Functional Structure:

• Support departments: corporate affairs, audit, co-ordination.

• Director Refinery: refinery, corporate planning, joint venture refineries and special projects.

• Director Finance: Corporate finance and EDP.

• Director Marketing: retail, industry, lubricants, LPG and aviation segments.

• Director Personnel: H.R. and Admin.

CMD

Company Corporate
Secretary Affairs

Audit Coordination

Director Director Director

Director Finance
Refineries Personnel Marketing

Personnel & Corporate

I/C Refinery Aviation
Admin Finance
Corporate LPG

I/C Refinery H.R. Corporate S&D EDP

E & P Marketing

Corporate Corporate
Planning Communication
Corporate Sales

JV Refineries
Corporate Lubes

Special Projects
Regional GMs
 Director
Marketing

General Manager General Manager General Manager General Manager

East West North South

Divisional Divisional Divisional Divisional

Manager Manager Manager Manager
PTN BBSR KCL RNC

Manager Manager
Manager Sales
Engineering Operations

Sales Officer Operations

LPG Officers

Area Sales Officer

BBSR

Area Sales Officer

SBP

Area Sales Officer

BAM

Regional Structure

• 4 regions , 22 divisions

• Divisional Manager : sales, operations, engineering.

• Different customer segments like retail, L.P.G, industrial.

EMPLOYEE STRATEGY

BPCL fosters effective value-based HR processes for development of people and their organisational
capabilities with a view to provide them with a competitive edge and aim to realise their personal
vision in tandem with the organization`s vision. The thrust areas include:

 Performance Management- Links organization `s goals with individual performance goals

  Competency Modelling- Recognize competencies and capabilities of employees to bridge
gaps through appropriate training and developmental programmes

 Multi-skilling- Encourage employees to take up initiatives in new technological and

managerial areas like Enhanced Fuel Proposition, Add-on Stores, One Stop Truck Shops,
Customer relationship management solutions, Tracking Customer Receivables , Monitoring
Credit management, Inventory Management etc.

SHAREHOLDING:

Shareholding As of June 2014

Promoters – Individuals and Corporate Bodies 54.9

Mutual Funds/UTI 8.4

Financial Institutions/Banks/Insurance companies 6.6

Foreign Institutional Investors 12.2

Bodies Corporate 5.0

Public 12.8

INTRODUCTION:

 BPCL is one of India's largest PSU companies.

 Involved in the refining and retailing of petroleum products.

 Single digit Indian representative in the Fortune 500 & Forbes 2000 listings (“MNC in PSU
garb”).

 Pioneer in Indian Petroleum Industry. (Pure for Sure campaign, Petro card, Fleet card etc.)

 Diverse range of products (Petrochemicals and solvents to aircraft fuel and speciality
lubricants)

 Fuel supplied directly to hundreds of industries, and several international and domestic
airlines.

PRODUCTS:
  Liquefied Petroleum Gas: Environmental friendly fuel used widely in households for
cooking. LPG is meant for households and marketed my PSU Oil companies in cylinder of
14.2 kg and 5 kg.

 Service:

 Release of new LPG connections and facilities for booking refill

 Transferring or terminating the LPG connection

 Change in customer detail and safe custody of the cylinder to the customer

 Auto LPG: LPG is also identified as an auto fuel in 2002 after amendment of relevant acts by
the Central and State governments. It serves as an economical fuel variant and less
pollutant

 Retails auto fuel: The most common point of contact of customers with the Oil Industry is
the Petrol Pump. Petrol Pumps are referred to as Retail Outlets (ROs)

 Lubricants: Lubricants essentially are liquids, semi liquids or solid substance to reduce
friction among the mover parts. Typically lubricants comprise of 90-95% of base oils and
balance performance enhancement additives based on the application

 Aviation Turbine Fuel

TECH AND INNOVATION:

 Technology upgrades on Storage & Refining

 Upgrades to Mumbai refinery which resulted it to process more than 70 grades of

crude

 Storage upgrades to all refineries to meet demand

 MES : Manufacturing Execution System

 E-technology

 SAP – Early adapters of ERP

 SCADA - Supervisory Control And Data Acquisition

 Effectively monitors pipelines of >1900 KMs spread across India

 ASTRONOVA – Apron Fuel Management System for Aviation Gasoline

 Smart cards, Fleet cards

 Transportation

 Live GPS tracking for vehicles

 SmartFleet™ services

 Reverse Logistics

 Oil Explorations across the globe

  In-house Research & Development department

 ‘Pure for Sure’ Petrol

 Enhanced ‘Speed’, ‘Hi-speed’ Diesel variants

 MAK Lubricant technology

 Development studies on Ethanol with Brazil government

 Bio-fuels

 BMCG (Bharat Metal Cutting Gas)

 Metal cutting gas for industries such as Railways, BHEL etc

 Developed in-house

 Became Industry standard almost immediately

 Numerous advantage over Acetylene Cutting (CA) which was used

till then

MARKET ENVIRONMENT:

 Deregularisation post 2000 leading to Open Mkt

 BPCL Production-Sales deficit (9.7 MMT)

 Presence only in western region

 Poor logistics

 High operational cost

 Production capacity

 Emission norms

SWOT ANALYSIS:

Strength

 Brand Name

 Refining Capacity

 Retail Network

 SAP Integration

 R&D support

 Best in SCM

 Cost advantage

Opportunity

 Demand for Energy

  Avenues outside India

 City gas distribution (Joint venture with GAIL)

 Non conventional Energy like bio diesel

 Major stake in petronet LNG insuring the gas reserve

Weakness

 High cost of Crude oil prices

 Govt. control on pricing

 Subsidized product

 Black marketing

 Bureaucratic involvement on strategic decision.

Threats

 Volatile price of Crude oil & finished product

 Impact of financial health

 Openings for global players

 Competitors faster growing rate

CSR INITIATIVES

 Community Development

 Balwadis for children as pre-school intervention.

 Vocational guidance & self sustenance

 Women's Developments

 Self Help group.

 Infrastructure

 Tree plantation

 Building Community Halls

 Medical Aids

 Grain Banks

 Water Harvesting & Bride

 Education

 Scholarship

 Education Adopted village

ANSOFF GRID:

Product Present New

Market

Market Penetration Product Developme

Piped gas Speed Petrol

City gas Pune

Indraprashtha Gas
New Market Development Diversification

Lubricant sale in Sri Lanka Bio Fuel