821
3. Total Workers 1488364 2519278
4. Work Participation Rate 31.79 30.96

Work participation rate plays a very important role for analyzing the economic status of any state or
district. It gives an idea about the percentage of people worked; the Census of India classified the
work participation rate in two forms called main workers and marginal workers. As per the Census
of India, main workers means number of workers engaged in various activities more than 180 days in
a year, while marginal workers means people engaged in various economic activities less than 180
days in a year. Non-workers are another category mainly consisting of children below 14 years of
age and old age people.
3.5.2 Income Estimates:
Chennai City alone accounts for 10.94 percent of the State income. The income in the areas of
Kancheepuram and Thiruvallur District, which fall within CMA, based on proportion of population,
roughly, has been estimated at 2.8 percent and 2.5 percent respectively. These show that CMA
accounts for 16.21 percent of the State income from all sectors.

The table below gives the classification of households in Chennai with respect to the various income
groups.
Income Segment [Per Annum] Chennai City No: of House Holds %
INR
< / = 3,00,000 6,06,000 53%
3,00,001 to 5,00,000 4,00,000 35%
5,00,001 to 10,00,000 75,000 7%
>10,00,000 58,000 5%
Total 11,39,000 100%

Source: Indicus Database 2008-2009 Housing Shyline of India

3.5.3 Socio-Economic Modules of Tamil Nadu and India- 2001.

No Modules Unit Tamil Nadu India

1. Urban Population Per cent 44.10 27.78
2. Urban Growth Rate Annual Per cent 3.60 2.70
3. Per Capita Income Rupees 12287 9660
4. Per Capita Foreign Direct Rupees 3050 2402
Investment
5. Average size of Land Holding Hectare 0.93 1.57
6. Status of Unemployment (15+age)
1. Urban
Per cent
2. Rural 3.50 7.40
2.00 6.70
7. Urban Poverty Per cent 19.85 23.62
8. Rural Poverty Per cent 13.74 27.09
9. Registered workers
1. Urban 36.50 40.00
Per cent
2. Rural 4.90 6.80
10. Road Per 100 sq. km. 158.78 75.01
11. Rail Per 100 sq. km. 3.07 1.91
12. Telephone Per 100 people 3.43 2.15
13. Electrification Per 100 people 100.00 85.95
14. Per Capita Bank Deposit Rupees 7321 6967
 15. Per Capita Credit to Industry Rupees 3375 1876
16. Sex Ratio
1. Urban 979 900
Ratio
2. Rural 991 945
17. Slum Population to total population Per cent 9.29 14.12
18. Literacy
1. Urban 73.62 70.10
Per cent
2. Rural 58.99 49.44
19. Hospital Per 100 people 1.175 0.541
20. School Per 100 pupil 0.090 0.197

Source: Handbook of Urbanization in India by K.C. Sivaramakrishnan, Amitabh Kundu and B.N. Singh, 2005

3.6 Economy
Tamil Nadu ranked sixth populated state in the Indian Union as per the census of India 2001. It has a
multi pronged character, which clearly means there is a well developed, world class, well linked
infrastructural facilities in the selected urban areas, while majority of the rural areas are facing the
problem of absence of all the basic facilities. Chennai is the capital of Tamil Nadu – the highest
urbanized sector in Tamil Nadu. It has a good percentage of literally and educationally qualified work
force, high quality of life index, world-class communication network, higher percentage of F.D.I.
(Foreign Direct Investment), Foreign Technology transfer, higher level of equity participation and
offshore sourcing making an excellent venue in the state of Tamil Nadu mainly in information
Technology, Film industry, electronics, tourism mainly linked with ancestral Dravidian Hindu culture,
floriculture, agro-based units etc. Health facilities based on the latest modern allopathic,
homeopathic, and traditional ayurvedic lines can also be ideally located in Tamil Nadu because of its
world linked transportation facilities, its geography with the availability of well equipped and trained
technologists, nursing personnels etc. These activities will have a direct positive impact of the
economy of Tamil Nadu especially in Chennai being the Rajdhani.

3.6.1 Automobile & Automotive components

Engineering and auto parts industry have traditionally been strong industry segments in Tamil Nadu.
With the advantages of two sea-port, engineering base and proactive government policy; Chennai has
become the Detroit of the South, contributing to 65% of the heavy vehicle production and 42% of the
car production in the country. Auto clusters which were once located in the outskirts of the city in
locations such as Ambattur & Guindy have become part of the Chennai Corporation owing to
population growth. New auto clusters have emerged in Chengalpettu, Sriperambudur and Oragadam.
Prominent automobile manufacturers with their set up in Chennai include Ford, Hyundai, BMW,
Daimler, Mitsubishi and Renault-Nissan.
3.6.2 IT / ITeS
Tamil Nadu was amongst the first states in the country to formulate an industry specific policy for IT
sector. FSI incentives were offered for IT developments from 2004 under the Development Control
Regulations, 2004. Electronics Corporation of Tamil Nadu Limited (ELCOT) a public sector undertaking
was formed in the year 1977 for the promotion of electronic & information technology in the state.
The first government promoted .IT park, called Tidel Park became operational on Rajiv Gandhi Salai in
2000. Today Rajiv Gandhi Salai is termed the IT corridor of the city and is home to majority of the
IT/ITeS companies of Chennai.
 The software export from Tamil Nadu in the year 2010-11 stood at 42210.65 crore with Chennai
contributing to about 99% of the software export from the state. The sector employs around 350,000
people, making it as second largest IT cluster in the country. The sector has evolved from handling
back office operations of IT companies to becoming a hub for gaming and android based technology
support besides witnessing a new trend in supporting Computer Aided Design (CAD).

3.6.3 Electronic Hardware

Chennai is an emerging location for electronic hardware manufacturing & export hub. Manufactured
items include wireless handsets, mobile handsets, semi-conductors, PV Panels, photo voltaic cell,
computer peripherals and consumer electronics. Prominent manufacturers are Nokia, Motorola, DELL
Computers, Samsung, CISCO, Foxconn, Sanmina- SCI, Flextronics, and Nokia-Siemen. The total
investment in the sector in the state is about 12,000 crore, having an estimated turnover of about
27,000 crores with an employment of about 60,000. Sriperambudur & Oragadam in south west Chennai
are the hubs for electronic hardware manufacture in the state

3.6.4 Entertainment Industry

The city is home to the Tamil entertainment (motion pictures, television, and recorded music)
industry which is the second largest in India after Bollywood. Because the film industry is largely
centered around a local area called Kodambakkam, the Tamil film industry is popularly referred to
as Kollywood.

The colour scheme for a cinema complex which serves the purposes of leisure and
entertainment should be little more lively and vivid to make itattractive and commercially
viable. But this can also be achieved simultaneously in harmony with the surrounding
buildings. With so many multiplexes comingup these days, reviewing them reveals the fact
that most of them have used primary colours and modern finishes; it is the demand of time.
The entire complex is finished with combination of granite, composite metallic cladding,
Acrylic paint and structural glazing. The lower levels of the building have been given a more
transparent look with large glazed part being offered to foyer/food court/retail. This has
been done also keeping in mind the commercial aspect for shops to have maximum frontage
and making the shops more visible and lively for the crowd visiting the building.
At the upper level on the front facade, space has been provided for advertisements,
forthcoming attractions and cinema posters, which are ideally visible from a distance
governing the external elevation.
The lower levels glazing is treated with granite bands making a striking bold impression on
the lower shopping level and also relates itself with the mall elevation.
The front and the two sides of the building strategically defining the main entry to the
building have been provided with glazing at the upper level exposing the vertical movement
of crowd in the staircases. At the lower level below the curtain glazing space frames have
been proposed, which increase the visual scale and the aesthetic appeal.
SPECIFICA TIONS
1. Type of the Construction : RCC Frame structure
2. Exfernal Finish Cladding . Granite, Texture paint, Composite metal
3. InternalWall Finish : Plaster with desired paint finish, ceramic tiles for the toilet
4. Flooring : Marble, Granite Slabs, Vitrified Tiles
5. Doors: Shutters of ply with TW frames and fire proof doors wherever required.
6. Windows : Aluminium Sections
7. Electrification : Adequate provision for electric outlet, TV and Telephone Points.
8. Parking Area: Two Wheeler -One Space per Four seats or Part thereof
Car - One Space per Twenty Seats or Part thereof
Films are the most important form of entertainment in India. Film industry in India is among
the largest in the world in terms of films produced[14] (approximately 800) in different
languages which include films in Hindi, Bengali, Tamil, Telegu, Punjabi and
Malayalam.[15] Approximately twenty-three million Indians go to see a film every day. Film
Federation of India is the apex body of film industry in India whose objective is to popularize
the cinema, to provide a place to members for meeting etc.[16] Bollywood accounts for 46
percent of the total Indian film industry revenues film industry experts.[17] According to
unofficial estimates available in January 2001, the Indian film industry has an annual
turnover of Rs. 60 billion (approximately US$1.33 billion). It employs more than 6 million
people, most of whom are contract workers as opposed to regular employees. As at the start
of 2001, a reasonable budget film in Hindi could cost US$1.75 million. A low budget Hindi
film can be made for even as low as Rs. 15 million. A big budget Hindi movie can cost in
excess of US$30 million. The 'bigness' of the budget is attributable mainly to the high fees
paid to 'stars', celebrated music directors, high-end technologies and expensive travel costs
to shoot in exotic locations worldwide. At the time of writing, it is believed that 'stars' like
Shah Rukh Khan and Salman Khan are paid around Rs. 100 million (US$440,000) per film.
India has a National Film Development Corporation (NFDC) which finances some films. A
few film makers, who would find it hard to obtain finance from the regular sources, have
been financed by the NFDC.[18] However, NFDC cannot be considered to play a central role in
the film industry because it finances too few films which, too, are not of the type that has
made the Indian film industry so vibrant.