Print Advertisement Analysis

Please answer each of the questions in complete sentences.

1. Describe your product that is being advertised. Use descriptive, sensory words (taste,
touch/texture, smell, sounds, and what you see).

2.What is the purpose of this advertisement?

3.Who is the anticipated audience of the advertisement? (athletes, foodies, adults, children…)

4. Describe the 3 (or do you have more?) advertising techniques are present in your ad to
attract your audience’s attention (slogan, repetition, bandwagon, testimonials,

Where can I find each in your ad (describe).

5. Which of the 3 persuasive rhetorical devices were used in your ad? (Logos, pathos or ethos)
Describe where I can see this in your advertisement.