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Reading Assignment:
ACME Medical Imaging Company
A Project Management Methodology
Design is heavily monitored by the CEO. Decisions for the design must go through him, limiting the ability
of the design teams to provide quick decisions resulting to delays in the project.
The members of the design team possess considerable experience in their fields. Despite of this, the
lack of formal schedules for projects prevent a seamless flow in product delivery. This type of process does
not match requirements of the healthcare industry.
The design teams, though considerable in experience, lack the break neck speed in production and
disregarded target costs set for their product. Their approach to their work is the one they are accustomed
to which often falls short to the standards of the healthcare industry.
The design team also recognized their lack of manpower but neglected to address this. They thought that
the time to train new personnel would delay the project further.
Does ACME have a project management system? Do they have well defined business
processes?
ACME has a project managements system. Albeit, it is one that has flaws and holds no bearing to the
employees of the company. It has a well defined business process. But, like its project management system,
it has flaws.
ACME has a two phase process when launching new products; Conceptual Phase and Product Readiness
Phase. The monitoring of these two phases left out a few well defined phases in delivering any kind of
product. Defining these phases is key in setting the schedule for goals to be accomplished such that the
deadline of each project is met. Having weekly meetings to discuss progress is not enough. Even if progress
is made, it still has to be determined if the progress being made is enough to meet the deadline.
Furthermore, these two phases are not well known by most employees which is not ideal since every
employee must know which phase they are in or should be in. This is one flaw in the project management
system of Acme.
CE297: Project Management Homework 4
Another flaw in their project management system is the absence of information cascading among the
teams. The report describes a situation wherein members didn’t have clear product specifications with
revenue, volume and cost targets. The absence of these information produces products that does not meet
the standard of the industry they are in or the goal of the company itself.
Meanwhile, marketing and sales over-commits deadline to important customers. Enamored by the
prospect of employing cutting edge technology in their products, they commit time-to-market dates, price
and quantity to customers without communication with the engineers and technicians. This, as the case
points out, deepened ACME’s quagmire.
In production of the finalized design, the manufacturer is determined at the moment and not
beforehand. The case states that operations has already picked prospective manufacturers for their
designs. However, this has not been taken into consideration when the time for selecting manufacturers
arrived.
Lastly, due to the strong handed leadership of the CEO, a “squirrel” moment can happen wherein the
CEO decides on a new course for the product without regard to the progress already made and the
ramifications of such a change would do to the project.
achieve its goal longer. It is also clear that they also have no unanimous decision as to when they want to
reach it seeing that everyone just works at their own pace.