Course: Retail Marketing Credit: 2

Course code: 405MKT Marks: 50

Note:

1. Attempt all questions

2. Each question carries equal marks

Q1. Define Retailing. Explain scope and role of Retailer in the channel of
distribution with suitable examples.

Q2. Describe different steps involved in choosing a retail location and methods of
evaluating a trading area.

Q3. Explain Store Management with reference to Information System & SCM.

Q4. Describe different pricing objectives, methods and strategies while setting the
Retail Price.

Q5. Elaborate with suitable examples challenges to Indian Retail Sector.