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1703517016
D3-AP B 2017
Bidang hubungan masyarakat dalam proses merger tidak terhentikan dengan beberapa
bidang komunikasi profesional lainnya: promosi (termasuk iklan dan advokasi),
metrik komunikasi dan jurnalisme (Sévigny dan Flynn, 2011)
5. Public Relation is planned and continuous efforts to establish and maintain goodwill
and understanding between an organization and its target audience (Skandari, 2004)
Gilaninia, S., Taleghani, M., & Mohammadi, M. E. (2014). The Role of Public Relations in
Organization. Nigerian Chapter of Arabian Journal of Business and Management Review,
1(10), 47–51. https://doi.org/10.12816/0003699
Flynn, T. T. (2014). Do they have what it takes: a review of the literature on knowledge,
competencies and skills necessary for 21st century public relations practitioners in Canada.
Canadian Journal of Communication, 39(3).
Sévigny, A. & Flynn, T. (2011). The evolution of the field of professional communication. Jour-
nal of Professional Communication, 1(1), 3-14.
Thurlow, A., Sévigny, A.,& Dottori, M. (2018). Global Capabilities In Public Relation. Public
Relation Journal, 11(3), 1-27.
Gilaninia, S., Taleghani, M., & Mohammadi, M. E. (2014). The Role of Public Relations in
Organization. Nigerian Chapter of Arabian Journal of Business and Management Review,
1(10), 47–51. https://doi.org/10.12816/0003699