Chapter-I

1
1.1 INTRODUCTION
A laptop computer also shortened to just laptop; or called a notebook or notebook
computer is a small, portable personal computer (PC) with a "clamshell" form factor,
typically having a thin LCD or LED computer screen mounted on the inside of the upper
lid of the clamshell and an alphanumeric keyboard on the inside of the lower lid. The
clamshell is opened up to use the computer. Laptops are folded shut for transportation,
and thus are suitable for mobile use. Its name comes from lap, as it was deemed to be
placed on a person's lap when being used. Although originally there was a distinction
between laptops and notebooks (the former being bigger and heavier than the latter), as
of 2014, there is often no longer any difference. Laptops are commonly used in a variety
of settings, such as at work, in education, for playing games, Internet surfing, for personal
multimedia, and general home computer use.

Laptops combine all the input/output components and capabilities of a desktop computer,
including the display screen, small speakers, a keyboard, hard disk drive, optical disc
drive, pointing devices such as a touchpad or trackpad, a processor, and memory into a
single unit. Most modern laptops feature integrated webcams and built-in microphones,
while many also have touchscreens. Laptops can be powered either from an internal
battery or by an external power supply from an AC adapter. Hardware specifications,
such as the processor speed and memory capacity, significantly vary between different
types, makes, models and price points.

Design elements, form factor and construction can also vary significantly between models
depending on intended use. Examples of specialized models of laptops include rugged
notebooks for use in construction or military applications, as well as low production cost
laptops such as those from the One Laptop per Child (OLPC) organization, which
incorporate features like solar charging and semi-flexible components not found on most
laptop computers. Portable computers, which later developed into modern laptops, were
originally considered to be a small niche market, mostly for specialized field applications,

2
such as in the military, for accountants, or for traveling sales representatives. As the
portable computers evolved into the modern laptop, they became widely used for a variety
of purposes.

1.2 OBJECTIVES OF THE STUDY:

1. To study the different brands of Laptop available in the market.

2. To understand the different types of Laptop
3. To understand the different technology use in Laptop
4. To understand the different Laptop in different generation 5. To understand the
Processor and Operating System used by laptop
1.3 SCOPE OF THE STUDY:
1. The study covered in Balangir town.
2. The study covered all categories of people.
3. The study covered on HP laptops.

1.4 IMPORTANTS OF THE STUDY:

1. To study the history of HP company
2. To understand the different types of Laptop, produce by HP company
3. To understand the different types of processor and OS support by Laptop
4. To understand the technology of Portable and movable personal computer
5. To understand the screen size used by HP company

1.5 RESEARCH METHODOLOGY

The research methodology design used in the study is descriptive research

methodology.it includes survey and planning to visit the customers across Balangir
town and gathered information as per the questionnaire.

Source of data analysis

Primary Data data is collected through the questionnaire depending upon
respondents’ convenience.

3
 Secondary data
Data are collected through the source like books, journals, websites, dissertation
and thesis.
Period of Study
The study covers the period of one year 2018-2019.

1.6 LIMITATION OF STUDY

1. Due to less time and less effort this project is not submitted with 100% effort. May
be there are more to be study in this topic
2. We are just research this technology with very less people in a 4 lakh or above
population city.
3. Study did not light more with future innovation with Laptop computer
4. Research based on different Laptop available in market and their configuration
with durability with present situation.
5. Study did not evaluate the false point of Laptop; we are research only the
technology point and user view.

1.7 ORGANIZATION OF THE STUDY

☻ Chapter-1 introduction about topic research.

☻ Chapter-2 describe about company profile.
☻ Chapter-3 make analysis and interpretation of the data.
☻ Chapter-4 give summery and conclusion.

4
Chapter- II
PROFILE AND HISTORY OF THE COMPANY

5
COMPANY PROFILE OF HP (HEWLETT PACKRD)

The Hewlett-Packard Company commonly referred to as HP, and stylized as hp or

Hewlett-Packard was an American multinational information technology company
headquartered in Palo Alto, California. It developed and provided a wide variety of
hardware components as well as software and related services to consumers, small- and
medium-sized businesses (SMBs) and large enterprises, including customers in the
government, health and education sectors.

The company was founded in a one-car garage in Palo Alto by Bill Hewlett and
David Packard, and initially produced a line of electronic test equipment. HP was the
world's leading PC manufacturer from 2007 to Q2 2013, at which time Lenovo ranked
ahead of HP. HP specialized in developing and manufacturing computing, data storage,
and networking hardware, designing software and delivering services. Major product
lines included personal computing devices, enterprise and industry standard servers,
related storage devices, networking products, software and a diverse range of printers and
other imaging products. HP directly marketed its products to households, small- to
medium sized businesses and enterprises as well as via online distribution,
consumerelectronics and office-supply retailers, software partners and major technology
vendors.
HP also had services and consulting business around its products and partner products.

Hewlett-Packard company events included the spin-off of its electronic and bioanalytical
measurement instruments part of its business as Agilent Technologies in 1999, its merger
with Compaq in 2002, and the acquisition of EDS in 2008, which led to combined
revenues of $118.4 billion in 2008 and a Fortune 500 ranking of 9 in 2009. In November
2009, HP announced the acquisition of 3Com, with the deal closing on April 12, 2010.
On April 28, 2010, HP announced the buyout of Palm, Inc. for $1.2 billion. On September
2, 2010, HP won its bidding war for 3PAR with a $33 a share offer ($2.07 billion), which
Dell declined to match.

6
Hewlett-Packard spun off its enterprise products and services business as Hewlett
Packard Enterprise on November 1, 2015. Hewlett-Packard held onto the PC and printer
businesses, and was renamed to HP Inc.

History
Bill Hewlett and David Packard graduated with degrees in electrical engineering from
Stanford University in 1935. The company originated in a garage in nearby Palo Alto
during a fellowship they had with a past professor, Frederick Terman at Stanford during
the Great Depression. They considered Terman a mentor in forming Hewlett-Packard. In
1938, Packard and Hewlett begin part-time work in a rented garage with an initial capital
investment of US$538. In 1939 Hewlett and Packard decided to formalize their
partnership. They tossed a coin to decide whether the company they founded would be
called Hewlett-Packard (HP) or Packard-Hewlett. HP incorporated on August 18, 1947,
and went public on November 6, 1957.

7
Of the many projects they worked on, their very first financially successful product, was
a precision audio oscillator, the Model HP200A. Their innovation was the use of a small
incandescent light bulb (known as a "pilot light") as a temperature dependent resistor in
a critical portion of the circuit, the negative feedback loop which stabilized the amplitude
of the output sinusoidal waveform. This allowed them to sell the Model 200A for $89.40
when competitors were selling fewer stable oscillators for over $200. The Model 200
series of generators continued production until at least 1972 as the 200AB, still tubebased
but improved in design through the years.

One of the company's earliest customers was Walt Disney Productions, which bought
eight Model 200B oscillators (at $71.50 each) for use in certifying the Fantasound
surround sound systems installed in theatres for the movie Fantasia. They worked on
counter-radar technology and artillery shell fuses during World War II, which allowed
Packard (but not Hewlett) to be exempt from the draft.

1960s

HP is recognized as the symbolic founder of Silicon Valley, although it did not actively
investigate semiconductor devices until a few years after the "traitorous eight" had
abandoned William Shockley to create Fairchild Semiconductor in 1957.
HewlettPackard’s HP Associates division, established around 1960, developed

8
semiconductor devices primarily for internal use. Instruments and calculators were some
of the products using these devices.

During the 1960s, HP partnered with Sony and the Yokogawa Electric companies in
Japan to develop several high-quality products. The products were not a huge success, as
there were high costs in building HP-looking products in Japan. HP and Yokogawa
formed a joint venture (Yokogawa-Hewlett-Packard) in 1963 to market HP products in
Japan. HP bought Yokogawa Electric's share of Hewlett-Packard Japan in 1999.

HP spun off a small company, Dynac, to specialize in digital equipment. The name was
picked so that the HP logo "hp" could be turned upside down to be a reverse reflect image
of the logo "dy" of the new company. Eventually Dynac changed to Dymec, and was
folded back into HP in 1959. HP experimented with using Digital Equipment Corporation
(DEC) minicomputers with its instruments, but after deciding that it would be easier to
build another small design team than deal with DEC, HP entered the computer market in
1966 with the HP 2100 / HP 1000 series of minicomputers. These had a simple
accumulator-based design, with two accumulator registers and, in the HP 1000 models,
two index registers. The series was produced for 20 years, in spite of several attempts to
replace it, and was a forerunner of the HP 9800 and HP 250 series of desktop and business
computers.

9
1970s

The HP 3000 was an advanced stack-based design for a business computing server, later
redesigned with RISC technology. The HP 2640 series of smart and intelligent terminals
introduced forms-based interfaces to ASCII terminals, and also introduced screen labeled
function keys, now commonly used on gas pumps and bank ATMs. The HP 2640 series
included one of the first bit mapped graphics displays that when combined with the HP
2100 21MX F-Series microcode Scientific Instruction Set enabled the first commercial
WYSIWYG Presentation Program, BRUNO that later became the program HP-Draw on
the HP 3000. Although scoffed at in the formative days of computing, HP would
eventually surpass even IBM as the world's largest technology vendor, in terms of sales.

1980s

In 1984, HP introduced both inkjet and laser printers for the desktop. Along with its
scanner product line, these have later been developed into successful multifunction
products, the most significant being single-unit printer/scanner/copier/fax machines. The
print mechanisms in HP's tremendously popular LaserJet line of laser printers depend
almost entirely on Canon Inc.'s components (print engines), which in turn use technology

10
developed by Xerox. HP develops the hardware, firmware, and software to convert data
into dots for printing.

On March 3, 1986, HP registered the HP.com domain name, making it the ninth Internet
.com domain ever to be registered. In 1987, the Palo Alto garage where Hewlett and
Packard started their business was designated as a California State historical landmark.

1990s

In the 1990s, HP expanded their computer product line, which initially had been targeted
at university, research, and business users, to reach consumers. HP also grew through
acquisitions. It bought Apollo Computer in 1989 and Convex Computer in 1995. Later in
the decade, HP opened hpshopping.com as an independent subsidiary to sell online, direct
to consumers; in 2005, the store was renamed "HP Home & Home Office Store." From
1995 to 1998, Hewlett-Packard were sponsors of the English football team Totten ham
Hotspur.

Members
1. Inkjet and LaserJet printers
2. Consumables and related products
3. Officejet all-in-one multifunction printer/scanner/faxes
4. Designjet and Scitex Large Format Printers
5. Indigo Digital Press

11
 6. HP Web Jetadmin printer management software
7. HP Output Management suite of software
8. Light Scribe optical recording technology
9. HP Photosmart digital cameras and photo printers
10.HP SPaM
11.Snapfish by HP, a photo sharing and photo products service

Address
Local address

Plot No- 507,

1st Floor,

In Front of SBI Bank,

Saheed Nagar,

Bhubaneswar,

Odisha

751007

National address for India

HP Inc.

GF, Global e Business Ops Pvt Ltd, No. 66/2, Ward No. 83, Bagmane Tech-Park, 7th
Floor - A Wing "Embassy Prime" CV Raman Nagar

P.C. 560093

Bangalore

Karnataka

Product details

12
 HP laptop

HP iPad
HP iPaq

HP Preserio F700

HP Laser jet Printer

HP Ink Jet Printer

HP Mini laptop 1000

HP Deskjet 3845

Product line :
D
Products of HP
Laptops and notebooks for movies, music, photos and multitasking in your home or home office for
everyday tasks, this 15" laptop delivers classic style and great features at an affordable, budget friendly price.
•

Genuine Windows 7 Home Premium 64-bit

•

AMD V-Series (TM) Processor for Notebook PCs V140 (2.3GHz,512KB L2 Cache)
•

2GB DDR3 System Memory (2 Dim)

•

FREE Upgrade to 320GB 5400RPM Hard Drive

•

Wireless-N Card
28

»High performance
•

Laptops and notebooks for cutting-edge entertainment and gaming

•

Genuine Windows 7 Home Premium 64-bit

•

AMD Turion (TM) II Dual-Core Mobile Processor P540 (2.4GHz,2MB L2 Cache)

•

Dolby (TM) audio + Altec Lansing speakers

•

»Ultra-portable
•

13
L a p t o p s , n o t e b o o k s , a n d t a b l e t P C s f o r o n - t h e - g o p e r s o n a l productivity and connectivity Our
lightest HP Pavilion laptop; great for road warriors who need a lightweight but powerful PC
•

Genuine Windows 7 Home Premium 64-bit

29

A M D A t h l o n ( T M ) I I N e o K 1 2 5 ( 1 . 7 G H z , 1 M L 2 c a c h e ) + A u t omobility Radeon (TM) HD 4225

Graphics
•

FREE Upgrade to 3GB DDR3 System Memory (1 Dim)

•

250GB 7200RPM Hard Drive with HP Protect Smart Hard Drive Protection
•

Wireless-N Card
•

Up to 5.0 hours of battery life (6 cell) +++

Laptops for business
•

»EliteBook laptops
•

HP's best-in-class, packed with features, functionality and premiere design for the most discerning
business professional
•

Choose from notebook PCs designed for powerful computing, as well as demanding workstation applications and
essential security
•

• Optional HP Mobile Broadband delivers convenient access to the Internet and email
30

• Aircraft-inspired construction designed for a business rugged lifestyle for those needing maximum
reliability and durability
•

• Displays range in size from 12.1-inch to 17-inch diagonal displays

•

• Industry-leading battery life on select systems

»ProBook laptops
•

S t y l i s h a n d a f f o r d a b l e l a p t o p s a n d n o t e b o o k s f o r s m a l l business.
•

HP's best combination of business features, functionality and value for mainstream business applications
•

14
P r o t e c t y o u r d a t a , a p p l i c a t i o n s a n d n e t w o r k w i t h a b r o a d range of easy-to-use, essential
security solutions
•

Optional HP Mobile Broadband delivers convenient access to the Internet and email
•

Affordable notebooks with stylish colour options and a starting weight of only 3.79 lbs (1.72 kg)
•

Displays range in size from 13.3-inch to 17.3-inch diagonal displays

31

Enjoy entertainment features like HD displays and audio to view your movies and pictures
»H
H P D e s k j e t p r i n t e r s a r e h i g h l y v e r s a t i l e a n d great all-around home printers. They can easily print
everything from photos to documents with amazing professional results.
T h e y ’ r e d e s i g n e d f o r f a s t , e a s y s e t u p a n d use, and fit in small spaces. HP Deskjets
havea n i m p r e s s i v e r a n g e o f p a p e r -
h a n d l i n g a n d c o n n e c t i v i t y o p t i o n s , m a k i n g t h e m i d e a l f o r economical, general home printing.
»

HP Photosmart printers are specifically designed for printing photos. With them, it’s easy to print
32

professional-quality photos and creative projects at h o m e . Y o u c a n p r i n t p h o t o s w i t h o u t a P C

d i r e c t l yf r o m yo u r c a m e r a ' s m e m o r y c a r d u s i n g t h e c o l o r i m a g e d i s p l a y, o r d i r e c t l y f r o
m yo u r P i c t B r i d g e - enabled camera using the front USB port. »

I d e a l f o r 4 x 6 o r 5 x 7 p h o t o p r i n t i n g , e s p e c i a l l y f o r people on the go, this compact, stylish

little printer weighs less than three pounds. Take it with you to parties, picnics, kids' soccer games
and on vacation for fun, beautiful prints wherever you are and whenever you like. »
HP Officejet All-in-Ones
33

Perfect for a home-office environment, Officejet All-in-Ones produce laser-quality prints at

breakthrough speeds, plus p r o v i d e t h e s p e e d a n d c o n v e n i e n c e o f faxing, copy and
scan features. These HPA l l - i n -
Ones cost less than four separatestandalone devices, take up less spacea n d u s
e less energy. They’re ideal forc o s t - c o n s c i o u s h o m e o f f i c e s .
»
H

15
34

These renowned HP home-office and business printers create high-impact, high-

volume documents fast—without breaking your budget. Count on
HPL a s e r J e t p r i n t e r s f o r s h a r p m o n o c h r o m e a n d c o l o r p r i n t q u a l i t y , s t r o n g performa
nce capabilities and unparalleled

16
Chapter-III
DATA ANALYSIS AND
INTERPRETATION

17
DATA ANALYSISA
SOURCES OF DATA ANALYSIS:
a. Primary data:

Data is collected through the questionnaire depending upon respondents’

convenience.

b. Secondary data:

Data is collected through the sources like books, journals, websites, dissertation
and thesis.

SAMPLE SIZE
The primary data is collected from 150 respondents those who use laptop for their
day to day purposes.

SAMPLING TECHNIQUE
Convenience sampling is used to select the samples for collecting data.

PERIOD OF STUDY

The study covers the period of one year 2018-2019

Table 1

MODE OF CUSTOMER PREFERENCE FOR HP LAPTOP

Particulars Frequency Percentage

Age Below 20 years 31 20

20-40 years 40-60 49 40 33
years 30 27
Above 60 years 20
Marital Status Married 45 30 70
Unmarried 105

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Educational Schooling 10 7
Qualification UG/PG 60 40
Technical 50 33
Professional 30 20
Occupation Public 20 14
Private 60 40 40 27
Professional 25 16
Business 5 3
Others
Monthly Income Up to Rs. 15,000 50 34
Rs. 15,000- Rs.30,000 40 30 26 20
Rs. 30,000 – Rs. 30 20
45,000
Above Rs.60,000
Sources of Advertisements Internet 61 34 41 22
Information Word-of mouth 35 23
communication 20 14
Existing Customer

Table 1 highlights mode of customer preference for HP laptop in Balangir 50 % of

the customers age ranges between 20- 60 years, 70% of the customers were unmarried,
40% of the customers were graduates, 34% of the customer’s monthly income is above

19
Rs. 15,000 and 23% of the customers were get information about the inverter through
word-of-mouth communication.

Table 2

AGE AND SOURCES OF INFORMATION

SNO Source of
Age of responds
Information
Up to 20 20 – 40 41 - 60 Above Total
60
1. Advertisements 11 21 10 19 61
2. Internet 11 12 7 4 34
3. Word- of- Mouth 5 10 10 10 35

4. Existing 5 7 4 4 20
Customers
Total 32 50 31 37 150

Table 2 exhibits that out of 150 respondents studied; 35 respondents are influenced by
word-of-mouth. Among 35 respondents studied, 10 of them are in the age group of 4160.
61 respondents are influenced by advertisements. Among 31 respondents studied, 10 of
them are in the age group of 41-60. 20respondents are influenced by existing customers.
Among 30 respondents 20 of them are in the age group 20-40. 30 respondents are
influenced by internet. Among 12 respondents 4 of them are in the age group of up to 20.

20
 Table 3

OCCUPATION AND PURPOSE OF USAGE

Sno Purpose of
Usage Occupation of respondents

Public Private Professi Busines Others Total

Sector Sector onal s
1. Especially for 20 23 10 16 10 79
studies
2. Business 11 10 5 20 5 51
Purpose
3. Entertainmen 0 0 5 0 2 7
ts
4. For all 2 2 5 4 0 13
purpose
Total 33 35 25 40 17 150

Table 3 indicates that out of 150 respondents; 79 respondents are using HP laptop
for all study purpose. Among 79 respondents, 23 of them were working in the private
sector. 51 respond they using HP laptop for business purpose. Among 51 respondents,

21
11 of them were working in the private sector. 7 one respondents are using laptop for over
all purpose. Among 7 respondents, 5 respondents were doing businesses.

Portable Computer Laptop

A portable computer was a computer designed to be easily moved from one place
to another and included a display and keyboard. The first commercially sold portable was
the 50 pound IBM 5100, introduced 1975. The next major portables were Osborne's 24
pound CP/M-based Osborne 1 (1981) and Compaq's 28 pound 100% IBM PC compatible
Compaq Portable (1983). These "luggable" computers lacked the next technological
development, not requiring an external power source; that feature was introduced by the
laptop. Laptops were followed by lighter models, so that in the 2000s mobile devices and
by 2007 smartphones made the term almost meaningless. The 2010s introduced wearable
computers such as smart watches.

22
INTERPRETATION

The above graph shows rank wise percentage of customer’s preference for Accer Laptop.
It shows that Accer Laptop is not their First preference, 48% of the respondents have
given 10th rank for Accer Laptop, whereas only 4% have given 1 st rank for Accer
Laptop.

Table 4

b) HP Laptop:
Rank No. of Percentage
respondent

1 4 4

2 4 4

23
 3 12 12

4 4 4

5 12 12

6 4 4

7 4 4

8 8 8

9 48 48

10 - -

Rank
HP, 1, 1, 2% Rank, 2, 2, 4%
Rank, 3, 3, 7% 1
2
Rank, 9, 9, Rank, 4, 4, 9% 3
20%
4

Rank, 5, 5, 5
Rank, 8, 8,
18% 11% 6

Rank, 7

Rank, 7, 7, 6, 6, 8
13%
16% 9

INTERPRETATION

The above graph shows rank wise percentage of customer’s preference for HP Laptop.
It shows that HP Laptop is not their First preference, 48% of the respondents have given

24
9th rank for HP Laptop, where as only 4% have given 1 st rank for HP Laptop. c) Dell
Laptop:

Table 5
Rank No. of Percentage
respondent

1 64 64

2 8 8

3 4 4

4 8 8

5 4 4

6 8 8

7 4 4

8 - -

9 - -

10 - -

25
 DELL, 1, 1, 4%
Rank
Rank, 2, 2, 7%

Rank, 3, 3, 11% 1
2
3
Rank, 7, 7, 25%
4
Rank, 6, 6, 21% Rank, 4, 4,
14% 5
6
Rank, 5, 5, 7
18%

INTERPRETATION

The above graph shows rank wise percentage of customer’s preference for Dell Laptop.
It shows that Dell Laptop is their First preference i.e. 64% of the respondents has given
1st rank for Dell Laptop.

Table 6

5) Do you own a laptop?

Response No. of Respondents
Respondent in %

Yes 68 68%

No 32 32%

26
 Do you own a laptop?

No. of
Respondent,
Yes
No, 32, 32% No. of
Respondent, No
Yes, 68, 68%

INTERPRETATION

The above graph shows that 68% of the respondents are owners of laptops and 32% of

respondent have not owned laptops but are prospect buyers.

8) How did you get to know about a particular laptop?

Table 7
Awareness No. of respondent Percentage

TV Advertisement 26 38.24

Magazines / Newspaper 7 10.29

Friends 22 32.35

Existing Customers 9 13.24

Laptop Finance Companies 4 5.88

27
 No. of Chart Title
respondent,
Laptop Finance
TV Advertisement
Companies , 4,
No. of 6%
respondent, No. of Magazines / Newspaper
Existing respondent, TV
Customers , 9, Advertisement ,
Friends
13% No. of 26, 38%
respondent,
Friends , 22, Existing Customers
33%
Laptop No. of
Finance
respondent
Companies ,
Magazines /
Newspaper, 7,
10%

INTERPRETATION

The above graph shows that 38% of the respondents came to know about a particular

laptop through TV advertisement and 33% of the respondents came to know about the

laptop through friends.

28
Chapter-IV
FINDING CONCLUSION

29
FINDINGS
1. Almost entire 100% of the respondents are absolutely for study, doing business,
entertainment, and some for graphics design
2. Majority 51% are used for study purpose
3. It observes that 32% of the respondents influenced by word-of-mouth
communication.
4. It indicates that 58% of the respondents preferred HP Laptop for durability of
battery backup.
5. Out of 100 respondents 45% they use HP laptop for heavy memory a smoothness
of processor,
6. Only 7% of the respondents were choosing HP laptop for entertainment purpose.
7. It indicates that 15% people use HP laptop for doing business data
8. It reveals that 46% of the respondents Laptop electronics components having the
warranty period of 12 months.
9. It reveals that 50% of the respondents definitely suggest the product to others.
10.It shows that 72% of the respondents over all consideration for HP laptop are good.

SUGGESTIONS
1. The people are also reducing the usage of electric power.
2. The people are requested to use solar energy for their day- to – day purpose.
3. Advertising in newspaper and T.V will help the dealers to attract more customers.
4. The HP manufacturer supply quality and durable long battery backup laptop to
user. It will increase the customers and satisfaction of buyers.
5. Customers prefer high capacity it mean 1 TB hard disk.
6. Since word-of-mouth influences the customers, poor word-of-mouth may affect
the decision making. Hence the dealers should attempt to satisfy all the customers.
7. In order to maintain the competition, agents should keep on watching the
competitors’ action.

30
CONCLUSION
In conclusion, laptops have been evolving rapidly and constantly as our life styles have
changed where people do not stay behind desks anymore. As a result, we needed devices
to suit our fast-paced and mobile lives. Laptops have never been more attractive subscribe
to Unlock to consumers as they now offer great processors that are comparable with
desktops’, which also offer portability at the same time. Since the modern trend has been
changed people to be mobile and be ready to access their working environment in 24
hours, laptops’ features, functions, and designs are changing to suit the laptop-oriented
lifestyles. Many new types of laptops have introduced to suit the needs in this digital age.
In other words, instead having huge square box with wires, varieties of mobile and
affordable laptops have developed to fulfil desktop tasks. Laptops now pack enough to
perform equally as desktops and offer mobility. Not only the laptops can substitute
desktops, they also can-do tablets’ job. Tablets may have advantage when it comes to its
size and weight, and they are great for consuming media. However, they have flaws when
they are used for serious tasks. ―If you need to do serious work, need powerful
processing or multitasking, or need compatibility with a specific accessory or storage
device, there’s no good alternative to the laptop‖ (Westover). Currently, the laptops
utilized for performing many serious tasks and offers light weighted and thin features.
Therefore, as the technology advances, we need to expect more possibilities of innovated
laptops that may unveil in the future

BIBLIOGRAPHY

Books

Research and methodology : CSR Kothari

Principle of marketing : Phillips Kotler, Prentice hall of India

Fundamentals of marketing : William j. Stanton, Mc Graw Hill, New Delhi

Websites

1. http://en.wikipedia.org/wiki/Hewlett-Packard

31
2. www.hp.com
3. www.Scribe.com
4. www.Slideshare.com
5. www.google.com

32
 ANNEXURE

QUESTIONNAIRE

Dear Sir/mam

I am Sanjukta Suna a student of Bcom in Rajendra College (Auto) Bolangir has

been assigned to appear a project titled ―Consumer Reference towards HP laptop‖.
So, I kindly request you to fill the enclosed questionnaire which are meant only for
my academic purpose.

Name: ___________________________

Address: __________________________________

__________________________________

___________________________________

Age: __________________________________

Gender: ____________________________________
Educational Background: _____________________________

Contact No: _________________________

1. Do you have Laptop your Home?

a. Yes
b. No
2. Are you aware about the Laptop?

33
 a. Yes
b. No

If yes than which company do you use?

i. HP ii. Lenovo
iii. Acer iv. Apple
v. Dell
3. Are you aware about HP Laptop?
a. Yes
b. No
(If No then go to question No. 8)
4. From which source you came to know HP Laptop?
a. Advertisement
b. Hoardings
c. Newspaper
d. Mouth Publicity
5. Since how long you are using HP Laptop?
a. Less than 1 month
b. 2-6 years
c. 6-12 years
d. More than 1 year
6. Do you call at HP customer care?
a. Yes
b. No
7. For what reason you call at customer care?
a. System fault
b. Voltage fault
8. What makes you unaware about HP Laptop?

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 a. Less advertisements
b. Less Publicity
c. Other
(if other than mention_______________________)
9. Why you are not using HP Laptop?
a. Lack of awareness
b. High Prices
c. Poor services
10. Would you like to recommend HP Laptop to others?
a. Yes
b. No
11. Give your suggestion to help in serve you batter

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