HP PPT Guidelines

HP PowerPoint
style guide
January 2013
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Our PowerPoint template gives you everything you
need to create clear and effective presentations free
of unwanted clutter.
This document provides basic guidance on using the

approved PowerPoint template as well as a few examples.
Follow these guidelines to maintain consistency
throughout all communications, and do not alter the
template in any way.
HP Experience elements
Visit the Experience Center for more information
hp.com/go/hpexperience
HP Experience platform
Our purpose Our brand values

We advance the way you live and work. Bias toward action
Our promise We are driven to create solutions that have
an impact.
HP makes technology work for you.
Collaborative spirit
We are flexible, open and willing to build long-
term relationships with one another, our
partners and our customers.
Desire to make a difference
We create positive change through purposeful
innovations that benefit society every day.
4 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Our voice
The HP voice reflects our personality, our tone, Courageous

our attitude and our character. It speaks and Bold but not brash
sounds like we do. It’s personal but not overly Unafraid but not reckless
casual. When you apply our voice, you convey Spirited but not manic
the qualities, power and purpose that uniquely
define HP. One HP voice helps us speak in a Personal
consistent way across all our businesses. Real but not ordinary
Familiar but not presumptuous
Honest but not indifferent
Bright
Brilliant but not smug
Optimistic but not impractical
Fresh but not trendy
Our new look
At HP, we are like no other. Our color blue, logo, typography and imagery are courageous,
personal and bright. They reflect our personality, represent everything we are as one HP
and differentiate us from the competition. Blue is our hero—to be called out and called
upon—in visual communications and anywhere the image and voice of the HP brand makes
its presence known.
Color
Primary Neutral Accent
• Color is a powerful tool that is central to the
HP Experience and also creates an opportunity
to establish hierarchy.
• There are three types of color: primary, neutral
and accent.
• Colors should be used consistently.
• Never use the default PowerPoint theme colors
or any colors that are not part of the approved
HP theme color palette.
Color
Primary colors
HP blue and white are the two primary colors. They signal one HP and are to be used in most
communications.
• Use HP blue and white in headlines and backgrounds as well as in icons and charts.
• HP blue is unique to HP and is bright, bold and courageous.
Neutral colors
Neutral colors can be used for pacing, text, headlines, backgrounds and content in information
graphics.
• Medium gray can also be used effectively in headlines as an alternative to HP blue and black.
• Light gray is not recommended for use in any text (headline, subhead or body copy) because it creates
problems with legibility.
• Black can be used in headlines, subheads and body copy. Black is never to be used as a background color.
Color
Accent colors
Use the accent colors to add a dash of color to complement the primary and secondary colors.
• Use accent colors sparingly.
• Do not mix accent colors together, as that goes against our visual identity system.
• Do not use color gradations; use only tints of colors as specified in the information graphics guidelines.
• Do not use orange for information graphics.
Color
Specifications
Primary Neutral Accent
HP blue White Black Dark gray Medium gray Light gray Orange Purple Green
R=0 R = 255 R=0 R = 135 R = 185 R = 229 R = 240 R = 130 R=0
G = 150 G = 255 G=0 G = 137 G = 184 G = 232 G = 83 G = 41 G = 139
B = 214 B = 255 B=0 B = 139 B = 187 B = 232 B = 50 B = 128 B = 43
Font
Typography plays an important role in our brand expression. It is an integral part of the way
we communicate, which is with a courageous, personal and bright voice. Our system uses a
custom-designed, proprietary typeface called HP Simplified. We use HP Simplified globally and
across all communications. If HP Simplified is not available in your local language, then refer to
the alternate language font plan within the typography guidelines on the HP Experience Center.
Customer-facing presentations should use HP Simplified. To ensure that the HP Experience is

always represented consistently, save your file as a PDF or as a PowerPoint with embedded font
for reading only when sharing externally.
Font
Embedding the font

Select the MS button > PowerPoint options
> select Save > select Embed fonts in the file >
Embed only characters used in the presentation
Font
HP Simplified is our proprietary font. We primarily use the upright font style and
only use italics for emphasis.
HP Simplified HP Simplified italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890 1234567890
HP Simplified bold HP Simplified bold italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890 1234567890
Imagery
HP imagery captures real-life moments—the ones that happen every day and illustrate the
authenticity of our brand. These moments are simple, human and connective. The subject
matter of our imagery works with our expression drivers, and focuses on people, action and
advancement. Always use HP imagery purposefully and in combination with typography and
color to create an authentic story.
Our imagery is editorial in style, with a focus on the underlying fabric of life that connects HP with
the world. Our imagery is not literal. It is representative, reflecting who we are and the benefits of
our connection to the world.
Imagery
Editorial
• Our imagery captures real moments, with
real people in real situations.
• Show people as part of the story and involved in a
purposeful way.
• Show the diversity of our culture and the world.
• When using images with white backgrounds,
add a light gray-to-white tonal background for
depth of field.
• Use authentic scenes.
Imagery
Composition
Our imagery is composed in natural,
authentic ways.
• Capture, don’t stage, the moment.
• Be clear about the subject matter or story.
• Use a single, dynamic point of view.
• Allow for depth of field and white space.
• Use simple, clean backgrounds and avoid clutter.
• Use cropping and positioning to create a
dynamic composition.
Imagery
Lighting
Our imagery uses bright and natural lighting.
• Keep it fresh and optimistic in tone.
• Keep imagery sharp and in high definition.
• Do not use dark, moody or contrived lighting.
HP PowerPoint
template information
Template versions
16:9 ratio standard template

The standard 16:9 template is for primary use, and it should be used whenever possible.
The 4:3 ratio template is for limited usage only in cases where there are technology/system
platform constraints, such as a webcast.
Event template
Events such as large, keynote presentations require a slightly adjusted template to adapt
to powerful projector technology and screen brightness. The background in this template
has been adjusted to a lighter gray, but will look white once projected on screen to optimize
clarity and viewing comfort. Use the approved PowerPoint event template for presentations
in bigger venues.
Presentation confidentiality
Amend the copyright footer of your presentation per the parameters below.
HP Confidential:
Information intended only for a limited audience. Includes most information relating to HP projects, technical data, HP research and
development, prices paid by HP, and most product or plan data. HP Confidential information should be distributed using good business
judgment, and may be limited to people or entities having a need to know the information.
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential.
HP Restricted:
Information which is intended for widespread distribution within HP and to those having site access or access to HP’s computer systems.
Includes most org. charts, phone lists, cubicle maps and information formerly classified as “HP Proprietary” or “HP Internal Use Only.”
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted.
HP Private:
Information meeting the definition of HP Private. HP Vice Presidents or other functional owners of HP Private information have certain
responsibilities for complying with information security for HP Private, and they may not delegate these responsibilities, i.e., they are
responsible for loss or mishandling by their personnel. HP Private information must be handled so as to ensure access only by a list of
individuals maintained by the Vice President or other functional owner of the information, e.g., through secure communications and
authentication in the case of electronically posted information.
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Private.
For internal use only:
http://legal.hp.com/legal/pages/labels.aspx
http://legal.hp.com/contents/legal/files/chart.pdf
Presentation confidentiality
How to update the footer
Per your presentation confidentiality,
update the footer accordingly
• Selecting “View” > “Slide Master” > Go to the first
slide of the master > Click on the footer text to edit
> Add “HP Confidential” or “HP Restricted” to the
end of the footer language.
• Do not modify the footer in any other way.
How to find the PowerPoint templates
The templates are located in the “my

template” folder within Microsoft
PowerPoint
• To begin, select new file and my template
tab (folder).
• Double click on your selected template (.potx) and
start your presentation.
Transitioning old presentations into this template
1. Open the new 2013 HP PowerPoint template in MS 2007.

2. Go to the slide sorter and copy all slides from the existing
file, then paste them into the new template file’s slide
sorter. Make sure you choose “Use Destination Theme”
from the clipboard.
3. Click on each slide and allocate the appropriate layout from
the new template to apply the proper master settings.
Sometimes the text will not format properly; this is because
it is not part of a standard Content Placeholder.
To solve this, follow these steps:
1. Select the original text, cut the text (CTRL-X), and delete the empty
text placeholder.
2. Within the new selected layout, paste (CTRL-V) the text in the
placeholder and choose “Keep text only” to remove old formatting.
3. Click on “Reset” from the “Home” menu to reset the slide and the
text will format. If the text is too large for the Text Placeholder,
follow the presentation text guidance to reduce and/or resize your
text to fit.
Presentation text
• Type should be primarily black. Use only these • Use bold, italic or blue to emphasize body text.
theme color choices for text: HP blue, white and Do not underline.
black. Dark gray can also be used for copyright • Line spacing across the body content is set at:
footer information and legal copy in small type.
– Before 0 pt, after 4 pt.
• Use only the theme font: HP Simplified.
– Line spacing: single
• Headlines are HP Simplified bold at 28 pt.
– Special/Hanging: none
• Subtitles are HP Simplified regular at 18 pt.
• Do not create new text boxes. Copy and paste the
• Body text size ranges from 11 pt. to 18 pt. in slide layout text box to add extra text boxes. This
HP Simplified regular or bold. helps to maintain proper template formatting.
• In general, do not use font sizes smaller than
10 pt. to maintain legibility.
• Use sentence case at all times.
Bullets
• Use only the default PowerPoint bullets set in the

master slides in the content text boxes, which have
preset sizes and characters for bullets and dashes.
• Do not use any other bullets or shapes as bullets.
• Bullets are always black.
• To specify bullets, click Increase List Level (Home,
Paragraph) to increase or decrease between levels
Iconography and information graphics
Use extra care when selecting iconography and using information graphics to ensure that they
are aligned with the HP Experience.
• Refer to the iconography and information graphic guidelines on the HP Experience Center.
• Use only the approved HP colors: HP blue, white, black, dark gray or medium gray.
• Be sure artwork does not contain special effects of any kind including gradients, shadows, reflections, etc.
• Be sure artwork is flat in color.
• Use a style that is clean, clear and bold.
• Do not use overly detailed artwork.
Special effects
Special effects are not allowed anywhere in a presentation. These include shadows, gradients,
bevels, rules, reflections and glowing edges.
No shadows No gradients No bevels No rules No reflections No glows
Shapes and graphics
Use only standard PowerPoint squares, circles, arrows and shapes. Although these shapes
may seem very basic, they bring clarity and contribute to a more effective presentation of
the HP Experience.
• Refer to the iconography and information graphic guidelines on the HP Experience Center.
• Do not use multidimensional or unusual PowerPoint shapes of any kind.
• When using shapes within a slide, use only the approved theme colors.
Charts and graphs
When creating new data or inserting it into a • Do not use any special effects.
chart or graph, select the default grayscale • Do not use any angles or sharp edges.
chart from the theme color default. • Keep charts and graphs flat and non-dimensional.
Using the preset charts in the template will
ensure proper alignment and consistency.
Use only the gray/percentage of black chart
styles with HP blue to highlight key information.
• Highlight key information in HP blue or a single
accent color from the Theme Colors.
• Do not use color gradients in charts or graphs.
• Do not use multiple accent colors. Refer to the
iconography and information graphic guidelines
on the HP Experience Center.
Pie chart sample
Segments may vary, but only use HP blue, one

accent color and the permitted values of black. 9%
HP blue
• All other copy is black.
10% Accent color
• Bullets are 14 pt. HP Simplified.
Value of black
• Pie segment percentages are 14 pt. HP Simplified.
Value of black
• Pie legend is 14 pt. HP Simplified.
58%
23%
Bar chart sample
Data may vary, but only use HP blue, one accent color and the permitted values of black.
5
0
2007 2008 2009 2010 2011
HP blue (14 pt. HP Simplified) Accent color Value of black
Line chart sample
Data may vary, but only use HP blue, one accent color and the permitted values of black.
5
0
2007 2008 2009 2010 2011
Accent color Value of black HP blue / 14 pt. HP Simplified
Flow chart style
Box size and quantity may vary, but colors must be maintained.
12 pt. bold 12 pt. bold 12 pt. bold 12 pt. bold 12 pt. bold
HP Simplified HP Simplified HP Simplified HP Simplified HP Simplified
• A percentage of • A percentage of • A percentage of • A percentage of • A percentage of

or solid black or solid black or solid black or solid black or solid black
may be used may be used may be used may be used may be used
• 11 pt. HP • 11 pt. HP • 11 pt. HP • 11 pt. HP • 11 pt. HP
Simplified Simplified Simplified Simplified Simplified
Chart style with bulleted copy
Attend these sessions 12 pt. HP Simplified bold After the event
• Demo name, Demo number • Demo name, Demo number • Contact your sales rep
• 11 pt. HP Simplified • 11 pt. HP Simplified • Visit the website/Facebook/Twitter at:
<insert URL here>
• Demo name, Demo number • Demo name, Demo number
• Download the whitepaper at:
<insert URL here>
Your feedback is important to us. Please take a few minutes to complete the session survey.
Improper use of charts
Do not use orange on charts or graphs. Do not use 3D or special effects on charts or graphs.
Improper use of charts
Do not use 3D or shadows, or reflection effects for charts Do not use different shades of blue in tables.
or graphs.
Tables
When inserting a table:

• Default to the approved theme colors; select the black version, “Medium Style 2”, change the heading
row to HP blue from the theme colors.
• Do not use any other table theme styles or gradients, and shades of HP blue or accent
colors are not permitted.
• Use blue, bold type to highlight information.
• Keep tables simple. Do not use any special effects.
Table style
Columns and rows may be added, but colors must be maintained.
Heading Heading Heading Heading
12 pt. HP Simplified Content Content Content Content
Content Content Content Content Content
12 pt. HP Simplified bold HP blue Content Content Content Content
Organization chart style (condensed)
Insert Name
Title goes here (12 pt. HP Simplified)
This level is all the 11 pt. This level is all the 11 pt. This level is all the
same color HP Simplified same color HP Simplified same color
Insert Name Insert Name Insert Name 11 pt. Insert Name
Title Goes Title Goes Title Goes HP Simplified Title Goes
Here Here Here Here
Insert Name 11 pt. Insert Name 11 pt. Insert Name

Title Goes HP Simplified Title Goes HP Simplified Title Goes
Here Here Here
Insert Name 11 pt. Insert Name 11 pt. Insert Name

Title Goes HP Simplified Title Goes HP Simplified Title Goes
Here Here Here
Organization chart style (expanded)
Insert Name
Title goes here (12 pt. HP Simplified)
This level is all 11 pt. This level is all This level is all 11 pt. This level is all
the same color HP Simplified the same color the same color HP Simplified the same color
Insert name 11 pt. Insert name Insert name 11 pt. Insert name
Title here HP Simplified Title here Title here HP Simplified Title here
Slide layouts
Title slides
The PowerPoint title slide creates the first impression, so it is important that the title is clear and
our logo is present. Two solid backgrounds are provided: blue or white.
• Line spacing of title slides “Title”:
Before 0 pt., After 0 pt., Line spacing: Multiple at 9 pt., Special/Hanging: none
• Line spacing of title slides “Subtitle”:
Before 0 pt., After 4 pt. , Line spacing: Single, Special/Hanging: none
Title slide imagery
You also can use an image from an approved

PowerPoint image library for title pages. These
images have been selected because they best
represent the HP Experience.
• Images are sized, with the logo embedded, and are
ready to use on the title slides of presentations only.
• Do not alter them in any way.
• Do not use any imagery that is not part of the
approved library.
• Use only the approved PowerPoint image library for
title slides. You can find these images on the
download page of the HP Experience Center under
the Presentation section.
Divider slides
Divider slides provide a natural break to help your audience transition from one section to the
next. Be sure to break down larger subjects into manageable sections that are easier to
comprehend. Two solid backgrounds are provided for divider slides: blue or white.
• Line spacing of divider slides “Title”:
Before 0 pt., After 0 pt., Line spacing: Multiple at 9 pt., Special/Hanging: none
Divider slide imagery
Use only the approved PowerPoint image library

for divider slides. You can find these images on
the download page of the HP Experience Center
under the Presentation section.
We have two divider page options—white
divider slide with blue logo, and blue divider
slide with white logo. Depending on the image,
you can use either divider as a base slide layout
to set a “background image” and the master
graphics (footer and logo) will be applied.
Slide background images
How to apply individual slide background images and graphics
Hide background graphics How to insert a slide background image
• Use this so the master slide graphics • Right-click on the slide background, select
do not overlap or conflict with the new “Format background”, then “Picture or
slide graphic. texture fill.”
• Use this when applying images to title slides. • Under “Insert from”, select “File” to select
• Right-click on the slide background, an image from your computer; this will fit
select “Format background”, then “Hide the image to the slide.
background graphics.”
Content slides
When creating a PowerPoint presentation, do

not overload slides with information. Simple
presentations are usually the most effective.
With large amounts of information, spread
relevant content over more than one slide into
smaller bits of information, rather than
crowding content on a single slide.
• Maintain white space as consistently as possible
throughout your presentation.
• Avoid running type or graphics into the margin.
• Make every attempt to refine and simplify your
message to fit within the margins.
“Insert quote here”
(40 pt. HP Simplified bold)
Quoted person’s name, title and company

(18 pt. HP Simplified)
Title only (28 pt. HP Simplified bold)
This slide is for use with large visuals only
Title (28 pt. HP Simplified bold)
Subtitle (18 pt. HP Simplified)
Heading (18 pt. HP Simplified bold HP blue)
Body copy (16 pt. HP Simplified)
• Put your first-level bullet here. Try to keep bullet lists simple. (14 pt. HP Simplified)
– Put your second-level bullet here. Use no more than you need to explain your point.
• Put your third-level of copy here. Use no more than you need to explain your point.
Heading (18 pt. HP Simplified bold HP blue)

– Put your fourth-level of copy here. Use no more than you need to explain your point.
• Put your fifth-level of copy here. Use no more than you need to explain your point.
Heading (18 pt. HP Simplified bold Heading (18 pt. HP Simplified bold
HP blue) HP blue)
Body copy (16 pt. HP Simplified) Body copy (16 pt. HP Simplified)
• Put your first-level bullet here. • Put your first-level bullet here.
(14 pt. HP Simplified) (14 pt. HP Simplified)
– Put your second-level bullet here. – Put your second-level bullet here.
• Put your third-level of copy here. • Put your third-level of copy here.
Heading (18 pt. HP Simplified bold Heading (18 pt. HP Simplified bold
HP blue) HP blue)
Body copy (16 pt. HP Simplified) Body copy (16 pt. HP Simplified)
• Put your first-level bullet here. • Put your first-level bullet here.
– Put your second-level bullet here. – Put your second-level bullet here.
• Put your third-level of copy here. • Put your third-level of copy here.
Heading (18 pt. HP Simplified bold
HP blue)
• Put your first-level bullet here.
– Put your second-level bullet here.
• Put your third-level of copy here.
Heading (18 pt. HP Simplified bold

HP blue)
• Put your first-level bullet here.
– Put your second-level bullet here.
• Put your third-level of copy here.
Heading (18 pt. HP Heading (18 pt. HP Heading (18 pt. HP
Simplified bold HP blue) Simplified bold HP blue) Simplified bold HP blue)
Body copy Body copy Body copy
(16 pt. HP Simplified) (16 pt. HP Simplified) (16 pt. HP Simplified)
• 14 pt. HP Simplified • 14 pt. HP Simplified • 14 pt. HP Simplified
– 14 pt. HP Simplified – 14 pt. HP Simplified – 14 pt. HP Simplified
Heading (18 pt. HP Heading (18 pt. HP Heading (18 pt. HP

Simplified bold HP blue) Simplified bold HP blue) Simplified bold HP blue)
Body copy Body copy Body copy
(16 pt. HP Simplified) (16 pt. HP Simplified) (16 pt. HP Simplified)
– 14 pt. HP Simplified – 14 pt. HP Simplified – 14 pt. HP Simplified
For more information and updates,
visit the Experience Center
hp.com/go/hpexperience
Thank you

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HP PowerPoint

This document provides basic guidance on using the

Our purpose Our brand values

The HP voice reflects our personality, our tone, Courageous

Customer-facing presentations should use HP Simplified. To ensure that the HP Experience is

Embedding the font

HP Simplified HP Simplified italic

16:9 ratio standard template

The templates are located in the “my

1. Open the new 2013 HP PowerPoint template in MS 2007.

• Use only the default PowerPoint bullets set in the

No shadows No gradients No bevels No rules No reflections No glows

Segments may vary, but only use HP blue, one

HP blue (14 pt. HP Simplified) Accent color Value of black

• A percentage of • A percentage of • A percentage of • A percentage of • A percentage of

Attend these sessions 12 pt. HP Simplified bold After the event

When inserting a table:

Columns and rows may be added, but colors must be maintained.

Heading Heading Heading Heading

12 pt. HP Simplified Content Content Content Content

Content Content Content Content Content

Content Content Content Content Content

Content Content Content Content Content

12 pt. HP Simplified bold HP blue Content Content Content Content

Content Content Content Content Content

Insert Name 11 pt. Insert Name 11 pt. Insert Name

Insert Name 11 pt. Insert Name 11 pt. Insert Name

You also can use an image from an approved

Use only the approved PowerPoint image library

When creating a PowerPoint presentation, do

Quoted person’s name, title and company

Heading (18 pt. HP Simplified bold HP blue)

Heading (18 pt. HP Simplified bold

Heading (18 pt. HP Heading (18 pt. HP Heading (18 pt. HP

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