Gourmet Foods

Market Share Of Gourmet:

WEAKNESSES of Gourmet:
 Gourmet is not focusing on promotion tools such as
advertisements.
 High cost of production.
 Limited distribution network.
 No participation in social development.
 Weak online presence.
Competitive Advantages or Competitors Analysis:
If you look at Gourmet Foods, it is a clear market at leader but still Gourmet has
competitors. Shezan is the competitor of Gourmet as it is one of the few stores
around which is catering the same market as gourmet is going. It also have well
established brand name and image. It is fully equipped with latest technology
and manufacturing plants, but it is only targeting small segments of the market.
It is not upgrading itself that is why in the race of capturing market it is staying
behind the market leader “Gourmet”. Some of the advantages are discussed
below:
 Gourmet is its own supplier.
 Gourmet is leading the costs by cutting the prices in accordance with
other industries.
 Gourmet has a strong approach to customers.

SWOT ANALYSIS Of Shezan:

Strengths:
• Conveniently placed factory
• Pure and natural products
• Qualified sales staff
• Strong financial backup
• Good distribution net work
• Effective advertisement campaign
Weakness:
• Due to high rate of taxes our process are higher
 • Tax evaders sell product on much less prices and retailers blackmail for
better profitmargins.
Opportunities:
• Expansion of distribution net work
• Diversification of product
• Addition of new varieties
• Modification according to present requirement
Threats:
• Religious Threat
• Discount offered by competitors
• Low quality food products on cheap prices
• WTO
• Less awareness of health
• Nutritional facts of products with consumer
Positioning Statement of Shezan:
Shezan has a weak positioning in the mind of there customers because of many
issues like they do not provide their products well an sell them personal. Due to
this product cannot reach to customer as they expected. Their public relations
are weak due to less focus on advertisement. The only positioning in the mind
of consumers about this brand is that its juices are good and the company lack
with the technologic advancement so it is perceived to be a backward company.
The juices are of good quality and tastes good especially in summers. Shezan
has developed its image in the mind of consumers regarding its Mango juice
only and if one ever thinks of best mango juice in summer Shezan is the only
brand that hits the local consumers mind.