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I Mohammed Shahid, hereby declare that the report on internship at Durga Plastics, Baikampady,
Mangalore is prepared by me under the guidance of Mr Jeevan Lawrence, Assistant
Professor, St. Joseph Engineering College and external assistance by Mrs Usha VV, HR
Manager at Mangalore Shri Durga Plastic Industries.
I also declare that this internship work is towards the partial fulfilment of the university
regulations for the award of degree of Master of Business Administration by Visvesvaraya
Technological University, Belagavi.
I have undergone the internship for a period of 4 weeks. I further declare that this report is
based on the original study undertaken by me and has not been submitted for the award of any
degree/diploma from any other University/Institution.
Place: Mangalore
Date: Signature of the Student
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ACKNOWLEDGEMENT
“Develop an attitude of gratitude, and give thanks for everything that happens to you, knowing
that every step forward is a step toward achieving something bigger and better than your current
situation.”
This internship would be incomplete without the expression of words of simple gratitude to the
people who made it possible, so I take the responsibility to thank them all who directly or
indirectly helped me to complete this internship successfully. I would like to thank Mr. Usha VV
Managing partner, Durga Plastics, Baikampady, Mangalore for having provided me an
opportunity to undertake my Internship in their organization and also his co-operation which
helped me a lot to complete my Internship. I take this opportunity to express my gratitude to the
staffs of Durga plastics for their valuable guidance and assistance. I express my heartily gratitude
to my internal guide Mr Jeevan Lawrence, Assistant Professor, Department of Business
Administration, St Joseph Engineering College, Vamanjoor for his excellent guidance, timely
suggestions and support. I also thank our beloved Principal Dr. Rio D’souza for giving me the
opportunity to take up this course. My profound wishes to all the faculty members of the
Department of Business Administration, St Joseph Engineering College, Vamanjoor.
Finally, I’m very thankful to my parents and family members as well as my friends for being a
constant source of support and encouragement.
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TABLE OF CONTENTS
INDUSTRY PROFILE
2 ORGANIZATION PROFILE:
Back ground, 4
Nature of business, 5
Vision, mission, functions, Project highlights 5-6
Cost of project, means of finance 6-7
List of vendors 7-8
Future growth and prospects 9
Corporate Social Responsibilities 9-10
6 ANNEXURE 24-26
8 BIBLIOGRAPHY 30-30
3
CHAPTER – 1
4
INTRODUCTION ABOUT THE INTERNSHIP
5
INDUSTRY PROFILE
Ever since 1957, Plastic industry in India has made significant achievements as it made a
modest but promising beginning by commencing production of Polystyrene. Plastic material
is gaining notable importance in different spheres of activity and the per capita consumption
is increasing at a fast pace. Continuous advancements and developments in plastic
technology, processing machines, expertise and cost effective manufacturing is fast replacing
the typical materials.
With the population over one billion where 40 percent are under 15, opportunities for plastic
producers in India include near term rapid growth in the nation’s internal consumption of
plastic products and the Indian middle class is 300 million and rising, the annual GDP growth
rate is 8%.
Currently, the Indian plastic industry is highly fragmented with an estimate of around 25,000
firms and over 400,000 employees. The top 100 players of Indian plastic industry account for
just 20% of the industry turnover. Barring 10 to 15% of the firms that can be categorized as
medium scale enterprises, most of the units operate on a small – scale basis.
The immense potential of Indian plastic industry has motivated Indian manufacturers to
acquire technical expertise, achieve superior quality standards and build capacities in
different facets of the booming plastic industry. Substantial developments in the plastic
machinery sector coupled with matching developments in the petrochemical sector, both of
which support the plastic processing industry, have facilitated the plastic processors to
develop capacities to cater both the domestic as well as overseas exports.
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The Indian plastics market is comprised of around 25,000 companies and employs 3 million
people. The domestic capacity for polymer production was 5.72m tones in 2016. The State of
Gujarat in Western India is the leading plastics processing hub and accounts for the largest
number of plastics manufacturers, with over 5,000 plastics firms.
The growth rate of the Indian plastics industry is one of the highest in the world, with plastics
consumption growing at 16% per annum (compared to 10% p.a. in China and around 2.5%
p.a. in the UK).
Despite India having a population of 1.15 billion and a work force of 467 million, plastics
companies have reported problems with labour shortages. This has led to increased
investment in technology such as automation and conveyor belt systems.
Apart from the shortage of a skilled labour, the plastics industry is also facing the problem of
a nationwide power deficit. The electricity demand deficit is 12-13 per cent. This provides
excellent opportunities for firms offering energy saving solutions, power saving machines
and ancillary equipment.
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CHAPTER – 2
ORGANIZATION PROFILE
8
ORGANIZATIONAL PROFILE
Name of the Firm: The name of the firm is Sri Durga Plastics Industries .
Constitution: Proprietorship
Factory address for communication: Plot no 241, D.No 6_43, Baikampady Industrial
Area, Baikampady, Mangalore
Proprietors Address: Mrs Usha VV, W/O Thomas, Ushas house, Opposite PF office,
Falnir , Mangalore 575002
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NATURE OF BUSINESS:
1. Manufacturer of plastic baskets, butti, bags, chairs and other utilities etc.
2. Selling the manufactured products to the potential buyers in and around Karnataka
and Kerala.
4. Involves the use of grinding machines for defective materials to be reused and filtered
with cooler.
5. Different designs and shapes can be executed with the help of 11 moulds.
VISION
To enter the new local as well as national market to promote our products. We as our brand
must be a part of every outlet selling plastic manufactured materials.
MISSION
To ensure the acquisition of latest mould manufacturing machine instead of inducting from
other sources and to keep up the quality standards as per the ISO with regard to the best
competitive pricing in the market.
CORE VALUES
FUNCTIONS
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Construction sites
Agricultural use
Vegetable markets
Project Highlights
Promoter has good contact in the Kerala and Karnataka state limit, hence business
will come in at ease.
Working capital constraint does not arise as business runs with minimum working
This project has tremendous scope due to the non availability of clay pots and lesser
cost of production
The cost of purchase of land and building is estimated at Rupees 80 Lakhs. Plant and
machinery is estimated at Rupees 50 Lakhs. Dies and moulds are estimated at Rupees
10 Lakhs. Electrical fittings estimated at Rupees 2 lakhs. Water and electricity
deposits are estimated at 3 lakhs. Preliminary expenses are estimated at Rupees 1
lakh. Working capital requirement is estimated at Rupees 15 lakhs. Hence total cost of
the project is Rupees 1.5 crores.
Means of finance
The unit is seeking term loan component of Rupees 60 lakhs and rupees 15 lakhs as
working capital loan from the bank.the promoter is ready to contribute rupees 44
lakhs as capital contribution out of the savings and other sale proceeds generated by
the individual capacity.
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List of vendors ( purchasers)
KD plastic, Bangalore
IOCL
List of customers
MK hardware, hosapet
M/S Sreenathahareware,Bangalore
Gshajagolkar, Bangalore
Ms Corporation, Mysore
MK hasainer, Madekeri
And also vendors termed as small scale which are not mentioned above.
Growth and expansion in the units of manufacturing to the extent of twice the existing
To increase the reach of the plastic products to all the regions and also aiming to setup
a plant at kerala.
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Tamil Nadu will be the next concentration to launch our products.
To start appointing dealers for each city or town in order to increase the sales.
We as a company ensure that we follow the principle of GREEN by giving out the
plastic wastes for recycling rather than disposing it to the nature.
Regular donations either by cash or necessities are done in order to support the needy.
We also ensure the usage of minimal intensity of plastic input for manufacturing to
reduce the pollution from the same.
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CHAPTER – 3
MCKINSEY’S 7S FRAMEWORK
MODEL
14
MCKINSEY’S 7S FRAMEWORK
The 7s framework was developed by consultant company called McKinsey in the late 1970s
to help managers address the difficulties to organizational change. The 7s model is a tool for
managerial analysis and action that provide a structure with which a company is considered
and as a whole, so that the organization problems may be diagnosed and strategy may be
developed and implemented.
The 7s model can be used in a wide variety of situations where an alignment perspective is
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Mckensy’s 7S framework with special reference to organization under study.
1. Strategy:-
Quality without any compromise with respect to the raw material and products used.
Expand geographically
Develop deep industrial knowledge with regard to the products, pricing, competition,
marketing etc.
2. Structure:-
Adopted a free organization devoid of hierarchies
Everyone in the organization is considered at the same level
Manufacturing and other departments are done through teams and the final decision
by the owner
Opinions are derived from all the employees without any hesitation and also effective
communication does exist.
The company is very flexible as the terms and policies can be changed without much
rigidity.
3. System:-
The company follows rigid and systematic regulations in order to manage the
manufacturing.
The company has a specialized team of marketing executive whose role is to prepare a
plan on the locations to visit each working day.
Atleast once in two weeks, the executives with the support of the owners does line
sales targeting one particular location.
The quality is checked by two specialized employees after the manufacturing is done.
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4. Shares Values:
The organization being a limited employed workplace has the mindset and goal which is
ultimately increase the units manufactured and the turnover over the time.
5. Skill:-
Skill refers to the distinctive capabilities of employees. The company had good skilled human
resource which is very important in achievement of the organisational goal. The organisation
provides training to the fresher and the employees who need training in order to enhance the
skills or update according to the achievement in technology. The company considers certain
factor that determine the need of training for some of Basic qualification that the employees
possess, attitude that is carried by the personnel, area of working, activities of the employees
in the organization.
6. Style :-
The organization has the owner as the upfront authority to manage the processes in the
manufacturing, quality, marketing and also the accounts. Each department has one specialized
person who is the leader and thereby they report to the owner for any suggestions and
finalizing.
7. Staff:-
It deals with the company’s people resources and how they are developed, trained and
motivated. In other words, the people in the organization and their socialization to the
organizational culture. The most important resources of an organization are its human
resource, the people who supply the organization with their work, talent, creativity and drive.
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CHAPTER – 4
SWOT ANALYSIS
18
SWOT ANALYSIS
Strength:-
Flexibility
Flexibility is the ability to transition between tasks and learns new duties. We have
workers who ensure that latest developments with regard to their tasks are updated.
The ability to learn new skills is an important characteristic of a flexible employee,
but workers must also have a willingness to learn and try new tasks. With constant
support from the top level management (proprietor and managers), the workers are
motivated to learn more instead of being idle.
Flexible workers can change priorities quickly as work conditions demand as well.
Employers will consider those with flexibility for new and challenging projects for
their ability to adapt quickly to new work conditions. The recent change in the
manufacturing plant of the company was a challenge, but the adaptability of the
workers to the new place was drastic.
Teamwork
Working well with others is a strength in a team environment, such as a place of
employment.
Workers who are team players have the ability to relate to others, moderate conflicts
and motivate team members. At the initial days, the company had received a tender to
supply plastic chairs to the government offices covering some parts of Udupi district.
The team effort made it possible for them to successfully deliver the materials for
which the time gap was just 10 days.
Team players promote the success of the team or organization above their own
personal success.
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Communication Skills
The employee with communication skills has the ability to convey a message to
others through verbal and written communication.
Communication skills also include the ability to listen and relate to others.
Employers value workers with the ability to communicate effectively, and require it
from those seeking management or supervisory positions.
Dependability
Leadership skills are a strength employers look for when promoting workers to a
manager or supervisor position.
Employees with leadership skills can motivate others to work at their highest level to
reach the goals of the organization.
Strong leaders coach and mentor other workers, identify strengths and weaknesses in
others and manage employees to reach goals in an efficient manner
Weaknesses:-
Online presence
The company does not have their presence in the online media in this generation
wherein people prefer to purchase things online.
Consumers are increasing use of the Internet to research companies, find their contact
information and browse their inventories.
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Branding and Reputation
Small businesses have competition that may have better branding and better
reputation than they have established. This type of weakness is prevalent when
customers are already familiar with a specific store or brand, and then a small
business creates or offers a competing product or service.
Company's with better brand recognition, and established reputations, see a higher
percentage of the market share, which is a potential weakness for a small operation.
Outdated Technology
Marketing Budget
If a business lacks the budget for marketing, this is a major weakness that can affect
how much of the market share a business acquires, and how high its sales are from
quarter to quarter.
Human Resources
Limited human resources is a weakness many small business owners discover they
have when they do their SWOT analysis.
Limited human resources can include having a small staff, which makes it difficult to
tackle every item on the company's to-do list. On the other hand, a company with a
full staff that lacks the skills and training necessary to perform tasks can be a
hindrance to an organization.
The company wants to launch its social media presence, but none of the staff has
experience in social media, it can be a major weakness for the company. Either they'll
have to hire a consultant, or risk an unsuccessful social media launch.
Opportunities:-
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Changes in technology- the introduction fully fledged automatic machines are making
it easier for manufacturing.
Changes in market- The demand depends on market requirement.
Local and global events will help in increasing the output
Use of latest digital marketing and promotion in order to maximize the reach.
Threats:-
Competitions from companies manufacturing the same products are a threat to our
company
Introduction of latest technology and innovations are difficult to cope up as the
acquisition costs are on the higher side.
The cash flow at certain stages are a threat as managing the overall expenses becomes
hard
The government policies and introduction new taxes are a threat.
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CHAPTER – 4
FINANCIAL ANALYSIS
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Introduction
Analysis of financial statement can be prepared with the help of ratio analysis. Comparison
has made on the basis of historical data with at the present performance of the company and
thereby inferences are drawn whether ratios are improved or not. Financial statements are
reports prepared by a company’s management to present the financial performance and
position at a point in time. A general-purpose set of financial statements usually includes a
balance sheet, income statements, statement of owner’s equity, and statement of cash flows.
These statements are prepared to give users outside of the company, like investors and
creditors, more information about the company’s financial positions. Publicly traded
companies are also required to present these statements along with others to regulatory
agencies in a timely manner.
Ratio analysis is an important and old age technique of financial analysis. Ratio is relative
form of financial data and very useful technique to check upon the efficiency of a firm. Some
ratios indicate the trends and exposes strength or weakness of the firm. Ratio analysis is a
widely used tool of financial analysis. Ratios are the relative figures reflecting the
relationship between variables. They enable the analyst to draw conclusion regarding
financial operation of the firm. Ratio are useful as a guide determining the trade of the
business and analyzing the factors that may have contributed whether to increase or decrease
its sales. Ratio analysis is the process of establishing and interpreting various ratios for
helping in making certain decisions. However, ratio analysis is not an end in itself. It is only a
means of better understanding of financial strength and weakness of a firm calculation of
mere ratio does not serve any purpose, unless several appropriate ratios are analysed and
interpreted. These are number of ratios which can be calculated from the information given in
the financial statements, but the analyst has to select the appropriate data and calculate only a
few appropriate ratios from the same keeping in mind the objective of analysis. Following
ratios have been applied to analyze the financial performance of the firm.
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Ratio analysis
It refers to the systematic use of the ratio to interpret the financial statements in terms of the
operating performance and financial position of a firm. It involves comparison for the
meaningful interpretation of the financial statements.
1. Current Ratio
Current ratio may be defined as the relationship between the current assets and current
liabilities. This ratio is also known as working capital ratio. Working capital ratio is a
measure of general liquidity and is most used to make the analysis of a short term financial
positioned liquidity of a firm.
=1.52 =1.38
Interpretation:-
As per the table we see that from 2017 to 2018 the current ratio is decreased. Therefore the
firm is capable to pay the liabilities incurred in that particular year
2. Quick Ratio
Quick ratio is also termed as “Acid test ratio”. It refers to the ability of a firm to pay its short-
term obligation when they become due. The quick ratio is very useful in measuring the
liquidity position of the firm. It measures the firms capacity to pay off current obligations
immediately and is more rigorous test of liquidity than the current ratio.
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5.2 Table showing calculation of Quick Ratio
=0.89 =0.90
Interpretation:-
As per the table we see that the ratio is more compare to 2017, so the firm relies to pay the
current liabilities.
The Net Profit Margin, also known as Net Margin, indicates how much net income a
company makes with total sales achieved. A higher Net Profit Margin means that a
company is more efficient at converting sales into actual profit.
=47.26% =64.66%
Interpretation:-
From the above table, we can observe that there has been an increasing trend in the Net Profit
Ratio when compared with 2017 to 2018.
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4. Debt Equity Ratio
=1.78 =1.94
Interpretation:-
As per the data above we see that the Debt Equity Ratio is decreased from 2016 to 2017.
Return on asset ratio is an indicator of how profitable a company is relative to its total assets.
Return on assets gives an idea as to how efficient management is at using its assets to
generate earnings.
=47.38 =62.15
Interpretation:-
From the above analysis, the return on assets has shown an increase in trend due to the
increase in net profit.
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CHAPTER – 6
ANNEXURE
28
29
CHAPTER – 6
LEARNING EXPERIENCE
30
LEARNING EXPERIENCE
Lot of knowledge and experience was gained in Shri Durga Plastic Industries for the
period of 4 weeks. The company consists of various departments and functioning of each
department is different and interesting from each other. The practical situations encountered
in the company on the daily basis are based in the nature and entirely different from one
situation to another.
The employees were very co-operative and there were no communication difficulties that
were raised during the internship. I have learnt that the personal management is a unique skill
I would like to briefly sum up the important aspects that I have learnt from this internship.
Working with understanding, unity and sharing among the employees will enhance
Communication with colleagues can make the work environment a better place to
survive.
Knowledge with regard to the processing of plastic, that is from the conversion of raw
Though I have learnt the theory of organisational structures, the actual practicality of
The different departments had different view about the company’s future growth plans. The
idea of team work was the best take away from the 4 weeks at the company.
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Has an MBA student I would like to say that this internship program was an excellent
opportunity for us to get to the ground level experience the things that we would have never
gained through going straight into a job. I am grateful to Shri Durga Plastics for giving me
this wonderful opportunity.
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BIBLIOGRAPHY
www.smallscalebusiness.in
www.businesswire.com
https://pdf.marketpublishers.com
https://www.slideshare.net
Other inputs obtained from the proprietor and the internal management.
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