ACCOUNTANCY, BUSINESS AND MANAGEMENT STRAND

INQUIRIES, INVESTIGATION AND IMMERSION

WRITTEN WORK # 3 GUIDELINES

I. Activity Description

The subject, Inquiries, Investigation and Immersion will require students to

create a tourism development plan with a marketing analysis. The marketing
analysis should exemplify the significant concepts such as target market, branding,
signage, promotion and website.

II. Objectives

This written work aims for the learners to:

a. understand the different concepts needed in analyzing the market,

b. relate and evaluate the concepts used in the market analysis, and
c. create a well-designed marketing analysis aligned with the tourism
development plan.

III. Activity Procedure

Teachers will assess the paper based on the following instructions:

1. Divide the class into five (5) to six (6) groups. Each group must be comprised
of eight (8) to nine (9) members.

2. The group must be able to create a marketing analysis based on different

promotions and branding that will be able to find new potential customers.

3. The group will be given one (3) days to accomplish the said task given to
them. Deadline of submission is on February 26, 2019.
Prepared by:

Mr. Jason Robert P. Santos

Subject Teacher

Noted by:

Mr. John Benz Samson

ABM Academic Coordinator

IV. RUBRICS

Criteria Exemplary Standard Developing Points

Marketing analysis
Clearly outlines is outlined but less
and describes the than fully described; Marketing
marketing analysis the analysis analysis is not
and an effective summarizes the provided, or is
overall marketing marketing strategy, inadequate,
strategy for the but is missing a few imprecise, or
target venue. elements; some incomplete in
Content and Provides details specifics regarding significant
Development regarding branding, respects; 10 pts.
of the branding, promotion, description of
Marketing promotion, advertising, important
Analysis advertising, distribution, media characteristics of
distribution, media usage, public the marketing
usage, public relations, and strategy is vague
relations, and web/social media and lacking
web/social media presence are detail.
presence provided, but some (6 pts.)
(10 pts.) details are not
described.
(8 pts.)

Accurately Adequately presents Information

Critical- interprets relevant information relating presented in the
Thinking information to most marketing marketing aspect
pertaining to each analysis component component areas
marketing analysis areas with only is often 10 pts.
components; minor inaccurate or
effectively applies inconsistencies, incomplete;
appropriate irrelevancies, or presents little if
 procedures or omissions; applies any analysis in
principles in appropriate the component
developing and procedures, areas;
justifying multiple formulas, or inaccurately
solutions, a, or principles with a and/or
strategies in the few minor inappropriately
marketing analysis inaccuracies, applies
components. presents solutions, procedures,
(10 pts.) alternatives, or formulas or
strategies in most principles;
marketing aspect presents few
component areas. solutions,
(8 pts.) alternatives, or
strategies
(6 pts.)
A brief summary
that identifies the
expected outcomes A summary of A summary of
Conclusions with successful expected outcomes expected
implementation of is provided but lacks outcomes is 5 pts.
the marketing clarity. inadequate and
analysis is clearly (3 pts.) vague.
presented (1 pt.)
(5 pts.)
Displays
Effective Marketing analysis inadequate
organization and evidences organization and
development satisfactory development
contribute to full organization and making the
comprehension of marketing 5 pts.
development; the
marketing analysis difficult
Written analysis is readable to follow; the
Format and analysis; and easy to follow written plan
Grammar readability is with only a few exhibits multiple
Construction enhanced by lapses; uses good errors in
facility in language and grammar,
language use, mechanics with a sentence
excellent few minor errors in structure, and/or
mechanics, and spelling, grammar, spelling;
syntactic variety; sentence structure, unacceptable
uses language writing skills,
and/or punctuation.
conventions hinder readability
(3 pts.)
effectively and contribute to
an ineffective
(5 pts.)
marketing
analysis
(1 pt.)

TOTAL /30