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Thank you for agreeing to share your views for this study to find out views of youth.
Please answer all questions to reflect your views. All information will be anonymized before
use.
[Attitude]
Q1. Given below is the list of statements which people like you often share. What you need
to tell me is the extent to which you agree or disagree with these.
1 2 3 4 5 9
S D NA A SA DK/
D ND CS
1. I collect unusual products as a way of telling people I’m different 1 2 3 4 5 9
[BRAND IMAGERY]
Q2. I would now like to know your preference for brands of smartphones on specific
parameters. Read out the statements one by one, and then you may choose only
one brand or more than one depending on whether you feel the brand fits on the
image. You may also choose ‘none of these’, if you feel that way.
1 2 3 4 5 6 A B
1. If you were looking for international image, which of these brands of smartphones
would you prefer?
1 2 3 4 5 6 A B
2. If you were looking for phones with good battery life, which of these brands of
smartphones would you prefer?
1 2 3 4 5 6 A B
3. If you were looking for value for money, which of these brands of smartphones
would you prefer?
1 2 3 4 5 6 A B
4. If you were looking for phones which are taken by your close friends, which of
these brands of smartphones would you prefer?
1 2 3 4 5 6 A B
5. If you were looking for phones which you enjoy using, which of these brands of
smartphones would you prefer?
1 2 3 4 5 6 A B
6. If you were looking for beautiful phones, which of these brands of smartphones
would you prefer?
1 2 3 4 5 6 A B
7. If you were looking for phones with maximum features, which of these brands of
smartphones would you prefer?
1 2 3 4 5 6 A B
8. If you were looking for _________, which of these brands of smartphones would
you prefer?
1 2 3 4 5 6 A B
9. If you were looking for friendly company, which of these brands of smartphones
would you prefer?
1 2 3 4 5 6 A B
10. If you were looking for phones which are close to your heart, which of these
brands of smartphones would you prefer?
1 2 3 4 5 6 A B
11. If you were looking for latest technology, which of these brands of smartphones
would you prefer?
1 2 3 4 5 6 A B
12. If you were looking for phones which is used by people with very high status
in society, which of these brands of smartphones would you prefer?
1 2 3 4 5 6 A B
[BRAND DISPOSITION]
Please look at the disposition scale as given below. It has seven statements, which could be
used to describe the way you feel about the various brands of smartphones. A statement
may be applicable to more than one brand.
Insist
This is the only brand of smartphones I would ever consider buying / using 1
Prefer
This is one of the brands of smartphones I prefer 2
Intend
This is not one of the brands of smartphones but from what I’ve heard about it
3
recently, I would like to try it
Accept
This is not one of the brands of smartphones I prefer, but I’d buy it /use it
4
under certain circumstances
No
opinion
I’ve heard about this brand of smartphones, but don’t know much about it 5
Unaware
I have never heard of this brand of smartphones 6
Reject
I would never willingly buy / use this brand of smartphones 7
Q 3. I would now like you to tell me how you feel about each of these brands. Could you
tell me which statement best describes or comes closest to the way you feel about
brands of smartphones as given in the grid below?
Apple 1 2 3 4 5 6 7
Samsung 1 2 3 4 5 6 7
Nokia 1 2 3 4 5 6 7
HTC 1 2 3 4 5 6 7
Karbonn 1 2 3 4 5 6 7
Micromax 1 2 3 4 5 6 7
Any other (please 1 2 3 4 5 6 7
specify)_____________
Record:
Roll No.
Age:
Bachelor Degree: