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Danielle Klunk
Professor Bedell
CAS 137
26 November 2018
Turn on a television today, and you are likely to encounter an advertisement for some
new miracle drug or remedy. It may offer a compelling argument to entice you to invest in its
product, perhaps claiming that it will “reduce symptoms in over four out of five patients!” As
skewed as the promotion may be, it provides more evidence than similar advertisements from the
early twentieth century. Rather than statistics, advertisements from this period utilized broad and
unrealistic slogans, some going as far as to refer to its product as “the most effective cold remedy
in the world” (Pittsburgh). Of course, there was little to no support for these claims, yet
consumers remained more likely to invest in these miracles than to visit their local doctor. With
no educational requirements other than an apprenticeship, the common family physician only
stood a 50% chance of positively impacting a patient’s health. Yet, by the 1950s, Americans
made the habit of scheduling an average of five appointments a year (Baughman). One analysis
explains this shift as being marked by “periods of stasis punctuated by major reformation,”
suggesting that changes are not gradual or constant, but instead catalyzed by chains of events
(Crass). Of the events spanning the first half of the twentieth century, by far the most impactful
were the Progressive Era, the World Wars, and the Great Depression. Each catalyst sparked
drastic reforms, first in educational requirements for medical professionals and later in
governmental funding for specialized research, eventually leading to a greater public trust of
Although educational reforms beginning during the Progressive Era would eventually
provide a strong foundation for medical advances in decades to come, they initially lacked a
catalyzing event to push nationwide advances. During this time, hospitals were just emerging as
the first central form of healthcare, commencing the gradual but certain fall of family doctors to
professional physicians. The new reliance on these crowded hospitals for treatment led to a
heightened risk of infection among patients, which required doctors and nurses to be warier of
their actions (“Progressive”). The level of competency needed to prevent widespread infections
was unlikely to be obtained through traditional apprenticeships of this time, and thus led to the
development and popularization of formal schools of medicine. However, the formal education
of this period remained far from perfect. The President of Harvard University, Charles Eliot,
would be the first to implement significant reforms. In 1892, he expanded Harvard’s medical
curriculum to four years and, nine years later, made a Bachelor of Science degree a prerequisite.
While these changes were a great starting point for Harvard, they would not become the norm
until forty years later (Crass). Although the normalization of hospitals did lead to changes in
It would be Abraham Flexner’s report evaluating medical schools towards the end of the
Progressive Era which would act as the driving force for medical reform, raising questions on
medical standards and government involvement. Out of the 155 medical schools Flexner visited
while writing his report, he declared only a mere thirty-one of them as being adequate
curriculum, and accreditation criteria (Crass). His discussion of educational standards not only
led to the closing of fifty schools, but also prompted the question of how to finance what he saw
as proper organizations. While his report admitted that only well-funded schools would be able
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believed that such institutions were immoral, for their administrations would focus solely on
profit rather than education (Ludmerer). The combination of the necessity for funding and the
danger of privatization called attention to the need for government intervention, beginning the
debate over the government’s responsibility for Americans’ health. If the government were to
provide funding to schools, what would its role be? How much funding should be provided?
What standards must be set for schools to receive such funds? These questions were left to be
During wartime in this era, the government’s reliance on medical professionals led to rare
financial support, proving Flexner’s claim that government involvement would be more
beneficial than harmful for the health industry. Due to the use of trench warfare and the
proliferation of large gunshot wounds, a litany of soldiers with unique and unsettling injuries
would regularly overwhelm the base hospitals located throughout Europe. In order to assist the
allies’ wounded fighters, the United States flew countless medical professionals to help staff the
much-needed surgical bases. Dr. John Binnie, surgical leader of base hospital 28 in France,
recorded the details of his six-month position overseeing his staff of Kansas City doctors. His
report revealed that as many as 2,500 cases required extensive reconstruction through manual
operative surgery- now known as plastic surgery (“Surgery”). These operations, mainly
performed on facial features, required staff to specialize in certain areas of the body and face
rather than having a general knowledge of operating on the whole. This practice would lead
general surgeons and physicians to become focused professionals. Once these specialists
returned to America, they shared their newfound knowledge and experiences, inspiring the next
generation of professionals to continue their specialized research along the way. The traditional
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general physicians gave way to those specializing in “maxillofacial” areas such as podiatry,
dentistry, and optometry, as well as those in bacteriology, the study of the spread and cause of
disease (Hampton). This divide and conquer technique would allow specific areas of study to
expand more quickly than if the knowledge had continued to be generalized. Because of the
government funding during this time of crisis, this spread in specialties was able to occur,
leading to unprecedented advancements in the areas of surgery and disease prevention. When
doctors returned to America, they brought their newfound expertise with them, giving further
opportunities for hospitals and other medical centers to be further solidified as American’s main
source of healthcare.
Once the Great Depression began impacting Americans, the government became focused
Roosevelt’s New Deal programs, the medical industry suffered great losses. As unemployment
rates reached a peak, less and less citizens were able to afford regular appointments, so they
gradually stopped seeing their doctors. With little to no patients, the average physician’s salary
was halved, and less students applied to medical school (Baughman). In an attempt to rejuvenate
the industry, New Deal programs such as the Federal Emergency Relief Administration and the
Farm Security Administration were put into place. While these did not focus solely on the
medical profession, they did set aside funds for workers’ healthcare (“Social”). Many programs
passed during this time made similar financial contributions to workers’ healthcare, hoping to
However, those that did revolve around the medical industry, such as the Wagner Bill,
sparked controversy. Due to the successes of the medical industry during World War I, the idea
that increasing government involvement would benefit the country was hard to oppose. The
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question that remained was how involved should the government be? Supporters of the Wagner
Bill believed that America’s health system should be fully integrated into government authority
and rallied for universal healthcare (“Social”). However, the American Medical Association
(AMA), Committee on the Cost of Medical Care (CCMC), and Committee on Economic
Security highly opposed this bill, believing that the act would “strain the United States' medical
resources, lower doctors' incomes by making their jobs government-funded, and cause
individuals to be assigned doctors based on insurance rather than preference” (“History”). With
the continued opposition of these large groups, the bill was dropped, and the Social Security Bill
was passed instead (“Social”). Although this period didn’t see complete government
implementation, the New Deal was able to increase government influence on the health industry
The combination of the implementation of this New Deal program with the United
States’ involvement in World War II led to Doctors to become more valued than ever before.
Once the Social Security Bill was passed, the AMA worried that wages for doctors would suffer.
In response to this threat, the organization limited enrollments to medical schools across the
country in hopes to increase demand for the profession (“Baughman”). This shortage proved
problematic once the United States entered World War II, when the need for surgeons spiked
once again. Because supply could not meet demand, salaries doubled, leading the AMA to relax
its enrollment standards (“Baughman”). The shortage of doctors when the United States entered
the War increased the occupation’s value in American society, and the trends of World War I
repeated themselves. More employment and funding led to specialization and research,
However, these trends were much more significant in World War II due to New Deal
programs leading to increased funding towards medical care and research. With past evidence of
success, the government felt more confident in designating funds to medical care. Not only were
they more confident, but in many ways they were required to produce funds (Baughman). This
increased funding was often lent to research projects to explore innovative cures or treatments.
One of these defining projects was that of the influenza vaccine. Research was devoted to this
disease specifically because of the threat it posed to both soldiers and American citizens.
Because of government involvement, the first licensed flu vaccine in the United States gained
FDA approval in less than two years (Hoyt). This final stretch of the first half of the twentieth
century proved to be the most innovative and efficient for the industry because of previous crises
In the beginning of the 20th century, the average American’s sole source for medical care
was their family doctor. The Progressive Era was just beginning to introduce hospitals into the
mix, but these institutions tended to be unsanitary due to educational standards of this time not
aptly preparing doctors to prevent infections and the spread of disease. However, the World
Wars and the Great Depression would force government to be more involved in the health
industry. The first World War required surgeons who would often have to amputate wounded
soldiers. The spike in surgeries during this time would lead to an increased understanding on
how to prevent infection, and also lead doctors to becoming specialized in one area of treatment.
Meanwhile, the Depression led to programs to make healthcare affordable, which in turn caused
a great decrease in the amount of doctors. It was the United States’ involvement in the second
World War that truly helped the occupation. The doctor shortage led to an increased value in the
profession, with salaries being raised to unprecedented levels, and education requirements
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becoming more relaxed. This caused the number of doctors in the country to skyrocket during
this era and further push specialization and research. Each of these crises caused the government
to allocate extra funds towards the medical industry, and eventually would lead to increased
government involvement. The heightened medical budget would lead to further research
opportunities and a broader medical field as doctors would continue to focus on specific areas in
the profession. Because of government involvement and research, citizens began to trust their
Works Cited
Baughman, Judith S., et al., editors. American Decades. Vol. 3: 1920-1929, Gale, 2001. Gale
http://link.galegroup.com.ezaccess.libraries.psu.edu/apps/pub/5BAS/GVRL?u=psucic&sid
Crass, Ryan L., PharmD., and Romanelli, Frank,PharmD., M.P.H. "Curricular Reform in Pharmacy
Education through the Lens of the Flexner Report of 1910." American Journal of
Formula AL-14 For Colds. This Is the Most Effective Cold Remedy in the World. Pittsburgh, 1928.
connection.ebscohost.com/health/medicare/history-medicare-us.
Hampton, Ellen. “How World War I Advanced Medicine.” The Atlantic, Atlantic Media Company,
medicine/517656/.
Hoyt, Kendall. “How World War II Spurred Vaccine Innovation.” The Conversation, The
innovation-39903.
Ludmerer, M., Kenneth. "Commentary: Understanding the Flexner Report". Academic Medicine,
“Social Security.” Reports, Facts and Figures | Press Office | Social Security Administration,
“Surgery at Base Hospital #28.” Surgery, Medicine in the First World War, The University of
services/surgery.html.