Академический Документы
Профессиональный Документы
Культура Документы
.
TABLE OF CONTENT
1 INTRODUCTION 1-13
DATA
CONCLUSION
BIBLOGRAPHY
ANNEXURES
QUESTIONAIRE
Bibliography
Cadbury Nigeria Plc. 1999. Annual ReportsCadbury Nigeria Plc. 1998/99: Fact File
Gorn, G.J. 1982. “The Effects of Music in Advertisingon Choice Behaviour. A Classical
ConditioningApproach”. Journal of Marketing, (AmericanMarketing Association Chicago
U.S.A), 46: 94-101.
QUESTIONNAIRE
Yes
No
Maruti Suzuki
Tata Motors
Hyundai
Others
Yes
No
Q4. Who motivate you to buy the car?
Your Family
Peer Group
Society
Status
Friend
Others
Q5. Are you taking your friend reference before taking purchasing decision about
car?
Yes
No
Yes
No
Yes
No
Good
Better
Worse
No Comments
Q9. Does advertising pattern used by Maruti Suzuki impact your repurchasing
decision?
Yes
No
Q10. Does the use advertising induce you to purchase the product?
Yes
No