INTRODUCTION

India is currently the world’s second-largest telecommunications market and has registered strong
growth in the past decade and half. The Indian mobile economy is growing rapidly and will
contribute substantially to India’s Gross Domestic Product (GDP), In today’s customer centered
market consumers have more choice because of their different habit’s attitudes, opinions, perception,
personality etc. and therefore, they have really become choosy. Their buying behaviour constantly
undergoes modification, consumers are the king or god in the market, and so it is important to know
the buying decision of consumers and why they buy one particular product when other is equally
attractive. Reliance Jio have done the same thing, they have satisfied the customers needs.

The telecommunication is the biggest factor in influencing the speed of life in the modern age. Today
we can get connection with any corner of world through the push button of computer, with the small
mobile phone we can sent not only the massages but also a secret document. As we know that there is
a positive view behind any mention that it should be helpful in the development of society. But
humans have diverted mentality some of them of positive view and some of them of negative view.
Where use any invention for the welfare of society but some uses for the satisfaction their disturbed
mentality and to earn more and more money whether it may be harmful for the society. They infringe
the norms of society and their behavior is condemned as antisocial, immoral and sinful.

RELIANCE JIO
Reliance Jio infocomm limited, doing business as jio, is a LTD mobile network operator in India. It is
a wholly owned subsidiary of reliance industried headquators in Navi Mumbai, Maharashtra that
provides wireless 4G LTD services network. And is the only VOLTE operator in the country which
lacks legacy network support of 2G and 3G, with coverage across all 22 telecom circles in India.

The services were first beta- launced to JIO’s partner and employees on 27th December 2015 on the
eve of 83rd birthday anniversary of late Dirubhai Ambani, founder of reliance industries and later
services were commercially launced on 5th September 2016.

In June 2010, Reliance Industries (RIL) bought a 96% stake in Infotel Broadband Services Limited
(IBSL) for ₹4,800cr. Although unlisted, IBSL was the only firm to win broadband spectrum in all 22
zones in India in the 4G auction that took place earlier that year.[6] Later continuing as RIL's telecom
subsidiary, Infotel Broadband Services Limited was renamed as Reliance Jio Infocomm Limited
(RJIL) in January 2013.

In June 2015, Jio announced that it will start its operations all over the country by the end of
2015.[8] However, four months later in October 2015, the company's spokesmen sent out a press
release stating that the launch was postponed to the first quarter of the financial year 2016-2017.

Later in July, a PIL filed in the Supreme Court by an NGO called the Centre for Public
Interest Litigation, through Prashant Bhushan, challenged the grant of pan-India licence to Jio by the
Government of India. The PIL also alleged that Jio was allowed to provide voice telephony along
with its 4G data service, by paying an additional fees of just ₹165.8 crore (US$25 million) which was
arbitrary and unreasonable, and contributed to a loss of ₹2,284.2 crore (US$340 million) to the
exchequer.
 COMPANY PROFILE

Type Subsidiary of RIL

Industry Wireless Telecommunications

Founded Infotel Broadband Services Ltd. (2009 - 13)

Reliance Jio Infocomm Limited (2013-15)

Headquarters: Navi Mumbai, Maharashtra, India

Key people: Sanjay Mashruwala (Managing Director)

Jyotindra
Thacker (Head of IT)
Akash
Ambani (Chief of Strategy)

Products: Mobile telephony, Wireless broadband

Owner: Owner:

Parent: Reliance Industries

Customers: 72.4 million

Subsidiaries: LYF

Website: www.jio.com
The 4G services were launched internally to Jio's partners, its staff and their families on 27 December
2015. Bollywood actor Shah Rukh Khan, who is also the brand ambassador of Jio, kick started the
launch event which took place in Reliance Corporate Park in Navi Mumbai, along with celebrities
like musician A R Rahman, actors Ranbir Kapoor and Javed Jaffrey, and filmmaker Rajkumar Hirani.
The closed event was witnessed by more than 35000 RIL employees some of whom were virtually
connected from around 1000 locations including Dallas in the US.

The company commercially launched its services on 5 September 2016. Within the first month of
commercial operations, Jio announced that it had acquired 16 million subscribers. This is the fastest
ramp-up by any mobile network operator anywhere in the world. Jio crossed 50 million subscriber
marks in 83 days since its launch. Jio crossed 100 million subscribers on 22 February 2017.

RELIANCE 4G PLANS
Reliance jio have launced many 4G plans and the prices of the plans were also very cheap as
compared to other telecommunication companies. Some of the Reliance JJio 4G plans are as follows:

1. RELIANCE JIO 4G BROADBAND :

The company has launched its 4G broadband services throughout India in the first quarter of
2016 financial year. It was slated to release in December 2015 after some reports said that the
company was waiting to receive final permits from the government. Mukesh Ambani, owner
of Reliance Industries Limited (RIL) whose Reliance Jio is the telecom subsidiary, had
unveiled details of Jio's fourth-generation (4G) services on 12 June 2015 at RIL's 41st annual
general meeting. It will offer data and voice services with peripheral services like instant
messaging, live TV, movies on demand, news, streaming music, and a digital payments
platform. The company has a network of more than 250,000 km of fiber optic cables in the
country, over which it will be partnering with local cable operators to get broader connectivity
for its broadband services. With its multi-service operator (MSO) licence, Jio will also serve
as a TV channel distributor and will offer television-on-demand on its network.

2. LYF SMARTPHONES :

In June 2015, Jio tied up with domestic handset maker Intex to

supply 4G handsets enabled with voice over LTE (VoLTE) feature. Through this, it plans to
 offer 4G voice calling besides rolling out high-speed Internet services using a fiber network,
in addition to the 4G wireless network. On 25 January 2016, the company launched its LYF
smartphone series starting with Water 1, through its chain of electronic retail outlets,
Reliance Retail. Three more handset models have been released so far, namely Water series,
Earth series, and Flame series.

3. Jionet WiFi :
Prior to its pan-India launch of 4G data and telephony services, Jio has started providing free
Wi-Fi hotspot services in cities throughout India including Ahmedabad and Surat in Gujarat,
Indore, Jabalpur, Dewas and Ujjain in Madhya Pradesh, select locations of Mumbai in
Maharashtra, Kolkata in West Bengal, Lucknow in Uttar Pradesh, Bhubaneswar in Odisha,
Mussoorie in Uttarakhand, Collectorate's Office in Meerut, and at MG Road in Vijayawada
among others. Title=Reliance Jio rolls out Wi-Fi service at IP sigra Mall in Varanasi among
others. In March 2016, Jio started providing free Wi-Fi internet to spectators at six cricket
stadiums hosting the 2016 ICC World Twenty20 matches. Jionet was made available in
Wankhede Stadium (Mumbai), Punjab Cricket Association IS Bindra Stadium (Mohali),
Himachal Pradesh Cricket Association Stadium (Dharamshala), Chinnaswamy Stadium
(Bengaluru), Feroz Shah Kotla (Delhi), and Eden Gardens (Kolkata) in India.

4. Jio apps
In May 2016, Jio launched a bundle of multimedia apps on Google Play as part of its
upcoming 4G services. While the apps are available to download for everyone, a user will
require a Jio SIM card to use them. Additionally, most of the apps are in beta phase.
Following is a list of the apps:
 MyJio - Manage Jio Account and Digital Services associated with it
 JioPlay - A live TV channel service
 JioOnDemand - An online HD video library
 JioChat Messenger - An instant messaging app
 JioBeats - A music player
 JioJoin - A VoLTE phone simulator
 JioMags - E-reader for magazines
 JioXpressNews - A news and magazine aggregator
 JioSecurity - Security app
 JioDrive - Cloud-based backup too
 JioMoney Wallet - An online payments/wallet app.

5. JIO PREVIEW OFFER (JPO)

 3 Months free unlimited 4G Internet in LYF smartphones and others all 4G

smartphones (Samsung, Micromax, Karbon, Lava, HTC, and Gioni etc.)
  3 Months Free Unlimited Calling (At any network).
 3 Months Free Unlimited SMS
 Life time Roaming Free (All over India)
 2 Years Warranty (LYF handsets only)

Benefits of JIO 4G plans

• Unlimited Data, Calls and SMS free till 31st December 2016.
• Data cost at cheaper rates (Rs 10/GB).
• No roaming charges, across India, any network.
• Unlimited Free calls on any network in India.
• No Roaming charges any network, all India.
• Students to get 25 percent extra data on the tariffs if they show a valid ID when
signing up for Jio.