GUERRILLA

PUBLISHING

DEREK MURPHY, PH.D.

 PREFACE

TRAIN THE INTERNET TO SELL BOOKS FOR YOU

QUIT MARKETING AND FOCUS ON WRITING
 INTRODUCTION

LAUNCH BIG EVEN IF YOU'RE STARTING SMALL

WHO AM I AND WHY YOU SHOULD LISTEN TO ME?
 1: PREPARATION

WHAT KIND OF BOOK TO WRITE

WHO READS THAT KIND OF BOOK
WHERE ARE THEY?
DO THEY REALLY WANT YOUR BOOK?
MAKE SURE YOU TELL A GREAT STORY
MAKE SURE IT SATISFIES THE RIGHT READERS
FIX IT
PLOTTERS & PANTSERS
MAKE IT BETTER
EDITING, SELF-EDITING, HIRING AN EDITOR
WORKING WITH A WRITING COACH
★
SETTING REALISTIC EXPECTATIONS AND GOALS
DON’T SPEND 5 YEARS WRITING IT
★
TEST IT OUT WITH BETAREADERS
Challenge #1
 INTRODUCE YOURSELF IN THE
GUERRILLA PUBLISHING FACEBOOK GROUP
2: PUBLISHING
HOW TO MAKE BOOK COVERS THAT SELL
Why most authors get their covers all wrong
THE ONE MISTAKE THAT WILL CRIPPLE BOOK SALES
HIRING A BOOK COVER DESIGNER
HOW TO FORMAT YOUR BOOK FOR EBOOK
HOW TO FORMAT YOUR BOOK FOR PRINT
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★

HOW TO DISTRIBUTE YOUR BOOK

HOW TO DISTRIBUTE YOUR EBOOK
HOW TO GET POD HARDBACKS AT A REASONABLE PRICE

HOW TO GET FULL COLOR BOOKS MADE

WHO CARES ABOUT GETTING INTO BOOKSTORES?
GETTING MORE VISIBILITY ONLINE
TESTING YOUR CONVERSIONS
IS YOUR BOOK SUMMARY GOOD ENOUGH?
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WHY YOUR REVIEWS ARE BEING DELETED
How to remove negative reviews from your book
KEYWORDS AND CATEGORIES
AUDIO BOOKS
INTERNATIONAL RIGHTS
 AFFILIATE LINKS

CHALLENGE #2
3: LAUNCHING YOUR BOOK
★

CROWDFUNDING
TO PRESELL OR NOT TO PRESELL
 

★
GO WIDE OR KDP SELECT?
★
★

ARE BOOK AWARD CONTESTS WORTH IT?

DO YOU REALLY NEED A BLOG OR AUTHOR WEBSITE?
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HOW TO BUILD A HUGE LIST BEFORE YOU LAUNCH
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★

USE TWITTER AND FACEBOOK TO FIND YOUR READERS

NATIVE CONTENT (WHY ADVERTISING FAILS)
AMAZON ADS
 ALSO BOUGHTS

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HOW TO GET A HUNDRED REVIEWS IN ONE WEEK
★

How to sell 100 copies on launch day and hit #1

BE INCLUSIVE
★

HOW TO SELL 1000 COPIES A WEEK WITH AD-STACKING

THE BEST FREE AND PAID PROMOTION SITES
AMAZON GIVEAWAYS
NEWSLETTER SWAPS
INCENTIVES FOR BULK ORDERS

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CHALLENGE #3
4: FAST GROWTH FOR MORE SALES

INDIRECT MARKETING HACKS TO GET MORE VISIBILITY

WITHOUT BEING AN ANNOYING SPAMMER
COMMUNITY CONTENT

$1000 on Ki
HOW TO BUILD AN AUTHOR WEBSITE THAT GETS TRAFFIC
REDISTRIBUTING CONTENT TO WIDEN YOUR FUNNEL
 THE 5 SITES YOU NEED TO BE USING (AND HOW TO PUT
CONTENT ON THEM QUICKLY THAT WILL BRING YOU SALES
FOR YEARS TO COME)
ANTHOLOGIES AND BOXSETS
★
★
 WHAT’S NEXT

Stop marketing and write more books!

TAKE ACTION!
NEED MORE HELP?