Your Lesson #1

Do you want to know just how easy it is to make

money teaching e-classes?

Then listen to this:

I started to write a new e-book on how to make

money teaching e-classes. I've made a fair
amount of money with e-books, so I was excited
to think I was about to release another one to add
to my passive income.

But then it hit me! What in the world was I writing

an e-BOOK for when I knew people would PAY
good money to learn the same thing in an e-
CLASS!

I immediately stopping writing the book. I instead

wrote a short paragraph about my new eclass----
which I hadn't written any lessons for at the time-
---and plugged it in my next monthly newsletter.
My webmaster then sent my newsletter out to my
3,100 subscribers.

Within ONE HOUR I made $2,000!!!!!

A few days later I made another $3,000!!!!!

THAT'S how easy it is to make money with your

own e-class!

You CAN make money online, too.

I'm living proof.

And I'm going to show you how to do it---step by
step---in these three detailed lessons.

These lessons could end up bringing you $22,500

in 5 weeks---by teaching an e-class on something
you love---and doing it entirely by e-mail!

That's how much I made on my first e-class!

And even if you don't make $22,500 on your first

e-class the first time out, you can easily make
$5,000 -- or MUCH more -- on just your first one!

And you can teach your e-class over and over

again!

In fact, once you have the first lessons written,

most of your class work is ALL DONE!

Talk about easy money!

I'm going to reveal a method almost no one else

online knows anything about.

Oh, there are people online who GIVE away

information through autoresponders and call what
they are doing a "class." Even I have an e-mail
"course" you can get right now by sending a blank
email to class@aweber.com

But that's not an e-class.

And there are people online who do teleconference

consulting and web events and other time-
consuming things.

But those aren't e-classes, either.

E-classes as I do them are ONLY done by e-mail.

Here's how it works:

1. You send out lessons by e-mail, with

assignments or homework. 2. Students do the
work and return it to you, again by email. 3. You
reply to their work with your own feedback, again
by email.

That's it!

It's all fast, easy, and incredibly convenient.

I stumbled across this method for making money

with e-mail two years ago when I had a big dream
and little money.

I'm going to tell you how I did it, and show you
how you can do it, too.

I'll also tell you how others have used my method-

--people I personally coached and who paid me
HUNDREDS to THOUSANDS of dollars to learn my
method.

For example:

* Yanik Silver made $18,298.50 on his first e-

class AND $11,198.50 on the second.

* Paul Lemberg made $17,000 on his first e-class.

* And I, of course, have made $68,000 on my e-

classes---so far!

I'll show you the sales letters I, and they, used to

get people into their eclasses.
On top of that, I'll also show you some of my
actual lessons---the material some of my students
paid $1,500 EACH to receive!

Are you excited?

You should be!

Let's begin with my explaining my own story

first....

How I Made $68,000 Because Of a Hot-Rod

One day I pulled up beside a truck delivering new

cars. One of the cars on his flatbed made my
heart leap and my blood dance. I had never had a
piece of machinery turn me on before. This one
did. I fell in love.

It was a BMW Z3. A Roadster. A hot-rod. One of

the sexiest cars ever known to man and made by
gods. Okay, maybe I'm overplaying it. But the
point is, this car spoke to me. I wanted it. And
wanted it bad.

I also knew BMW's are pricey. So the first thing I

did was try to win one. I entered two contests
where Z3's were the big prizes. I knew I would
win. I was destined to have that car. But I didn't
win. Alas. So much for the laws of chance. It was
time to create my future.

So I decided I would just buy the car, and that I

would pay cash for it. I had just completed a book
on how to create miracles, called "Spiritual
Marketing," and I figured I would prove to myself
that I could create a Z3. So I used my own five-
step method to get the sexiest car of my hottest
dreams.

I began by setting an intention for getting that

car. Oprah once said that "Intention rules the
Earth." I know it. My car's license plate holder
says, "I am the power of intention." Once you
declare that something will be so, you send a
signal into the universe that begins to move that
something to you, and you to it. Call it Real Magic.
I call it one of the most powerful steps in the
Spiritual Marketing process. From that step alone,
miracles can happen.

After I set my intention to have that car, I then

acted on the hunches that bubbled up within me
and the opportunities that came my way. To be
more exact, here's what happened:

One day it occurred to me to offer a seminar on

the subject of my new book. I could rent a hotel.
Write a sales letter. Invite everyone I knew on my
online and off-line list to it. I could make a killing
in a weekend. That's the ticket!

But then it occurred to me that I don't like to

market seminars, that I didn't know if it would
sell, that postage and printing to promote it would
cost a fortune, and that I'm not such a big fan of
speaking in public, anyway.

And here's where the shift occurred:

I began to play with the idea that I could hold the

seminar online. I would simply announce the
"Spiritual Marketing" e-class to my email list. It
would cost me zip. If no one signed up, so what?
But---BUT!---if they *did* sign-up, I could teach
the entire class by email. Every week I would send
out a lesson. I would give assignments. They
would complete them and email them back. I
would then comment on their homework. It would
all be nice and neat, easy and convenient.
Sounded good to me.

I decided to teach five weeks of classes, mainly

because there were five chapters in the "Spiritual
Marketing" book. I would send out one chapter a
week as a lesson. I would add assignments to
each one to make it more of a legit course.

Then I wondered, "What do I charge?" I spent a

lot of time on this question. Most people give
away their e-classes, if they teach them at all. A
few charge low fees. But I wanted a BMW Z3.
They cost $30-$40,000 each. Yikes!

Well, I decided I wanted 15 people in my class.

That was an arbitrary number. I just figured if 15
people actually did their homework over a 5 week
period, I would have my hands full reviewing it.
So, like everything else in the developing of this
first e-class, I simply "made up" the class size.

I then divided 15 by how much I wanted to raise

for my Z3. If 15 people paid me $2,000 each, I'd
have enough to pay for the car in cash. But two
grand a person seemed a bit high. So I settled for
$1,500 a person.

I then issued a sales pitch/invitation to sign-up for

the class to my email list. I have about 800 good
names on my list. Sixteen of them immediately
signed-up for the class. Talk about easy money!
The class was easy to do, too. The students loved
the lessons, my assignments, and my feedback.
Only one person immediately asked to bow out,
saying the class wasn't for him. So I ended up
with 15 people after all.

I made $22,500. I was happy.

But I didn't stop there. A few weeks later I

announced another e-class. This one on how to
write, publish and promote your own e-book. I
just followed the same model that already
worked: I issued an invite to my email list, I went
after 15 people, I charged $1,500 per person for a
5-week class. I got 12 paying customers.

I made $18,000. Boy, am I loving this!

At this point I had been thinking about writing a

sequel to my best-selling e-book, "Hypnotic
Writing." But I didn't want to write it and hope it
would sell. I wanted *paid* to write it.

So I created yet another e-class. This one would

be on "Advanced Hypnotic Writing." It would be
three weeks long, rather than five, because I
wanted to take it easy this time around. (I was
getting lazy.) I still charged $1,500 and I still went
after 15 people. I then announced the class to my
email list.

Here's where something wild happened:

Almost 18 people immediately signed-up for the

class. But when I asked them to pay the $1,500
fee, every single one of them said they thought
the class was free! I was stunned.
I re-read my invite. It clearly said there was a
hefty fee. All I can figure is that people skimmed
the letter, got excited, and just shot back emails
to enroll in the class. Or maybe they read the
word "fee" as "free." Go figure.

But that's not the only odd thing that happened

with this class:

I had trouble filling it from my own elist. So I went

and asked a person with a giant email list if he
would promote my class to his people. He would--
-for fifty percent of the pie. Yowsa! That was a lot,
but I wanted to get paid to write my sequel to
"Hypnotic Writing," and I'd still end up with good
money, anyway. So I agreed.

Well, twenty people signed up. And the really

oddly wonderful thing is that no one---no one!---
did their assignments. So I got their money (half
of it, anyway: $15,000), I got paid to write my
"Advanced Hypnotic Writing" ebook, and I had no
homework to review or grade. What a cool
business!

Most recently, I announced yet another e-class. I

was about to buy a large country estate and
wanted more money fast. This new class is on my
new proprietary marketing formula, called
"Guaranteed Outcome Marketing." I raised the
price on this 5-week e-class to signal its value. I
asked for $2,500 a person. Since I normally
charge $25,000 to create a Guaranteed Outcome
Marketing strategy for someone, asking for only
$2,500 to teach someone how to do it seemed
very fair.
I lowered the class size because I wanted to be
sure to give each student personal attention. I
promoted this class to only my own email list. I
got five students. Which meant I raised $12,500.

Not bad for a month's "work."

And yes, I bought the country estate. I'm writing

this lesson from it.

The moral here? There are several:

1. Intention rules: You can float with the

circumstances life brings you or you can create
you own direction and your own circumstances. It
begins with a decision. What do you want? Decide.
Choose. Declare.

2. Break the model: Just because others are

selling their services for a song doesn't mean you
have to, as well. Respect yourself. What are you
worth?

3. Go for something other than money: Wanting

my Z3 caused my mind to stretch in new ways to
raise the money needed to get the car. If I were
just going after money for money's sake, I might
not think so boldly in my ideas or my pricing.
What do you REALLY want?

4. You can do this, too. Just look at what you

know that others would pay you to learn. Then
turn it into an e-class, complete with lessons and
assignments. After the class is over, you might
even compile the material into a book. Or a
tapeset. Or--? Think big! What would you teach if
you had no fears?
5. The spiritual is not separate from the material.
Since I've focused on money in this article, it may
be easy to declare my focus was only on the
dollar. Not so. I used spiritual principles---as
outlined in my new book---to create wealth. Once
you realize that the spiritual and material are two
sides of the same coin, you are free to have
happiness as well as cash. As it says on the dollar
bill in your pocket, "In God we trust." Do you
trust?

Finally, yes, I got my Z3. It's a 1999 Montreal

Blue stunning piece of rolling beauty. I've never
had so much fun in my life driving. In fact, I think
I'll aim it up and down some Texas country roads
right now...

What You Need to Teach Your Own e-Class

You don't need much to teach your own e-class!

Here are the seven key essentials:

1. You need a list of people who have a specific

problem. This can be your own email database, if
you have one. It could also be someone else's own
database. But you need A list. (Don't worry. I'll
show you how to create or find the right list for
you.)

2. You need a class idea and title. Your title should

be the solution to the group's problem. People
won't sign-up for a class called "Writing" but they
will (and did) sign up for a class called "Hypnotic
Writing." So be ready to write the lessons as soon
as you see people are signing up for your class.
Most of my e-class lessons were written AFTER I
saw people were going to sign-up for them!
3. You need enough information for 3-5 classes.
One woman asked me if she could teach a class
on how to be listed on Yahoo. I said that sounded
like one *lesson* not one class. You need 3-5
subjects to make 3-5 lessons.

4. You need a sales letter to send to the list. You

need to write something direct, and persuasive to
get people to register. I'll show you how in a later
lesson, and I'll show you ones I've used which you
can model.

5. You need a follow-up sales letter. You'll always

get more sales with a follow-up letter. (Again, I'll
show you examples of this, too.)

6. You need one article that reveals some

solutions and which secretly plugs your new
eclass. You can submit this to various ezines
online to get more attention for yourself. (I'll
explain this later.)

7. You need bonus material. Anything from a free

e-book or a separate Special Report you write.
Something that is a value-added bonus for people.
(You don't REALLY need this one, but it's a nice
feature to offer people.)

That's it! That's all you need.

And the rest of the lessons in THIS e-class will

take each of those steps and explain them to you
in complete detail.

Ready to begin?
Step One:

Your Gold Mine

A friend of mine once said, "If you have a list of
10,000 people, you will never have to work
again."

The idea is that the more people you have on your

own email list---a list of people who know you and
asked to be on your list---the more you can make
money from helping those people solve their
problems.

Now don't worry if you don't have a big list, or

even any list.

When I taught my first e-class, on "Spiritual

Marketing," my list was only 800 names.

Yet I made $22,500!!!!!

(Think of that!)

Today, as I write this, my email list is barely over

3,000 names. That's not much. Yet it serves me
well. (You can get on my list by signing-in at my
website: www.mrfire.com)

So you don't need a big list.

But you DO need A list.

If you already have your own list of contacts,

great. That's where you will begin.
If you don't, you will need to find a list. Have no
fear, there are easy ways to find the right list for
you. (I'll tell you how shortly.)

When I had trouble filling my "Advanced Hypnotic

Writing" e-class from my own list, I went to Mark
Joyner, CEO of Aesop Marketing, and asked him if
he would send my sales letter for my eclass to his
list. He was hesitant, as he had never done it
before. He also knew his list was used to paying
only $50 or less for things. To offer them an e-
class that cost $1,500 seemed preposterous. But
he agreed----on the condition that I give him 50%
of all the money.

That might seem like a lot to you. But keep in

mind that the list was HIS, not mine. It was HIS
gold mine.

And keep in mind that online affiliate programs

work best when you are willing to share your sales
in very generous ways. Even when I gave 50% to
Joyner, I still had a hefty amount of money for
myself. And considering how easy it is to teach an
e-class, 50% of $1,500 is PLENTY.

You may need to do the same thing.

While I'm on the subject, let me also caution you

to not give away anything more than 50%.

I once approached a famous marketing guru about

sending one of my sales letters for an e-class to
his list. He wanted 70% of all the income!

I told him he wasn't doing anything but hitting

"send" on his computer. He had nothing else to
do. He wasn't teaching the eclass, I was. I told
him the fairest share would be an equal split. He
did agree, but it left a bad taste in my mouth and
I decided I better not trust him entirely.

Again, 50% is enough for anyone with a list.

And, of course, the best thing to do is build your

own list. You can begin to do that by creating a
newsletter and mentioning it on your website.
(See the form at my site at www.mrfire.com) As
people sign-up for it, you will create your own list.

Until then...Where do you find a list of prospects

for your e-class?

Think about everyone you know who is already

successful online. Those people may have lists you
can approach them about.

Make a list of everyone you know who ALREADY

has their own e-list. Jot their names down:

____________________________________
____________________________________
____________________________________
____________________________________
____________________________________
____________________________________

Next, do a search online at www.liszt.com for lists

and groups.

All you do is go to liszt.com and type in the key

words that describe the type of people you are
looking for. The way to do this is to first ask
yourself who can best use your services:
Are they business people? Are they authors? Are
they people with health problems? Are they people
with certain hobbies?

Your answers will tell you what key words to type

in at liszt.com. Enter those words and see what
lists and groups turn up.

Do that now:

_________________________________
_________________________________
_________________________________
_________________________________
_________________________________

Next, you want to join those elists or groups. You

want to get a feel for what they are interested in.
You also want to know who owns the lists, or
moderates them.

Are you with me? What you are seeking here is

someone with a list of people who may be
interested in your eclass. Once you find that
person (or persons) you will send them an email,
asking them if they will promote your eclass to
their list. What you offer them is a percentage---
up to 50%---for every person who enrolls in your
eclass from their list.

Once you have the list narrowed down, you can go

to step two.
Step Two:

Your Very Own E-mail Only E-class

Now that you have a list---either yours or
someone else's---ask yourself what their greatest
problem is.

• What keeps them awake at night?

• What would they pay good money to have

solved?

• What do they want to learn, do, be or have?

• How can what you know help them?

Think about those people and consider how your

own knowledge and skills can help them.

When executive coach Paul Lemberg came to me,

he had no idea what to teach his e-class on, but
he wanted to rake in some money doing so.

I advised him to think about his clients. He did,

and he decided he could help them double their
business in 5 weeks.

Now that may seem risky to you. But you have to

make a big bold promise to people---else why
expect them to pay you $1,000 (or whatever you
decide) to enroll in your class?

They need to know they will get a concrete

benefit.
What can you guarantee they will get?

If you weren't afraid, what would you promise

them?

What can you give them that is so good that they

would be insane not to sign up to get it?

Write your answers down here:

________________________________________
________________________________________
________________________________________
________________________________________

Step Three:

Enough information for a class

As I mentioned earlier, one woman came to me
and said she might teach an e-class on how to get
a high listing at Yahoo. I told her that sounded like
one lesson, not a series of lessons in an eclass.
She would need about 5 lessons, each one on how
to get listed high on different search engines. She
could then offer an eclass on "Guaranteed Ways to
Get Top Listings on Search Engines."

Again, what does your list want to know? What

would help them in their business and personal
life?

I suggest you give this a lot of thought.

Brainstorm ideas. Talk it over with some people
over coffee.
You might even issue a survey to your list and ask
them what THEY want to learn. Probe for their
deep concerns.

And then consider how you can solve them.

Write some ideas here:

________________________________________
________________________________________
________________________________________
________________________________________
________________________________________

Okay. That's enough information for this lesson!

Before your head starts to swim, let's stop here

and review a few things:

1. You need a list of people with a specific interest

or problem. 2. You need a course idea that will
help them solve their problem. 3. You can find the
lists online at search engines. 4. You can develop
your class idea by thinking of what troubles these
people. 5. You need a guarantee so good people
would be nuts to pass on it.

Do you see how easy it is to create your own

eclass?

Basically, find a group of people with a problem

that you can solve and create a class that helps
them solve it.

(Re-read that line!)

Basically, find a group of people with a problem
that you can solve and create a class that helps
them solve it.

Okay, okay. There's obviously more to it than

that. You'll get the details in the next two lessons.

Assignments:
1. Find a list (or lists) of people you can offer your
eclass to.

2. Create a concept for your eclass, complete with

title and description.

3. Create a big bold outrageous guarantee.

After you've completed that, go on to lesson two.

Joe Vitale joe@mrfire.com

PS - Most people will want to pay you for your

eclass with their credit card. If you aren't set-up
to run credit cards, Call Terri Storer at 281-260-
0900 and have her set you up with "Merchant"
status, so you can accept credit cards, too.

PPS - Start thinking about something you can give

away to people to encourage them to sign-up for
your eclass. For a list of fantastic online positive
thinking books, go here:

http://website.lineone.net/~cornerstone/framepage.htm

More Resources:
"Marketing Book Author Makes $68,000 with
eCourses"
http://www.MarketingToWebMarketers.com/sample.cfm?c
ontentid=1781

You can get my free 7-day e-mail marketing

course called "Recession-Proof Marketing" simply
by sending a blank e-mail to class@aweber.com

If you want to use a phone number to have call-in

conferences with your students, see
www.easyconference.com

Instant Sales Letters:

http://www.instantsalesletters.com/?10189

Instant Internet Profits:

http://www.instantinternetprofits.com/?10189

33 Days to Online Profits:

http://www.33daystoonlineprofits.com/?10189

Autoresponder Magic:
http://www.autorespondermagic.com/?10189

Million Dollar Emails:

http://www.milliondollaremails.com/?10189
Your Lesson #2
Welcome to lesson #2!!

At this point you should have a target list (or lists)

to approach about your e-class idea, and you
should have a solid idea for your e-class with a
strong guarantee for it.

If you don't have that at this point, stop reading

and get it done NOW.

Now this week you need to start going after

students for your e-class. Keep in mind that you
don't need to have your e-class lessons written
yet.

I have NEVER taught an e-class where I had all

the lessons for them done in advance. Instead, I
announced the eclass. When I saw students were
signing up, I THEN wrote the lessons for them.
You can do the same thing.

I'm not the only one who works this way. One of
my favorite success authors is Robert Collier. In
the mid-1920s he wrote a sales letter for a series
of books. He sent the letter out and had so many
orders that his heart nearly gave out.

Why did he panic? Because he hadn't written the

books yet!

He worked night and day on the books he

advertised and ended up writing a book that is
now a classic, called "The Secret of the Ages."
So don't worry about writing your lessons. It's not
as hard as writing a book. All of the material is
either in you or at hand, anyway. And you can do
it after you sell your class.

Okay. Back to the goal at hand----Getting

students!

Step One:

Ask the list owner for help

If you did your research last week, you should
have a list of people you want to tell about your
eclass.

If you happen to own that list, great. All you will

do is send your list a sales letter about your
eclass. (More about that shortly.)

If the list belongs to someone else, then you need

to approach that person and ask if they will
endorse your eclass. Most likely you will do that
with a simple email message explaining your offer.

Here's the letter I sent to list owners to get them

to help me sell one of my eclasses to their list.
You can of course model your own letter after this
one.

Here it is:

****************************************
Dear _____,

May I offer you an exciting -- and potentially

lucrative -- endorsement opportunity for your
email list? Recently on a similar promotion one of
my partners made $15,000 just for sending out
one email to his list. That's all he did -- send out
an email.

Here's what it's all about:

On July 11, I will be giving the second session of

my groundbreaking email-based class called
"Guaranteed Outcome Marketing." It's $2,500. I'd
like you to promote it to your list.

We'll set up tracking so we can positively identify

which customers are yours -- and pay you
immediately when they pay.

To get started, you can simply send them this

email:

Dear _____,

How would you like to jump-start an avalanche of

publicity, customers and cash for your business --
for less than what most businesses pay for their
annual Yellow Pages ad?

I've just learned that master marketer Joe Vitale

has a few spaces left in his revolutionary email
class called "Guaranteed Outcome Marketing." Joe
gave this class last _(month)__ and his students
had outrageous results!

*One business owner who took the class used

what she learned to get her product featured on
Regis & Kathy Lee! Plus, she got a number of
other powerful lead-generating news interviews
from major New York-based media outlets. The
estimated value of this exposure: well over
$100,000.

* Another student developed a KILLER

promotional idea to turn his Web site into a HIGH-
TRAFFIC MAGNET! The idea is proprietary, but I
can tell you it involved featuring an intuition-
building tool in the form of a popular TV game
show, right on his site!

* And one of Joe's client, using the same

technology taught in the class, got $45,000 of new
business from a single direct mail letter! He also
got 200 hot leads from a premier business
magazine read by his top prospects. The leads
came from an article placed using Joe's
"Guaranteed Outcome Marketing" method.

What is "Guaranteed Outcome Marketing?" It's a

1-2-3 punch of money-making innovation -- one
of the lowest-cost, highest-yield marketing
methods ever developed.

Think of it as a three-legged stool that supports

you as you move to the next level of your
business.

Leg 1 is a special kind of PUBLICITY that the

media just eat up -- and this special p.r. also
draws tons of hot, qualified prospects to your Web
site.

Leg 2 is Hypnotic Writing on your site itself -- it

gives your prospects that "deer-in-the-headlights"
look (that's good!). Once they read what you have
written, they've GOT to get involved in your free
offer, which is...

Leg 3 -- An appealing, FREE report, process or

experience your prospects feel they HAVE to take
you up on... which leads to that special sound all
entrepreneurs love: ka-ching... ka-ching... ka-
ching!

You're probably wondering, what's this going to

cost you? That's where I have some good news.

How does "a dime on the dollar" sound?

That's right. If you were to hire Joe personally to

do a Guaranteed Marketing Program for you, it
would cost you anywhere from $25,000 to
$50,000.

But if you act fast, while there's still room in the

class, you can get in for only $2,500. That's not
much when you consider the lifetime value of
what you learn... AND the CASH VALUE of the
results others have gotten immediately -- and you
can get, too!

Is it guaranteed? Yes, it is. If after the first class

you don't feel this is right for you, just let Joe
know, and he'll refund your money -- all of it --
with no hard feelings. It's as simple as that.

There is a catch, though. Not everyone can take

the five-session class. Why? Because you have to
fill out an application AND sign a non-disclosure
form.
Joe told me this is POWERFUL marketing
technology and "I don't want it to fall in the wrong
hands."

So, if you're serious and you agree to use this

money-making information ETHICALLY, I invite
you to check it out further and move to the next
step. Simply visit my website to learn more about
the class -- and fill out an application.

I can't recommend this class highly enough. If you

think this is right for you and you're willing to play
by the rules, act now! There are only a limited
number of spaces left, so go for it while there's
still time.

Sincerely,

--------------

(Endorser), let's talk about this right away. Send

me an email with the best phone number and a
couple of times for me to call you.

Magically,

Joe Vitale

****************************************

What did you notice in the above letter?

You will of course not be able to make all the

claims I did, unless you've taught your eclass
before and already have success stories and
testimonials to draw from.
So in your letter to the list owner you need to be
short and sweet, focus on your fantastic guarantee
for your eclass, and let them know you will pay
them a percentage for each person who enrolls in
your eclass from their list.

Go ahead and make some notes about the kind of

letter you will write to the list owners. Do that
now:

________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________

Step Two:

Write a sales letter to get students

in your eclass!
Obviously, the next step is to have a sales letter
you can send to people on any list to get them to
enroll in your eclass.

This is very important!

You MUST focus on what the students will get out

of your class. Really spell out the benefits.
Describe what they will get and how life will be
better for them when they take your eclass.
Do not take this lightly. Your eclass will sell for
$600 to $2,000 per person. (The price is up to
you.) That will be considered high for most people.
So you will have to really paint an incredible
picture of what people will get from your eclass.

For example, think of why you took THIS eclass.

I promised that you could make $5,000 to

$15,000 or more, in just a few weeks, with your
own-eclass.

That's a pretty strong benefit! (And a true one.)

Again, think about what your students will get.

As my motto says, "Get out of your ego and into

THEIR ego."

MILLION-DOLLAR INSIGHT: From my experience

teaching these e-classes, the number one thing
people will ask you (which you should answer in
your sales letter before they have a chance to ask
you in an email) is this:

"Can't I just buy the information I need?" or " Why

do I have to pay so much for the e-class?"

And your answer should be something like this:

"Yes, you can buy the information anywhere (if

that's true), but you can't buy my personal
coaching just anywhere. Your investment for this
e-class gets you all the information you need AND
my personal mentoring. What you are buying is
me."
In short, you have to cover every objection your
readers may have, including why they have to pay
$600 or more for a class done by e-mail.

Let's look at some sample sales letters next.

On December 23, 1999---two days before

Christmas, I sent this letter by email to my list of
800 names. It was a bold test to see if anyone
would sign up for my first e-class. Read it and see
what you think:

****************************************

Dear Friend,

You are invited to join a new online private e-class

led by me revealing "Spiritual Marketing: How to
Increase Your Wealth from the Inside Out."

I've decided to offer a five-week, private, online

intensive workshop to a select group of 15 people
on the subject of "Spiritual Marketing." I'm not
sure how to convey just how powerful this event
can be for you. Not only will you learn the proven
5-step method for creating anything you can
imagine in your life, but you'll also get my un-
published book on the subject, AND you will get 5
weeks of personal e-coaching from me so you
know how to apply these steps to YOUR life and
YOUR business.

What are the principles? And what can you do with

them?

In short, I'm talking about learning to influence

your world by what you do INSIDE yourself. In
1906, Elizabeth Towne wrote, "Man is a magnet,
and every line and dot and detail of his
experiences come by his own attraction."

Change the vibratory quality of your inner

magnet, and you'll change the results you get in
your life. The 5 principles you'll learn in Spiritual
Marketing will tell you exactly how to alter the
experiences you are getting (including the amount
of money you make) by working from the inside
out.

As for what you can achieve with these

steps....Anything you can imagine! I mean that
literally. Most of my successes have come from
this mental-spiritual way of walking through life.
In this course, you'll hear of people who healed
relationship problems, cured such "incurables" as
cancer, increased their income, and much more.
The truth is, there are no limits--- other than the
ones in your own mind. This e-course WILL
expand your mind.

Here's how the e-class will work:

I'll allow 15 people, tops, to join. I have to limit

this program to only 15 people so I can be sure to
give each the personal attention they may want.

Each week I will e-mail out an article by me on

that week's lesson. You can then reply to the
article, by e-mail, and give me questions unique
to you and your business. I will then answer them,
giving you specific ways you can apply the lesson
to your business. In this way you will not only get
the lessons, but you'll get my personal e-coaching,
as well. We'll do all of this by e-mail, simplifying
the process for both of us.
Obviously, some of your questions may be more
marketing oriented than spiritually oriented. No
problem. I'm also willing to review any sales
letters, ads, or news releases you may write
during this five week e-class.

How much will this cost? If you paid my hourly

rate for personal instruction over a five week
period, you would have to pay several thousand
dollars and maybe refinance your home.

But for this exclusive, limited new e-class, the fee

is only $1,500. You can pay by credit card or
check. It would of course make a great investment
for your future (for the new year and the new
century!), a great gift to yourself (a Christmas gift
to you!), and it's probably tax deductible (check
with your CPA). All in all, it's a small investment
for such a life-changing, money-making new
experience that will help you create whatever you
can imagine.

Is the course guaranteed? You bet. Sign up now.

If you're not happy after the first lesson, tell me
and you can have ALL of your money back.

Will the principles work for you? It's up to you. I'm

giving you the tools---hammer, nails, etc..
Whether you build a dog house or a castle is your
choice. I say THINK BIG.

Isn't it time? Aren't your dreams worth it? Aren't

YOU?

If you have questions, e-mail me at

joe@mrfire.com. Again, only 15 people can
attend. I urge you to register right now. And keep
in mind that there are several people who will
automatically register for this class as soon as
they get this email, so if you want in, tell me
NOW.

Note: Course will begin Tuesday, January 11,

2000. You MUST register by January 5, 2000 to be
included in this e-class. Remember, this is all done
by e-mail, so you can receive and reply to the
lessons at your convenience. I don't plan to offer
this program again, so I urge you to sign up right
NOW.

Merry Christmas---and Happy New Century!

Joe Vitale

****************************************

That letter was the beginning of my new

adventure with e-classes!

When I wanted to promote my e-class on

"Advanced Hypnotic Writing," this is the sales
letter I used:

****************************************

Dear Friend,

Due to the astonishing success of my e-book on

copywriting skills, I've decided to teach my first e-
class on "Hypnotic Writing."

Because you are on my personal e-mail list, you're

one of the very first to hear of this new event.

Here's the scoop:

Beginning October 2, 2000, I will send out three
special e-mail lessons, one a week for three
weeks, on three specific topics.

Here they are:

* Week One: How to Write A Sales Letter that

Makes People ACT! This will include the
psychological tricks that make people move. I'll
explain why some letters achieve record-breaking
responses and teach how to write letters that are
nearly impossible to ignore. I'll also reveal the
top-secret checklist I and other copywriters use to
pre-test our letters. (That alone is worth GOLD.)

* Week Two: How to Write News Releases that

cause editors to call within MINUTES! This will
include how to come up with news angles as well
as where to send your releases once you have
written them. I will also discuss the little known
Harry Reichenbach tactic for getting into the news.
(!)

* Week Three: How to Write Ads (Online or Off)

that Create SALES! This will reveal the long-lost
Kenneth Goode persuasion method, and my own
refinement to the process of how to create ads
that get results. I'll also reveal an advertising
formula not known to many people AND I'll reveal
the 16 desires that motivate people. (The latter is
priceless!)

Each lesson will reveal the secret art of

copywriting that "hypnotizes" readers into doing
what you want. The course will build on the
material in my e-book "Hypnotic Writing" (see
http://www.HypnoticWriting.com) but will not
repeat it or require it.
In short, in these lessons you will learn the most
advanced and cherished secrets of written
persuasion ever known to humankind.

On top of that, each lesson comes with my

personal tutoring. You will be assigned the task of
writing a sales letter in week one, a news release
in week two, and an ad in week three. As you turn
in your assignments, you will receive my personal
feedback, critique, coaching, and input.

In short, if you want to write a single sales letter,

ad, or news release, or if you want to know how to
write them for others (copywriters make great
money), then register for this e-class right now,
today.

I've seen sales letters get up to a 93% response

when done right. (If you boost your response by
just 1% with any method, you would be dancing
in the streets!)

I've seen news releases get editors to call within

three to seven minutes when the releases use the
right news angles. (At least one person I know
became a millionaire with just a news release.)

I've seen ads pull 500 replies within days when

following the ad formula secretly used by the best
copywriters. (Most ads bomb due to poor
copywriting. Do them right and look out!)

The fee for this three week e-class, including my

personal coaching, is only $1,900. Sign up by
September 15, 2000 and you can take the class
for only $1,500. (Save $400!) I accept credit
cards and checks.
Since I give personal instruction to each student, I
have to restrict the number of people in the class.
So if you want to be one of the chosen few, let me
know right now.

You can reserve your place in this new e-class by

sending e-mail to me at class@mrfire.com. I urge
you to do this right NOW as "seating" is truly
limited to only 15 people.

Consider...

*What's the number one secret for writing sales

letters that sell?

* What's the Harry Reichenbach secret for getting

in the news?

* What's the K. Goode method for writing ads that

get results?

* What is the secret check-list used to pre-test

sales letters?

* What are the 16 desires that motivate people?

Sign up and see!

Joe "Mr. Fire!" Vitale Author of way too many

books to list here Do a search at
http://www.amazon.com to see my titles

****************************************

Here's the sales letter I used to sell-out my e-

class on "How to Make $5,000 to $15,000
Teaching YOUR Own -Eclass!"
****************************************

Dear Friend,

I taught famed copywriter Yanik Silver my

proprietary method for creating e-classes ---
classes done entirely by e-mail only--- and he
made $18,298.50 on his first e-class and
$11,198.50 on his second.

I did the same thing with executive coach Paul

Lemberg. He made $16,500 on his first e-class.

And I've made $68,000 teaching a few e-classes

over a few months.

Now it's your turn.

I'm looking for 10 people on my email list who

would like to personally learn from me how to
make $5,000 to $15,000 in just weeks teaching
their very own e-mail only e-class.

I am inviting you to enroll in my next e-class,

called "How to Make Money Teaching Your Own E-
Class." Here's the class breakdown:

Lesson #1: Your Own E-Class In this lesson you'll

learn how to come up with the right e-class for
you, as well as where to find the people who will
pay good money to "attend" it. Most people who
think about teaching an e-class have no idea how
to create one that people will PAY high dollar to
take. I'll help you with every step of that process.
You'll end up with a class idea and a target group
of people.
Lesson #2: Promoting your E-Class You'll learn
how to write sales letters to grab the people you
want. You'll also learn a secret for getting more
students after your sales letter goes out. You'll
also see sample sales letters you can use as
templates. Once you have these materials, you
can set up e-classes on a continuous basis and
make easy money for as long as you like.

Lesson #3: More Ways to Promote Your E-Class

You'll learn how to use articles, special reports,
and books to go fishing for more students. You'll
also learn where to find FREE material to give your
students as value-added goodies. On top of that,
I'll reveal how you can turn your e-class into even
MORE MONEY by doing something you probably
never before ever thought of!

This eclass will be done like all my others: Each

week I'll send you a lesson, by email. You'll also
get home- work. It should take you about one
hour or so a week to complete it. Do it and return
it to me, again by email. In short, you will get my
personal help on how to create, promote, and
conduct your very own e-class.

And these eclasses of yours can help you make

$5,000 to $15,000 to even more---in as little as 5
weeks!

And you can do these eclasses as often as YOU

want!

And since they are all done by e-mail, you can

teach your e-classes WHEREVER you want!

The cost? That's the best news of all. I charge

$500 an hour for my consulting by phone. People
paid $1,500 EACH for some of my earlier e-
classes, and $2,500 EACH for my last eclass.

But you can take this new eclass of mine for only
$1,200.

If you sign-up by October 12, 2001, you can get in

this eclass for only $1,000!

And if you sign-up TODAY, you can get in for only

$600!!!

That's HALF-PRICE!

I can give you this great discount because I don't

have any marketing costs right now. By making
this offer to you---the people on my personal list--
-I am saving money.

So register TODAY and you're in for only $600---

and that's only $600 to learn how to make $5,000
-- or MORE!

Yes, this eclass is fully guaranteed. If you aren't

happy with the first lesson, let me know and you
can have your money---ALL of it---back. Fair
enough?

Now really understand what I am offering you: For

just $600 you can learn how to create and teach
your own e-class. You don't need to do any
visiting with students, or calling students, or even
teleconferencing. Your entire class is done ONLY
with e-mail! You can sit at home, or even at a
beach or in a coffee shop, and conduct your e-
class from wherever you can get email access!
I will show you every detail of my method for
teaching e-classes. Then you---like Yanik Silver,
Paul Lemberg, and myself---can go on and make
THOUSANDS of dollars, too!

Are you ready?

Class begins October 24, 2001. That's the day

you'll receive your first emailed lesson from me!

But only if you send me an email right now.

I accept credit cards and can get you into this

eclass as fast as you say "COUNT ME IN, JOE!"

I'm at joe@mrfire.com

Sincerely,

Joe Vitale www.mrfire.com

PS -- Remember, I can only accept 10 people into

this eclass because I give you and everyone else
such personal attention. Once you know my
method for creating your own e-class, you can be
making $5,000 to $15,000---even more---in just a
matter of weeks. And all you need is e-mail to do
it! Sign up TODAY and your investment is only
$600. Reply NOW! Do it! Do it!

****************************************

And here's the letter I wrote for Paul Lemberg to

help him sell his own first e-class: (He made
$17,000 from this letter!)

****************************************
Dear (name),

I guarantee that if you do a just six simple things

over the next eight weeks, you can have a 100%
increase in your new business opportunities.

Shocked? Skeptical? Maybe so. But what if what

I'm about to tell you is true?

Since you are on my email list, you probably

already know who I am. So I won't waste time
telling you my bio. I'll just get to the point:

I will be leading an innovative and very powerful

new e- class that will enable you to get the precise
coaching you need to get a 100% increase in your
new business opportunities. Of course, if you have
other, equally critical outcomes which require
dedicated action, this e- class is also for you. This
is serious business. The class will be eight weeks
long and will consist of the following:

Week #1: Vision check-up.

You'll get step-by-step instructions and detailed

questionnaire by me on how to test your vision to
be sure it is the outcome you want for your
business today. This service alone can
dramatically improve your business. What you'll
do is re-check your existing vision if you already
have one, and I'll help you personally refine it. If
you are vision-less, you'll be able to create one for
yourself, and with my help, tune it up so that it is
inspiring to you. In other words, you'll create a
vision that will make you eager to get up in the
morning and get straight into action. Oh -- you'll
also start to look at what's working and not
working for you to start bringing in new business
opportunities right away. You probably don't want
to wait a few weeks for this part. So each week, in
addition to whatever else we are covering, you will
also execute new business-building action steps.

Week #2:

Scan Market Conditions. You'll find out how to X-

ray the current market to see if your vision
matches what your market will accept. Again, I
will personally help you with this. You will
implement a questionnaire and a market survey.
This will help you better understand what your
customers want, which is something you better
know to make money today.

Week #3: Set Results Goals.

Based on the information you gathered in the first

two weeks, this week you will set results goals. I'll
help you decide on what goals are best to help
you achieve your vision. Results goals are about
an end-result. Do you want five million in revenue
in 2001? Or maybe 1,000 new customers? Those
are Results Goals and I'll help you develop them.

Week #4: Set Action Goals.

Having results as your goals is great, but how will

you achieve them? This week you'll devise a
strategy and action steps designed to propel you
to your overall vision. You won't come up with the
same old stuff, either. This week you'll learn how
to think un-reasonably in order to achieve un-
reasonable and even record-breaking concrete
results. This week, you'll start to implement your
new business opportunity generator.
Week #5: Create a Measurement System.

You'll now need a way to measure progress, a

system to check what you are doing and how you
are doing. Again, I'll help you with this step, as
well. You may use software for this step, or a
flow-chart, or something else. Again, we'll create
the system together.

Week #6: Find out what's working and what's not

working.

This week you will discover what you do that

works, and what you do that doesn't. You'll learn
what to do more of and what to stop immediately.
Also, you may come up with a whole host of
things which used to work and might work again.
I'll personally review your results for the week and
help you make mid-course corrections.

Week #7: Turbo-time Management:

Based on your results goals, your action plan, and

your results to date, we'll look at how you spend
your time effectively and efficiently. We'll develop
some new systems to make you more of both.

Week #8:

We'll continue the progress you are making, and

once again figure out what is working and what
isn't. I'll review your strategy and add new actions
designed to turbo-charge your efforts. Then well
set you up to consistently produce new business
opportunities on your own long after the course is
over.
Now stop and consider: Most people in business
barely do anything to improve their business, and
what most people do barely moves the needle on
their bottom line.

Yet, if you do just a little more, you can increase

your results.

And if you do a lot more---assuming you are doing

the right things---you can increase your business
dramatically.

What I am offering you today is a way to have a

100% increase in your new business!

This is not an exaggeration. As you may already

know, I am an executive level coach. I've worked
for 5 million dollar companies and 500 million
dollar companies. I've worked with solo
entrepreneurs and corporate CEOs. I'm the author
of "Faster Than the Speed of Change" and
numerous articles and reports.

I'm a no-nonsense guy and this is a no-nonsense

offer.

Take this class and you WILL see results---and

results you can take to the bank!

I am looking for 25 people from my own

subscriber list who want this 8-week program.
Keep in mind that this e-class is done entirely by
e-mail. You'll also get my coaching by email. This
will be for your convenience as well as mine. You
won't have to sit on conference calls or drive to
seminars. You'll receive the lessons by email, do
the work as your schedule permits, answer my
questions by email, and get my feedback by
email. It's quick and easy.

The e-class begins on September 17th. You will

need at least two hours a week to review each
lesson and do your work, all of it based on your
own schedule. If you can't commit to at least that,
don't sign-up!

The cost? If you hired me to give you this service

in your office or your home, you'd pay $5,000 a
day.

But since we're in a high-tech age I am able to

offer this program, all the information and
systems, plus all my help and coaching for only
$2,500. And that would be the price if you found
out about the program from someone else.

Since you are already a subscriber to my mailing

list, and I am not paying any affiliate fees or sales
commissions -- I can pass along my savings in
marketing costs to you. You can register for the
eight-week program for $2,000.

STILL don't believe I can get you a 100% increase

in business?

Write me and I'll try to convince you. Just send

your question to me at paul@lemberg.com.

Finally, let me leave you with this one thought: If

you keep doing what you are doing, will you be
more profitable or just the same in eight weeks?

Register for this powerful "100% Increase" e-class

and get the 100% increase you know you want---
guaranteed. Click here to register:
www.lemberg.com/newbusiness.html

I look forward to "seeing you" in the class.

Sincerely,

Paul Lemberg paul@lemberg.com

PS -- I'm shocked. I've worked with million dollar

companies who were sinking because they didn't
do some very simple things. Don't be like them.
Register for this 8-week e-class and watch your
profits soar. Look: You can take action right now
and get the results you want OR you can stay on
your current course. You may be fine. But couldn't
you be better? Even 100% better? Write me and
let's make your dreams materialize.

****************************************

And here's Yanik Silver's sales letter for his first

eclass: (He made $18,298.50 from HIS first eclass
with THIS letter!)

****************************************

Dear [[firstname]],

It just makes me sick!

There are so many hyped-up "get rich quick"

schemes floating around the Internet -- it drives
me crazy! There are all kinds of people running
around touting themselves as Internet "experts"
making wild claims about how easy it is to become
the next Internet millionaire.
Yeah right.

I say put your money where your mouth is. Let

me see what you are selling on the Internet that
isn't "how to get rich quick on the Internet".

I don't think you could find many takers on that.

But that's exactly what I've done. In only a few

short months I've achieved the ultimate Internet
"fantasy" of making a lot of money from a simple
web site that runs itself virtually on autopilot (and
no, it didn't have anything to do with sleazy porn
sites or selling "get rich quick" information).

My instantsalesletters.com site is responsible for

bringing me a hefty six-figure income. Just last
month it raked in $21,663.27. (Not bad
considering it takes me a couple hours a week to
look after and I run the whole thing out of the
corner of my living room.)

And now I'm ready to take *you* by the hand and

help you copy my success...

After tons of phone calls and emails asking for a

"mentor" or "coaching" program - I've decided to
offer a private and exclusive online class on
exactly how to create a simple web page to sell
digitally delivered information products (on total
autopilot).

It's called...

"The *Advanced* e-class on Instant Internet

Profits"
It'll be a very interactive, six-week, e-class. I'll be
coaching you every step of the way, evaluating
your ideas, critiquing your copy, encouraging you
along, fine-tuning your strategy, and giving you
the "kick-in-the-butt" you need to get going.

When we first announced this e-class, the

response was so overwhelming, it completely
SOLD OUT within a few days!

Well, due to overwhelming demand, we have

decided to hold a second e-class in order to insure
you get a fair opportunity to experience this "top-
secret" information.

This is going to be the closest thing to having me

peer over your shoulder as you create your own
automatic web site that churns out money for you
day and night.

Imagine waking up every morning and finding

orders waiting for you in your email box. While
you were sleeping customers from all over the
world were giving you money. And you don't have
to do anything because your computer takes the
order, processes the credit cards, delivers the
product and then deposits money in your bank
account - all without you lifting a finger.

It's like having your own perfect moneymaking

machine working for you tirelessly day and night.
I know this sounds a bit far fetched but it's all true
because I'm living proof...

I started the Instantsalesletters.com site just last

February. I started from absolute zero so I know
exactly where you're coming from! It's definitely
not some distant memory for me.
And my success with Instant Sales Letters isn't
some fluke. Consider this -- my next project
brought in $14,223.25 after the first month of its
release (and this was during the Holiday season
when people are always strapped for cash).

Next, I refined my technique even further to

create a massive profit windfall of $9,842.00 in
just 4 days on a project that took less than 2
weeks to complete. Amazing! And just last week
we did all over again and brought in $15,561.45 in
less than 5 days.

But even better, all of these information products

are still selling strong and running on total
autopilot.

Now, I'm going to reveal every detail of how I get

these projects up and profitable so quickly inside
the "Advanced E-class". You'll find out exactly how
I turn electrons into pure cash - and I'll walk you
through the steps you need to duplicate my
success - *if* you're one of only 15 who qualify.

I'm only allowing 15 people in this e-class because

I want to provide each person with individual
attention. (As I'm writing this 3 seats are already
reserved and paid for -- leaving only 12 spots
available.)

I've got 11,693 people on my list that will receive

an invitation to be part of the new program. So if
you delay I doubt you'll get a seat.

Imagine what will happen when I release this

information to my huge mailing list. If you blink or
stop to think about this - I can guarantee this e-
class will be sold out and you'll be left sitting on
the sidelines.

You'll be shut out from finding out about these 6

*critical* lessons that will guarantee your
success...

===============================
Here are the 6 lessons inside the Advanced
Instant Internet Profits e-class:
===============================

* Brainstorming a best-selling information product

* Quickly and easily creating the product

* Web site copy that forces people to do what you

want

* Automating your process

* Driving tons of traffic to your site without

breaking the bank

* Getting dozens, even hundreds of sites working

for you selling your product

Once you've mastered these steps - it's the

closest thing I know to legally creating your own
automatic money machine.

You'll finish the e-class with a ready-to-go web

site, information product, and killer sales process
in place - ready to launch your online success
story. That is if you follow the homework
assignments that I'll explain to you in a minute...
This is an exclusive opportunity to collaborate with
me on creating your own information product and
selling it online while you're out playing golf,
skiing, goofing off or whatever you like (just like I
do).

===============================
Now, here's how the e-class will work:
===============================

Each week, for 6 weeks, you'll receive your

lessons via email (for your convenience and mine)
along with a homework assignment to complete.
I'll evaluate your homework assignment and send
you back my feedback and revisions via email.
Don't worry, if need be, we'll set times to talk live
by phone. This way you are guaranteed to get my
complete attention.

Class will begin on July 4, 2001 (your

Independence Day!). I'm accepting applications
now for this 6-week e-class, so I can lock in the
seats, fine-tune the material, and prepare the
lessons. (Don't worry if you'll be out of town -
because the email lessons will be waiting for you
in your inbox and you do them at your own pace.)

Your cost is only $1,500, and that includes

coaching, consulting to help make sure you
achieve "Instant Internet Profits". (I accept credit
cards, to make paying for the class easier for you,
and the tuition is probably tax deductible as a
business expense.) And if you prefer you can get 3
months to pay with our easy payment plan. Just
$500 charged every 30 days to your credit card.

At this rate you should be able to make back your

tuition before your final payment is due.
All in all, this is a very fair price for such
moneymaking, practical information and personal
tutoring.

But don't take my word for it - here's what a few

students from our first e-class had to say:

"Just a quick note to let you know how much I

enjoyed your e-class. Over the years I have taken
dozens of classes and attended many marketing
conferences. Your e-class was by far the best and
most efficient and profitable I've ever been
involved with. Your class, step by step taught me
exactly how to set up my internet site for the most
direct access to my customer's wallet. It's worth
at least 10 times what I paid. Thanks for pointing
me in the most profitable direction." - Horace
Stracener Jr. Miami, FL www.anothernickel.com

"Yanik's e-class is simply the fastest and easiest

way to internet profits that I've seen yet. He takes
you by the hand and guides you step-by-step on
exactly what to do and how to do it. The nice
thing is, you can work at your own pace and he's
there whenever you need help. I can't recommend
it enough."

"If your goal is to make money online - attend this

class. You'll be glad you did... I know I am!" -
Keith Geckler Gastonia, NC

=========================
100% Risk-free Guarantee
=========================

This e-class is even guaranteed. If after the first

session you realize you're not up to doing the
work, or for any other reason it's not for you, I'll
refund your money on the spot. No hassles and no
hard feelings.

Now, please keep in mind we're going to be

exploring exactly how to set-up simple web pages
that sell digitally delivered information products all
on total autopilot. Some of these techniques will
work for other businesses on the Web - but this
will be *very*, *very* specialized information on
our topic.

So if you don't think you'd like to sell information

products (and I have no idea why you wouldn't) or
you don't think this e-class would be right for you
- I really don't want you in the class. It just
wouldn't be fair to someone else who is earnestly
looking to sell information products.

Also, I don't want you in the class if $1,500 is a

struggle for you or it's going to put undue strain
on your finances. (Though you can use our easy
3-payment installment plan.)

But, if it's a good opportunity for you, I certainly

want you to take full advantage of this class to
catapult yourself into the "big leagues" online.

Now remember -- I'm limiting this class to only 15

spots (3 have already been filled) and I'll be
taking people on a first-come, first-serve basis.
(Assuming they fit my criteria, fill out an
application, and sign the non-disclosure
agreement. Last time I turned away 2 paying
students.)

If you're serious about building a totally automatic

web site that puts money in your pocket 24 hours
a day, if you'd like to see step-by-step how this is
done from the inside out, email me back for an
application form:

mailto:yanik@surefiremarketing.com

with the words "eclass" in the subject line.

I expect the response to this announcement to be

huge (again), so don't wait another minute if
you'd like to get in on this class!

Sincerely,

Yanik Silver,
President Surefire Marketing, Inc.

P.S. Please don't put this off, don't even wait 15

minutes. Get on this now! Every minute that
passes drastically increases the chance of your
slot being taken by another Licensee. Because
once the 15 slots are filled, it's over and you've
missed out. Period.

P.P.S. I don't know if I will ever hold another e-

class like this - so this may be your only
opportunity to get personal mentoring and
coaching by me.

****************************************

What did you think of those sales letters?

You may have noticed that they were all pretty

long.

Did you think they were TOO long?

The fact is, long copy tends to out-pull short copy-
--particularly when you are asking people to shell
out big money for something they've never done
before.

Think about it:

If I called you up and said, "Sport, I want you to

have lunch with me today," you would probably
agree, right?

But if I called you up and said, "Sport, I want you

to have lunch with me today and be sure to bring
$1,000 with you because I want you to sign-up for
my next e-class," you would just about *demand*
to have much more information---or you would
just skip lunch with me. Right?

Rule of thumb: The more money you ask for, the

more you'll have to sell.

And generally speaking, the more you TELL, the

more you SELL.

So don't be afraid to write a long sales letter.

Of course, your sales letter can't be boring. If it is,

no one will read it and you've lost a potential
student.

Again, focus on what your students will get.

* Be as precise as you can possibly be.

* State your guarantee.

* Break down the lessons and describe what is in

each one.
* Spell out what your students will get in
concrete, clear language.

* Pile on the benefits. And I mean PILE them on!

After all, you want people to sign-up, don't you?

Make some notes here about your sales letter:

________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________

BONUS TIP: One great way to encourage people

to take your eclass is to offer them an "ethical
bribe."

In other words, besides overwhelming them with

all the reasons why they should take your eclass,
also offer them a freebie if they sign-up right now.

One of my favorite things to do is offer a free e-

book or special report. You can write the report or
ebook, or just find one already online and give it
to your students. Most likely they won't know
where to find the free ebook.

When you say, "Register for my eclass right now

and I'll also give you the ebook version of (book
title)," you will increase sales.

Even though people can find the ebook online if

they spent some time searching for them, most
folks won't know how to do the searching or will
take the time to do it. You will be adding a real
benefit to your offer.

One great source for many online ebooks, all free,

is at
http://website.lineone.net/~cornerstone/framepage.htm

Step Three:

Send out a follow-up sales letter

Here's a secret almost nobody knows:

A follow-up sales letter can bring you 50% more

sales.

In other words, if you send out your sales letter

and get 10 people signed-up for your e-class,
sending out a follow-up sales letter to the same
list ought to bring you about 5 more students.

Is that cool or what?

This is why so many times you get repeated offers

in the mail. Those follow-ups are sent out for one
reason: They bring more sales!

There's a company called "The Franklin Mint", who

mails their customer list over 50 times a year.

Fifty times a year!

At least once a week a Franklin Mint customer will

get a mailer about some new item they offer that
week.
Why does Franklin Mint do that?

Because it increases their sales!!!

I sometimes sit and watch television at night, as a

way to relax. Nearly every night I see a
commercial for an exercise machine called the
Bow-Flex. I think I've seen that commercial about
33 times now.

Well, last night I almost ordered it!

And if they keep airing that commercial, sooner or

later I'm going to break down and buy the darn
thing!

Now, you don't need to go after your potential

students with 33 commercials or 50 letters.

But you DO need at least one follow-up reminder

to urge them to register.

So, you need a follow-up sales letter.

Let's look at that subject now.

Here's Yanik's follow-up letter:

****************************************

Hi [Name],

Yanik Silver here. You had asked me to send you

an application form for the new "Advanced Instant
Internet Profits e-class" and I wanted to give you
a quick update...
Seats are filling super fast!

There are only 5 seats left for this one-of-a-kind

"e-class" and I know it'll sell out shortly. I'm
sending this follow-up announcement to you and
23 other applicants so the race is on for those last
remaining slots!

If you've got questions or need more info - let me

ASAP because I don't want you to miss out.

Best, Yanik Silver

P.S. I'm attaching another copy of the application

form and the original letter announcement.

****************************************

And here's the follow-up letter I wrote for Paul

Lemberg:

****************************************

** Special News from Paul Lemberg **

Hi (name),

Heads Up! There are only 4 "seats" left in my up-

coming intensive e-class on how to double---you
read it right, DOUBLE---your business.

And note, your results are GUARANTEED.

Now why in the world would you pass on a

guaranteed way to double your business?

Now think about this for a second:

Where are you going to be in 8 weeks IF you don't
implement a new plan, get feedback from an
objective strategic mind, and alter your course
based on what your customers want rather than
on what you want to sell them?

Face it. We all need advisors. Even Alexander the

Great had advisors. Me, too. I hire people to coach
and advise me, as well. It's simply smart business
in ANY economy.

I'm writing to you today to urge you to grab one

of the last seats left in this e-class. It's called
"Double Your New Business Opportunities." It
starts Sept. 17th and runs for two months. Each
week you get a new lesson with assignments,
feedback and one-on-one e-coaching to help you
add dramatically to your business. See free details
at http://www.lemberg.com/courseletter.html

Do it now and by the end of the year you'll have

new profits, new customers---and a LOT to brag
about over the holidays.

Do it now---before the price goes up.

Do it now---and guarantee your results.

Do it now.

Paul Lemberg

PS -- "Average" business people sit on the fence.

Don't be average. Be un-reasonable. Sign on for
success---GUARANTEED. See the class description
at http://www.lemberg.com/courseletter.html or
simply write me and say, "Paul, I'm in!"
****************************************

Yanik and Paul's letters were direct. Your follow-up

letter can be short and sweet, unless you feel your
list needs more information.

You have to answer ALL your prospects objections

or questions before you can expect them to buy.

For example, when I offered my very first e-class,

"Spiritual Marketing," I felt people didn't know
clearly what I was offering. So my follow-up letter
was pretty long to answer all their questions.

Here it is:

****************************************

Dear Friend,

Still wondering if you should sign up for my online

class, "Spiritual Marketing: How to Increase Your
Wealth from the Inside Out"? Maybe the following
will help...

Quite a few people are wondering what kind of

"spiritual" marketing program I am offering, or
even qualified to teach. They've asked some
excellent questions. In the interest of helping
everyone sort out spiritual matters the way I've
experienced them here on the earthly plane -- and
to help people who might want this class decide
how it fits in with their beliefs and their goals -- I
want to tell you a short bit about myself and my
experience with spiritual marketing, and why I'm
offering this class.
Then for those of you who want more depth, I'm
including a reprint from the unpublished book that
is part of this course.

"Spirit" as I have experienced it, is not only a

religious or metaphysical subject. It is an
alternative, and I think, a much more natural way
of living all of your life, including, quite
appropriately, the business portion of your life. It's
certainly more peaceful and rewarding than the
conventional alternative--both in the inner peace
it delivers, and also in the tangible
accomplishments it makes almost effortless. I
sometimes call "Spiritual Marketing" the "lazy way
to success," as most of the time it works as if by
magic. For example, I have done the following....

* Written nine books on sales, marketing,

advertising and publicity

* Recorded a best-selling audiotape program for

Nightingale-Conan

* Recorded a best-selling audio program overseas

on marketing

* Made several people millionaires through one-

shot publicity

* Helped promote one of the most successful

infomercials of the 90s

* Saw my most recent book become an overnight

best-seller

...and virtually all of the above occurred without

my "trying" but by relying more on a spiritually
based approach to accomplishments.
Some of my colleagues -- indeed, some of the
highly successful authors and entrepreneurs I
have consulted to -- confide to me that their lives
are shipwrecks of stress and anxiety. I have
noticed, and many have admitted without my
asking, that they feel a constant insecurity about
what they have accomplished and they are driven
by a relentless competitiveness that only causes
them conflict, not greater success. Fulfillment is
an unfulfilled promise for them. I would say that
they have chosen a non-spiritual path to their
money, fame and accomplishment.

But that's the way many people choose to

succeed. It works, but at what cost? Would you
rather have your life be difficult---or easy?

What I'm offering you is an alternative that really

works and leads to peace of mind as well. Using
information you'd have to dig long and hard to
find on your own. Presented in an easy format to
use and succeed with. Read the following excerpt
from my book and see what I mean:

****************************************
"What do you do?" I asked. I was standing in a
line of 700 people in a hotel in Seattle, waiting to
spend a day listening to an author and spiritual
teacher.

"I do energy work," the woman beside me replied.

"It's hard to explain. It's different for each
person."

"Do you have a business card?"

"No," she said, slightly embarrassed.

I was shocked. "Let me ask you a question," I
began. "There are over 700 potential clients here
for you. Why don't you at least have business
cards?"

A woman beside her smiled and told her, "You

were just hit by an angel." I'm not an angel. But I
was curious why this business woman was missing
a huge marketing opportunity.

As I talked to a few more of the 700 people at this

event, I realized all of these people were in
business for themselves. And they all needed help
in marketing themselves. That's when it dawned
on me that I could write a concise handbook on
spiritually based marketing. No one else seemed
better qualified.

I'm the author of "The AMA Complete Guide to

Small Business Advertising" for The American
Marketing Association, I've written nine other
books, and I have over fifteen years of experience
in spirituality. I've interviewed many new age
spokespeople and have had some of them as my
clients. Before I became a marketing specialist
and author, I was an inner world journalist for
over ten years, writing for several leading edge
magazines. As a result, I've seen miracles with my
own eyes. For example:

* I interviewed Meir Schneider, a man who was

diagnosed as blind. He was given a certificate
saying he was incurably blind, and yet today he
sees, he reads, he writes, he drives a car---and he
has helped hundreds of people regain their vision,
as well.
* I spent time with the Barry and Suzi Kaufman at
their Option Institute and saw and heard of
miracles there. Their own child was born autistic.
They were told to give up on him. But they didn't.
They worked with their son, loved him, nurtured
him, accepted him---and healed him. Today he
lives as an above average, happy, successful
adult.

* I've sat in dozens of workshops where I saw

people heal their relationships with their lovers,
their parents, their kids. I've interviewed gurus
and mentors, talked to people who have had
"incurable" problems dissolved, and I've
experienced miracles first-hand in my own life.
I've come to believe that nothing---nothing!---is
impossible.

Recently I've been working with Douglas Norment,

a man called "the healer's healer" because his
track record for helping heal people is so stunning
that doctors are referring their own patients to
him.

I've seen Douglas take people with everything

from money problems to back injuries to cancer,
and help heal them, often in a single session.
Besides, I had already created and tested a secret
five-step process for manifesting anything you
wanted.

I seemed like the best voice for a book and course

on marketing with spirit. I also knew that those
700 people at the seminar represented a still
larger group of people who need help with their
businesses. I further knew that they were all
doing something *inside* themselves that was
creating their outer results. In other words, their
inner state of being was creating their business, or
lack of it.

Said more simply, the woman who didn't have a

business card had an inner insecurity about her
business that showed up in her life by her not
having business cards.

And taking this logic a step further in the direction

I want to take you later in this book, if that
woman were truly clear about her business, she
wouldn't even need business cards. Business
would just come to her. Her inner spirit would do
her marketing.

As one successful person said, "Angels now hand

out my business cards." Confused? That's okay.

Therapist, author and my dear friend Mandy Evans

says confusion is that wonderful state of mind
right before clarity. Maybe the following story will
give you a glimpse of what I'm talking about and
set the stage for what is to follow:

I once read a delightful old book from 1920 titled

"Fundamentals of Prosperity" by Roger Babson. He
ended his book by asking the President of the
Argentine Republic why South America, with all of
its natural resources and wonders, was so far
behind North America in terms of progress and
prosperity. The President replied: "I have come to
this conclusion. South America was settled by the
Spanish who came to South America in search of
gold, but North America was settled by the Pilgrim
Fathers who went there in search of God."

Where is YOUR focus? On money or on spirit?

In this book I intend to offer a new way for you to
easily and effortlessly increase your business. It's
based on proven marketing techniques and
timeless spiritual principles. It will reveal how your
inner state of being attracts and creates your
outer results---and what to do about it so you can
have, do, or be whatever your heart desires. Do
the techniques work? The proof will be in the
pudding. Try them and see. I can tell you about
the successes I've had---and I do in this book---
but nothing will be quite as convincing to you as
using these simple ideas and seeing your own
amazing results. I could tell you that this method
will help you manifest anything you want. You'll
read about people who created cars and homes,
healed themselves of cancer, and created new
relationships. But I'm focusing on business
because there appears to be a serious lack of
spirituality in business. And I'm going to let you
discover the magic of marketing with spirit
because nothing will be more powerful as your
own first hand experiences. Even right now, as
you read these words, you can begin to play with
new possibilities: What do you want to be, do, or
have? Win the lotto? Why not? Increase your
business? Why not? Heal something? Why not? A
friend of mine asked, "How do you know what is
impossible?" I replied, "How do you know what
isn't?"

****************************************
Sign up for my online class on "Spiritual
Marketing" and watch your life take wings. You'll
get all of the above, the unpublished book, five
weeks of lessons with me, online e-coaching,
reviews of your marketing pieces, and you'll learn
the 5-step process for creating whatever you can
imagine. The entire class is only $1,500. Send me
e-mail if you have questions, or to get me to hold
a seat for you. Class is restricted to 15 people so I
can give each personal attention. Deadline is
January 5, 2000.

Seize the day!

Joe Vitale

****************************************

That follow-up sales letter filled up my class!

I ended up making $22,500 for about 5 weeks

work.

That was my very FIRST e-class, too!

Again, if you want people to enroll in your eclass,

you have to pile on the reasons why they should
pay you for the class.

So make some notes about all the reasons why

someone should take your eclass:

________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________

Whew! That ought to be enough for THIS lesson!

But don't run off just yet!

Let me mention some things:

1. Your sales letter must answer all objections.

2. Your sales letter can be as long as needed to

state your case.

3. You'll get better results if you detail what will

be in each lesson of your eclass.

4. Your follow-up letter can be short and direct.

5. Offering something free can increase your

responses.

Now here are your assignments for this lesson:

Assignments:
1. Write a letter to a list owner.

2. Write a sales letter to go to a list.

3. Write a follow-up sales letter.

After you have completed the drafts for those

letters, you can go on to lesson three.

Until then!

Joe joe@mrfire.com

Resources:

See one of my sample sales letters at:

http://www.mrfire.com/articles/0044.html
Robert Collier changed my life as a writer. Before I
read his now legendary "Robert Collier Letter
Book," I was a so-so writer. After it, I was a
hypnotic writer. The news of the day is that you
can now read 15 letters, with commentary, all by
Collier, and all for free, online at
http://website.lineone.net/~cornerstone/framepag
e.htm (Note: Scroll down until you find Collier's
name. Select it, and then scroll down on his bio
page to find the link for his letters.)

Did you know that there is an "invisible path" to

success? Sounds strange but there is a link
between you and everyone else on the planet. If
you want to get better results, use that link to
place ads with the universe. I know this may seem
wispy, but this method has been used to build
Fortune 500 companies, help a computer store
jump from $90 million to $350 million in sales,
help a software company leap from $1.27 million
to $21.8 million in sales, help pack seminar
rooms, and much more. Get free details, a five
lesson introduction to the method, and info on
audiotapes at
http://www.buildbiztips.com/t.cgi/105588.

Have you gotten set-up to accept credit cards yet?

Most people will want to pay you for your eclass
with their credit card. If you aren't set-up to run
credit cards yet, call Terri Storer at 281-260-0900
right now.
Your Lesson #3
Welcome to your third and final lesson in this
eclass.

You're almost ready to announce your OWN e-

class!

Are you ready to make $5,000 to $15,000 or

MORE teaching your own e-class from the comfort
of your own home?

Then let's get rockin'!

Before We Begin:

To review--

* By now you should have a letter for a list owner,

to encourage him or her to promote your eclass to
their list;

* You should also have a sales letter ready to fire

off to everyone on a list;

* And you should have a follow-up sales letter to

send to everyone on the same list you sent your
sales letter to.

Now, all of the above may be enough for you to fill

up your eclass.

If so, great!

Your work (except for actually writing the lessons

for your eclass) is now done.
But if it isn't, what do you do?

Here are three suggestions:

1. One thing you can do is go back to lesson one

and use the methods I taught you in that lesson to
track down other lists that may hold potential
students for you.

2. Another thing you can do is write an article and

submit it to online publications, called ezines.
(More about this in a minute.)

3. And the third thing you can do is blow off the

class.

There's no shame in trying to promote an eclass

and learning no one wants it. It's just feedback. I
announced two e-classes that I was SURE would
sell out quick and didn't get a nibble for either
one.

One was on how to get free publicity for anyone.

No one signed up at all. I was stunned. I thought
it was going to be an easy sell. It wasn't.

The other was on how to "Attain Your Desires." I

wrote a sales letter for that one that I'm still
proud of. I thought I would get on Oprah for that
class alone. Yet no one signed up for it, either!
Sheesh!

So what did I do?

I simply forgot those eclases and created different

ones!
Since I hadn't written the lessons for either class,
all I lost was some time. No big deal. It was worth
the gamble. It was educational.

So if no one signs up for your eclass, don't fret.

Just create a new eclass! :)

But let's assume you are getting some students

for your eclass and you want to go after more.

What else can you do?

Again, you can search for more lists of prospects,

and you can write articles for ezines.

Since you now know how to search for lists and

have a sales letter to send them, let's look at
articles as a promotional tool next.

How to Write Articles For Added Fame

Articles are a breeze to write.

Think of them as letters to a friend, or tips sheets,

or even simple memos.

They don't have to be long or complicated.

For example, if you are a chiropractor, write

something along the lines of "5 Ways To Heal Your
Back at Your Desk."

If you are an interior designer, write something

such as, "5 Tips For Making Your Home Look
Brighter."
One tip is to give "10 Reasons for" doing
something or making something or understanding
something.

Lists are an easy way to express whatever is on

your mind. Fill them out a little and you have a
short article.

David Letterman's "Top 10" lists are so popular

they have been gathered into books. So start
thinking in terms of "top-ten" lists.

It might be "10 Reasons to Use Your Accounting

Service" or it might be "10 Ways to Cook Cajun
Meatloaf."

The idea is to focus on 10 items that you want to

communicate.

Of course, if you only have 5 ways or 7 ways to so

something, then THAT is the title of your article.

You get the idea.

All your article has to be is helpful to your target

audience. You don't want to sell anything AT ALL
in your article.

But at the end of your article, in what is commonly

called a "resource box," you want to mention your
e-class.

Do you see how this works?

I call it "Hidden Selling."

You write a helpful article or tips sheet. You don't

sell anything within it. But at the end of it, you
promote your eclass with a single line or two.
That's it.

Here's an example of a short article used to

promote my latest ebook:

****************************************

How to Create Your Own Profitable Book---In One

Hour!

by Joe Vitale and Jim Edwards

Many years ago I stunning blonde woman stopped

me dead in my tracks at a trade show in Chicago
for publishers. She thought I was a book reviewer,
and she was dead set on getting all living book
reviewers to see her client's new book. I was next
in line. I'm glad I didn't run.

As it turned out, her client had put together a

collection of inspiring quotes. I don't recall his
name or the book's title, but I do vividly
remember that woman and what she told me.

"We've sold 100,000 copies of the book so far,"

she announced to me.

Now stop and think about this. What you are

about to realize can help you became a profitable
author in as little as one hour---or even less.

That woman's client was selling a book HE DIDN'T

WRITE.

His book was a collection of quotes by other

people. He may or may not have tossed a quote
by himself in their, too. The point is, he put
together an entire book by not writing a single
word himself. And yet he not only is considered
"the author" of the book, but his perky
salesperson is out there selling it like it's the next
Harry Potter!

I just looked on amazon and there are 539

"quote" books listed. Pretty impressive for books
that aren't so much written as they are collected.

The point here is that you can create your own

profitable book in far less time than you think. You
can write your own book in less than seven days.
You write a short book in an afternoon. And you
collect quotes on any theme you might imagine
and have it done tonight.

What are you waiting for?

***************************
Joe Vitale and Jim Edwards are the authors of
"Learn How to write and publish your own
OUTRAGEOUSLY Profitable eBook in as little as 7
days... even if you can't write, can't type, and
failed high school English class!" See
http://www.7dayebook.com

©2001 Joe Vitale. All rights reserved. Feel free to

pass the above in its entirety to anyone you wish

****************************************

That was pretty easy, wasn't it?

And note that I didn't tell anyone HOW to actually

compile their own book of quotes. I told them it
could be done. That's it. Very few people will try it
with such little information. What does that mean?
Well, they'll need to get my book to know what to
do!

Do you see how ezines work?

They give just enough information to create

desire...and then they stop. The reader is forced
into the Resource Box to find out what to do next.
And that's where they find our sales plug!

Here's another example of a short article for

ezines. I just wrote this one last night. You're one
of the first to see it. You are soooo lucky.

****************************************

Are You Being Outrageous Enough?

by Joe Vitale

Recently I created an e-book consisting of 47

"Unspoken Marketing Secrets." One of the more
talked about secrets stated that people will believe
a wild claim if it is just side of believable.

Some people thought I was going overboard on

that one. I wasn't. People will believe just about
anything, and the sooner you accept, the sooner
you can profit from it.

Want proof? Let me march in just a little of the

colorful evidence:

Exhibit A: In 1749 two noble Englishmen wanted

to prove that people would pay to see the absurd.
They ran an ad that claimed a man would appear
on stage in one week. Said man would then jump
into a common wine bottle. While inside, he would
sing. Did people respond to the ad? The public
stormed the theater. Hundreds stood outside,
unable to get in due to the crowd. When nothing
happened, they rioted, trashed the theater,
carried debris into the street and burned it all.
They were really mad.

Exhibit B: In the mid-1800s P.T. Barnum displayed

a mermaid at his museum. How did the public
respond? His ticket sales tripled. (Tripled!) It
didn't matter that the "mermaid" was an obvious
manufacture, a weird blend of monkey and fish.
People wanted to see it and decide for themselves
what it was. Get that: They WANTED to see it.

Exhibit C: When a circus in the mid-1950s said

they had a unicorn on display, fifty percent more
people came to see the show. (FIFTY percent
more sales!) How can you argue with a fifty
percent increase in business? Were the people
stupid? No. They were CURIOUS.

Exhibit D: When a network television show in the

1980s aired an "alien autopsy," ratings increased.
Surely people didn't think they were about to see
a REAL alien! Or did they? Maybe they just HOPED
to see one.

Exhibit E: I now live outside of a small Texas Hill

Country town called Wimberley. Just a few weeks
ago---in late 2001---my girlfriend and I left a
restaurant only to be stopped by the bold headline
on a newspaper: "UFO LANDS IN WIMBERLEY!"
Did we think a UFO really landed near us? No. Did
we pick up the newspaper? Yes. In fact, we
grabbed extra copies to give to family and friends.
We also agreed that if we were going to advertise
in any newspaper, it would be THAT one. What did
the headlines on the other newspapers that day
say? I have no idea. Who cares?

Look. People are fascinated by the outrageous.

They want to believe in aliens, ghosts, mermaids
and more. They want to see a man sing from
inside a wine bottle and see a pony with a horn on
its head. Who can blame them, really? Don't those
scenarios sound exciting?

Come on. Admit it. Which would you rather see: A

pony or a unicorn? A wine bottle or a man in it
singing? A fish or a mermaid? Another boring
show on TV or the world's first alien autopsy?

Most people in business simply aren't outrageous

enough. This doesn't mean you should mislead
your customers, but you can certainly entertain
them with something unbelievable---but possible.

Maybe the real question is this: Are you being

outrageous enough for your customers and
clients?

If you aren't, you're probably disappointing them.

Think about it.

Right now I have to go on our neighborhood UFO

watch. It's my turn to hold the flashlight.

*****************************
Joe Vitale is the world's first Hypnotic Marketer.
He is the author of way too many books to list
here, including the new book "Spiritual
Marketing," the best-selling e-book "Hypnotic
Writing," and the best-selling Nightingale-Conant
audioprogram, "The Power of Outrageous
Marketing." Visit http://www.MrFire.com for
dozens of free articles on marketing. You can read
the e-book version of his "Spiritual Marketing"
online---at no charge---here:
http://www.mrfire.com/spirit/index.html

©2001 Joe Vitale. All rights reserved. Feel free to

pass the above in its entirety to anyone you wish

****************************************

That article was a little longer and a little more

developed, but it sure didn't tell people HOW to be
outrageous, did it?

For that, they have to get my Nightingale-Conant

tapeset on the subject!

Ohhh, how I love this "Hidden Selling" method!

Also, you probably noticed the copyright

statement at the end of each article.

That is there to assure readers that the article is

mine, while also letting them know they are free
to distribute it as they please.

Feel free to use the copyright line that I have

(inserting your name where mine is, of course) on
your own articles.

Finally, once you write your article, here's where

you submit it:

http://216.147.104.180/articles/submit.shtml
http://www.ezinearticles.com/add_url.htm
http://www.ideamarketers.com/
http://www.web-source.net/articlesub.htm
Writing Your Lessons
How do you actually write the actual lessons for
your eclass?

It's easier than you think.

First, if you recall from lesson one, you made

notes about your eclass and what it would cover.

Second, if you recall from lesson two, you wrote a

sales letter to promote your eclass.

Go get those two items and review them.

Do it now.

.............................

See what I mean?

Just follow what you said in your notes and sales

letter. Create lessons to fulfill the promises you
made.

Just write the lessons as "letters" to a friend.

That's how I'm writing THESE lessons to YOU.

While there are several people in this eclass, I am

pretending that I am speaking to you ALONE.

And that's how I write all my class lessons.

If you want examples of what my class lessons
look like, just re-read THIS lesson as well as the
previous two!

(I'll also include a sample lesson from one of my

earlier e-classes at the end of this lesson.)

Of course, you also want to give people

assignments.

This is what they are actually paying for.

The high-ticket price to get into your eclass isn't

for the emailed lessons so much as it is for your
personal emailed responses to their homework.

So be sure to end each lesson in your eclass with

something for your students to do and then return
to you for your evaluation.

Let's review:

You are now equipped to promote and teach your

own eclass!

Here's your basic plan:

1. Find a list (or lists). 2. Send your sales letter to

the list. (Cooperate with the list owner.) 3. Send
your follow-up sales letter to the same list. 4.
Send your article to ezines. 5. After people sign-
up, draft your lessons.

Remember, intention rules the earth. Set an

intention that you WILL succeed and then move
forward to make it so.

Drop excuses!
One person wrote me that he couldn't teach an e-
class because he didn't have my reputation or my
credentials.

Baloney!

That's an EXCUSE.

Look. I mentioned earlier in this lesson that I tried

two different eclasses that did not sell. My
"reputation" and my "credentials" didn't help me
AT ALL.

Remember, people sign-up for an e-class for solid

benefits. When you provide them, they pay you.
It's that simple. If you have some credentials,
great. It will help convince people to sign-up, but
it will not be the deciding factor.

What people really want you to have is

credibility.

That means if you plan to teach an eclass on how

to build robots, you better have some experience
building them.

If you plan to teach an eclass on losing weight

with hypnosis, you better have lost weight that
way or helped someone do it.

If you plan to teach an eclass on how to make

money in network marketing, you better have
made money doing it.

All of that is credibility, not credentials.

See the difference?

Again, don't doubt yourself. Don't give up.

Focus on making $5,000 to $15,000 every time

you teach your own e-class.

Intend to succeed and YOU WILL.

Keeping Students Happy

Here's another tip:

Even though your eclass may be three weeks to

six weeks long, with one lesson a week scheduled
to be sent to your students, plan to send them
surprise bonuses in-between lessons.

In other words, keep them happy!

When I taught my "Advanced Hypnotic Writing" e-

class, I sent a extra article as a free bonus
virtually every other day between lessons.

This was easier to do than you may think. All I did

was ask my friends and peers to contribute an
article. I told them it could be an original work, an
excerpt from one of their books, or just a well-
used article that they were proud of.

I told my peers that they would get free publicity,

my students would get a free bonus article, and I
would look good. It was a win-win-win.

To my amazement, I received wonderful articles--

-including an original one by the direct mail legend
Joe Sugarman!
My students loved it, my peers loved it, and I
loved it.

You can do this, too. Either write additional

material that you can send out as bonus material
to your students, or approach authors you may
know (or even just know OF) and ask if you can
send something of theirs to a select audience.

It doesn't cost you a cent---but boy does it keep

your students happy!

BONUS TIP:

I mentioned in the sales literature for this eclass

that I was going to reveal a clever way for you to
turn your eclass into even more money.

Here it is:

After I taught my eclass on "Spiritual Marketing," I

turned all those lessons into my next ebook.

After I taught my eclass on "Hypnotic Writing," I

turned all those lessons into my next ebook
(called "Advanced Hypnotic Writing").

After I taught my eclass on "Guaranteed Outcome

Marketing," I decided to take all those lessons and
turn it into an e-book. (I'm doing that next.)

And now, after THIS eclass is over, I will take all

these lessons and turn them into my next e-book,
too!

Is this a cool system, or what?

Now don't worry that someone who paid top dollar
to take your e-class will be upset when they see
the same material for sale far cheaper as an e-
book later. Remember, the top-dollar people are
paying for your personal coaching. The e-book
people won't get ANY of that. That's a major
difference. And for the record, no one has EVER
complained to me about being in an eclass and
seeing the ebook version later.

Want proof that e-books are "in"?

Then read THIS!

Last August the New York Times announced that

e-books were not selling. A reporter wrote, "The
main advantage of electronic books appears to be
that they gather no dust. Almost no one is buying.
Publishers and online bookstores say only the very
few best-selling electronic editions have sold more
than a thousand copies, and most sell far fewer."

Is that true? I've learned to weigh everything the

media tells us with more than a grain of salt. As
the author of numerous traditionally published
books, as well as the author of several popular e-
books, I'm here to tell you that e-books are selling
and selling far better, in many cases, than most
traditional books. Here's just a little proof:

* Corey Rudl made $400,000 from his e-works,

* Stephan Mahaney made $800,000,

* Michael Campbell made $10,000,

* David Garfinkel made $35,000,

* Larry Dotson made $5,000 in less than a month,

* Allen Says made $15,000 on a Sunday,

* Bob Gatchel made $30,000 in one weekend.

My own "Hypnotic" series of e-books, all published

by Aesop Marketing, have broken sales records
and left my printed books in the dust: "Hypnotic
Writing" has sold in the tens of thousands---at
$29.95 each---for more than two years now; My
follow-up book "Advanced Hypnotic Writing," has
sold well into the thousands; and the recent work
by myself and Larry Dotson, "The Hypnotic Writing
Swipe File," came out of the gate with a bang---
selling at the whopping price of $197 a copy.

And keep in mind that these e-books have no

printing or shipping costs associated with them.
They are "invisible" books. You don't have to
warehouse them, either. When they sell for
$29.95 or $197, that's virtually all profit. (A very
nice feeling.)

I don't blame you if you are skeptical. I was, too,

at first. Mark Joyner, CEO of Aesop Marketing,
begged me for two years---years!---to give him a
work of mine that he could release as an e-book.
I'm a book lover and never thought anyone would
EVER buy an ebook. (So much for me being a
futurist.)

But apparently there is an entire world out there--

-or ON line---that don't care for printed books or
big bookstores, but instead love instant
information delivered with a click. My "Hypnotic
Writing" sold hundreds of copies within 24 hours.
I'm now a believer in e-books. They've enabled
me to live in the Texas Hill Country, drive a BMW
Z3 hot-rod, own a pool, and travel as a I please.

My friend David Garfinkel grew up in the

traditional publishing world and in fact worked for
McGraw-Hill, the world's largest publisher of
business information. He didn't give e-books much
thought either until he published a couple of them
himself. His most recent one is titled, "Advertising
Headlines That Make You Rich." David told me,
"I'm astonished by the results. I can honestly say
my life has undergone quantum changes for the
better in many ways since my first e-book hit the
Internet a year and a half ago."

So what's with the New York Times? My hunch is

that they are asking traditional publishers about
their e-books sales. Well, traditional publishers
don't know beans about marketing. Never have.
They can't sell their printed books, so how can you
expect them to sell their e-books?

To give you an example, one of my recent books

is "There's A Customer Born Every Minute: P.T.
Barnum's Secrets to Business Success." AMACOM,
a division of the American Management
Association, published it. I got national radio, print
and TV coverage for that book. A&E Biography
created a new special on the life of Barnum and at
the end of it the host held up one book---and only
one book---and basically urged people to get it to
understand Barnum as a businessman.

That was MY book. Sales skyrocketed. My book

became an overnight bestseller at amazon. Yet
what did my publisher do? They let the book go
out of print. I bought their leftover inventory. The
books are in my garage. I never received one
single royalty check. You can now only get the
printed book through me---though, ironically, the
e-book version of it remains for sale online.

There's more. My most recent book is titled

"Spiritual Marketing." I released it as an e-book
through www.1stbooks.com, as well as in
paperback and hardcover formats through
www.amazon.com. Which sells the best? The e-
book version! (Paper is second and hardcover
last.)

Again, what is the media trying to tell us when

they forecast gloom for ebooks? Remember that
the media focuses on the negative. Good news
isn't generally considered news-worthy, to them.

Finally, here's the moral of this story: Don't let the

media talk you out of releasing your own e-book.
As long as you have solid information that a
specific group of people would enjoy, you can
write an ebook and let that target group know
about it. Even if you only sold a few hundred
copies, you would receive PURE PASSIVE INCOME-
--which no traditional publisher---including the
New York Times---can promise or deliver.

You can do the same thing. (If you want to write

and promote your own ebook, then get the ebook
I coauthored with Jim Edwards on how to do it.
See the description of it at my website:
http://www.mrfire.com/Publications/ebooks.html)

And Remember...

Of course, you may not want to EVER make your

eclass an e-book.
After all, an eclass can sell for $1,000 or more per
student while your e-book may only sell for $100
or less per sale.

Again, it's all up to you.

Now, before you go, let me give you your final

assignments:

Assignments:
1. Write an article. 2. Draft your lessons. 3.
Promote your e-class.

Basically, at this point, you should begin

promoting your eclass.

Get ready to make some BIG MONEY.

Go! Go! GO!

Sincerely,

Joe Vitale
www.mrfire.com

*************
SAMPLE E-CLASS LESSON
*********************

The following is a sample lesson from one of my

earlier e-classes. Your lessons don't need to be
this long, of course. But I like to give my
customers and clients way more than they ever
expect. For the record, all of the lessons in that e-
class became my ebook, "Advanced Hypnotic
Writing," which you can get at
http://www.advancedhypnoticwriting.com Now
here's the sample lesson:

Note: Everything in these lessons is protected by

copyright law. Reproduction in any way, shape, or
form is strictly forbidden. Copyright is owned by
Joe Vitale.

"Smart as any dog, human beings tend keenly to

attune their ears--- and their attention---only to
that which selfishly concerns them." -- Kennethe
Goode, "Ten Points for Advertisers," 1940

Week One: How to Write Hypnotic Sales Letters---

that Make People Do What YOU Want!

Congratulations!

By investing in this e-course on "Advanced

Hypnotic Writing," you've made the first step in
not only becoming a copy writer of real power, but
possibly also becoming a hired writer who creates
sales letters, ads, and news releases for others---
at big pay!

Is this exciting or what?

Let me explain what I see in your future...

HOW YOU CAN MAKE MONEY WITH THESE

LESSONS

Here's how the exciting material you'll learn in this

lesson (and the two to follow) can help you make
a ton of money:
Copywriters can make anywhere from $5,000 to
$50,000 (and up!) for writing a single sales letter!

Now stop and think about this.

Not only are you going to become a "Hypnotic

Writer" by taking this course, but you will also
become a highly skilled "Hypnotic Copywriter"-----
a smoking gun for hire!

You will soon be able to write sales letters for

yourself, but maybe even more importantly, you
will soon be able to charge hefty fees to write
sales letters for others!

Think of THAT!

And next week you'll learn how to write news

releases that grab editors, and the week after that
you'll learn how to write ads that get results and
make money!

Three powerful lessons and you'll be able to hit

home runs!!

Ready to get started?

ABOUT THIS LESSON

In this week's lesson you will learn the

psychological tricks to use in your sales letters
(and any writing, for that matter) that make
people take the action you want.

This is powerful stuff and shouldn't be shared with

just anybody. I mean this in the most sincere way.
The power to change behavior through the written
word is awesome. Use it with wisdom.
In this lesson I'll also explain why some sales
letters achieve record-breaking responses (most
bomb) and teach you how to write letters that are
nearly impossible to ignore.

On top of all that, I'll also reveal the top-secret

checklist I and a few other copywriters use to pre-
test our letters. This alone is worth GOLD. It's a
checklist virtually no one knows about.

I'm actually a little reluctant to share this tool with

you, as it's been part of my secret bag of tricks for
a long time. But have no worry, you'll get the
entire checklist in this very lesson!

Are you drooling to get started?

BUT FIRST, LET ME TELL YOU A SECRET...

I want to tell you something few people know.

My e-book, "Hypnotic Writing"---the course that

went online early in 2000 and stunned me and
everyone else with all the sales for it--- was
actually written some ten years ago.

It was originally a spiral-bound manuscript that I

sold in the back of the room when I gave talks and
seminars. It was a nice money- maker for me.
And countless people read it, used the secrets
revealed in it, and went on to write sales letters
and even books.

I've always been proud of it.

But I never published the book or ever intended

to.
Over the years the president of Aesop Marketing,
Mark Joyner, politely and persistently kept urging
me to give him something, anything, to turn into
an e-book to sell online.

I had never heard of Mark before. And I didn't

believe an e-book of any shape, size, or form
would sell. Ever.

So much for how smart I am.

Finally I sent Mark the text file for "Hypnotic

Writing." He put it online, marketed it, and the
results rocked my world in the most delicious way.

Literally overnight there were HUNDREDS of

orders. In the first month alone I think I made
about $9,000----that's just MY share of the take--
-and that was all passive income!

And virtually every sale was due to one powerful

sales letter! (You can see it at
www.hypnoticwriting.com.)

Orders still come in for that book, and I'm still

excited about it.

The thing is, that book was written, as I said,

some ten years ago. Since then I've discovered
many tricks and tips, resources and ideas, to help
myself or anyone else learn how to write sales
letters, ads, and news releases that are truly
hypnotic.

And that's what THIS material is all about.

It's part two of my first book. It's the advanced
course. And it's what you are now reading!

Some of what you will learn in these three lessons

include---

* How to write headlines in under 15 seconds *

The number one secret for writing sales letters
that sell * The Harry Reichenbach secret for
getting in the news * The Kenneth Goode method
for writing ads that get results * The secret check-
list used to pre-test sales letters * The 16 desires
that motivate people--and how to use them * How
to test your ads---before you run them * The 8
things people will always do * The 26 things
people will always want * What books to read and
what sites to see for more help * And much more!

What you are now reading contains many of the

most closely guarded secrets for writing words
that glue people to the page (or to the screen).

This material covers the gap over the last ten

years.

And I guarantee you're going to love it!

PRINT AND GO!

Before we begin, let me suggest you print out

these lessons on 3-hole paper, and then place
them in a nice binder. It will be easier for you to
read that way, and quicker for you to flip back to
find something you want to re-read later.

That said, let's get rocking!

THE BIG SECRET

There are actually two big secrets to writing
hypnotic sales letters.

Both are books.

And both are out of print.

Now don't think I'm cruel because I'll mention two

great books and both are out of print. Thanks to
the net, I've found nearly every book I've ever
wanted. So keep looking.

But I also have good news for you concerning

these books...

BOOK ONE:

The first is "The Robert Collier Letter Book." This

one changed my life. It's the secret reference
book of many of the world's top copywriters. It
taught me more about understanding people than
any other single work. And since Collier was a
genius at writing virtually anything, the book is a
classic by a man able to reveal how he
accomplished all he did. In short, get this book.

The bad news is the book has been out of print

since the 1950s. You might search for a copy at
www.bibliofind.com. And from time to time
various copywriters bring the book back into print
through a limited edition run. So keep your eyes
and ears open for it. (Also see the resources
section at the end of this lesson for a lead on
someone who may still be selling the Collier
book.)
The good news is that I'll give you the essence of
the Collier book in this lesson.

BOOK TWO:

The second book is not as well known as the first.

It's "How to Write Letters that Sell" by Christian
Godefroy and Dominique Glocheux. It was
published in 1994 in England. I checked on it
before writing this lesson and, to my sad surprise,
the book is now out of print, too.

Again, look for it at www.bibliofind.com. And

again, I'll give you the essence of that book in this
lesson, too. (In fact, I'm going to give you THE
most important element of that book in this very
lesson.)

MORE GOOD NEWS!

There are plenty of other good books out there,

still in print, to help you.

* Read *anything* by John Caples, for example.

(We'll visit him in lesson three.) * And read
*anything* by Dan Kennedy. (See the end of this
lesson for a recommended book by him.) * Also
read *anything* by Joe Sugarman. (See my
review at
http://www.mrfire.com/Knowledge/Copywriting/S
ecrets/sugar.html.)

And at least two of my own books contain material

on writing sales letters: "The Seven Lost Secrets
of Success" and "The AMA Complete Guide to
Small Business Advertising."
You can buy any of those in-print books at
www.amazon.com.

And let's not forget my best-selling e-book,

"Hypnotic Writing," which you should already
have. It's not required reading but it's certainly
recommended reading. Get it at
www.HypnoticWriting.com.

As you'll see in lesson three, reading these classic

books can make the job of writing hypnotic sales
letters far far FAR easier.

In many cases all you have to do is follow what

the authors tell you to do. It's a paint-by-the-
numbers approach to writing.

But more than that, the books will give you

insights into how to THINK as a hypnotic
copywriter.

And that's part of what I want to convey to you in

today's lesson.

THE MINDSET OF A HYPNOTIC WRITER

A "Hypnotic Writer" believes he or she can

influence people with written words alone.

If you have that belief, you have power.

There's no reason not to believe words have

power. Words start and end wars. Words start and
end romances. Words start and end sales.

Words rule.

But you also need something else...

I've rarely taken on a project I didn't believe in.
When I am convinced something will help people,
my enthusiasm for my product or service gives me
power.

And that power helps me write in a hypnotic way.

Here's proof:

In my e-book, "Hypnotic Writing," I offer an

example of a sales letter I wrote many, many
years ago---maybe even 15 years ago. It's a letter
for a software program called Thoughtline. If you
have my e-book, you can look in it to see that
letter.

But you don't need the letter in front of you to get

my point here. Let me explain:

That sales letter is so powerful, I STILL get orders

for Thoughtline because of it.

People actually read my "Hypnotic Writing" ebook,

read the sales letter in it, and try to order the
software described.

And here's the truly stunning fact:

I haven't sold Thoughtline in maybe ten years.

Thoughtline is an old DOS program. It's been out
of print for years. So there isn't even anything in
existence to buy!

Yet countless people continue to read my sales

letter for Thoughtline and continue to try to buy
it!! They still send me checks!
Now THAT is the power of a sales letter!

It can get you so eager to buy, you don't even

stop to see if the product is still in existence!

Just yesterday I received an email from a person

who complained that he read my sales letter but
couldn't find Thoughtline online. I had to remind
him that the program is out of print, and my sales
letter is in my ebook just as an *example* of a
winning sales letter.

He was upset. He still wanted to buy the software!

Why?

What is the mysterious key ingredient that makes

people want to buy even when the item is no
longer around?

I call it sincerity.

I've found that when I truly believe in a product or

service, and I'm not afraid to show my enthusiasm
for it, then readers will "catch my fire" and want
what I'm selling.

I still have to write well, of course, and

engagingly. But my spirit will infect them. My
desire will motivate them. And when you have
that sincere belief in your product or service, it
ALONE goes a long way in hypnotizing people.

So the first thing you must have is a belief in what

you are trying to sell.

And the next thing you must have is the belief

that you can sell it through a sales letter.
With that mindset, you are ready to begin
hypnotizing readers.

This is where the fun begins!

A PROVEN FORMULA

The easiest way to write a hypnotic sales letter is

to understand the following passages by Robert
Collier, from his famous letter book:

"Hundreds of books have doubtless been written

about the fine art of fishing, but the whole idea is
contained in that one sentence: 'What bait will
they bite on?' Thousands of articles have been
written about the way to use letters to bring you
want you want, but the meat of them all can be
compressed into two sentences: 'What is the bait
that will tempt your reader? How can you tie up
that thing you have to offer with that bait?' "For
the ultimate purpose of every business letter
simmers down to this: "The reader of this letter
wants certain things. The desire for them is,
consciously or unconsciously, the dominate idea in
his mind all the time. "You want him to do a
certain definite thing for you. How can you tie this
up to the thing he wants, in such a way that the
doing of it will bring him a step nearer to his
goal?"

You might want to re-read the above paragraphs

to be sure you install them in your mind.

What Collier stresses again and again throughout

his book is the need to focus on your READER.
Think of what he or she wants and find a way to
tie your own desires to the reader's self-interest.

Do that and you can get rich.

But HOW do you do that?

HOW YOUR MIND THINKS

What you have to do is appeal to people's

emotions.

Find out what moves them, and push those

buttons.

You'll learn more about those buttons throughout

these three lessons. For now, just keep reminding
yourself that people buy for emotional reasons,
and rationalize their buying with logical reasons.

One proven way to convey emotion is through

story.

Collier wrote about the need to paint pictures in

the minds of readers to involve them emotionally
in your sales letters. Here's how he put it:

"The mind thinks in pictures, you know. One good

illustration is worth a thousand words. But one
clear picture built up in the reader's mind by your
words is worth a thousand drawings, for the
reader colors that picture with his own
imagination, which is more potent than all the
brushes of all the world's artists."

Are you beginning to understand the importance

of emotion, story, and sincerity in writing hypnotic
sales letters?
Let's deepen our exploration...

"GIVE ME FIVE DAYS AND --- !"

One way to learn how to write hypnotic sales

letters is by studying winning sales letters.

This is one reason why I began this lesson by

urging you to read certain books. Those books
have model letters, headlines, even sentences,
that you can adapt for your own uses.

Collier even mentions this fact in his letter book.

He says the following...

"The "Give me 5 minutes" approach, for

instance... You can use it to sell relief for Athlete's
Foot, as in--- "Give me 5 days, and I'll give you
relief from itching feet." Or a new dance step---
"Give me 15 minutes and I'll give you the secret
of dancing to the new slow-time music." Or a new
car---"Give me 5 minutes and I'll give you a new
sensation in riding comfort.'"

Try it for yourself.

Pick something you want to write a sales letter

for.

Let's say it's an insurance service. Your headline

or key concept might be---

"Give me 5 minutes and I'll show you the best way

to save on your insurance."

When I taught a class on how to write your own

book, one of my headlines began---
"Give me six days and I'll show you how to write
your very own book."

As you can imagine, you can use this one single

headline as a way to generate headlines of your
own.

Another famous headline that gets rephrased a lot

is this one by John Caples, which first ran in 1925-
--

"They Laughed When I Sat Down At The Piano--

But When I Started To Play!"

Every month I see some new variation of this one

proven headline. In a recent magic magazine I
even saw, "They laughed when I said I was going
to be a magician---until they saw my first check!"

The whole idea behind this secret is to learn how

to adapt proven headlines and sales concepts to
your own sales letters. Again, find and read the
above mentioned books to discover headlines and
sales letters that have worked before. Then
practice adapting them to your own needs.

The point here is that you need to know WHAT

you are selling, and WHY someone should be
interested in buying it from you.

Looking at old sales letters can help stimulate

your creative juices as well as help you hone in on
what it is you want to sell. It will also help you
generate a hypnotic headline which, as you'll soon
see, is a colossal part of what makes---or breaks--
-a sales letter.
MORE TESTED HEADLINES

Looking at tested, proven headlines can also

inspire you. Here are a few for you to chew on.
(They are excerpted from my book, "The AMA
Complete Guide to Small Business Advertising".)
See if you can determine what makes them work:

"Check the kind of body YOU want" "Is YOUR

home picture-poor?" "How a 'Fool Stunt' made me
a star salesman" "How I improved my memory in
one evening" "Why some foods "Explode" in your
stomach" "When Doctors "Feel Rotten" this is what
they do" "Girls...Want quick curls?" "Play guitar in
seven days or money back" "They thought I was
crazy to ship LIVE MARINE LOBSTERS as far as
1,800 miles from the ocean" "Answer these
questions and work out the date of your own
death."

You'll notice most successful headlines "pull"

people into the sales letter.

They generate curiosity, as in the the one about

why some foods explode in your stomach.

Or they ask you a question. "Do you make these

mistakes in English?" was a headline so intriguing
it ran unchanged for FORTY YEARS!

Or they urge you to answer their questions (as in

the headline about working out the date of your
own death).

The key point is this: A headline has to "call out"

your key audience (such as "Girls...") and at the
same time promise them a benefit that intrigues
them.
Do that and you're well on the way to starting a
sales letter that is truly hypnotic.

You'll learn more about how to write headlines as

you go through the other two lessons in this
course, and read the extra articles by such great
copywriters as Joe Sugarman and David Garfinkel.

For now, let's get into a specific formula to help

you write your own hypnotic sales letters.

THEY LAUGHED WHEN I SAID I DISCOVERED THE

SECRET TO HYPNOTIC WRITING, BUT WHEN I
SHOWED THEM THIS SECRET CHECK-LIST --- !

Inside the book "How to Write Letters that Sell" by

Christian Godefroy and Dominique Glocheux is a
sales letter check-list. I think it's fantastic.

I've used it to test my own sales letters. What I do

is run down the list and check my letter against
what Godefroy and Glocheux say should be in a
successful sales letter. It's very eye-opening. It
reminds me to cover every point and every angle
so my sales letters get the highest responses
possible.

What I'm going to do here is go through that

check-list and use every one of their 21 points as
a kick-off place to talk about how to write hypnotic
sales letters. In this way you will end up with their
check-list, as well as my own guidance on how to
create hypnotic sales letters.

This is VERY valuable, as I hope you can imagine.

So *please* don't share this with anyone else!
What you are about to learn are the little-known
trade secrets of copywriting. With them, you have
the power to create written persuasion beyond all
comprehension.

Let's get started!

THE 21 KEY POINTS NOBODY ELSE SHOULD

KNOW

1. Headline

This should come as no surprise to you or anyone

else. A good headline can make or destroy sales.
You learned a trick for writing headlines above. (I
could easily have titled this section, "Give me 5
minutes and I'll show you how to write hypnotic
headlines.") The point here is this: If your
headline conveys a benefit of interest to your key
audience, then your letter has a massive chance
of being read. (Not acted upon, just read.) But use
a weak headline and your letter dies. One way to
write headlines is to simply brainstorm them. Sit
down and write 25 headlines. By doing so, you will
unearth one that could be the zinger that works.
(Stay tuned! Later in this lesson you'll learn how
to generate headlines---in under 15 seconds!)

2. Headline design

Fancy type won't get you more readers. Use as

simple a design as possible. Times-Roman is the
tried and true font of all time. Handwriting font
could work. Anything that is readable could work.
Just don't get artsy. Simple and direct is best.
Again, follow the pros. Use what famous
copywriters use to write their sales letters: Simple
headline design.
3. Promise/Curiosity

If the headline creates curiosity while promising a

benefit, you have a winner. Put some sizzle in that
headline. Note how the "Five day..." approach
promises a benefit. Every good headline should
arouse curiosity while promising something the
reader wants. (Again, think of your reader.)

4. Letterhead/Logo

Your letterhead or logo should fit the product or

service. If you look un-professional, you won't be
taken seriously. To put more emphasis on your
headline, you can move your letterhead to the
bottom of the last page of your sales letter. But
you should have a letterhead, as it helps convey
trust in you and your offer.

5. Opening paragraph

Make it captivating. I like to begin with questions.

Or a story. Anything to snare readers. Keep in
mind that people are busy. They don't at all care
about you. Your letter has to trip them. It has to
interrupt them. A great headline and a great
opening line can grab their attention. I spend a
LOT of time on the openings of my letters. How
long? Maybe DAYS.

6. Offer

What are you selling? What's the deal? Once you

have the attention of your reader, you have to
keep it. Your reader will want to know right away-
--almost instantly---what your offer is. Tell him.

7. Advantages
Why buy? If your reader is still with you, they will
want to know the advantages of having your
product or service. This is a good place to paint a
story, as Collier suggested. Get your reader
FEELING what it would be like to have or do what
you suggest. Give them emotional and logical
reasons to buy whatever it is you are selling. Pile
on the advantages.

8. Positive language

Be enthusiastic. Up-beat. Show your excitement.

This is the secret trick of John Caples, myself, and
other copywriters. We pump ourselves up. We get
excited. And then we show that excitement in our
letters through enthusiasm for what we are
selling. Again, this only works if you sincerely
believe in what you are offering. If you don't
believe in your offer, your reader will smell a rat.
Get readers saying YES through questions that
make them agree with you. Bring good news.

9. Emphasis on important passages

Attract attention to important phrases or

paragraphs by using sub-headlines throughout
your letter. This breaks up your letter to make it
easier to read. You might also underline key
passages. Or use caps sparingly. Sometimes
handwriting in the margin of your letters can
emphasize important sections.

10. Egometer

Focus on your READER. Need I say more?

Throughout these lessons you will constantly hear
me urging you to focus on your reader. The more
you can use the magic word "You", the more your
reader will like it. A could test is to count the
number of times you use the word "you" in your
sales letter. The more "you's", the better. (Notice
how many times I used the word "you" in just this
paragraph? It helps involve you in my writing and
makes you feel like I am writing to you and only
YOU.) Appeal to your reader's ego!

11. Readability

Short sentences and simple words will help make

your letter hypnotic. You're writing for people who
want things simple. Don't confuse them or try to
impress them. Be conversational.

12. Structure

Your letter should look inviting. If you have long

paragraphs of dense type, you won't look inviting.
Only some of your readers will read your letter
word-for-word. Others will skim it. Structure your
letter to please both.

13. Personal aspect

Your letter should read as if you wrote it ONLY for

me. One smart way to write a sales letter IS to
write it to just one person. Write it to a friend.
Later, take out your friend's name. You'll have a
personal letter that should at least feel like it was
written for whoever picked it up. Don't be afraid to
show your own personality, either. Tell me why
YOU love your product or service in a way that
interests me and makes me want it, too.

14. Interest boosters

These are everything from engaging sub-headlines
to incomplete sentences to questions to story
beginnings. In other words, throughout your letter
there should be interest boosters plugged in to
keep people reading. Do you know what I mean?
While you are reading this very paragraph, I snuck
in an interest booster with the question, "Do you
know what I mean?" What you are doing is finding
ways to keep people focused and interested in
every word of your sales letter. Make sense?

15. Page breaks

I like to break paragraphs to force people to keep

reading. I might get near the end of a page and
write something like, "And now for the biggest..."
and leave it at that. The reader then HAS to turn
the page over to finish the sentence. People don't
like unfinished anything. They'll turn the page
over.

16. Proof

Back up your claims with testimonials and a

strong guarantee. Writing sales letters is making
pleas to strangers. You need to convince them
that you are legit. Do that with quotes from
previous customers. And add to it with a powerful
guarantee. Make your guarantee even MORE
powerful by putting all the risk on you. Instead of
"Guaranteed for 30 days" say "Guaranteed for
life!" If you believe in your product or service, why
wouldn't you give a strong guarantee? Show
confidence in your offer.

17. Conclusion
I like to put a spell on readers. I sometimes end
my letters with a question, such as: "Will this
program work for you? You'll never know unless
you reply right now, before it's too late." The idea
here is to leave people ready to ACT. And TELL
THEM WHAT TO DO. Say "CALL ME" if you want
them to call you.

18. Gift

Your reader is selfish. He or she won't act easily.

You have to offer an ethical bribe to encourage
action. Just yesterday I received a sales letter
about a new vitamin supplement. Along with the
offer, they said they would send me a free work-
out radio if I replied within ten days. That "free"
radio cast a hypnotic spell on me. It's called the
"psychology of the second interest." It means
people will often do what you want in order to get
the free thing you are offering. It works. Use it.

19. PS

I've renamed "PS" to mean "Powerful statement."

It's your opportunity to restate your key point or
main offer. Many readers will jump to the PS just
to see your summation. Use the PS to your
advantage.

20 . Number of lines per paragraph

Your paragraphs should be very short, less than 6

lines each. Again, people are busy and want things
quick and simple. Even if you are writing to CEO's,
your letter should be breezy.

21. Dynamism
The overall look and feel of your sales letter needs
to be of excitement. Your letter should move,
flow, run, sprint. There should be a sense of
urgency. A sense of "WOW!" If you have a product
YOU believe in, that dynamism should be there
naturally.

There you have it! Those 21 key points can

literally transform your sales letters from so-so to
hypnotic. Read over the check-list. Memorize
them. Use them.

It's one of your most powerful tools in writing

sales letters that are hypnotic.

QUIZ: SAMPLE LETTER TEST

A good way to learn the above 21 points is by

reading any sales letter with them in mind. See if
you can spot each of the 21 concepts in the letter.

For example, read the sales letter at this site

http://www.saleletters.com/ (or read any sales
letter, for that matter) and ask yourself why it
works.

If the letter makes you want to buy, ask yourself

WHY.

What was said in the letter to encourage you to

buy?

And if you don't feel like buying after reading the

letter, ask yourself WHY.

What was missing in the letter?

And note whether it's important that you read
every word of the letter or not.

One day I received a giant 45-page sales letter.

That's right, forty-five pages long!

I didn't read every word of those 45 pages, but I

ordered the product nonetheless.

Why?

Because by skimming the letter I was able to get

a sense of what was being sold. And because the
PS told me what the offer was, as well as the
price. And because the 45 pages suggested that
the product must be fantastic if someone took the
time to write that much about it.

Again, study sales letters. Let them be your home

work and training ground. See if they hit on all 21
concepts.

INSIDE A KILLER SALES LETTER

Let's take a look at yet another sales letter and

see what makes it tick.

Go to
http://www.mrfire.com/Knowledge/Copywriting/S
amples/seven-letter.html and print out and read
the sales letter there. It's one I wrote years ago
that still makes people eager to buy...

Got it in front of you?

Note how powerful the headline is. "New" and

"Breakthrough" are key words in winning
headlines. The lines below the main headline are
also headlines. What I'm doing here is casting a
spell on the reader, doing my darnest to seduce
them into reading the next line, and then the next
line, of the sales letter.

Note the strong opening line. "I'm sick of it!" is

pure emotion. It's also curious. It makes you
wonder what I'm sick of. It makes you want to
know more.

And note that the letter quickly tells you what this
whole letter is about: About my being fed up with
marketing gurus who sell air, and about how I
found something that truly works.

See how I'm building a foundation for my sales

pitch?

See how I'm creating rapport with the reader? I'm

telling him or her that I, too, have been ripped off
by these greedy SOB's. And I'm suggesting that
*I'm* not one of them, so you can trust me.

Also note how the letter is broken up into small

paragraphs, making it readable, and that it
contains many sub-headlines, keeping readers
glued to my words and always wondering, "What's
next?"

Note that I use bulleted points, too.

And note that when I start telling you what you

will get from me, I describe it in terms of what
YOU GET, not in terms of what I want to sell.

For example, when I say "Discover the tricks of

creating Hypnotic Writing," I also quickly add,
"You'll learn how to write letters, articles and
books with my breakthrough system."

The first statement is the feature. The second is

the benefit.

You'll see that I do that for each item listed.

And what do you notice about the price?

Before I tell the price in the letter, I draw a

comparison. I tell you the entire collection should
sell for $1,000. This sets up a limit in your mind.
It makes you feel the course is REALLY priceless.

And then, when I tell you what I'm selling the

course for, the lower price seems reasonable and
even a deal. Had I told you that price right up
front, you might think it too high. But after
creating a comparison, the price seems right and
low.

Note, too, the use of "PS"'s at the end of the

letter.

And ask yourself, "Does this letter make me want

to buy the product? If so, why? If not, why not?"

(Note: Don't try to order the product. I quit selling

it long ago because it was such a hassle for me as
a one-man show to handle all the orders.
Sometimes a sales letter can work TOO well!)

Now use the 21 key points you learned earlier and

see if my sales letter uses them all.

LENGTH?
How long should your sales letter be?

This question has been wrestled with for more

than a century.

Truth is, people will read any amount of writing,

AS LONG as it's INTERESTING to THEM!

People read 36-page sales letters and 700-page

books. As long as the writing holds their attention,
they'll keep reading.

I wrote a 32-page "bookalog" for Nightingale-

Conant to sell my audioprogram, "The Power of
Outrageous Marketing!"

Did everyone read it?

No.

Did everyone who read it, read every word of it?

No.

Yet the bookalog pulled a 4% response---

considered excellent in direct mail---and
Nightingale-Conant elected to keep sending the
long letter out.

Why?

Because it works!

Your rule of thumb is this: Say what you have to

say to make the sale---and then shut up!

If you're selling chewing gum, you may only need

a postcard to sell someone on buying your brand.
If you're selling a new programming software, you
may need several pages to convince someone of
what you have and why they should buy it.

Again, whatever you write better be hypnotic.

BONUS! HOW TO WRITE HEADLINES--IN UNDER

15 SECONDS!

Since headlines are so important in sales letters

(and in ads, as you'll see in lesson three), I'll offer
a little more help here on how to write them.

You might use the following list of magic words as

triggers. Read them and see how they stimulate
you to think of riveting headlines.

(This list is from my best-selling book, "There's A

Customer Born Every Minute: P.T. Barnum's
Secrets to Business Success.")

"Announcing, astonishing, at last, exciting,

exclusive, fantastic, fascinating, first, free,
guaranteed, incredible, initial, improved, love,
limited offer, powerful, phenomenal, revealing,
revolutionary, special, successful, super, time-
sensitive, unique, urgent, wonderful, you,
breakthrough, introducing, new, and how-to."

Here's how it works:

Review the list. Then let your mind conjure up

headlines. It's as simple as free-associating with
the above list of words in mind.
For example, to sell this very course you are
reading now, I might write something along the
lines of....

"Announcing Breakthrough New Course

Guaranteed to Reveal How to Write Hypnotically!"

As you can see, I got most of the words in my

headline directly from the list above.

And I did it in under 15 seconds.

Try it for yourself right now.

Pick something you want to write a headline for.

Then review the list and let your mind bring you a
headline. Just pull out words and weave them
together. Jot them down. You'll surprise yourself
with the headlines you come up with.

And it's fun, too!

BONUS! MY PERSONAL SECRET

I've been thinking about what I've shared with

you here so far, and I believe I need to tell you
one more secret.

This final tip is one of my own pet tricks.

It's how *I* write some of my best sales letters.

Here's how it works:

The first thing I do when I have a sales letter to

write is be sure I know the product or service as
intimately as I can. I read about it, use it, wear it,
eat it, smell it, and sleep with it. I make it a part
of me. This step could take a day or a week,
depending on what I have to learn. If you already
know your product or service, it may not take any
time at all.

The next thing I do, after I'm sure I know the item
I want to sell, is talk to someone about it. It's
usually best to talk to someone who is in your
target market, someone who would ultimately
want or need your item if they knew enough about
it. But that isn't really necessary. The idea is to
talk to someone, anyone, in a way to see if you
can get them interested in your product or
service.

I talk to that person and pay attention to what

they ask me, as well as to what I tell them.
Conversation seems to release my creativity. As I
talk to the person about my item for sale, I listen
to my own sales pitch. A particular phrase, or a
certain way of explaining my item, could be
perfect for my sales letter.

Some copywriters call a friend on the phone and

talk to that person about the product or service
they want to sell. They tape the entire
conversation.

Later, they replay it to locate the best lines for

selling someone. In other words, you may find a
great sales letter angle by talking to someone
about what you want to write about. Either record
your conversation or simply pay attention to it.

Whenever I've been stuck on how to write a sales

letter, I've usually gone back to the basic idea of
"talking it out" with someone. From there, my
creative juices flow.
The second best way to get my creative juices to
roll again is by reading winning sales letters.
Again, get the books mentioned earlier, and see
the resources section at the end of each of these
lessons for leads on where to find more sales
letters to study.

BONUS! HYPNOTIC COMMANDS THAT MAKE

PEOPLE ACT

Would you mind if I gave you one MORE bonus

tip?

(Hey, I'm on a roll and can't stop myself!)

Let's talk about the power of words and

sentences. To start this section, let me quote from
the sales letter Mark Joyner used to get people to
enroll in my first e-class on Hypnotic Writing:

"You don't know it yet, but in the next 5 minutes

you are going to learn two things that will enable
you to command someone to do something -
anything -- and that person will do it without
question. What's more, they'll think it was their
idea, not yours.

Read these questions carefully.

Can you shut the door?

Is the phone ringing?

Do you have the remote?

Did you know you needed this?

What do these questions have in common? These
innocent sounding questions are all commands
disguised as simple yes or no questions. Typically,
people will respond by acting as if you had just
asked them to shut the door, answer the phone,
hand you the remote, etc., without ever
questioning it.

What does this mean to you? It means that there

are ways of giving commands to people without
their conscious awareness that they have received
a command. Typically, they will obey your
command as if they had received it directly, but
without any resistance whatsoever.

Now, I can almost hear you thinking, "How else

can I use this strategy to get others to do my
bidding?" There are countless ways if you want to
learn more.

Remember the old adage: Be careful what you ask

for, you just might get it! With the art of
persuasion, that adage takes on a whole new
meaning. Just imagine -- if you wanted someone
to do something, all you have to do is give the
command - with the right words.

Joe Vitale popularized the art of written

persuasion with his best-selling book, "Hypnotic
Writing."

Let's look at another example. Read the following

sentence:

"I wonder how quickly you are going to buy this

product."
This seems like a harmless statement, but do you
really know its impact? The person who reads it
might consciously think it is a simple comment.
But watch closely -- that sentence contains the
embedded command:

" .. you are going to buy this product."

The bold print plays a role in how effectively that

command gets communicated. A person will
respond to a sub-section of a written sentence as
a command, and will follow the command without
realizing it consciously.

Are you beginning to see how powerful this is?

Have you noticed yet that there's much more to
words than you were taught in all those how-to
courses on writing you ever bought? Are you
curious to learn more? Well, you can continue to
do just that. Fortunately, it's easy to just keep
reading on...

If you were to ask me what the single most

important skill is in business, that if you mastered
it would single handedly account for more
business than any other skill, I would tell you,
without a doubt -- the ability to influence people.

Think of what you could do if you could increase

your ability to ethically influence others, naturally,
without sounding like you're making a sales pitch.
How much more money and success could you
create with that skill?

Is This Shameless Manipulation?

Of course it is. But maybe we should take a good

look at our definition of manipulation.
When we enter a negotiation with another
company or person, we have a specific outcome
that we want to achieve. As the negotiation
progresses, we use our logic and various
strategies to attempt to move the negotiation
closer to our desired outcome. When we
accomplish that, we say the negotiations were
successful.

Since manipulation is defined as attempting to

consciously guide events to a specific resolution,
then the use of written persuasion strategies is
indeed manipulative. But then again, so are all
normal business negotiations.

The ethical use of influence in the right hands

could be extremely powerful. In the wrong hands,
it could be lethal.

Let me ask you -- if you were a golf enthusiast,

and you had the opportunity to have Tiger Woods
give you one-on-one personal coaching, how
much will your golf game improve as a result?
Tremendously, wouldn't you think?

Now imagine you had the opportunity to have Joe

Vitale, the grand master of hypnotic writing and
the science of persuasion, give you one-on-one
personal coaching, how much will your business
improve as a result? How much will your life
change? Massively, wouldn't you think?"

Mark's letter goes on from there. I just wanted to

show you a few key paragraphs from it to make a
few key points.

* First, did you notice how involving the letter is?

All those questions keep you interested, involved,
and stuck to the page. Questions are a powerful
hypnotic tool, don't you agree?

* Second, did you notice that Mark's point---that

the questions he asked actually DO make you do
the thing being asked---works?

In other words, whenever you ask a question in

your sales letter, people mentally get involved
with it and answer it. So if you ask something like,
"Do you realize how powerful hypnotic writing is?",
you get people thinking "Hypnotic writing is
powerful."

* Third, did you notice how Mark gets you to

imagine a scenario? Whenever you get your
readers to mentally see themselves doing what
you want them to do, you move them in the
direction you want. It's one of the things you
learned from Robert Collier: People think in
pictures. Tell them a story so they can see those
pictures. Get THEM involved and their emotions
are involved.

There are other things to learn from Mark's letter.

Everything from the personal, one-to-one tone of
it, to the tight, short paragraphs, to how it raises
an objection a reader may have and then answers
it. (While I can't guarantee that Mark's sales letter
is still online, you might find it at
http://www.hypnoticwriting.com/eclass.htm.)

Mark's letters, as well as any other great sales

letters you find, are all worth intense study. So
make that part of your assignment after reading
this week's lesson: Go find and study winning
sales letters.

*****************

Congratulations!

You've now made it to the end of lesson one!

Your next lesson in this course will teach you how

to write news releases that can make you---or
anyone else---rich and famous!

I'll show you how I do it, and even tell you the
best places to distribute your news. I've seen
miracles happen with this!

You'll love it!

Now here's your home-work...

ASSIGNMENT:

You guessed it: Write a sales letter! Just review

the above lesson, keep the key points in mind,
think of your reader, and dash off a letter to sell
your product or service. Remember to review it
and edit it and polish it to perfection. Also check it
against the secret check-list you now have.
Ready? Go for it!

RESOURCES:

* For sample letters by a master copywriter, click

here http://www.copycoach.com/samples.htm

* If you aren't making money online---and I mean

PASSIVE income where you virtually just collect
checks---then you haven't been to
http://www.clickbank.com/?hop=outrageous/click
bank Visit that site and discover how to profit
from other people's work. You can then practice
writing sales letters to send people to that site.
The more people go, the more YOU make money!

* One of the strongest sales letters I've ever seen

was written by Mark Joyner for one of my books.
Visit http://www.HypnoticWriting.com

* Another powerful sales letter, also by the

amazing Mark Joyner, is at
http://www.trashproofnewsrelease.com/. This
letter makes use of software tricks to personalize
the letter for each viewer. Brilliant!

* Yet another sales letter for you to study is at

www.adwriting-that-works.com

* Get and read "THE ULTIMATE SALES LETTER" by

Dan Kennedy. This book takes you by the hand
through the 28 steps Dan uses to write super-
powerful sales letters (and ads). He routinely get
paid $5,000.00 to $15,000.00 as a copywriter, so
his System is proven, valuable and effective. Best
of all, with this book by your side, you can write
powerful letters for your products or services -
even if you think you can't write a grocery list.
This is a "must have tool" you will use constantly,
not a book to just read. Get it at
www.amazon.com or at
http://www.kennedysite.com/index.html.

* Here are Joe Sugarman's books with ordering

information: Vol. 1: "Advertising Secrets of the
Written Word" (GET THIS ONE!) Vol. 2: "Marketing
Secrets of a Mail Order Maverick" Vol. 3:
"Television Secrets for Marketing Success" $39.95
each plus $5 shipping from 1-800-323-6400 or
www.amazon.com or FAX (702) 597-2002 or write
to JS&A Group, Inc., 3350 Palms Center Drive, Las
Vegas, NV 89103. My review is at
http://www.mrfire.com/Knowledge/Copywriting/S
ecrets/sugar.html.

* For a good quick tip sheet on writing sales

letters, visit
http://www.smartbiz.com/sbs/arts/dun18.htm

* Discover four approaches to writing sales letters

at
http://www.mapnp.org/library/writing/letters.htm

* For a great short article on how to write sales

letters, click on
http://www.office.com/global/tools/frameset?para
meter=ob_tools/sales/sales_letters.html?id=0689

* For free articles on copywriting by the man who

inspired me to become a copywriter, visit
http://www.bly.com.

* For an unusual e-book from China on how to

write with emotion, visit
http://www.mrchange.com.

* A good book on persuasion is "Get Anyone To

Do Anything" by David Lieberman. While he
doesn't talk about writing, his psychological
secrets are applicable to writing letters and ads.
Get it at www.amazon.com

* There is no "one way" to write sales letters or

anything else. For that reason, absorb all the
information you can. One great course on
copywriting is from David Garfinkel. Visit
www.killercopytactics.com.

* I'm told the "The Robert Collier Letter Book" IS

available as an audio and printed work from Carl
Galletti. Click here to order it -
http://www.twipress.com/MarketingResources/Gal
lettiBooks/copy.htm

E you soon!

Joe Vitale

PS -- During this class you'll also be getting not

one but THREE surprise bonus articles on how to
write hypnotically---one written by the man
considered to be a living legend in direct mail
marketing, another by America's top copywriter,
and at least one more by an NLP master said to be
able to control your very mind!

PPS - There are 16 basic desires that motivate

people. You'll learn them in lesson three. Right
now, can you tell which of those desires I'm using
on you?

PPPS - Notice how you read every one of these

PS's?
ABOUT JOE VITALE
Joe Vitale, author of the new book, "Spiritual
Marketing" and the best-selling Nightingale-
Conant audio program, "The Power of Outrageous
Marketing" is the world's first Hypnotic Marketer.
He lives in the Hill Country outside of Austin,
Texas.

You can have Joe's proven marketing course---

"Recession-Proof Marketing"---delivered to your
email box every day for a week---for FREE---by
sending blank email to class@aweber.com Joe's
websites include:

www.MrFire.com
www.HypnoticWriting.com
www.AdvancedHypnoticWriting.com
www.CreateAdvertisingThatSells.com
http://www.hypnoticwritingswipefile.com