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a. Supply ___C__Expensive
b. Demand ___B__Desire to buy any product
c. High price ___D__All people
d. Mass market __E___The lifetime of goods and services.
e. Life cycle ___A__Disposition to offer products
2. According to the text, mention the things people take into account to determine
the demand.
a. tastes or preferences
b. number of consumers
c. income
d. consumer expectations
e. price of related goods
b. As greater the expectations are, the lower will be the offer from the companies.
F (F) V ( )
a. What is Benchmarking?
Is the procedure of determining who the best one is. It is an amount of the quality
of company’s products, policies, programs, tactics, etc., and their contrast with
standard measurements, or similar amounts of others.
Product
Price
Sales systems
Payment systems
Advertising
Promotion
Location
Organization
Planimetry
5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.
6. Write a ten lines text that summarizes the topic of the activity.
Supply and demand are two important concepts in economy. They are related
each other, because when one in creases, the other decreases. They are related
too with quantity of products and with equilibrium in price. To determine the
demand must be taken into account: tastes of preferences, number of consumers,
income, consumer expectations, price of related goods. Supply and demand are
two essential aspects in the market. Because the market is dynamic, marketing
specialists use a variety of tools in order to achieve the goals of the company
through combination or mixture (mix). These tools are known as the “Marketing
Mix”, which refers to the kinds of marketing variables. The four Ps of marketing
mix are: Price, product, promotion and place. Benchmarking is the procedure of
determining who the best one is. It is an amount of the quality of company’s
products, policies, programs, tactics, etc., and their contrast with standard
measurements, or similar amounts of others.