Вы находитесь на странице: 1из 21

1 | How to Develop a High-Impact Learning Culture

HOW TO DEVELOP
A HIGH-IMPACT
LEARNING
CULTURE
3 | How to Develop a High-Impact Learning Culture

TAKE-AWAYS
• A high-impact learning culture is the set of values and processes that
encourage employees to increase their knowledge, competence and
performance.

• Organizations with a high-impact learning culture have 37% higher


employee productivity and are 58% more likely to meet changing
marketplace needs.

• Organizations must create a learning environment that empowers


employees to take charge of their own learning and fosters collaboration.

• 5 steps can help your organization develop a high-impact learning


culture: provide access to relevant knowledge, start with your leaders,
make learning social, incorporate blended learning, and encourage clear
communication.

• Knowledge is the foundation of a high-impact learning culture. Therefore,


organizations must have access to a powerful knowledge resource and tool,
such as getAbstract.
How to Develop a High-Impact Learning Culture | 4

CONTENTS
5 WHAT is a High-Impact Learning 17 ABOUT GETABSTRACT
Culture? 18 CUSTOMER SUCCESS STORIES
6 WHY Your Organization Needs a 19 SUMMARIES
High-Impact Learning Culture
20 REFERENCES
7 HOW to Foster a High-Impact
Learning Environment 21 CONTACT
10 5 STEPS to Develop a High-Im
pact Learning Culture

INTRO Peter Drucker allegedly once said that “culture eats strategy for breakfast” – a
prescient comment.
Companies everywhere are grappling with a business environment characterized by
high levels of change and uncertainty. To remain viable, businesses must increase
the speed at which they reskill their workforce and introduce new technologies and
processes. An effective solution is to focus on developing a strong learning culture
that embraces self-development, personalized learning journeys and a commitment
to lifelong learning. This will enable companies to establish a sustainable high-
performance organization that is competitive, agile and ready to meet the challenges
of business transformation.
5 | How to Develop a High-Impact Learning Culture

What is a High-Impact A high-impact learning culture is the “set


of organizational values, conventions,
Learning Culture? processes and practices that encourage
individuals – and the organization as a whole
High-performance organizations value – to increase knowledge, competence and
and encourage learning as an integral performance.”1 In organizations with a high-
part of their corporate culture. Yet, many impact learning culture, workers aim to learn
organizations and learning professionals and grow collectively while being open to try
have trouble defining what a high-impact out different ways of thinking to realize their
learning culture entails. organization’s potential.2
How to Develop a High-Impact Learning Culture | 6

WHY?
Why Your Organization

Organizations with a high-impact learning culture


WHY?
Needs a High-Impact
Learning Culture
outperform their competitors in several areas: A culture of high performance is
intrinsically linked to an effective culture of
learning. Learning organizations empower
employees by developing their capabilities
and encouraging reflection and analysis. An
effective learning culture provides the best

33% 37% 34% path for achieving customer satisfaction,


business growth and market leadership, yet
only 25% of firms weave learning into their
integral fabric.¹

More likely to be first Higher employee Better response to


to market an innovative productivity compared customer needs
solution to competitors without
a learning culture

“Learning culture is not


some nebulous concept
that you just ‘feel.’ It can
26% 58% 17% be defined, cultivated
and improved – and its
impact on the business
Greater ability More likely to have the More likely to be is significant and
to deliver quality
products
skills in their talent
pool to meet changing
market share leader measurable.”
marketplace needs – David Mallon,
High-Impact Learning Culture¹
Source: Mallon, D. (2010) High-Impact Learning Culture. Bersin & Associates.
7 | How to Develop a High-Impact Learning Culture

“The purpose of learning and development


as practiced in business is essentially to
enhance competitiveness.”
– Eileen Arney, Learning for Organizational Development3
HOW?
How to Foster a High- Such a learning environment provides:
• Relevant knowledge connected to job
Impact Learning challenges, career interests and an
organization’s strategy delivered in a
Environment way that inspires employees to learn
and grow.
A powerful learning culture is a key • Access to credible sources of
competitive advantage driving high- knowledge.
performance organizations. It allows • Self-assessment tools that help
employees to learn more and adapt faster employees understand and optimize
to changing business environments, thereby their progress.
boosting performance over time. • Easily accessible learning platforms.
• A framework that allows learners to
An organization’s success depends on connect with each other and create
its workforce’s ability to turn relevant learning communities within the
knowledge and ideas into action. Leaders organization.
and talent managers must create a learning • Time at work for creative learning and
environment that fosters open-mindedness experimentation with technology that
and a constant quest for knowledge and will benefit the organization.
shared learning.4
How to Develop a High-Impact Learning Culture | 8

KNOWLEDGE IS
THE FOUNDATION
OF A HIGH-IMPACT
LEARNING CULTURE
One of the best things you can do for your promotes information sharing.5 point of need and a platform that fosters
organization is to invest in knowledge. Companies can’t afford to ignore the knowledge sharing and collaboration.
Learning should always be based on learning needs of their workforce because Therefore, a powerful knowledge resource
comprehensive and accurate information. talented and well-informed employees are and tool, such as getAbstract, is necessary
A strong learning culture supports a the key to long-term success. Learners need to establish a strong learning culture.
companywide quest for knowledge and access to both relevant knowledge at the
9 | How to Develop a High-Impact Learning Culture

Speed up decision Foster collaboration


making by providing and information
knowledge at the exchange through a
point of need discussion platform

Empower employees Promote critical and Improve competency


to take charge of their innovative thinking by training by delivering
own learning offering multiple relevant learning
points of view resources

Source: Mallon, D. (2010) High-Impact Learning Culture. Bersin & Associates.


How to Develop a High-Impact Learning Culture | 10

5 STEPS
TO DEVELOP A HIGH-IMPACT
LEARNING CULTURE
11 | How to Develop a High-Impact Learning Culture

STEP
Provide Access to Relevant Knowledge getAbstract has developed an optimal way
Knowledge is the foundation of a high-impact to deliver knowledge over the past 20 years.
learning culture. Information overload, getAbstract’s expert editorial team finds, rates
however, can prevent employees from finding and summarizes relevant knowledge, which
the knowledge they need when they need users can access through curated channels

#1
it. The solution is a reliable, high-quality in both text and audio format. getAbstract
knowledge tool, such as getAbstract, that Learning Consultants, meanwhile, can help
offers expertly curated information on a tailor the content to an organization’s needs
wide range of topics in a format that is clear, to ensure an optimal learning experience for
concise and easy to digest. every employee at any level.
Taking professional needs into account,

getAbstract Tip: How to Get Relevant Knowledge at the Point of Need


The getAbstract editorial team creates curated channels with expert knowledge
in a wide range of business-relevant areas. Users can follow channels to stay up
to date with the latest trends and information. The advanced Search function
allows readers to quickly sift through summaries as they look for specific topics,
titles or authors.
How to Develop a High-Impact Learning Culture | 12

STEP
Start with Your Leaders
Developing a strong learning culture requires a CEO and senior executives who strongly
believe in learning and devote time and energy to promote it. They serve as role models and
make sure that the company recognizes learners for their efforts.5

#2 “As a manager and a leader, you want people to get


stuff done. But you want more than that. You want
them to learn so that they become more competent,
more self-sufficient and more successful.”
– Michael Bungay Steiner, The Coaching Habit 6

At getAbstract, we have observed that the organizations with the most effective learning
cultures leverage influencers within the company to help communicate and promote the
getAbstract solution.
One best practice recommended by getAbstract’s Learning Consultants is the setting
up of “Reading Circles” to promote learning. The most successful Reading Circles involve
“Executive Sponsors” (company leaders) or High-Potential Talent (HiPo) at any level. For
organizations that already have an established learning culture, getAbstract recommends
focusing on knowledge sharing across all levels of the organization.

getAbstract Tip: How to Create a Reading Circle


Organize informal coffee break meetings on a monthly basis to discuss topics
relevant to your organization. Select a sponsor to lead each session. Create a
reading list with the sponsor and send it to participants in advance. At the meeting,
encourage sponsors and participants to share experiences related to the topic and
how they impact the organization.
13 | How to Develop a High-Impact Learning Culture

STEP
“At the heart of a Make Learning Social
Your learning culture should promote
learning organization collaboration, innovation, experimentation,
is a shift of mind – from risk taking and information sharing. Actively

#3
involve your employees in this process so
seeing ourselves as they feel invested in their organization’s
separate from the world future development and come to appreciate
the value of learning.
to connected to the Another way to foster a social learning
world.” environment is by rewarding learners for
– Peter Senge, The Fifth Discipline² actively sharing knowledge on discussion
forums and answering other people’s
questions.
getAbstract sends out weekly summary
recommendations through email or mobile
application and offers a discussion platform
where learners can share knowledge and
discuss relevant topics.

getAbstract Tip:
How to Leverage Top Learners
Your getAbstract Learning Consultant
can create and publish dashboards to
highlight the top readers and most active
forum participants in the organization.
Acknowledging top learners will
encourage employees to share knowledge
with colleagues and piers. This style
of social learning helps to empower all
employees to take an active role in their
own training and development.

getAbstract is fully GDPR compliant, therefore, some


information may not be publicly disclosed in certain
organizations or regions.
How to Develop a High-Impact Learning Culture | 14

STEP Incorporate Blended Learning


A high-impact learning culture requires employees to self-direct their own learning. For many
organizations, however, formal learning will remain an essential training component.

#4
Blended learning options help employees to get the most from a formal training program. Well-
designed blended learning combines the best e-learning options – ones that are interactive,
fun and engaging – with face-to-face collaboration. Classroom trainers play a critical role in
motivating and encouraging staff to apply their new skills to real-life situations. To guide learners
effectively, however, many trainers will need to upgrade their digital capabilities. 7

“Overall, orienting new


hires properly isn’t a getAbstract Tip: How to Transform Formal Training Sessions
into Blended Learning Experiences
quick and dirty task; getAbstract recommends reinforcing formal learning content with
it requires thoughtful supplemental reading material for each training session:
• Instructors can have learners read relevant summaries before a training
program design and session to introduce them to the topic and help them prepare for group
the involvement of discussions.
• After a training session, instructors can recommend additional readings
stakeholders across the to reinforce the learning content and support the employees’ continuous
organization.” development.
– Mark A. Stein and Lilith Christiansen,
Successful Onboarding 8
15 | How to Develop a High-Impact Learning Culture

Onboarding is a great time to introduce For continuous learning, getAbstract Learning


blended learning. Statistics show that a third Consultants can select and recommend
of new hires leave an organization within the content based on individual learners’
first two years of employment. Companies roles and goals within the organization.
can reduce costly employee turnover by pro- getAbstract summaries and channels can be
actively integrating new employees into their easily integrated into existing Learning and
organization. 8 Management Systems.

getAbstract Tip: How to Create an getAbstract Tip: How to Incorporate


Effective Onboarding Program Formal Learning into an Informal
getAbstract recommends offering Learning Environment
onboarding summaries to drive Some organizations may favor an
engagement and prepare new team informal learning approach but
members to work toward business discover that there is still a need for
goals. With getAbstract, you can create formal training. With the getAbstract
onboarding programs or complement Configurator solution, you can develop
existing ones by offering relevant content online learning paths, tests and
for each stage of the process. evaluations. You can monitor your
employees’ progress and activities
through a dashboard on the getAbstract
corporate portal or mobile app.
How to Develop a High-Impact Learning Culture | 16

STEP
#5
Encourage Clear Communication getAbstract enhances communication getAbstract Tip: How to Communicate
Clear communication is key in a high- across organizations with multiple sharing Effectively
performance, high-impact learning features that enable all employees at getAbstract is highly customizable
organization. Communication requires any level to share their ideas and to learn and can be incorporated into almost
conversation and extensive information from others. The solution encourages any communication platform. Many
sharing between people. Good participation and experimentation across getAbstract clients encourage
communication helps people understand hierarchies. getAbstract also features employees to include getAbstract take-
different viewpoints and perspectives, as summaries on how to communicate clearly aways or entire summaries in their
well as get a better grasp of the issues at in different situations and contexts. communications to offer additional
hand. Effective communication requires context or evidence.
presenting the facts in a clear and
straightforward way, providing supporting
evidence, sticking to the truth, putting
information in context and winning the
audience’s attention. 9
17 | How to Develop a High-Impact Learning Culture

WHAT IS getabstract?

getAbstract is a knowledge provider and Foster Collaboration and Knowledge 650 partners that include TED, MIT Sloan
learning solution with the largest library Exchange Management Review, The Economist,
of compressed knowledge in the world. Besides offering compressed knowledge, Hachette Book Group, HarperCollins,
getAbstract finds, rates and summarizes getAbstract provides the tools to foster Penguin Random House, WILEY and many
relevant knowledge to help professionals meaningful conversations among more. Rights are secured for every title from
keep up to date with business knowledge employees through learning communities. publishers and authors.
and make better-informed decisions. More than one third of Fortune 100
The solution has more than 18,000 book, companies trust getAbstract to provide Access Anytime, Anywhere
article and video summaries in top areas the knowledge they need to become high- getAbstract provides a platform that is
such as business, leadership, productivity, impact learning organizations. easily accessible online from any device at
management, self-development, politics, any time. It is also compatible with most
science and technology. Each text and Get Curated Knowledge from Experts Learning Management Systems available
audio summary provides key insights in 10 getAbstract curates content from credible on the market. Users can read or listen to
minutes or less. sources. The editorial team is composed of summaries on the go in any of the seven
The breadth of knowledge offered by experts in their field who carefully select, languages offered – English, German,
getAbstract enables organizations to read and summarize each title featured in Spanish, Chinese, French, Portuguese and
offer employees relevant information the library’s curated channels. Russian.
on topics ranging from job challenges to
career development and business strategy, Get Access to Other High-Quality Resources
allowing employees to learn and grow. getAbstract collaborates with more than
How to Develop a High-Impact Learning Culture | 18

CUSTOMER
SUCCESS STORIES
Success Story: General Electrics Success Story: Ferrero Success Story: E.ON
“getAbstract is a true partner. They take “Reading and learning are generally not “getAbstract fits with our new learning
time to think about what our goals are and perceived as work when they are self- culture – it’s about those few minutes of
often come to us with ideas on new things directed and individually done.” learning you regularly fit into your day.”
we can try or ways we could benefit even – Frauke Hofsommer, Head of Talent – Sue Woods, Global Learning Media Expert
more from the service we are getting.” Management
– Chantelle Nash, Program Manager, • getAbstract helped E.ON modernize
Digital Learning & Engagement • The getAbstract solution integrates the learning at a time when the company
Ferrero-specific competency model. was going through far-reaching
• getAbstract supports GE’s learning • Simple navigation and accessibility structural and operational changes.
initiative, which encourages reflection across all operating systems enables • The solution continues to support
and interaction. mobile learning. learning in almost every part of the
• getAbstract’s smart learning system • The getAbstract Learning business.
integrates seamlessly with GE’s other Consultant support allows individual • getAbstract was integrated into
learning formats and technologies to customization of learning resources. existing learning platforms.
provide a new learning environment • getAbstract summaries supplement • E.ON uses getAbstract to encourage
• getAbstract summaries supplement more structured staff development employees to take responsibility for
GE’s weekly blog on leadership topics. activities, such as trainings, their own learning.
A weekly getAbstract newsletter performance assessments and goal-
tailored toward GE employees features setting sessions.
summary recommendations that
enhance GE’s own content.
TEST OUR SUMMARIES

Bungay Stanier M. (2016) Arney E. (2017) Sarder R. (2016)


The Coaching Habit Learning for Organizational Building an Innovative Learning
Development Organization
References | 20

1. Mallon, D. (2010) 6. Bungay Stanier M. (2016)


High-Impact Learning Culture The Coaching Habit
Bersin & Associates Box of Crayons Press

2. Peter M. Senge (2006) 7. Overton L. & Dixon N. (2016)


The Fifth Discipline, The Art & Practice Transforming Formal Learning: Principles for
of the Learning Organization Delivering Results in the Modern Workplace
Currency Towards Maturity

3. Arney E. (2017) 8. Stein M. A. & Christiansen L. (2010)


Learning for Organizational Development Successful Onboarding
Kogan Page McGraw-Hill

4. McCormick, H (2016) 9. Galli Zugaro E. & Galli Zugaro C. (2017)


7 Steps to Creating a Lasting Learning Culture The Listening Leader
UNC Kenan-Flagler Business School FT Press

5. Sarder R. (2016)
Building an Innovative Learning Organization
Wiley
21 | Contact

THE LEARNING SOLUTION


FOR COMPANIES OF ANY SIZE
Our clients include 40% of the Fortune 100 companies as well as start-ups. Big or small, each
one of the businesses we work with benefit from our Multi-License Business Solution.

CONTACT US
and benefit from the power of compressed knowledge:
EMAIL: info@getabstract.com
Website: www.getabstract.com

USA Europe
Phone: +1 305 936 2626 Phone: +41 41 367 5151
getAbstract, Inc. getAbstract AG
One Aventura Alpenquai 12
20900 NE 30th Ave. #315 6005 Luzern
Aventura, FL 33180 / USA Switzerland

Вам также может понравиться