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Sri Ramajayam
SHANMUGHA
ARTS, SCIENCE, TECHNOLOGY & RESEARCH ACADEMY
SASTRA UNIVERSITY
SCHOOL OF MANAGEMENT
Thanjavur - 613 401.
7.1 Students must attend every lecture, seminar and practical classes. However,
in order to provide for illness and such other contingencies, a minimum
attendance percentage has been prescribed for each course. Percentage of
attendance of a student in a course will be the number of classes attended in
that course divided by the number of the classes actually conducted from the
date of his admission and multiplied by 100. A student can appear in the
semester examination for a particular course only when he has put in a
minimum attendance of 75% in that course.
7.2 A student who has not satisfied the minimum attendance requirement of 75%
will not be allowed to appear for the semester examination in that course. In
such a case the student will have to repeat the course in the corresponding
semester during the next year, thereby losing one year.
7.3 A student should appear for the semester examinations in all the regular
Courses (pertaining to that semester) in which he has satisfied the attendance
requirements.
7.4 A candidate is considered to have passed a course if he secures a minimum
grade D in that course. Though there is no minimum marks for internal
component students are expected to secure minimum of 50% in the End
semester examination and the student will be declared to have been
passed if they secure minimum of 50 marks taking in to account both
internal and End semester examination. A candidate who does not pass a
course during a semester will have to reappear for the semester examination
for that course whenever offered next and secure the minimum passing mark
in the examination and also a minimum passing grade D taking into account
all other internal assessment grades along with semester examination marks.
7.5 For the project work, the scheme of evaluation will be based on the Report
Presentation & Viva-Voce.
8. EVALUATION OF ACADEMIC PERFORMANCE &
PROMOTION
8.1 Course-wise grades are awarded to the students by adopting the following
scheme, based on the weights already discussed in 5.2.
Range, Letter Grade Description of
Percentage Grade Point Performance
85% & above S 10 Outstanding
75% & above, but below 85% A 8 Very Good
65% & above, but below 75% B 7 Good
55% & above, but below 65% C 6 Average
50% & above, but below 55% D 5 Pass
Less than 50% F 2 Fail
Absent for Final Exam E 1 Exposure
Lack of Attendance I 0 Incomplete
8.2 Grade Point Average (GPA) & Cumulative Grade Point Average are
calculated as follows:
Σ(Number of Credits x Grade Points)
GPA = ———————————————
Σ( (Number of credits)
9. CLASSIFICATION OF RESULTS
At the end of the Programme, the final results will be classified as follows:
CGPA QUALITATIVE CLASSIFICATION
(1) 7.5 & above First Class with Distinction
(without any history of arrears)
(2) 6.0 & above First Class
(Cleared all papers within 2 years)
(3) 5.0 & above, but below 6.0 Second Class
II – Semester
Course Code
S. No Course Name L T P C
MMBA
1 201R07 Operations Research for Management 3 1 - 4
2 202R05 Marketing Management 5 - - 5
3 203R05 Production and Operations Management 4 - - 4
4 204R06 Financial Management 3 2 - 5
5 205R06 Human Resource Management 5 - - 5
6 206R06 Financial Services 3 - - 3
7 207R07 Strategic Management 5 - - 5
8 208R04 Entrepreneurship Development 3 - - 3
Total Credits 34
Semester – I
Credits: 3
Objectives: To provide knowledge to students on various Management concepts and
functions.
Objectives: To provide a firm foundation in economic theory for analyzing the key
managerial decision problems for firms and other economic organizations and to
understand the economic policies of the Nation.
Unit – I:
Economics: Nature of Economics, Scope of Micro and Macroeconomics, Divisions of
Economics: Consumption, Production, Distribution and Exchange, Economic problem:
Scarcity and Choice. Managerial Economics, Scope, Functions, Concepts, Role of
Decision Making.
Unit – II:
Demand: Concept, Law of Demand, Types, Law of Diminishing Marginal Utility,
Elasticity of Demand, Demand forecasting methods. Supply: Law of Supply, Elasticity of
Supply, Market Equilibrium, Consumer Behavior: Concept, Theory and Consumer
Equilibrium.
Unit – III:
Factors of Production, Production function, Theory of Production, Isoquants, Laws of
production, Economies of scale, Cost and output decisions, Market: Classification, Price
output determination in Perfect Market. Imperfect Market: Monopoly, Monopolistic,
Oligopoly and Pricing techniques.
Unit – IV:
Macro economic indicators-National Income: Concepts, Methods of Measuring National
Income, Money and its functions. Banking: Functions, Classifications, Credit creation,
Financial Institutions. An overview of Foreign Direct Investment, Industrial policy,
Trade policy and Agricultural policy.
Unit – V:
Consumption, Savings & Investments, Unemployment. Inflation: Meaning, Types,
Causes and consequences, Measures to control Inflation, Business cycle. Monetary policy
and Fiscal policy – Objectives and tools, Balance of Trade & Balance of Payments.
Composition and direction of India’s Foreign Trade, Meaning and parameters of
Globalization, Effects of Globalization on Indian Economy. The current global economic
crisis and its effect on the Indian Economy.
UNIT – I: Introduction to OB
OB an overview: Challenges and opportunities for OB, OB models; Foundations of
Individual Behavior- Types of Individual Behaviours, Ethical values and behaviour.
Suggested readings:
Standard costing and variance analysis: Standard costing distinguished from budgetary
control, Types of standards, Determination of standards. Variance analysis: Fundamentals
of Variance analysis.
Note: - Marks distribution: 70% for Problems and 30% for Theory.
Suggested Readings:
Credits 4
Objectives:
Proficiency in Soft Skills and Communication is a prerequisite for people in all
walks of life; more so for people in managerial positions. The MBA English programme
is designed to enable learners to achieve the requisite competence in these skills.
Methodology
There will be less and less of teacher talking and more and more of student
participation in terms of pair/small group/large group discussions and seminar
presentations.
Evaluation
There will be no questions on the theories of communication. Students will write
5 assignments and 2 tests. These will help assess the learning outcome of the programme
in terms of student performance.
Discourse features:
i. Cohesion and coherence
ii. Strategies – narration, description, process writing, definition, comparison
and contrast, cause and effect, argument.
iii. Paragraph Writing: Topic sentence and expansion of topic sentence.
iv. Essay Writing
Text Book:
To be supplied by the Department of English, SASTRA
Suggested Readings:
Objectives: This course is an in-depth introduction into basic statistical concepts and
tools needed for making informed decisions in the modern-day business environment and
research. Emphasis will be on the application of statistical techniques to managerial
decision making and research reporting using certain statistical tools – Ms Excel and
SPSS.
Suggested Readings:
1. Levin, R.I., Statistics for Managers, 7/e, Prentice Hall of India, 2002
2. David P.Doane, Lori E.Seward., Applied Statistics in Business and
Economics,Tata Mcgraw Hill.
3. Donald R. Cooper and Pamela S. Schindler, Business Research Methods, Tata
McGraw- Hill Publishing Company Limited, New Delhi, 2003. Edition
4. J.K.Sharma,Business Statistics,Pearson Education,2004
5. Amir D. Aczel, Complete Business Statistics, 5th edition, Irwin McGraw-
Hill,2001
6. David M.Levine, Timothy C.Krehbiel and Mark L.Berenson “Business Statistics:
A First Course”, Pearson Education Asia, 2nd edition, New Delhi, 2000
7. Cliff, D. Ragsdale, Spreadsheet modelling and decision analysis, ITP
8. K. N. Krishnaswamy, Appa Iyer Sivakumar and M. Mathirajan, ‘Management
Research Methodology’, Pearson Education, India, 2006, Edition.
Semester – II
Credits: 4
Note: - Marks distribution: 80% for Problems and 20% for Theory.
Suggested Readings:
Credits: 5
Objective: The objective of this course is to help the students to understand the changing
role of Marketing in the light of globalization, Internet revolution, enhanced cellular
phone usage and expansion of cable TV network
• Periodic group survey to be done by the students and present reports on the
same as Mini Project.
Suggested Readings
1. Ramaswamy & Namakumari, Marketing Management, Macmillan, 5th
edition
2. Philip Kotler, Marketing Management, Prentice Hall of India, 11th edition
3. Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha
‘Marketing Management’, Pearson education, 2006
4. Armstrong, Kotler P., Principles of Marketing Management, PHI, 10th
edition
5. Zikmund d’Amico, Marketing, South Western, Thomson Learning, 2000
6. Boyd Walker, Marketing Management, McGraw-Hill, 2002.
7. Aakar, Day and Kumar, Essentials of Marketing Research, John Wiley &
Sons, 2001.
MMBA 203R05 – PRODUCTION & OPERATIONS MANAGEMENT
Credits: 4
Objectives: To acquaint the students with decision making in: Planning, Scheduling and
control of Production and Operation functions in both manufacturing and services.
Unit - I: Introduction
Production / Operations Management meaning – History of improvement of P/OM.
Transformation process model: Inputs, process and outputs, Classification of operations,
Responsibilities of Operations Manager, New product development, Selection and
Design of Product / Services, Contrasting Production management with Operation
management. Concept of Productivity.
Credits: 5
Unit – I:
Introduction to Corporate finance: An overview of Financial Management – Financial
markets, raising capital - Long term and short term sources of fund – National and
International. Analyzing the company – MVA and EVA approach.
Unit – II:
Time value of money: Compounding and discounting – Basic risk and return analysis –
Cost of capital – Equity, Debt, and Preference shares – WACC – Leverage, Capital
structure and Optimal capital structure. Introduction to corporate valuation and risk
management.
Unit – III:
Capital budgeting – Investment appraisal & methods – Non-discounted techniques - Pay
Back Period, Accounting Rate of Return, Discounted techniques – Discounted Pay Back
period, Net Present Value, Benefit to Cost Ratio, Internal Rate of Return, Modified
Internal Rate of Return. Conflicts in appraisal methods.
Unit – IV:
Working Capital management: Assessment of working capital – Cash conversion cycle –
Short term financial planning - Financing WC needs – Short term borrowings - Inventory
management, Receivables management, Cash management.
Unit V:
Dividends & Dividend policy – Outline of hybrid securities & Derivatives: Futures and
options – Leasing, Convertible securities, Stock purchase warrants, Options. Mergers and
Acquisition – Leveraged Buy Outs (LBO’s), Divestitures.
Note: - Marks distribution: 50% for Problems and 50% for Theory.
Suggested readings:
Suggested Readings:
Objectives: To provide in- depth knowledge in the new emerging areas of financial
sector. The syllabi fully cover stock market operations mutual funds, insurance and
microfinance.
1. Financial Services and Markets – Dr.S. Gurusamy, Vijay Nicole Imprints (P) Ltd.
2. Financial Services – M.Y. Khan, Tata McGraw Hill Publishing Company Ltd.
3. Financial Instruments and Services – Nalini Prava Tripathy, Prentice Hall of
India.
4. Mutual Funds in India- Nalini Prava Tripathy, Excel books.
5. V.A. Avadhani: Indian Capital Market, Himalaya Publishing House
6. Punidhavadhi Pandiyan: Security Analysis and Portfolio Management.
7. Micro-Finance perspectives and Operations – IIBF, Macmillan India Ltd.
MMBA 207R07 – STRATEGIC MANAGEMENT
Credits: 5
Unit I: Introduction
Strategic Management - Values, Visions & Mission Statements, Objectives and Goals;
Types of strategies, Five tasks strategic management process, Methods of crafting
strategies; Perspective on strategy formulation – Intended and Emergent Strategies. Role
of BoD in Strategy Crafting - Members, Roles and responsibilities of Board of Directors;
Corporate Governance, Ethical consideration in strategy formulation.
Unit V: Implementation
Designing organizational structure; Staffing & Directing - Strategic Leadership;
Implementing strategy – 7-S framework, Designing Strategic Control Systems – Levels
of organizational control; Evaluation - Assessing performance with help of tools –
Balanced Scorecard, Benchmarking. Information technology and its use in
Implementation of strategies.
(Appropriate cases will be discussed under each topic)
Suggested Readings:
Credits: 3
Objectives: The objective of this course is to inculcate the spirit of entrepreneurship and
educate students on various tools required to start one’s own business