Addiction:

Unusual engagement in an activity which activates rewarding stimuli despite adverse

affect.

Though when word ADDICTION comes, it is mainly associated with Drugs & Alcohol, but
story doesn't end here.

* Gambling Addiction:
Activates same areas of the brain as drug addiction does.

* Sex Addiction:
It is not formally classified as an addiction, APA did consider but rejects the
idea.

" Then again there are ventures who feeds upon the basic human nature,
for example Porn Industry, Adult Magazines, Hookup Apps and so on."

* Internet Addiction:
APA supports the Idea of Internet Addiction by showing changes in brain identified
by neuroimaging.

"As the technology is evolving, so is our dependency on it, littile things like for
basic addition we pull out our
smartphone. Mean while the phone companies what they are doing is collecting data
how you use your phone
and where do yo spend more time, based on that new features and apps are
developed ,new establishment are
growing like Social Media Detox.

* Shopping Addiction:
It is considered as compulsive disorder rather than addiction.

"Again technology plays a major role in this too, based on your internet browsing
pattern, a certain need is
created to fulfill so that you buy more often which you don't even need, fast
fashion brands like ZARA feeding on this data and ventures like myntra also."

* Video Game Addiction:

Excess engagemengt results, game begins to feel more like reality than fantasy,
technology like VR (Virtual Reality) is evolving based on the consumer engagement
time,
game prefferences and recent announcement of GOOGLE's new development "STADIA" will
make a major shift in the gaming industry because after successful launch of this,
there's no need of High-end PC or Gaming Devices like X-box and Playstation for you
to play Graphic Intense Games.

"In the past few years the mobile gaming has taken a major leap, as smartphones are
evolving day by day and
capable of handling high graphic games. Games like PUBG, Fortnite, Alto's Odyssey
are trending. I mean cummon,
why would anybody need 10GB RAM in their smartphone?"

* Plastic Surgery Addiction:

According to OCD foundation around 1-2% of the people have BDD ( Body Disfunction
Disorder ), People with BDD
are preoccupied with their appearance and believe that they are ugly or deformed.

"Perfect body is a myth, fitness centers, instagram, Entertainment Media all these
platforms promotes this type of OCD,
and plants a notion in the consumer brain that there is a need, though the market
for them is niche, in the coming years
it may increase significantly."

* Binge Eating Disorder: Food Addiction;

Cause of eating disorders is unknown, probably linked with drepression than
addiction.

"Cooking shows, platforms like TASTY, again Instagram shows the food as
glamourously as possible and easy preparation
of quick bites makes you end up being a binge eater."

* Risky Behaviour Addiction:

Symptoms are same as Drug addiction.

Get high from engaging in extreme adventure sport like Sky-Diving and Rock-Climbing
but after a while they seek for even
more dangerous adventure to feel that same level of rush.

"Ever since Sports equipment brands like Decathlone is found, the adventure
sporting or any kind of sporting is accessible for everyone.
Sports equipments that too of good quality available at reasonable prices. Not only
decathlone also Travel Agencies, Health and fitness Centers,
Social Detox Centers these are all effects."