Chapter-I Introduction

1.1 Introduction
This project contain main and today’s interesting subject that is “MARKET
SURVEY OF PROSPECTIVE CUSTOMER FOR Askme.com” As service is
our main subject of working in project. Importance of print & publish service
are describing as follows:-

1) Global, 24*7 online visibilities.

2) It presents you in front of buyer without leaving the office.
3) Business enquiries from your target market.
4) Present clients products/ services where you can never be reaching.
5) So the aim of this report is to understand concept of online service,
website promotion.

The report has been presented in Five parts as follows:-

1) Historical Background
2) Terms of Reference
3) Methodology adopted for data collection
4) Finding of the report
5) Recommendation/ Suggestions.

Market study is an essential process to develop the company collection of

data, analyzing, reporting of the data to specific situation to any marketing
activities that the Company is facing with the increase in the competition &
the development of various marketing activities.

Marketing includes all the activities like promotion, distribution,

advertising etc. To fulfill the all segment of consumers. Marketing is also to
convert social needs into profitable opportunities. So this topic provides all
the essentials to theoretical knowledge with practical knowledge and to
inculcate the efficiency. It is also requirement for the company to improve
their service and product quality for achieving their ultimate goal.

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Modern marketing calls for more than developing a good product, pricing it
attractively & making it accessible to target customers. Organization also need
to communicate their present & potential customers to communicate their
present organization, develops an effective strategy with the aim of creating
awareness, developing knowledge, liking preference convictions among the
organization target audience with a view to convert them into prospective
buyer.

IMPORTANCE OF THE RESARCH

The training in the organization is very important for a student who is

undergoing with such course. This course is not the answers for all the
problems, which arises in the practical field. There are not the answers for all
the any problems, but the aim of this study is to develop the ability of
decision-making. Right decisions at time itself the organization to run
smoothly.

The training in an organization gives an idea how decisions are taken when
any problem comes to an executive. So the way of problem solving, right
decisions making and knowledge of different type marketing activities give
much importance to the study.

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1.2 Objectives of Study

 To identify prospective customers for Askme.com.

 To find out the existing competitors of Askme.com.

 To study the important factor that promotes satisfaction among customers

will respect to .

.
 To find out the level of satisfaction among customer about their existing
digital publishing service provider.

1.3 Scope of Study

The market survey was conducted on A study of small and medium enterprises
and their “promotion Activities” .

The geographical scope of my survey was limited to Delhi region only. Study
aims at relationship between Company and small and medium enterprises.

The survey covers a wide range of activities and factors, which influence the
SME’S to advertise through askme..

The sample of 80 respondents were taken to represent total SME’S of Delhi

Zone.

The validity of the findings of this survey is limited to the period during which
the field survey was conducted.

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4
1.4 Company Profile

Getit is a leading directional media company which connects buyer and seller
through information and provides yellow pages directories location wise, it is
a platform of online business. Getit Infoservices is a digital, consumer-centric,
knowledge power house that connects millions of Indian users with hyper-
local information every day while making local business discoverable through
targeted advertising program.
Founded in 1986, Getit Infoservices has become one of the largest players in
local search and classified business space after the acquiring Infomedia
Yellow Pages from Network 18. It has presence in 47 major cities and covers
over 5500 various categories with more than 2 lakh paying advertisers.
It operates in business-to-consumer (B2C), business-to-business (B2B) and
consumer-to-consumer (C2C) segments through following products available
on internet, mobile & voice (0444-4444-444):
ASKME is one-stop destination to find information related to anything and
everything; be it restaurants, spa, taxi services, travel, matrimony, jobs,
education, mobile, gadgets, etc. It caters to users’ immediate and contextual
requirement of information on mobile, internet, and voice while providing
them deals, classified and option to buy both online and on a call! ASKME
has an extensive local information across India that is both accurate as well as
diverse and yet relevant.
Free Ads is a new age consumer classified platform on the web, voice and
mobile, which in addition to classifieds provides the consumer a seamless
experience of offers and deals that are contextually relevant.
Yellow Pages is evolving as a premier destination for SMEs to reach out to
and interact with their stakeholders. It has been built as a multiple-channel
platform to cater to ever-growing need of businesses to be found by their
customers across all touch points. It is present on print, mobile and online
media. All the products are built around five core brand promises: discovery,
communication, interaction, leads and transactions.
Few years ago online shopping was considered luxury for rich is growing is
very fast and Indian teens could be a next big targets. As per some research
68% of teen shopping online love buying books and the next catchy attraction

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is for gift and flowers. At the same time allow consumer to reach and purchase
products and services conveniently.
GETIT offers comprehensive ,reliable ,relevant ,information approx all media.
The preferred destination for buyer and seller , aided by easy-to-use interface
across print ,voice ,online and mobile platform .Getit investors include
Malaysia based ASTRO group- across media group with presence in services,
commercial radio and T.V programming and hellion venture partners ,a
leading venture capital funds Getit has continuously improve its product
offerings and is widely accepted as the industries leader in the directional
media yellow pages and search segments.

HISTORY
GETIT was established as a part of the Delhi based TEJ Bandhu group in 1923
- one of the oldest and leading media houses of India.
 Initiated by the Chairman Mr. Ramesh Gupta under the brand name
GETIT Yellow Pages under the name M&N Publications Pvt.
Ltd.

 Its first office was opened in Madras (Now Chennai) in 1986.

 First directory published in 1986-87.

 Is the only member from India of – Asian Directory Publishers

Association Inc. (ADPAI) – Yellow Pages Integrated Media
Association (YPIMA), USA.

 Recently In 2010 ASTRO ALL ASIA NETWORKS PLC, Malaysia's

Leading Media Conglomerate has partnered with GETIT
INFOSERVICES for its operations in India.

 In 2002, Getit introduced segmented yellow pages for Business-to-

business Industrial users and B2C residential/official consumers.

 In 2012, Getit launched its Wireless Application Protocol(WAP)

search for mobiles on m.getit.in.

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MISSION AND VISION

“To provide most relevant and effective solutions for buyers to connect with
sellers, effortlessly and profitably”

Fair: We intend to conduct all our business, transactions and relationships

in a manner that is fair to all parties and stakeholders.

Care: We endeavor to have the element of ‘care’ in all our relationships.

These include relationships with all stakeholders – customers, GETIT family
members, investors. As a philosophy, care must form a part of all our dealings,
even with the external environment and animate or inanimate objects.

Share: We believe that true value is created when likeminded people - with
common objectives, values and vision albeit with complementary skills come
together for a common mission. We are happy to share the fruits of success
with all key stakeholders.

INVESTORS

1. ASTRO
Astro is Malaysia's leading cross-media group with significant
presence in DTH (Direct-To-Home) TV services, commercial radio
and TV programming. Apart from Getit, Key Investments in India
include Sun DTH, Red FM, Food channel and NDTV Good times.
2. HELION
Helion Venture Partners is a venture capital firm specializing in early
and mid-stage investments, based in Port Louis, Mauritius with
additional offices in Bangalore, India and Gurgaon, India.

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Products & Services Of Getit Infomedia

o ASKME.COM

AskMe, the flagship product from Getit Infomedia, is your one stop
destination to find information related to anything and everything; be it
restaurants, travel, matrimony, jobs, education, mobile, gadgets, etc.
We cater to your immediate and impulsive requirement of information
on mobile, internet and voice. AskMe has an extensive directory of
information from across India that is both accurate as well as diverse.
AskMe, launched in June 2011, is available 24X7 for consumers across
all major cities in India. Users can call on 4444 4444 44 (10 times 4) or
logon to www.askme.com for information on companies, products, and
services. AskMe Voice service boasts of an extremely consumer
friendly call flow, which works to ensure that the customer gets real-
time and accurate information.As a business, you can reach your
customers whenever and wherever they are looking for you using our
robust and cost-effective service which is available across channels
viz. mobile, internet, print and voice.

Fig.1

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o ASKME BAZAAR

AskMeBazaar "Online Shopping Indian Style"is an effort to recreate

the great Indian shopping experience online. Defined by its simple,
easy to use buying process with basic Indian features, we are a bazaar
with many stores from across India.
Buyers can see products from multiple stores and buy their choice of
product with great value offers from the store of their choice.
Indian brands, unbranded goods, local specialties, special festival
offers, bargain before you buy, pay as you please and share what you
want to buy with your social circle are some of the key Indian features.
AskMeBazaar guarantees every purchase with its unique getit trust
seal and allows user ratings on every seller and their products.
We are India's premier online bazaar where sellers from across India
can open their online store and display all their products for free. With
zero upfront investment, the seller can now sell their products online
by just paying fixed fees for processing every transaction on the
platform

o GETIT BEST PRICE

Getit Best Price is a one stop online platform for sellers to offer their
products or buyers to post their requirements to get the best quote.

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o FREE ADS
GetitFREEADS is an online, voice and print advertising Service that
provides a platform to its users to buy, sell anything. The “Buy. Sell.
Anything” theme of the website empowers the consumers with simple,
convenient and credible solutions for buying & selling various
products/services. What makes our service different from others is its
USP that provides placement of ads absolutely free for individuals
unless they are promoting any business.

Consumers can place free ads in various categories like Vehicles,

Properties, Jobs, Household goods, Education/Tuition,
Business/Service, Computers/mobile, Health/Holiday and Personal,
making buying and selling easy and effective.

o GETIT.IN

Looking for dealers for household appliances, hobby classes, furniture

or maybe dealers for industrial generators or anything you wish? Your
search ends here with Getitit! www.getit.in provides an excellent local
searching platform for businesses and users to meet at a common
junction. An ideal platform for the product & service providers in more
than30citiesinIndia.

Easy to use functionality, very simple to register and scores of options

to advertise. An advertiser pays only per click that is received on the
ad! Pay only when the ad yields tangible results and also get a
performance report card in real time! Any user spends the minimum
amount of time on the search. Sounds good? Well, we are not done as
yet. Getit™ is developing continuously, for you.

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o GETITETOPUP

Getit etopup is a reliable mobile and other devices recharge service

from Getit Infoservices Pvt. Limited.

o GETIT HOTDEALS

With latest deals from across India, Hot deals provides deals on dining,
travel, health, fitness and hundreds of categories on-the-go with both
email and mobile apps!

o GETIT MALLS

Getit Malls is an information portal from Getit, servicing the Mallgoer

in Tier 1/2/3 Indian cities. About us AskMe, the flagship product from
Getit Infomedia, is your one stop destination to find information
related to anything and everything; be it restaurants, travel, matrimony,
jobs, education, mobile, gadgets, etc. We cater to your immediate and
impulsive requirement of information on mobile, internet and voice.
Askme has an extensive directory of information from across India that
is both accurate as well as diverse.

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o GETIT TRADEGET

Tradeget is a leading B2B Website, where one can find enormous

business resources and information in the field of international trade.
Tradeget is the leading B2B Website, where one can find enormous
business resource and information in the field of international trade.
Tradeget is committed to make the international trading experience as
simple and efficient as possible for manufacturers, exporters, suppliers
& buyers. Our site offers you services and tools that will alleviate your
trading relationships and nurture a sense of community among the like-
minded business individuals. Our user-friendly online medium offers
cost-effective options for promoting exporters, manufacturers,
suppliers and their services all around the world. Tradeget provides
global buyers and sellers with an integrated business solution to initiate
and expand international trade. We will open up a totally new world to
you and you will surely find what exactly you need!

Its services include yellow pages, white pages directories, classified

media, tele-information services, online and mobile media. It currently
operates in 56 cities PAN India. Getit offers services across print,
voice, online and mobile platforms. Our feet-on-street team visits
SMEs across all categories (B2B & B2C) and across all town classes
on a pan-India basis. Our services are accessible via Print, Voice,
Cable, Web, Mobile, WAP, APP and many other mediums. In fact,
GetIt's successful effort of digitization in converting a pure-play print
company into a digital powerhouse is a matter of case study at leading
universities.

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PARTNERS

ALLIANCES

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NEWS

 GETIT eyes Rs 500 crore turnover by 2015; to expand across

India (Oct 16, 2011)

Yellow pages and directories provider GETIT Infoservices Pvt Ltd today said
it aims to become a Rs 500-crore company in terms of revenues by 2015 on
the back of expansion across India. The Noida -based firm, which has also
ventured into digital offerings in the local search and classifieds space, is
looking to expand beyond its main markets in North and South India.
"Like any other fast growing business, we are also aiming to grow both
organically and inorganically...the target is to reach Rs 500 crore turnover
mark by 2015," GETIT Info services CEO Siddhartha said.
"To get to that level, we will need to be at least 5-7 times more than what we
are right now in terms of revenues," he said.
He, however, declined to provide details on the company's current financials
nor the plans on acquisitions.Gupta said GETIT is also focusing on increasing
its presence across India.
"GETIT has a significant presence in South India and markets like Rajasthan
and Haryana in the North. Now, we are expanding operations in other markets
too and will invest in setting up sales team and building databases," he added.
The company had received the first round of private equity funding of Rs 20
crore from Helion Venture Partners in 2009. In 2010, another private equity
firm, Astro Group had invested Rs 100 crore in the company.
"Helion Venture Partners and Astro Group together own 50 per cent stake in
the company," he said. Asked if the firm is looking at further equity dilution or
raising money through a public offer Gupta said: "We need to reach to a
particular scale before we go in for another round of funding or go public".
While the company charges advertisers to be on its platforms and generate
leads, it does not charge any fee from consumers or buyers. For GETIT,
transactions in categories such as healthcare, travel, education and power
products bring maximum revenues.

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  Getit latest service on mobile

GETIT Infoservices Pvt. Ltd., nown for pioneering the concept of Yellow
Pages in India, has come up with its latest service on mobile- m.getit.in that
will enable users to search over 5 million business listings on the go. Online
PR News – 09-June-2011 – – GETIT Infoservices Pvt. Ltd., known for
pioneering the concept of Yellow Pages in India, has come up with its latest
service on mobile- m.getit.in that will enable users to search over 5 million
business listings on the go. m.getit.in is aimed at offering people a mobile
search facility. It provides users relevant information about various
companies, brands, products and services; whenever and wherever they need
it. The key benefits of m.getit.in are relevant and instant results available
24X7 at no additional cost to the user. Assuring a reliable service, m.getit.in
can fulfill your diverse requirements anytime, anywhere such as booking a
taxi, ordering cake, getting best restaurant in your area, reaching hospital in
emergency, and many more facilities.Getit also assists users by narrowing
down their search based on Brand/ Price Range in each category. You can also
evaluate a company based on business type, products offered, product features
& pictures. Also, a map is available for all locations of the organization.
Commenting on the launch, Sanjay Bhasin, Vice-President, Products, said,
“Mobile communication is increasing at a faster pace and even getting a
widespread acceptance. People are getting more comfortable in the mobile
world where they want to get the required information in a flash. That is what
‘m.getit.in’ has been introduced for. To let you get everything in your hands,
on your mobile phone screens. It’s a comprehensive collection of businesses in
4400 categories covering more than 550 towns and cities across India.
Maintaining transparency with advertisers has also been kept in mind through
which each advertiser gets access to dashboard.”

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Fig.2

16
1.5 Industry Profile:

Digital marketing is marketing that makes use of electronic devices

(computers) such as personal computers, smart phones, cell
phones, tablets and game consoles to engage with stakeholders. Digital
marketing applies technologies or platforms such as websites, e-mail, apps
(classic and mobile) and social networks. Social Media Marketing is a
component of digital marketing. Many organizations use a combination of
traditional and digital marketing channels.

TYPES OF DIGITAL MARKETING

Two different forms of digital marketing exist:

In pull digital marketing, the consumer actively seeks the marketing content,
often via web searches or opening an email, text message or web feed
Websites, blogs and streaming media (audio and video) are examples of pull
digital marketing. In each of these, users have to navigate to the website to
view the content. Only current web browser technology is required to maintain
static content. Search engine optimization (SEO) is one tactic used to increase
activity. In 2003, Martin et al. found that consumers prefer special sales and
new product information, whereas "interesting" content was not useful.

In push digital marketing the marketer sends a message without the recipient
actively seeking the content, such as display advertising on websites and news
blogs. Email, text messaging and web feeds can also be classed as push digital
marketing when the recipient has not actively sought the marketing message.

HISTORY
The term 'digital marketing' was first used in the 1990s. In the 2000s and the
2010s, digital marketing became more sophisticated as an effective way to
create a relationship with the consumer that has depth and relevance.In 2012
and 2013 statistics showed digital marketing remained a growing field.Digital
marketing is often referred to as 'online marketing' or 'internet marketing'. The
term 'digital marketing' has grown in popularity over time, particularly in
certain countries. In the USA 'online marketing' is still prevalent, but in the
UK and worldwide, 'digital marketing' has become the most common term,
especially after the year 2013.
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LATEST DEVELOPMENTS
1. Segmentation: more focus has been placed on segmentation within digital
marketing, in order to target specific markets in both business to business and
business to consumer sectors.

2. Influencer marketing: Important nodes are identified within related

communities, known as influencers. This is becoming an important concept in
digital targeting. It is possible to reach influencers via paid advertising, such as
Face book or Google Ad sense campaigns, or through sophisticated sCRM
(social customer relationship management) software, such as Microsoft
Dynamics and Sales force CRM. Many universities now focus, at Masters
Level, on engagement strategies for influencers.

To summarize, Pull digital marketing is characterized by consumers actively

seeking marketing content while Push digital marketing occurs when
marketers send messages without that content being actively sought by the
recipients.

Multi-channel communications

Push and pull message technologies can be used in conjunction. For example,
an email campaign can include a banner ad or link to a content download.

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Chapter-II Review of Literature

CONSUMER BEHAVIOUR

Consumer behaviour is the study of when, why, how, and where people do
or do not buy product. It blends elements from psychology, sociology, social
anthropology and economics. It attempts to understand the buyer decision
making process, both individually and in groups. It studies characteristics of
individual consumers such as demographics and behavioral variables in an
attempt to understand people's wants. It also tries to assess influences on the
consumer from groups such as family, friends, reference groups, and society in
general.

Customer behaviour study is based on consumer buying behaviour, with the

customer playing the three distinct roles of user, payer and buyer. Relationship
marketing is an influential asset for customer behaviour analysis as it has a
keen interest in the re-discovery of the true meaning of marketing through the
re-affirmation of the importance of the customer or buyer. A greater
importance is also placed on consumer retention, customer relationship
management, personalization, customization and one-to-one marketing. Social
functions can be categorized into social choice and welfare functions.

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CONSUMER EXPECTATION

Economics is never straight forward. The impact of a policy can be very

different in different circumstances. We always need to take into account other
variables such as consumer expectations.
Consumer expectations test is used to determine whether the product is
negligently manufactured or whether a warning on the product is defective.
Under this test, the product is considered defective if a reasonable consumer
would find it defective
The test is mostly applied to non-complex products about which consumers
might have expectation.

CUSTOMER LOYALTY

Customer loyalty is used to describe the behavior of repeat customers, as well

as those that offer good ratings, reviews, or testimonials. Some customers do a
particular company a great service by offering favorable word of mouth
publicity regarding a product, telling friends and family, thus adding them to
the number of loyal customers. However, customer loyalty includes much
more. It is a process, a program, or a group of programs geared toward
keeping a client happy so he or she will provide more

CUSTOMER SATISFACTION

Customer satisfaction, a business term, is a measure of how products and

services supplied by a company meet or surpass customer expectation. It is
seen as a key performance indicator within business and is part of the four of a
Scorecard. In a competitive marketplace where businesses compete for
customers, customer satisfaction is seen as a key differentiator and
increasingly has become a key element of business strategy.

BRAND LOYALTY

Brand loyalty, in marketing, consists of a consumer's commitment to

repurchase or otherwise continue using the brand and can be demonstrated by
repeated buying of a product or service or other positive behaviors such as
word of mouth advocacy.

Brand loyalty is more than simple repurchasing, however. Customers may

repurchase a brand due to situational constraints (such as vendor lock-in), a
lack of viable alternatives, or out of convenient.

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FEEDBACK

Feedback is a mechanism, process or signal that is looped back to control a

system within itself. Such a loop is called a feedback loop. In systems
containing an input and output, feeding back part of the output so as to
increase the input is positive feedback; feeding back part of the output in such
a way as to partially oppose the input is negative feedback.

Feedback is very important for any organization for increase the business.

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Chapter-III RESEARCH METHODOLOGY

Marketing research is the systematic design collection , analysis and

reporting of data and findings relevant to a specific marketing solution
facing the company. A company can obtain marketing research in a number
of ways. Small companies can engage students or professors at a local college
to design and carry out the project or they can hire a marketing research firm
most large companies have their Own marketing departments. Marketing
research requires the application of the systems approach to the task of
collecting; organizing, and interpretation desired marketing information. Thus
means that each step in the research process must be carefully planned
efficiently coordinated with all other related steps. So that all the steps are
properly integrated and executed as specified at the proper time and in desired
sequence. Each imported division or segment of the process of investigation
and analysis plays vital role in the efforts of the research team to achieve the
stated goals. Marketing research is directly concerned with tall three
operations input process and output. Input is usually data i.e. facts and figures
and values of ten qualified. Researchers process the collected data.

RESEARCH PROCESS

EFFECTIVE MARKETING RESEARCH INVOLVES FIVE

STEPS :

1- Defining the problem and research objectives:

The first step calls for defining the problem carefully and agree on the
research objectives. As old age says” a problem will define is half solved not
all research process can be made specific in their objectives. There are two
main types of research exploratory research and descriptive research.

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2-Developing the research plan

The second stage of marketing research call for developing the most efficient
plan for gathering the needed information, designing a research plan require
decisions on data sources, research approaches research instruments, sampling
plan and contract methods.

3-Collecting the information

This phase is generally the most expensive and the most liable to errors some
respondents will not be available and must be re contacted or replaced. Other
respondents still other ways still others will give biased or dishonest answers.

4-Analyzing the information

The next step in the marketing research process is to extract pertinent findings
for the data. The researcher tabulates the data and develops one way and two-
way frequency distributions. Average and measure of dispersion are computed
for the major variables. The researcher will also apply some advanced
statistical techniques and decision models in the hope of discovering
additional findings.

5-Presenting the findings

The researcher should not try to over whelm the management with lots of
numbers and fancy statistical techniques major findings that are relevant to the
major marketing problems facing management need only be presented. The
study is useful when it reduces management’s uncertainty concerning the right
move to make.

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RESEARCH DESIGN

A research design is the specification of the methods and acquiring the

information needed. A research design is the arrangement of condition for
collection and analysis of data in a manner that aims to combine relevance to
the research purpose with economy in procedure. Research design is the plan
and structure of investigation so conceived as to obtain answers to research
questions the plan is overall schemes or program of the research. It includes an
outline of what the investigator will do from writing hypotheses and their
operational implication to the final analysis of data. A structure is the
framework, organization, or configuration of the relation among variables of a
study. A research design expresses both the structure of the research problem
and the plan of investigation used to obtain empirical evidence on relations of
problem.

TYPE OF RESEARCH DESIGN

Descriptive Research

Descriptive research includes surveys and fact – finding enquires of different

kinds. The major purpose of descriptive research is description of the state of
affairs, as it exists at present. This method is undertaken when the researcher
is interested in knowledge about the characteristics of certain groups such as
people.

SAMPLING:

Sample Plan:
A sample is a fraction of a subset of population through a valid statistical
procedure so it can be regarded as representative of the entire population. The
valid statistical procedure of drawing sample from the population is called
sampling.

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Sample Size:
The larger the sample, the more accurate the result would be but practically it
is not feasible to target the population. In this project, being aware of the time
constraints, sample size is 80.

SAMPLIMG METHOD:

For my research, I have used “Non Random Sampling”. The logic behind this
sampling is that certain relevant characteristics describe the dimensions of the
population. If a sample has the same distribution on these characteristics, then
it is likely to be representative of the population regarding other variables on
which we have no control.

Field survey :

A method of instrument the respondents from the universe by the help of

instrument is questionnaire. Survey is great benefit because of its wide scope.

TOOLS OF DATA COLLECTION

“QUESTIONNAIRE” was the tool used for data collection. The

questionnaire was designed keeping in mind the objectives of the study. It
contained a set of questions that gave users as required by the researcher.

Interview method used

The basic ways in which the interviews were taken was:-

 Personal interview - Market research technique for gatherting

information through face-to-face contact with individuals.

 Telephonic interview – A telephone conversation between a

representative of the research organization , the interviewer and a
respondent or interviewee.

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DATA COLLECTION

There may be different types of information and data. Some of the information
may be published, while some is unpublished, some is incomplete and some is
reliable data and some is biased. It is necessary for the researcher to know of
information which is usually employed in marketing research work, and the
types of sources from which it is generally collected. The research problem
decides the nature of the source of data. There may be secondary data and
primary data.

METHOD OF DATA COLLECTION

1. Primary data
Information obtained from original sources by researcher is known as primary
data. Primary data can be collected through observation, focus groups, surveys
and experiments survey research stance midway between observational and
focus group research on one hand and experimental research on the other
hand. Observations and focus groups are best suited for exploratory research.
Surveys are best suited for descriptive research and experiment are best suited
for casual research
Questionnaire is by far the most common instrument in collecting primary
data. A questionnaire consists of a set of questions presented to a respondent
for their answers, questionnaire need to be carefully developed tested and
debugged before they are administered on a large scale. Marketing research
distinguished between when closed-end and open ended questions
Close-end questions pre-specify all the possible answers and respondents
make a choice for among them.
Open-end questions allow respondent to answer in their own words. They
often reveal more because respondents are not constrained in their answers.
Closed end questions are easier to interpret and tabulate.
The researcher must design a sampling plan keeping in mind surveyed the
number of people to be surveyed and how they should be chosen. Personnel
interview is the most versatile among the existing contract methods.
26
The interviewer can ask more questions and can record additional observation
about the respondent such as dress and body language personal interview is
the most expensive method and requires more administritative planning and
supervision. The other contract methods are main questionnaire and telephonic
interviewing.

2. Secondary data
Secondary data consist of information that already exists some where having
been connected for another purposes, researchers usually start their
investigation by examining secondary data to see whether their problems.
Can be partly or wholly solved without collecting costly primary data. It
provides a starting a point for research and offers the advantages of low cost
and ready availability.

Limitations of secondary data

 It must sufficiently current.
 It must be relevant and valid.
 It must be accurate and reliable.
 It must be impartial.

Merits of secondary data

 It is much cheaper to use.
 It is quicker to obtain.
 It is conceivable subjects , particularly where primary data may be
impossible.

RESEARCH INSTRUMENT

I have used the structured questionnaire in my research process, which was

carefully designed keeping the entire objective in my mind. Most of the
questions in my questionnaire were closed ended in nature. I also used
interviews for collecting data

27
Chapter-IV Data Presentation, Analysis & Interpretation

Q-1 which type of business you have?

Table-1
Type of business Nos.
Small 20

Medium 45
Large 15

45
40
35
30
Small
25 45 Medium
20 Large
15
20
10 15
5
0
Small Medium Large

Fig.3

Interpretation

 According to data, 56% of the advertisement in Askme comes from

medium size business units.

 Small and large business unit depend upon other source of

advertisement.

28
 Q-2 Which sector are you in?

Table-2
Sector Nos.
IT 13
Telecom 17
Manufacturing 25
Hotel 15
others 10

10 13

IT
Telecom
15
Manufacturing
17
Hotel
others

25

Fig.4

Interpretation

Most of the companies are of manufacturing followed by telecom and hotels.

29
Q-3 Which one of the following is your preferred choice of advertisement?

Table-3
Preferred choice of advertisement Nos.

Askme 28

Justdial 22

Indiamart 16

TVs 02
Other 12

30

25

20 Askme
Justdial
15
Indiamart

10 Tv's
Other
5

0
Askme Justdial Indiamart Tv's Other

Fig.5

Interpretations

According to data, Askme is the top of advertising mode. And next most
preferred choice of advertising are justdial and indiamart.

30
Q 4 In which search engine do you give your company’ s advertising?

Table-4
Name of the search engine Nos. of client
Askme 24
Sulekha 10
Just dial 22
Indiamart 16
Other 08

Askme
Sulekha
Justdial
Indiamrt
Other

Fig.6

Interpretation

According to data, large percentage customer gives advertisement in Askme

and just dial have only 28% of customers. This shows the growth ratio of these
all companies in this competitive market.

31
Q-5 How long since your company is advertisement in the particular Search
engine?

Table-5
years Nos.

1 year 25

1-3 year 35

3- 5 year 14

< 5 year 06

40

35 35

30

25 25

20
Series1
15
14
10

5 6

0
1 year 1-3 year 3-5 year <5 year

Fig.7

Interpretation

Most of the client are giving advertising in search engines between 1 to 3 year.
This chart also shows the relationship between the customers and search
engines, simultaneously it always reflects in growth and revenue of each and
every company.

32
Q-6What are the reasons for giving advertisement in this Search engine?

Table-6
Reasons Nos.
Low advertisement cost 28
Customaries product 22
Greater customer base 21
High refer ship 9

30 28

25
22
21
20

15
Series1
10 9
Series2

0
low customaries greater higher refer ship
advertisement product customer base
cost

Fig.8

Interpretation

According to data, mostly customers are fixed with Askme because of low
advertisement Cost and this also shows the marketing strategy of Askme to
capture the entire market.

33
Q-7 How do you find service provided by your Search engine provider?

Table-7
Name/rating Askme Sulekha Just dial Indiamart
Excellent 14 05 12 10
Very good 12 1 4 5
good 1 3 3
average 03 1
poor 1 1 2 2

16

14

12

10
Excellent
Very good
8
good
average
6
poor

0
1 2 3 4

Fig.9

Interpretation

It shows that each and every customers of this organization are well satisfied
with the products & services of the Askme. I also got their that one who made
customer of Askme, he will stick their very long time and always have good
words for the Askme.

34
 Q.8) What value addition would you like to have in Search engines?

Table-8
Values//Name Askme Sulekha Justdial Indiamart Other
Better 17 21 20 19 20
customer care
Credit facility 22 19 18 17 19
Transparency 10 07 14 11 15
in billing
websites 11 13 08 13 06

25

20

15 Better customer care

Credit facility
Transparency in billing
10
websites

0
Askme Sulekha Justdial Indiamart Other

Fig.10

Interpretation

According to this data, Askme should use the strategy of providing credit
facilities to small and large firm to make and build up good relations with the
customers.

35
Q9 Will you recommend your preference to other for Askme ?

Table-9
Recommend NOS.
Yes 55

No 25

28
yes
no

52

Fig.11

Interpretation

According to this data, more than 70% of the existing customers of Askme
always give preference to others. In my opinion, this shows the efficiency and
effectiveness of the Askme towards their customers.

36
10 ) Do you think Search engine really help you to get business?

Table-10
Business Nos
Yes 52

No 28

60
52
50

40

30 28 yes
no
20

10

0
yes no

Fig.12

Interpretation

According to my market research, I found that most of the customers of

Askme have this belief that this company really works in their business and
help to get more and more business.

37
Chapter-V Summay & Conclusion

5.1 FINDINGS

 56% of medium size business uses Search engine as a source of

advertisement.

 33% of the advertisement in Search engine comes from other sectors

which include health, real estate and banks.

 38% of industries prefer Search engine for advertisement over other

sources like yellow pages, TV, radio and newspaper.

 46% of client are advertisement in the particular Search engine since 1-

3 year.

 33% client using Search engine because it contain large numbers of

contacts and almost 33% of clients are using because of high refer ship
which will help them to increase their business.

 33% of customer give in the particular Search engine because of high

refer ship by 32% of giving advertisement because of low
advertisement Cost.

 80% of Askme customer found its service excellent followed by Getit.

 Most of the customer want credit facility as value addition from their
service provider.

38
5.2 CONCLUSION

 The Askme has a good presence pan India. this can be Attributed to the
fact that the products and service being offered by the Infomedia have
been developed.

 The Askme offers a wide range of features and services to meet the
requirements of varied customer as giving more value in small amount
of money to customer is their prime concern

 They aim at making Askme convenient for their customers by offering

service like color advertisement, various size of advertisement , on line
presence on ask me , own search engines ,free distribution of business
directories and so on..

 Customer satisfaction its main moto and so on.

 Each service /product, offered by the Askme is designed for a different

market segments. More over getting along with Askme is a status
symbol for people and really feels proud to be with infomedia.

 The Askme should also focus on the bottom of the customer care and
supply chain from it can really trap more customers. This infomedia
should be focus on strengthening its relation with its customers.

 B2B Marketing is an innovative strategy of marketing; Due to B2B

marketing we concentrated Small and Medium scale Enterprises

 Online business promotion is a new way to do promotion for

convincing clients.

39
5.3 RECOMMENDATION

 Company should invest more money in Server because many times in

front of client website unable to open.

 Company should give free trial packages of Executive Service for 7

days; it may create reliability of customer.

 After sales service is most important element in Service Marketing, so

company have to make sure that client must satisfied.

 Marketing Department must do some promotional activity and try to

do aggressive marketing.

 I also recommend to do aggressive marketing as well as to give trial

packages to customer.

40
BIBLIOGRAPHY

BOOKS
 Marketing Management ----- Philip Kotler

 Research Methodology ----- C.R.Kothari

 Consumer Behavior ----- Surja Nayar

WEBSITES

 www.getit.in
 www.askme.com
 www.hindu.com
 www.yellowpages.co.in

41
Questionnaire

Company name – ……………………………………………………….……

Owner name – …………………………………………………………….

Address – …………………………………………………………….

Contact No. – ………………...…………………………………………..

Email Id – …………………………………………………………....

1)-Which type of business is you have ?

Small medium large

2 ) which sector you are in ?

Retail Manufacturing Telecom IT Others

3) Which one from the followings is your preferred choice for advertisement
?

Askme Justdial Indiamart TV’s others

4 ) In which Search engine do you give your company’s advertisement ?

Askme Justdial Indiamart TV’s others

5 ) How long have your company is being advertising in the particular Search
engine ?

Since 1 year 1 to 3 year 3 to 5 years

More than 5 years

6) What are the reasons for advertising in the Search engine ?

Low advertisement cost customaries Greater customer base

High refer ship

42
 7) How do you find the service provided by your Search engine provider?

Excellent Very good Good Average Poor

8) What value addition would you like to have in Search engine ?

Better customer care Credit facility

Transparency in billing Websites

9) Will you recommend your preference to other for Askme ?

Yes No

10) Do you think Search engines really help you to get business ?

Yes No

43