EyeTee Studio Software Company

Business Plan
Executive Summary
EyeTee Studio Software Company is a start-up organization providing services of animations,
mobile games and apps development. EyeTee Studio’s vision is to create the finest education and
entertainment software, 3D games, animated movies and applications for the ease and the
entertainment of the people. We will develop a variety of applications that will attract the people
and will help them out to solve their daily life problems. 3D games and animated movie chains
for the entertainment of people. We will deal with the customer’s need and satisfaction. We will
make the learning easy for the students by providing them various animation on different
educational stuff on different level for the practice and learning of complex and difficult
concepts and algorithms.

Our target in market is about to animate most of educational content to understand student
pedagogically and working on animated movie series, dramas and promotional videos. We
provide 3D, 2D games for user entertainment and application to solve their daily life problems.
We expect a high degree of profitability based on our plan. Our business main goal is to become
one of the leading animation and 3D gaming studios in the industry and we will make sure that
every production job that leaves our company can favorable compete with the best in the
industry.

Based on the size of our market and our defined market area, our sales projection in last 5 month
was RS.305, 800. In which we have paid our employee upto175, 500. Now our company have
one trained employee. We have long term clients already, one for gaming and 2nd for animation.
Our accounts for gaming and application are running over the play store, we started in 5/4/2018.
Now our revenue on that is reached up to 200$/month. Our entertainment work is also
continuous and our YouTube channel is also approved by the AdSense this month we have
reached up to 87$ in it.

On startup, we have invested on our software company up to 80,000.Now we have required up to

11, 00000 to setup up our plan.

The total value of global animation industry was US$ 254 billion in 2017 and is projected to
reach US$ 270 billion by 2020.

The demand for animation and gaming has expanded with the increase in targeted broadcasting
hours by cable and satellite TV, availability of low cost internet access, penetration of mobile
devices along with the growing popularity of streaming video. In addition, the demand for
Animation and gaming content to power immersive experiences such as Augmented Reality and
Virtual Reality is growing exponentially.
By taking survey of Pakistan Jolta tech, we found that their monthly revenue by some Google
play account was 30,00,000 in 2018 while the beginner company also have their startup revenue
up to 200,000-800,000

The size of streaming market for animation content was US$ 2.4 Billion in 2017 and is growing
at an annual rate of 8%. The size of global video gaming industry was US$ 92 billion in 2017.
Global E-Sports industry is growing at the rate of 30% YoY & is predicted to be a billion-dollar
industry by 2019

Business Description
Company name

EyeTee Studio & Software Company

Ownership & Location

EyeTee Studio Software Company is a start-up company that is based on the Partnership of four
students of Comsats Islamabad in Vehari.

1. M. Adnan

2. M. Junaid Bhatti

3. Faisal Jabbar

4. Wajid Farhan

Vision Statement
Our vision is to establish a standard animation and 3D gaming studio whose production and
brand will be valuable throughout the world wide industry.
Mission Statement
Our mission is to build a world class 2d,3d animation and 2d,3d games and application for
"Google play store “and "apps store" that will be known to produce top – notch animation and
3D gaming and application content.
That become the number one choice for animation for TV show's cinema, digital marketing like
"YouTube", "Spotify", iTunes, Vimeo, games and application for Play Store, App Store. We
want to make animation and 3D gaming studio that can favorably compete with other leading
brands in the industry.
 • Focus on satisfying the needs of our customers by delivering unique and highly effective
solutions produced through the skills of a carefully selected team of accomplished artists,
each with a unique profile and contribution.

• Consistently deliver the highest quality visual effects and 3D artwork

• Exceed our customer’s expectations through personal commitment to outstanding service

and follow-up

• Provide an environment that enables our team to flourish and realize its artistic vision

• Embrace and draw on the richness of diversity that different nationalities, cultures and
ideas bring to our team

Services
Our service offerings are listed below;
• 2D,3D Animations
• Easy and Conceptual educational learning by implementing engineering and medical
concept
• Animated TV, cinema movies and dramas production
• Promo videos, explainer videos and social videos for Client based project and Digital market
like YouTube, iTunes, Spotify and personal web.
• 2D,3D Unity mobile games (Android & iOS)
• Virtual reality gaming zone(HTC Setup) 1st time in Pakistan
• Useful application development (Android & iOS)
Objectives
Our objective is to develop a standardized approach, guidance, and ways that help decrease the
failure rates of all engineering and medical industry by animation and provide daily life useful
application that are essential part of everybody in this electronic world. Moreover facilitate our
users and clients with different entertainment series in the form of games and movies, drama and
TV shows.

We will do this by combining consulting experience and accepted best practices with the latest
techniques in Animation, Unity 3d, Android and Swift. We will accelerate and improve the
quality of life by providing content and guidance online. We will work with partners to build the
world wide brand.
Market Overview
1. Demographic

We are going to provide animation, games and apps product. In animation our main aim is to put our
struggle directly to educational way, so that we can cover-up all the field of education like engineering,
medical as well as business so that all people male/female of any age, religion can get easy help to
understand conceptual or any technical concept from animation free of cost or just by paying little amount
to the company. They can access our content anywhere in the world, from any country. Our products are
not only for Pakistan, our target is to provide this guidance stuff to the world. Moreover our short series
animation clip would also contain stuff related to the entertainment and history also. In long term story
base animation, we mainly target the movies and drama industry. More-over all people can enjoy by
watching our entertainment stuff at home at any cinema. People of different age, passion, religion can
watch our clip by different source like Social network, TV, cinema. All the people can enjoy complete
series of animation freely or paying to cinema industry according to their own watching source.

In Game and apps development we are going to develop such games and apps that anybody, belonging to
any age, passion, interest, country can access our product freely and some by paying us and get
entertained by our product.

2. Psychographic Trends

Our main aim is to target the life style of the people. We launched our product according to the customer
need. They accept our product because we just focus on their needs and trend.

In animation for educational stuff, we animate any technical concept in such way that user is convinced to
watch our video so he can come to know all hidden facts and info about that topic. When we have to
create any entertainment clip, we focus on the user events and their interest what they are doing. In that
way just we have to launch our any short clip. In August and December we focus user event like in
Pakistan keyword search rate of “14 August” is very high, so we target it. Same way in December
“Christmas day”, we follow it.

Now-a-days, Electronic world’s 90% population is mobile user, we would facilitate them by games and
apps development. We work on trending apps and games. Moreover, in apps we implement such idea that
is the need of everybody like we work our first apps on play store is about blood donation. Like that we
focus on all different trends like action, racing, simulation adventure games so user choose his own
interest and simply play it, and can enjoy it.
3. Phase of life

Global Animation, VFX & Games Market 2017-2020: Market was Valued at US$ 254 Billion in 2017
and is Projected to Reach US$ 270 Billion by 2020.

The console games industry revenue would grow by 2.43 percent per year in the presented period. In
general, the global video game market is expected to be worth 90.07 billion U.S dollars in 2020.

In 2015, global mobile app revenues amounted to 69.7 billion U.S. dollars. In 2020, mobile apps are
projected to generate 188.9 billion U.S. dollars in revenues via app stores and in-app advertising

Industry Overview
1. How are other companies established?

Animation industry are setup by making their own short video clip for digital market like
"YouTube", "Spotify", ITunes", "Vimeo", they upload their content over that platform and
generate their own revenue and full length movies series on TV cinema by selling them to
cinema owners..

Companies of games and apps industry are setup by starting their work on google play store
amazon and apps store. They upload their content over these platforms and generate their own
revenue. In start they invest on their companies and employees and develop their own product
and launch over the world wide on different platforms.

2. Competitor.

For animation in short series video clip we have to compete with studios like “Quaid Say
HYPERLINK "https://www.youtube.com/channel/UC5s8STnSC2SMsg09uFSfq7g"Baatein”,”
shoaib HYPERLINK " https://www.youtube.com/channel/UCQd5wN-9I2hB3P-3oAAvxzQ "
HYPERLINK "https://www.youtube.com/channel/UCQd5wN-9I2hB3P-3oAAvxzQ"bal”,”
Discover The World”,” Prince Biscuit Pakistan”, "vaibhavnature". They have their own story
lines but we work on our story line based on educational and entertainment. First we would
follow that short series video clip studio later when we complete our animation team and all tool
then compete with the full length movies studio like, Citrus Inc. Studios in India, Talisman
Studios in Pakistan made donkey king.

These are animation studio that we have to compete in next few year some of them are working
from last 3-5 year before we have a lot of competitor in the market with high value. We have to
compete them by providing an incredible result in the animation industry. All of them are
focusing on full length story movies. But we are focusing on short length story animation on
different stuff in start so we make our own brand then move towards full length movies.
For Game and apps development we also have a lot of competitors like king, playrax in USA,
Jolta, Gamerz and Absomech in Pakistan. In Pakistan the games and apps development
companies just focus on the trending apps and game that’s why they generate revenue very high
for very limited time. Against that king, playrax, game loft are working on new tech and new
ideas they generating their revenue from last 6-10 years and still growing on that. We are
following that companies and have a lot of new idea to implement.

3. Stage of industry

Animation industry is the no.1 growing and high revenue generating industry.

The size of streaming market for animation content was US$ 2.4 Billion in 2017 and is growing
at an annual rate of 8%. The size of global video gaming industry was US$ 92 billion in 2017.
Global eSports industry is growing at the rate of 30% YoY & is predicted to be a billion-dollar
industry by 2019

Game and apps industry also growing in that way each year their revenue going to be increase up
to billions of dollars. In terms of dollars and cents, that’s apps store $22.6 billion in worldwide
versus $11.8 billion for Google Play was in 2017.

In 2018 In terms of dollars and cents, that’s apps store $38.6 billion in worldwide versus $21.6
billion for Google Play was in 2018

4. Trends

Now a days both of animation and game apps development industries are growing very fast as
compared to other software company.

Movies Animation is going on trend now a days. Donkey king is the last movie of Pakistan and
earn up to Rs.30 million and previous movie was 3-bahadur and earned ₨.65 million
(US$620,000)

5. Promotions that other companies are utilizing.

In animation games & apps industry they promote their product through digital marketing like
YouTube, ITunes, Spotify and advertising companies like google AdWords, google AdSense,
unity, chart boost Facebook, Instagram .

The best opportunity for us here is that we are dealing all the promotion fields.
6. Pricing mechanism being used by other companies

In Animation, animation studios release their own product and get revenue from their clients like
TV, cinema or by uploading their content over Social networks and earn from there.

Same like games and apps when they develop product & launch it, then they upload their own
stuff over the different android and iOS platform and start their revenue.

Marketing plan

1. Product

"Animation, games and apps development”. We are working on different products of animation
as in Animation industry we setup by making our own short video clip for digital market like
"YouTube", "Spotify", “ITunes", "Vimeo" and upload our content over that platform and
generate the revenue and full length movie series on TV cinema by selling them to different
cinema and TV shows.

In games and app industry we started our work on google “play store” “amazon” and “apps
store”. We upload our content over that platform and generate the revenue.

2. Price

When we are going to release our Animation full length movies. We sale our stuff to the cinema
and TV shows and upload in the digital market.

In Games and apps development we develop our own product like game and application then we
will upload on android and iOS platform. Also get a valuable project from client.
3. Place

We setup our EYETEE Studio software company in Vehari and we deal with animations, games
and apps worldwide. We also have internship plan for the learning of skillful students in Comsats
Vehari.

4. Promotion

For promotion we use our digital network, Social media like Facebook, twitter, Instagram,
YouTube, Spotify and other advertising company like google AdSense, google AdWords and
unity to promote our product in all the world

STP

Our main products are Animation, games and apps.

For animation we target the cinema, TV Shows and other digital network like YouTube, Spotify,
ITunes and other network.

For Games and Apps development we target "google play store", "App store", "amazon",
"Xbox", Window. Some of the client base project from freelancing site like "Upwork.com",
Freelancer.com etc.

Organization Plan.

Our main aim is to promote Educational stuff like engineering as well as medical we will provide an easy
way to the learner by using Explainer animation video in all educational fields. Moreover in animation we
have to promote the film and drama industry in Pakistan still in Pakistan 2 animated movie are just
released. First we want to lead in animation in Pakistan then we want to compete with international
market.

In game and apps development we want to develop such application that are very useful for mankind like
Uber, Careem, daraz.pk, OLX, Social apps Facebook, Instagram and twitter. As they released their own
product in last few years and now they are leading the whole world. Similarly we are also working on
Game development to entertain the users.

Finally we are launching such an organization in which we can grip all the digital market earning
platform. We will promote our stuff on that platform and also earn from it.
ORGANOGRAM

CEO Muhammad Adnan

Managerial M. Faisal Muhammad Junaid Wajid Farhan

Internee Students Students SEO Students ASO

Managerial staff also concern with Finance, Business

& Marketing.

Financial plan
In start our main aim is to invest on play store and app store product. Because wider range of
users are available and considered as targeted market. After 6 month our accounts will reach up
to 400$-800$ revenue. We will invest on our animation products also. So we can focus on
quality of work and compete our competitor in Pakistan & the international market as well.

PROFIT AND LOSS

YEAR 1 YEAR 2 YEAR 3

Revenue 900,000 1200,000 1900,000

Cost of Products 86,310 109,080 76,190

Other Taxes 0 0 0

TOTAL COST OF SALES 86,310 109,080 76,190

Gross Margin 813,690 1090920 1823,810

Gross Margin % 90.41% 90.91% 95.99%

Expenses:

Marketing/Promotion 150,000 100,000 90,000

Depreciation Cost 80,000 80,000 80,000

Utilities 72000 72000 72000

Rent N.A N.A N.A

Miscellaneous 20,000 20,000 20,000

Total Operating Expenses 408,310 361,080 318,190

Net Profit 491,690 838,920 1581,810

Net Profit % 54.632% 69.91% 83.253%

 Profit & Loss Statement
PKR 2,000,000
Amount Of Revenue Generated and Spent on Projects

PKR 100,000
Year 1 Year 2 year 3
3 Year Financial Plan

Revenue Expense Profit

 Annual Profit Each Year

1581810
1700000
1600000
1500000
1400000
1300000
1200000 838920
Range Of Profit

1100000
1000000
900000
800000 491690
700000
600000
500000
400000
300000
200000
100000
0
Year 1 Year 2 Year 3
Years Projected

Cost To Expense Margin

500000

400000

300000

200000

100000

0
Year 1 Margin Year 2 Margin Year 3 Margin
BALANCE SHEET

YEAR 1 YEAR 2 YEAR 3

Assets Earning Revenue Revenue

Current Assets:

Cash 385,000 450,000 525000

Accounts Receivable 70,000 90,000 115,000

Other Current Assets 45,000 0 0

TOTAL CURRENT ASSETS 500,000 540,000 640,000

Long-term Assets 225,000 225,000 225,000

Accumulated Depreciation 10,000 10,000 10,000

TOTAL LONG-TERM ASSETS 215,000 215,000 215,000

TOTAL ASSETS 715,000 755,000 855,000

Liabilities and Capital Year 1 Year 2 Year 3

Current Liabilities:

Accounts Payable 500,000 500,000 500,000

Current Borrowing 0 0 0

Other Current Liabilities 0 0 0

SUBTOTAL CURRENT LIABILITIES 500,000 500,000 500,000

Long-term Liabilities 0 0 0

TOTAL LIABILITIES 500,000 500,000 500,000

Paid-in Capital 250,000 500,000 750,000

Earnings 491,690 838,920 1,581,810

TOTAL CAPITAL 741,690 1,338,920 2,331,810

TOTAL LIABILITIES AND CAPITAL 1,241,690 2,177,840 2,831,810

 Balance Chart

Capital Liabilities Assets Earnings

Balance Sheet Graph

6

0
Year 1 Year 2 Year 3

Earning Liabilities Capital

Exit strategy
EYETEE studio software company exit with taking account all asset and account revenue
average of last 3 months. Any Shareholder willing to purchase EYETEE Studio, he must be
given 30% revenue from each of the account to EyeTee studio till the account is live and have to
pay the market value of account that he is going to buy by 3 months average revenue up to one
year. Moreover he have to pay the asset value according to the market value.