“To Study Consumer Attitude towards Online Shopping Modes with

Special Reference to Convenience, Web Store Environment, in Case of

Clothes (Myntra & Flipkart)”
(A Case Study of Yamuna Nagar)
Dhiraj Sharma

“To study the impact of Brand Attachment and Brand Attitude strength
with special reference to Conceptual Empirical differentiation on Brand
Equity drivers” (Nike, Puma, Adidas) (A case study of Gurgaon)”
sahil
“TO MEASURE FROM POINT OF PURCHASE TO PATH TO PURCHASE: HOW
PRESHOPPING FACTOR DRIVES UNPLANNED BUYING IN RETAIL INDUSTRY
(SHOPPER STOP AND LIFE STYLE)”
A CASE STUDY OF GURGAON
Nitin

“To Study the Impact of Brand Loyalty on Consumer Buying Behaviour on the basis of
Self Identity, Quality, Length of Use, Intrinsic Reward and Willingness to Invest with
Special Reference to 1.5tonn Window Air Conditioner (L.G, Samsung and Hitachi)”
(A Case Study of Yamuna Nagar)”

Pankaj

“To study the impact Brand Relationships on Switching Behavior for

durable products with special reference to four wheelers”
(Maruti Suzuki and Honda) a case study of Gurgaon”
Rahul
“A Study on Attitude formation of Online shoppers towards Homeshop18.in,
Flipcart.com, Jabong.com, Yebhi.com with special reference to Trust, Web Store
Environment, Web Shopping Enjoyment, Convenience, Customer Service.”

Vibhor
“STUDYING THE IMPACT OF SERVICE QUALITY MEASURES ON CUSTOMER PERCEPTION USING
SERVQUAL”

(A CASE STUDY OF JYOTI HOTEL, J.K HOTEL, SAPPHIRE HOTEL, YAMUNA NAGAR)

Chirag Yamuna

“A comparative study based upon Commitment Relationship & Triggers

effecting Customer Satisfaction among Samsung, Nokia and Micromax
(Price range Rs 10,000- Rs 15,000)”
(A Case study of Yamuna Nagar)
Kunal

“Measuring Retail Service Quality - An Empirical Study of

Pantaloons and Reliance Trend in Yamuna Nagar”

Mukul Thapa