Академический Документы
Профессиональный Документы
Культура Документы
Researching and
Reporting
Jgreven@shms.com
Abstract
CH 1 Introduction
CH 2 Literature Review
CH 3 Methodology
CH 4 Findings and Analysis
CH 5 Conclusions
References
Appendices
• Aim
– Research purpose
– What do you want to do?
• Objectives
– How are you going to do this?
• To critically analyze the relevant literature…
• To investigate the guest perception on…
• To evaluate and contract the finding with the theory….
• You should evaluate what has already been done, show the
relationships between different work, and show how it relates
to your project
• Interview
• Observation
• Questionnaire
• Focus Group
Design
Quantitative
Qualitative
1 Setting
1 Pre-ordinate design
1. Emergent design
2 Data
2 Measurement Using
2. Measured by
numbers
meanings
Methodology Chapter:
• Study design
• Secondary Research
• Primary Research
– Instrument
– Sampling
– Procedures
– How you will Analyze and Present
• Limitations
2. Interviews
3. Observation
4. Questionnaires
• Quantitative/Qualitative
(Saunders et al, 2009)
• Structured observation
– Quantitative
• Unstructured observation
– Qualitative
Open /
closed /
qualitative /
quantitative?
Is it clear? Is
it useful?
Instruments
It is considered as Data collection
design
good practice if with piloted
this is conducted in instrument
a dissertation
– Distribute
– Try out