Variable Averages

Averages of independent variables for each alternative. Alternative-specific constants, if added, are set to zero by definiti
Energy Loss Maintenanc Ease of
Variables / Alternatives Price Warranty Spare Parts
e Install
ABB 4.636 4.886 5.705 5.250 5.239 5.364
GE 4.511 4.966 5.818 5.398 5.455 5.250
Westinghouse 4.705 5.045 5.750 5.159 5.114 5.216
Edison 4.193 4.466 5.364 5.114 4.784 5.000

Variable Averages for Chosen Alternatives

Averages of independent variables for each alternative where that alternative was the chosen alternative. Alternative-sp
Energy Loss Maintenanc Ease of
Variables / Alternatives Price Warranty Spare Parts
e Install
ABB 5.167 5.333 6.389 6.222 5.722 5.333
GE 5.000 5.348 5.739 5.913 5.652 5.696
Westinghouse 5.423 5.654 6.000 5.769 5.423 5.615
Edison 5.238 5.429 6.190 6.238 5.762 5.810

Confusion Matrix on Estimation Sample (Retained Model)

Comparison of observed choices and predicted choices (based on MNL analysis).
High values in the diagonal of the confusion matrix (in bold), compared to the non-diagonal values, indicate high converg
Analysis has been performed on the estimation dataset, and measures the goodness-of-fit of the model.
Observed / Predicted Westinghou
ABB GE Edison
Choice se
ABB 13 3 0 1
GE 1 19 1 1
Westinghouse 4 0 23 0
Edison 0 1 2 19
dded, are set to zero by definition.
Prob Solver Quality

5.898 4.841
6.080 4.739
5.920 4.932
5.534 4.432

sen alternative. Alternative-specific constants, if added, are set to zero by definition.

Prob Solver Quality

6.500 5.111
6.261 4.913
6.538 5.500
6.429 5.619

l values, indicate high convergence between observations and predictions.

of the model.
Coefficient Estimates [segment 1]
Coefficient estimates of the Choice model. Coefficients in bold are statistically significant.

Variables / Coefficient Coefficien Standard t-statistic

t
estimates deviation
estimates

Price 2.180581 0.586578 3.717459

Energy Loss 2.655609 0.673706 3.941794
Maintenance 0.593692 0.437028 1.358475
Warranty 1.140702 0.330995 3.446286
Spare Parts -0.13262 0.21757 -0.60955
Ease of Install 0.520023 0.172875 3.00808
Prob Solver 2.03218 0.549676 3.697052
Quality 2.639412 0.687749 3.837753
Const-1 -0.12379 0.678549 -0.18244
Const-2 -0.67122 0.71941 -0.93301
Const-3 -0.68723 0.715046 -0.96111
Baseline n/a n/a

Elasticities [segment 1]
Elasticities of coefficients.
Westingh
Elasticities of Price ABB GE Edison
ouse
ABB 3.634615 -1.16131 -1.02297 -0.57694
GE -1.47175 1.875311 -0.25952 -0.4711
Westinghouse -1.47324 -0.36913 1.823584 -0.59071
Edison -0.65209 -0.42557 -0.46378 1.599235

Elasticities of Energy Westingh

ABB GE Edison
Loss ouse
ABB 4.643836 -1.51686 -1.28784 -0.72463
GE -1.94066 2.440147 -0.39206 -0.52371
Westinghouse -1.85753 -0.44457 2.298155 -0.76626
Edison -0.77233 -0.52113 -0.58805 1.960819

Elasticities of Westingh
ABB GE Edison
Maintenance ouse
ABB 1.132833 -0.36227 -0.31888 -0.17942
GE -0.44573 0.597829 -0.10095 -0.14773
Westinghouse -0.46854 -0.10881 0.561179 -0.17402
Edison -0.2054 -0.12438 -0.13592 0.480562
 Westingh
Elasticities of Warranty ABB GE Edison
ouse
ABB 2.073024 -0.67456 -0.60102 -0.29395
GE -0.77965 1.066372 -0.18577 -0.26966
Westinghouse -0.92772 -0.17463 1.088692 -0.36146
Edison -0.38017 -0.22475 -0.29134 0.932726

Elasticities of Spare Westingh

ABB GE Edison
Parts ouse
ABB -0.22019 0.074727 0.062836 0.02909
GE 0.090934 -0.12362 0.022268 0.029881
Westinghouse 0.093648 0.022186 -0.11401 0.036587
Edison 0.037089 0.025259 0.030492 -0.09721

Elasticities of Ease of ABB GE Westingh Edison

Install ouse
ABB 0.858944 -0.27659 -0.25022 -0.12351
GE -0.40532 0.515533 -0.08477 -0.11226
Westinghouse -0.33492 -0.07274 0.412441 -0.1439
Edison -0.18594 -0.1198 -0.11116 0.428216

Elasticities of Prob Westingh

ABB GE Edison
Solver ouse
ABB 4.098007 -1.29896 -1.18065 -0.62814
GE -1.67882 2.261481 -0.37245 -0.57675
Westinghouse -1.67571 -0.3905 2.014523 -0.63015
Edison -0.69531 -0.45632 -0.49464 1.708167

Westingh
Elasticities of Quality ABB GE Edison
ouse
ABB 4.317409 -1.28426 -1.30575 -0.67742
GE -1.78573 2.333492 -0.39035 -0.54181
Westinghouse -1.82096 -0.44227 2.267353 -0.76199
Edison -0.81662 -0.52353 -0.59168 2.005915
 Westinghouse Edison
Respondents / Choice probabilities ABB probability GE probability probability probability

Customer 38 1.000 0.000 0.000 0.000

Customer 42 0.987 0.012 0.000 0.000
Customer 87 0.977 0.004 0.018 0.000
Customer 44 0.934 0.000 0.066 0.000
Customer 58 0.914 0.000 0.086 0.000
Customer 24 0.903 0.001 0.096 0.000
Customer 21 0.878 0.115 0.000 0.006
Customer 54 0.860 0.002 0.000 0.138
Customer 45 0.830 0.000 0.000 0.170
Customer 69 0.785 0.215 0.000 0.000
Customer 3 0.747 0.253 0.000 0.000
Customer 57 0.723 0.276 0.001 0.000
Customer 13 0.638 0.000 0.362 0.000
Customer 86 0.611 0.380 0.000 0.009
Customer 16 0.556 0.167 0.203 0.073
Customer 84 0.517 0.483 0.000 0.000
Customer 4 0.488 0.397 0.000 0.115
Customer 36 0.479 0.036 0.485 0.000
Customer 7 0.405 0.077 0.001 0.518
Customer 61 0.353 0.000 0.647 0.000
Customer 26 0.347 0.003 0.074 0.576
Customer 88 0.275 0.721 0.004 0.000
Customer 41 0.266 0.000 0.734 0.000
Customer 83 0.253 0.000 0.747 0.000
Customer 37 0.225 0.192 0.575 0.009
Customer 11 0.222 0.050 0.727 0.000
Customer 17 0.213 0.131 0.077 0.579
Customer 39 0.206 0.009 0.785 0.000
Customer 50 0.197 0.794 0.009 0.000
Customer 53 0.179 0.002 0.819 0.000
Customer 67 0.175 0.036 0.000 0.788
Customer 66 0.162 0.686 0.143 0.009
Customer 46 0.154 0.000 0.846 0.000
Customer 1 0.153 0.823 0.024 0.000
Customer 76 0.068 0.000 0.547 0.384
Customer 68 0.068 0.932 0.000 0.000
Customer 10 0.060 0.940 0.000 0.000
Customer 25 0.035 0.000 0.964 0.000
Customer 82 0.028 0.972 0.000 0.000
Customer 71 0.021 0.000 0.979 0.000
Customer 5 0.020 0.000 0.980 0.000
Customer 56 0.013 0.001 0.986 0.000
Customer 23 0.011 0.002 0.003 0.985
Customer 15 0.011 0.989 0.000 0.000
Customer 30 0.010 0.944 0.000 0.046
Customer 43 0.008 0.000 0.992 0.000
Customer 51 0.007 0.000 0.993 0.000
Customer 74 0.006 0.994 0.000 0.000
Customer 18 0.005 0.000 0.995 0.000
Customer 59 0.005 0.000 0.935 0.060
Customer 9 0.003 0.000 0.013 0.984
Customer 19 0.003 0.997 0.000 0.000
Customer 81 0.002 0.939 0.000 0.059
Customer 31 0.001 0.584 0.415 0.000
Customer 64 0.001 0.843 0.001 0.156
Customer 78 0.001 0.004 0.224 0.771
Customer 35 0.000 0.000 0.000 1.000
Customer 65 0.000 0.001 0.000 0.999
Customer 52 0.000 0.011 0.988 0.001
Customer 79 0.000 0.001 0.999 0.000
Customer 6 0.000 0.968 0.031 0.000
Customer 20 0.000 0.996 0.004 0.000
Customer 28 0.000 0.003 0.062 0.935
Customer 33 0.000 0.014 0.000 0.986
Customer 22 0.000 0.995 0.000 0.005
Customer 34 0.000 0.000 0.000 1.000
Customer 14 0.000 0.001 0.999 0.000
Customer 2 0.000 0.000 0.026 0.974
Customer 62 0.000 0.000 1.000 0.000
Customer 72 0.000 0.002 0.023 0.976
Customer 32 0.000 0.000 1.000 0.000
Customer 49 0.000 0.003 0.997 0.000
Customer 40 0.000 0.000 0.048 0.952
Customer 55 0.000 0.000 0.000 1.000
Customer 12 0.000 0.000 0.006 0.994
Customer 85 0.000 0.291 0.029 0.680
Customer 73 0.000 1.000 0.000 0.000
Customer 70 0.000 1.000 0.000 0.000
Customer 80 0.000 0.178 0.822 0.000
Customer 77 0.000 0.000 1.000 0.000
Customer 75 0.000 0.000 0.009 0.991
Customer 47 0.000 0.962 0.004 0.035
Customer 60 0.000 1.000 0.000 0.000
Customer 27 0.000 0.001 0.000 0.999
Customer 48 0.000 0.000 1.000 0.000
Customer 63 0.000 0.000 0.396 0.604
Customer 8 0.000 0.564 0.000 0.436
Customer 29 0.000 0.000 0.002 0.998
Estimation Sample Details
Choice probabilities, predicted and observed choices, segment membership probabilities and predicted segment for the s
Predicted Predicted Predicted Predicted Observed Observed Observed
Westingh Westingh Observed
ABB GE Edison ABB GE Edison
ouse ouse

1 0 0 0 1 0 0 0
1 0 0 0 1 0 0 0
1 0 0 0 1 0 0 0
1 0 0 0 1 0 0 0
1 0 0 0 1 0 0 0
1 0 0 0 1 0 0 0
1 0 0 0 1 0 0 0
1 0 0 0 1 0 0 0
1 0 0 0 1 0 0 0
1 0 0 0 1 0 0 0
1 0 0 0 1 0 0 0
1 0 0 0 1 0 0 0
1 0 0 0 1 0 0 0
1 0 0 0 0 1 0 0
1 0 0 0 0 1 0 0
1 0 0 0 0 1 0 0
1 0 0 0 0 0 0 1
0 0 1 0 0 0 1 0
0 0 0 1 0 0 0 1
0 0 1 0 1 0 0 0
0 0 0 1 0 0 0 1
0 1 0 0 0 1 0 0
0 0 1 0 1 0 0 0
0 0 1 0 0 0 1 0
0 0 1 0 1 0 0 0
0 0 1 0 1 0 0 0
0 0 0 1 0 1 0 0
0 0 1 0 0 0 1 0
0 1 0 0 1 0 0 0
0 0 1 0 0 0 1 0
0 0 0 1 0 0 0 1
0 1 0 0 0 1 0 0
0 0 1 0 0 0 1 0
0 1 0 0 0 1 0 0
0 0 1 0 0 0 1 0
0 1 0 0 0 1 0 0
0 1 0 0 0 1 0 0
0 0 1 0 0 0 1 0
0 1 0 0 0 1 0 0
0 0 1 0 0 0 1 0
0 0 1 0 0 0 1 0
0 0 1 0 0 0 1 0
0 0 0 1 0 0 0 1
0 1 0 0 0 1 0 0
0 1 0 0 0 1 0 0
0 0 1 0 0 0 1 0
0 0 1 0 0 0 1 0
0 1 0 0 0 1 0 0
0 0 1 0 0 0 1 0
0 0 1 0 0 0 1 0
0 0 0 1 0 0 0 1
0 1 0 0 0 1 0 0
0 1 0 0 0 1 0 0
0 1 0 0 0 0 1 0
0 1 0 0 0 1 0 0
0 0 0 1 0 0 0 1
0 0 0 1 0 0 0 1
0 0 0 1 0 0 0 1
0 0 1 0 0 0 1 0
0 0 1 0 0 0 1 0
0 1 0 0 0 1 0 0
0 1 0 0 0 1 0 0
0 0 0 1 0 0 0 1
0 0 0 1 0 0 0 1
0 1 0 0 0 1 0 0
0 0 0 1 0 0 0 1
0 0 1 0 0 0 1 0
0 0 0 1 0 0 0 1
0 0 1 0 0 0 1 0
0 0 0 1 0 0 0 1
0 0 1 0 0 0 1 0
0 0 1 0 0 0 1 0
0 0 0 1 0 0 1 0
0 0 0 1 0 0 0 1
0 0 0 1 0 0 0 1
0 0 0 1 0 0 0 1
0 1 0 0 0 1 0 0
0 1 0 0 0 1 0 0
0 0 1 0 0 0 1 0
0 0 1 0 0 0 1 0
0 0 0 1 0 0 0 1
0 1 0 0 0 1 0 0
0 1 0 0 0 1 0 0
0 0 0 1 0 0 0 1
0 0 1 0 0 0 1 0
 0 0 0 1 0 0 1 0
0 1 0 0 0 0 0 1
0 0 0 1 0 0 0 1

dicted segment for the sample used to estimate the model.