Market analysis of Noodles in Bangladesh

This industry research file identifies Nestle, NISSIN FOODS, PT INDOFOOD SUKSES
MAKMUR, Ting Hsin International Group, Toyo Suisan kaisha, and Unilever as the important
thing providers in the international noodles market. A comprehensive analysis of this market is
also offered with the aid of product (immediately noodles, chilled and frozen noodles and dried
and others), with the aid of distribution channel (supermarkets and hypermarkets, small grocery
retailers, comfort shops, and others), and by means of geography (the Americas, APAC, and
EMEA).

Overview of the worldwide noodles marketplace

Major competitor of the present noodles market is Nestle Bangladesh ltd. It is a well reputed
company that started their business in Bangladesh many years ago and providing food products
to local customers. This company has introduced much kind of food products in Bangladesh like
baby foods and noodles. Nestle Maggi already has a strong foothold in the Bangladesh market
with the help of its famous two-minute noodles and other offerings. As Nestle is already a very
big brand name in Bangladesh, the company will have some very good advantage in promoting
the product as well as to capture most of the market.

Day by day as people are becoming busier, the term ‘instant’ is gaining more popularity. At this
point, the consumer product market in Bangladesh offer limited variation in instant foods. Recent
success in the Indian market of pasta has compelled Nestle Bangladesh to introduce new snack
“Maggi Pasta” in Bangladeshi market. This snack is still not that much popular because of
unavailability and high price. Beside that no other company is producing or supplying a good
amount of pasta in the local market. There is no current competition in this product as this
product is totally new in the Bangladeshi market and very few companies are providing this kind
of product.

Some companies who are making pasta and some also are importing from the other countries, are
not doing this in a big scale and have not created a brand among the local consumers. The
products service from the local companies like Kolson is of short amount and it have not yet
created any advertisement or promoted its product so that it is a strong competition. It makes
clear that it is not yet a big or strong competitive market but It may expecting healthy
competition from Sunfeast, Kolson, Cocola and other foreign and domestic manufacturers.

Competitive landscape and key providers

The noodles market is basically fragmented and consists of numerous small and big companies.
These carriers compete primarily based on elements including rate, first-rate, innovation,
reputation, and distribution. Intense competition and speedy technological changes represent as
substantial hazard elements for seller operations. To continue to exist on these aggressive
surroundings, it will become vital for manufacturers to distinguish their product offerings thru
clear and specific fee propositions.

The leading vendors within the marketplace are -

Nestle

NISSIN FOODS

PT INDOFOOD SUKSES MAKMUR

Ting Hsin International Group

Toyo Suisan kaisha

Unilever

The other prominent providers within the marketplace are ACECOOK VIETNAM,
AJINOMOTO, C.J. Group, Conagra Brands, House Foods Group, ITC, Inbisco, Kraft Heinz,
NONGSHIM, OTTOGI, Pinehill Arabia Food, SANYO FOODS, VIFON (VIETNAM FOOD
INDUSTRIES JOINT STOCK COMPANY), and Winner Foods.

Segmentation with the aid of product and analysis of the noodles marketplace

 Instant noodles
 Chilled and frozen noodles
 Dried
During 2016, the instantaneous noodles segment accounted for the fundamental shares of the
noodles marketplace. Factors which include the convenience and pace of education will make a
contribution to the boom of this industry segment in the coming years. Also, immediately
noodles are shelf-strong packs of noodles that do not require refrigeration.

Segmentation via distribution channel and evaluation of the noodles

marketplace

 Supermarkets and hypermarkets

 Small grocery stores
 Convenience shops

 Advertising

 Personal selling

 Direct marketing

 Sales promotion Initially, NNG can also deliver free cook noodles in different school

According to this marketplace research file, the supermarkets and hypermarkets contributed to
the maximum sales of noodles throughout 2016. This is particularly because of the growth of the
organized retail zone in growing nations and the supply of various brands beneath one roof.

Competitors analysis of Noodles in Bangladesh

Our Noodlse Company name is Cup Noodlse. This company totally new in Bangladeshis market
place.Basically whenever we were ready to doing our business and launch our company’s
product in that time we seen that there is lot of competitors in global and Bd market place.

These Competitors are-

1. Nestle MAGGI 2-Minute Noodles

2. Cocola Noodles

3. Doodles
4. Mama Noodles

5. Chopstick Noodles

6. Mr. Noodles

Price of the competitors product

1. Nestle MAGGI 2-Minute Noodles

2. Cocola Noodles
3. Doodles

4. Mama Noodles
5. Chopstick Noodles

6. Mr. Noodles