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1. ACKNOWLEDGEMENTS…………………………………………1
2. INTRODUCTION…………………………………………………….2
4. EXECUTIVE SUMMARY…………………………………………4
DISTRIBUTION REVIEW………………………………….10-11
11. OBJECTIVES………………………………………………….14
14. BUDGET……………………………………………………….18-19
2. The trust act of 1882, legal covers for the private act of public
charity.
• Welfare of the people and all the things related to make a life
better.
To penetrate and stay in the market for a longer time, afterglow has to
work first on those areas which are usually not covered or focused by
other NGOs or no such action has been taken before on these areas as
we will be doing it so.
MARKET DESCPRITION
50%
45%
40%
35%
SMALL
30%
BUSINESSES
25%
20% CONUMER
15% MARKET
10%
5%
0%
ABOUT THE SERVICES
As stated earlier that afterglow is working in almost ten different
areas that are
• Children rights
• Women rights
• Natural disasters
• Population oriented
Since afterglow is working for the welfare of the prisoners so that they
can again start their life in a positive direction, our first project is
WORKSHOP FOR PRISONERS which is also working as an initial
promotional activity for our NGO, to get more funds. In this
workshop, we will be providing
• Islamic Teachings.
First year fund raising are projected to be Rs. 1, 20,000/- based on Rs.
100/- donated by each business and we have targeted almost 100
businesses, after the successful running of this workshop, we will start
schools in different rural areas of Karachi but the medium for
donations remains the same. With this financial aid, we will also
provide a list of things will be needed for setting up schools, and it is
mentioned below. For the second year we will be working on projects
for the women rights and also work on the current projects with high
involvement of everyone in the market for the donations.
COMPETITIVE AND DISTRIBUTION
REVIEW
COMPETITIVE REVIEW:
• EDHI FOUNDATION:
Working for the welfare and benefits of mankind for more than
25 years and also has its roots overseas.
• TRANSPORT SERVICES
• SHOPPING MALLS.
• LOCAL COMPANIES.
SWOT ANALYSIS
AFTERGLOW has several powerful strengths on which to grow but
our major weaknesses are awareness about our services and
resemblance with the goals of all other NGOs. The major opportunity
is demand for such type of organization because of increment in
poverty rate due to recession, and the threat of higher competition
and facing controversies regarding funds, plans and its
implementation.
STRENTHGS:
WEAKNESSES:
However afterglow is not the only NGO who is working in the above
mentioned areas, nonetheless we have two basic weaknesses
OPPORTUNITIES:
THREATS:
Afterglow has set an effective and achievable objectives for the first 6
months, first and second year of market entry.
MARKETING RESEARCH
MARKETING STRATEGY
Price: donors will pay the amount between 1-100 rupees and as our
primary target market is small business industries so we will be
providing the list for the material needed for schools and workshops.
Place: Afterglow will work for at least a year within Karachi, after a
year it will be covering all the rural areas between Karachi and
Hyderabad.
MARKETING ORGANIZATION
OF
AFTERGLOW
MARKETING HEAD
PROMOTION MANAGER
endowment MANAGER ADVERTISING MANAGER
BUDGET FOR THE FIRST YEAR
MONTHLY BUDGET
TARGET DONATION FUNDS FOR FUNDS TOTAL
MARKET PER WORKSHO FOR THE COLLE
BUSINESS/ P FOR RURAL CTION
INDIVIDUA PRISONERS AREA (IN
L (IN SCHOOL RUPEE
(IN RUPEES) S (IN S)
RUPEES) RUPEES)
SMALL 100 50 50 1, 20,
BUSINESSES 000
(PRIMANY
TARGET)
SEMI- 1-100 0.50-50 0.50-50 1,200-
STUDENTS 1,20,000
(SECONDAR
Y TARGET)
YEARLY BUDGET
OF
AFTERGLOW