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Coaching & Communication Skills


Facilitator Guide

SAMPLE: Leadership Skills Facilitator Guide - 1


SAMPLE: Facilitator Guide - 2 Leadership Skills
Disclaimer

This guide reflects many of the internal policies and procedures applicable to
employment in US Convenience Retail (USCR) Company-Owned Company-
Operated (COCO) retail sites. Some states have laws which may provide for
greater benefits to employees working in those states or that require the
employer to adopt a different policy or procedure in that state. Where such a
conflict arises, state law will be followed. Contact your local Client Relationship
Advisor (CRA) for guidance on these exceptions.

This guide is provided for informational purposes and does not constitute a
contract for employment, expressed or implied. BP Products North America Inc.
and its subsidiaries (hereinafter “BP”) reserves the right to change, add, delete
and/or modify provisions in this guide at any time with or without notice. This
guide contains summaries of certain BP policies. While we intend that this guide
is up to date, it is possible that the summaries found in this guide are not current,
complete or consistent with other information or communications. Differences
between this guide and the applicable policy are not intended; however, if any
differences are found to exist, the actual policy will govern.

The relationship that exists between BP and each of its employees is


employment “at will”. This means that an employee is free to terminate his/her
employment at any time for any reason, with or without cause or prior notice.
Similarly, BP retains the right to terminate an individual’s employment at any
time, with or without cause or prior notice, at its sole discretion. This guide does
not alter or limit the at-will employment status of the USCR employees.

© BP Products North America Inc. 2007. All rights reserved. Not for disclosure, reproduction or use
without prior written agreement.

SAMPLE: Leadership Skills Facilitator Guide - 3


Table of Contents

THE IMPORTANCE OF GOOD COMMUNICATION ................................................................................................ 5


BASIC COMMUNICATION SKILLS ................................................................................................................................ 6
Pay Attention to the Person............................................................................................................................... 7
Listen for Understanding ................................................................................................................................. 10
Explore for Information .................................................................................................................................... 11
Offer Perspective............................................................................................................................................. 14
COACHING.............................................................................................................................................................. 15
COACHING MODEL ................................................................................................................................................. 17

SAMPLE: Facilitator Guide - 4 Leadership Skills


The Importance of Good Communication

Facilitator Note: Begin with a planned role-playing activity


demonstrating poor communication techniques. (See Facilitator
Preparation Notes)

Ask participants: What did you notice about the communication


that took place during this role play?

Flip chart responses.

A major part of a Site Manager’s job is communicating. Effectively


communicating with others involves an appreciation for people’s unique
qualities and an understanding of some communication basics.

Display Slide: What Is Human Communication?

Tell participants: Communication is the exchange of messages or


information between or among people. The purpose of communication is
to give or receive information. Communication may occur through
speech, writing or other signals.

SAMPLE: Leadership Skills Facilitator Guide - 5


Display Slide: Communication Is A Necessary Skill

Review bullet points.

As Site Managers, effective communication will be one of the most essential


skills you will need to rely on. You will use it with:

• Employees • Vendors
• CAEs • Colleagues
• Customers • Maintenance
• Law Enforcement • Inspectors

Basic Communication Skills

Display Slide: Basic Communication Skills

Review bullet points.

Four basic skills are necessary for effective communication:

1. Pay attention to the person


2. Listen for understanding
3. Explore for information
4. Offer perspective

SAMPLE: Facilitator Guide - 6 Leadership Skills


Display Slide: 1. Pay Attention to the Person

Review bullet points.

Pay Attention to the Person

When you coach someone, give your undivided attention. Maintain eye
contact and show an interest in what the person has to say. Focus on
the here and now. Your verbal and non-verbal reactions also let the
person know that you are tuned into them and to the conversation.

Ask participants to think of examples of when they know that


someone was not paying attention to them when during a conversation.
What kinds of verbal or non-verbal cues did they observe?

Display Overhead: Communication Barriers

Review bullet points.

SAMPLE: Leadership Skills Facilitator Guide - 7


Communication Barriers

Barriers to communication generally fall into one of the following three


categories:

Environmental
Environmental barriers are things in our surroundings that have a negative effect
on a discussion. Environmental barriers do not include other people. They
include physical discomfort (such as a room that is too stuffy or an uncomfortable
chair), visual distractions, interruptions and noise (e.g., background noise or
ringing phones).

Verbal
Verbal barriers are ways of speaking that get in the way of good communication.
Typical examples include people who speak too quickly or too softly. Using slang,
jargon or acronyms can be confusing to someone who isn’t familiar with them.

Interpersonal
Interpersonal barriers are relationship issues between people that may get in the
way of good communication. These can be difficult to overcome because they
can’t be seen, heard or touched.

Two common interpersonal barriers occur when people have different


assumptions or different perceptions.

Facilitator Note: Move on to the Communication Barriers


exercise.

SAMPLE: Facilitator Guide - 8 Leadership Skills


Written Exercise – Communication Barriers

For each category below, what type of communication barriers do you think you
are likely to encounter as you manage a site?

Environmental

Verbal

Interpersonal

Review responses with the participants.

SAMPLE: Leadership Skills Facilitator Guide - 9


Display Slide: 2. Listen for Understanding

Review bullet points.

Listen for Understanding

Listen carefully to understand what a person is communicating. Listening


means getting verbal information from someone, then checking with that
person to make sure that you understood what they were trying to express.
Listening skills include being able to demonstrate your understanding of
what the other person said. Listening involves these two steps:

1. Listen to what is being expressed


2. Paraphrase what you understood

Don’t be afraid to interrupt and ask questions; this will let the other person
know you are really listening.

Paraphrase what was said. Use your own words to restate what was said.
Phrases like, “So what you’re saying is…” or “As I understand it” will help
you gain clarity and confirm that you heard the person correctly.

Ensure mutual understanding by periodically summarizing what has been


said. Use phrases like, “OK, so we have agreed that…” and “Let me be
clear about what we’ve decided so far…”

FACT: We listen at a rate of 400 words per minute.


We speak at a rate of 150 words per minute.
It takes effort to listen attentively to a speaker.

SAMPLE: Facilitator Guide - 10 Leadership Skills


Explore for Information

Display Slide: 3. Explore for Information

Review bullet points.

Open Questions

Open questions are used when you want more than a yes or no
answer. Open questions usually begin with:
• Who • How • What
• Why • When • Where

Closed Questions

Closed questions are used when you want specific information. Closed
questions often result in one-word answers like “yes” or “no.” Closed
questions do not promote discussion. They are useful to confirm or
bring closure to an issue. Closed questions usually begin with words
like:
• Is • Can • Would
• Do • Will • How many
• Are • Could

Facilitator Note: Move on to the Open and Closed Questions


Exercise.

SAMPLE: Leadership Skills Facilitator Guide - 11


Written Exercise – Open and Closed Questions

For each closed-ended question, revise it to become an open-ended


question:

Do you like upselling to customers?

________________________________________________________

Are you good with numbers?

________________________________________________________

Will you be late again tomorrow?

________________________________________________________

Review with participants.

Ask participants: Can you see the different responses you will
get if you ask open-ended questions rather than closed?

SAMPLE: Facilitator Guide - 12 Leadership Skills


Display Slide: Explore For Information Tips

Review bullet points.

Facilitator Note: The concepts covered on this slide are listed in


the Do’s and Don’ts table in the Participant Guide.

The purpose of exploring for information is to generate discussion, gather


facts and opinions and develop lines of communication. The do’s and
don’ts listed in the table below will help you in this process when asking
questions.

Do’s Don’ts

Ask clear, concise questions covering a Ask rambling ambiguous questions


single issue covering a lot of issues

Ask reasonable questions based on Ask questions that are too difficult for the
what the person is expected to know person to know

Ask challenging questions which Ask questions which are too easy and
provoke thought provide no opportunity for thinking

Ask focusing questions which direct the Ask irrelevant questions that distract the
person to a logical answer person from a logical answer

Ask clarifying questions to help the Ask “trick” questions that will fool or
person say what he or she means frustrate the person.

SAMPLE: Leadership Skills Facilitator Guide - 13


Display Slide: 4. Offer Perspective

Tell participants: This may seem like a very natural thing to do,
and you may, in fact, do it every day. However, sometimes – when we are
in a Managerial position facing the daily demands of the workday – it
can be easy to forget to offer perspective to the employee you are
coaching.

Offer Perspective

To offer perspective is to let the person know that he or she is not alone
in their situation. If you can, describe a similar experience that you
have had to show the person you can relate to their situation. Sharing
this information lets the other person know that they are not alone in
feeling frustrated, angry or happy about a similar issue. By sharing your
own experience, you lend a basis of reality to the current situation.

Imagine you are coaching a person to do something for the first time. It
could be handling a complaint from an angry customer, or suggesting a
different behavior to a fellow employee. Whatever the required action is,
it makes the person anxious. By telling this person about your own
feelings when you first had to do something similar for the first time, you
are sending the message that these feelings are normal. Then you can
move on to address the concern and coach the employee to a desired
performance level.

SAMPLE: Facilitator Guide - 14 Leadership Skills


Coaching

Display Overhead: Coaching

Coaching is a one-to-one conversation that is focused on performance.


An effective leader coaches a team to be successful whether their
current performance is exemplary, satisfactory or unsatisfactory.

Coaching should be a regular part of a Manager’s daily contact with


team members. It doesn’t always require a formal meeting. Frequent,
informal discussions can demonstrate your support and involvement.

Why Coaching Is Important


The goal of coaching is to help team members reach continuously
higher levels of performance. Coaching helps team members to:
• Create solutions
• Develop themselves
• Manage their performance

When to Coach
When you become an effective coach, it will be a natural, everyday
behavior for you, and coaching opportunities will become obvious to
you:
• As soon as possible after positive behavior
• When previous coaching hasn’t yielded a change in behavior
• When poor performance is severe enough to require immediate
attention
• When a published or posted work rule is violated
• Immediately after a behavior problem is observed or reported

SAMPLE: Leadership Skills Facilitator Guide - 15


Display Overhead: “The Coaching Bridge to High Performance”

Explain to participants: The goal of coaching is to improve future


job performance. By going through the three phases—Understand, Plan
and Do and completing the steps associated with them, you cross the
bridge from present to improved future performance.

Review each step in the “Understand” phase of the Coaching


model.

Tell participants: There are three steps that create mutual


understanding. You must precede Step One by building some rapport
with your team member. Approach the employee in a non-threatening
way, use small talk, talk in a private area, discuss over coffee, etc. It’s
most important to spend a few minutes in “small talk” before launching
into a discussion of the situation.
• In this phase, use questions to understand how the employee sees the
situation.
• Agreement at this stage is simply agreement to the elements of the
situation. Be careful not to try to get the employee to agree to the
action plan at this point—just to agree on what you see, what they
see and what is required.
• “Understanding” means understanding the employee’s point of view.
It doesn’t mean getting the employee to understand yours.

SAMPLE: Facilitator Guide - 16 Leadership Skills


Coaching Model

Coaching Phase 1 - Understand

Step One – Present the Situation and Its Impact

Any time you have a “situation” you want to present to a team member,
state the situation, then state how it impacts the environment, person or
customer.

The “situation” can be:


– Something you want to compliment the team member on so he’ll
continue doing it.
– Something you want your team member to do or learn.
– Something you want your team member to improve or change.
– A goal you have for your site and you need your team member to
help make it a reality.
– Soliciting team member’s ideas.

When you present the situation, make sure that you don’t have an
“emotional charge” in your voice or body language. An emotional
charge is when you show impatience, frustration, anger or any other
type of negativity that your team member may perceive as threatening
or uncomfortable.

When you present the situation in a neutral way, without judgment, your
team member will be more open to what you have to say. He or she will
feel valued and respected.

Instead of generalizations, be specific. Your leadership role calls for


insight, not insensitivity. “Broad-brush” words like always, never, all the
time and everybody only antagonize. When you present the situation in
a neutral way, without judgment, your team member will be more open
to what you have to say. He or she will feel valued and respected.

SAMPLE: Leadership Skills Facilitator Guide - 17


Example:
“John, I need to talk with you about keeping receipt paper in the
pumps at all times. The reason we do this is to meet the
customer’s need for a receipt for business expenses or their
personal records. When they can’t get a receipt at the pump, they
have to come inside and possibly wait in line. The impact this has
is that it can create an upset customer.”

Example:
“Maria, we need to keep the shelves fully stocked. When this is
not done, we are not meeting some of your customers’ needs. If
they are looking for something in particular and don’t see it on the
shelf, they may get frustrated, because now they have to make
another stop to get what they want. Plus, when the customer
sees a product on the shelf and decides to buy it on impulse, this
also increases our site sales.”

Ask the team member a coaching question to make sure he or she truly
understands the reasoning behind your suggestion or the policy or
procedure.

When you agree with the team member’s suggestion or when he or she
truly understands the ‘why’ behind the policy or procedure, you have
buy-in and the employee’s behavior will reflect this.

Explain that: Coaching situations should not only be situations


that need improvement, they should, just as often, be opportunities to
provide feedback for work well done. This type of coaching provides the
opportunity to mentor and teach toward stronger and stronger
performance.

Do not coach when you are in an emotionally-charged state-of-mind. It’s


best to wait until you are calm and can create a non-threatening
environment.

SAMPLE: Facilitator Guide - 18 Leadership Skills


Step Two – Get the Employee’s Point of View

In every situation, it is important that the team member be allowed to


express himself. As a coach, getting the other person’s point of view
about how he/she sees the situation will give you more information
about the situation.

Many times managers ask questions that can intimidate or put people
on the defensive. The best way to avoid this trap is to use non-
intimidating mannerisms and voice tone. Remember, you’re a “guide,”
not a person who plays “gotcha!”

Follow the ABC’s of understanding:


A sk the employee what he thinks you want or said.
B lame no one if that understanding is wrong.
C ommunicate more clearly…then confirm comprehension.

Examples:

Non – Example Example


“How many times do I have to tell “What got in the way of you not keeping
you not to let the receipt paper run receipt paper in the pumps?”
out?”

“If you can’t keep the shelves “What do you understand about how
stocked, how can I trust you with important it is to keep the shelves
more responsibility?” stocked?”

“Why did you do this?” “What can you tell me about this error?”

“Did I tell you not to do it this way?” “What do you need to know to do this
differently?”

“Why did you keep talking to John “What effect do you think not paying
when a customer was standing right attention to the customer has on our
in front of you?” site?”

“Don’t you know you’re supposed to “How do you see suggestive selling as
suggestive sell every time a part of your responsibility?”
customer buys something?”

SAMPLE: Leadership Skills Facilitator Guide - 19


To encourage team members to open up to you and give you their
points of view, you need to ask coaching questions. If you just talk at
them, they may see you as condescending, and all communication
could close up. Coaching questions are not “why” questions, but rather
are open-ended allowing for their response. They begin with how, what,
tell me about, etc.

Step Three – Gain Agreement to the Situation or to Work on the


Situation

This step is required in order to move forward in the coaching


conversation and to get an issue resolved or site goals met. It is
important that, if there is a problem that needs to be resolved, your
team member also sees it that way. In order to gain that agreement,
you must ask the proper questions.

Asking “Are you aware that this is a problem?” will start the coaching
conversation. If the team member says “No,” then you must go back to
Step One (Present the Situation and It’s Impact) and Step Two (Get the
Employee’s Point of View).

If you cannot get that agreement, DO NOT go any further!

Go back to either Step One or Step Two.

Example:
“I understand why you didn’t load the receipt paper in the pump.
Do you see the impact of not keeping the pumps stocked with
receipt paper has on the customer?”

Example:
“Are we in agreement that this is part of your job responsibility
and that the customer should always be able to get a receipt?”

SAMPLE: Facilitator Guide - 20 Leadership Skills


Summarize by saying: If you are unable to get either the team
member’s agreement to the situation or agreement to work on it, do not
move ahead in the discussion. Go back to either Step One or Step Two
and begin again. Remember, agreement at this stage is simply
agreement to the elements of the situation. It is not agreement to the
action plan at this point, just agreement on what you see, what they see
and what is required.

Display Overhead: “BP’s Coaching Model”

Review each step in the “Plan” phase of the Coaching model.

Tell participants: In the “Plan” phase, it’s important to get as


many suggestions on the table as possible. Ask the employee to offer
his/her suggestions first. It’s not essential that you arrive at the
“correct” answer immediately. It is essential that the Coach open up
his/her mind to suggestions the employee is offering.
• The action plan should include what the employee agrees to do and
what the Coach can do to support the improvement.
• The Coach should express confidence that the employee can make the
changes. Also, the Coach should reinforce the employee’s value to the
organization.

Say in summary: A plan without dates and responsibilities is only


a dream.

SAMPLE: Leadership Skills Facilitator Guide - 21


Coaching Phase 2 - Plan

Step One: Get Suggestions for Improvement

In this step, both you and your team member work together to
brainstorm solutions to change the situation or meet the goal.
– Always let your team member come up with suggestions first,
before you give yours.
– Even if you have a plan, the team member’s suggestions may
become part of your plan.
– Be patient as your team member thinks of ideas.
– Don’t rush him/her by giving your thoughts before he/she has
time to respond.

You will continue to use coaching questions to help your team member
come up with suggestions.

Examples:
– “What needs to happen in order for you to keep the receipt
paper stocked?”
– “How have you seen others handle upset customers?”
– “What thoughts do you have for your improvement in this
area?”
– “What resources do you need to do your job more
effectively?”
– “What can you do to make sure customers don’t have to
wait?”
– “What can I do to help you with this situation?”

As the employee is giving suggestions, you need to ask coaching


questions to help them determine if the suggestions will work or not.

SAMPLE: Facilitator Guide - 22 Leadership Skills


Incorrect Correct
Avoid saying, “That won’t work.” Ask the team member exactly how
his or her suggestion would work.
Ask the team member, what impact
the idea has on the site or the
customer or other team members?
Ask the team member what impact
the idea has on the site or the
customer or other team?
Don’t negate the team member’s Talk the idea through with him or
ideas. her so both of you get a better
understanding if it will or won’t
work.

Once again, you need to understand why the team member thinks his
suggestions will work, and you need to help them figure out why the
suggestions won’t work if you know for sure they won’t.

The following are examples of the types of questions that could be


asked:
– “If you did this, how would it affect everyone’s schedule?”
– “If you rearranged the products on the counter, how would
impulse buying increase?”
– “If you have contact with each customer over the intercom, not
just some of them, how would this affect our site image?”
– “If you start to clean up during our busy times, how will this affect
our customer service?”

Summarize by stating: The key in this step is that you’re


working together to list solutions. You’re brainstorming the range of
possible solutions and asking coaching questions to help your team
member determine whether solutions being generated will solve the
problem. If the team member’s solutions could work, they’re worth
trying, since people are apt to work harder at suggestions they/we come
up with.

SAMPLE: Leadership Skills Facilitator Guide - 23


If Employees Don’t Give Suggestions for Improvement

After you have asked for your team member’s suggestions and he/she
can’t think of any (or you know there is one best way of doing
something, and the team member hasn’t thought of it), what can you
do? Give the team member your ideas and ask, “How do you think this
would work?” Tell the team member the correct procedure or policy
and ‘why’ it needs to be done this way.

Ask the team member a coaching question to make sure he/she truly
understands the reasoning behind your suggestion or the policy or
procedure.

When you agree with the team member’s suggestion, or when he/she
truly understands the ‘why’ behind the policy or procedure, you have
buy-in and the employee’s behavior will reflect this.

Example:
“It’s BP’s policy that you have to wear safety protection when you
are outside on the premises. What could happen to you, or to a
customer, if this policy isn’t followed?”

Summarize by saying: The greatest challenge is when you try


repeatedly to get your team member to come up with suggestions, and he
doesn’t or won’t. The temptation is just to “tell them” what you want
done. “Telling them” should be the last resort…it’s what you do only
after you’ve questioned, reinforced, tested, summarized, etc. And when
you do “tell,” the telling should be in the form of a question, i.e., how do
you think this would work? Along with why you’re suggesting it be done
this way. The why is critical.

SAMPLE: Facilitator Guide - 24 Leadership Skills


Step Two: Establish an Action Plan

An action plan helps to make sure that the actions discussed are
followed. The employee should be the one who comes up with the
initial action plan based on the suggestions you both agreed upon. Your
team member now has ownership in the solution and thereby a greater
commitment to get things done.

Examples:
– “Now that we have agreed upon the suggestions for
improvement, what do you think has to happen next?”
– “You’ve come up with a lot of ideas. How do you plan on
putting those ideas to work?”
– “How will these actions help you achieve your goal?”

To make sure that the action plan is clear and that all the steps will be
followed, use the SMART criteria.

Specific, Measurable, Attainable, Results-Oriented and Timebound

Example:
S Wear safety equipment when working outside on site
premises
M Safety vest, gloves
A What would keep you from doing this? What do you need
from me?
R By wearing your safety equipment at all times, you will be
safe from injury and so will our customers.
T Start wearing your safety equipment immediately.

Many action plans need some sort of resources for the team member to
be successful:
– Training
– Working with a peer
– Reading policy and/or procedure information
– You

SAMPLE: Leadership Skills Facilitator Guide - 25


Ask your team member what he needs to be successful. Always tell him
that you are there to help.

Explain that: The development of the Action Plan brings together


the suggestions that you and your team member agreed upon. The
SMART criteria ensures the Plan is clear, has a goal that can be
measured, is doable and is set within a timeframe for accomplishment.
It’s important that the Action Plan be a living document, not just one
that’s developed and put in a file drawer. The Action Plan should be
utilized in the same way a map is utilized on a car trip/vacation. You
should both review the Action Plan and make any adjustments that may
need to be made a movement is made through it.

Step Three: Express Confidence in the Employee


It is very important that you express confidence in your team member’s
ability to change behavior. How you think about a team member will
reflect how you behave towards him/her. Think positively towards each
one and you will see positive results at your site. In addition, it will have
the following effect:
Increase team member’s self-confidence.
– Team member will be more successful.
– Increases productivity.
– Assures site strategy will be achieved.

Summarize by saying: Everyone wants to feel he/she has what it


takes to be successful. Everyone also wants to feel that their boss has
confidence they can deliver outstanding results. Remember the principle
behind reinforcers―if they’re not verbal, they’re not quantifiable. Since
you’ve coached the team member through the Action Plan, you’re
expressing confidence in him AND in yourself as a coach!

SAMPLE: Facilitator Guide - 26 Leadership Skills


Step Four: Set Follow-Up Review

Now is not the time to abandon your team member. He/she has set a
course for improvement, and it is important that you regularly set aside
time to review progress. How often you review with the employee will
depend on the situation and the degree improvement or change needs
to take place.

Follow-up sessions also give you the opportunity to give positive


reinforcement feedback to your team member. As you see changes
made in that individual—no matter how big or small—it is very important
that you recognize the improvement and tell your team member. This
type of recognition will reinforce the positive behaviors you are looking
for. Catch your team member doing things right!

Summarize by saying: Don’t wait until 100% improvement has


been made to offer reinforcement. Be sure to notice small increments of
change. Offer reinforcers such as “…it’s coming along nicely. Keep it
up…you’re almost there.” Or, “I appreciate your efforts to wear the
earphones. I see you trying…that’s a good start…you need to wear them
all the time to meet site requirements.” Doing this lets the team member
know you’re aware―and haven’t forgotten―your coaching discussion and
the Action Plan.

SAMPLE: Leadership Skills Facilitator Guide - 27


Tell participants: Building understanding and making a plan are
not enough. We have to work the plan with the employee to make the
improvements he/she committed to, with the Coach helping as he
committed to.

It is absolutely essential to hold the review on time and to continue the


process by recommitting to the future. Far too many employee
performance issues go away with the first coaching session but
“resurface” after 2–3 months. Recommitting and reviewing over time
helps stop the resurfacing.

SAMPLE: Facilitator Guide - 28 Leadership Skills


Coaching Phase 3 - Do

Step One: Work Together

Your role as a coach gives you the opportunity to give ongoing support
and positive reinforcement to your team member. As you see the
individual making changes—regardless of how big or how small—it is
very important that you recognize the improvement and tell your team
member. This type of recognition will reinforce the positive behaviors.
Your goal is to catch your team member doing things right!

Step Two: Review the Results (per your commitment target)

As you and your team member review the results of the action plan,
you may discover a need to redefine any or all of the elements of the
plan. You may redefine the problem. You may modify one or more steps
in the action plan. You may even choose to redefine future action steps.
The important thing to realize is that your action plan is a living process
that needs to change as needed to get the results you desire. It is more
important to make small changes along the way than to discover at the
end of six months that it is too late to fix the problem.

Step Three: Recommit to Further Improvement

The world around us is constantly changing. Your competition is trying


to catch you or you are chasing them. No one stands still. You are
either moving forward or you are falling behind. Success is only
achieved through a commitment to continuous improvement.

Summarize by saying: The concept of continuous improvement is


a foundation of the coaching process. With things always changing,
little is set in stone. We are always trying to get better. That’s the
mindframe we should all be operating in―we’re all coaching each other,
so we’re all moving forward. So coaching in a context such as this, is not
negative―in fact, the norm becomes “to coach” and coach again and
again!

SAMPLE: Leadership Skills Facilitator Guide - 29


Facilitator Note: Introduce the Coaching Skill-Building Practice.

Divide group into triads. Explain that there are three role play cases,
and that each triad should perform all three, rotating their roles.

Walk participants through the following pages of Participant Guide:

• Coaching Skill-Building Practice

• Role Play Scenarios

• Coaching Action Plan

• Coaching Feedback Form


To avoid participants preparing for their role as the CSR during another
person’s role play, hand out the CSR background information only as
each role play case is completed.

It may be necessary to monitor group activities and timing to assure the


complete exercise is done by each triad.

Distribute the first CSR background information to each triad.

Debrief the role plays in the large group when all triads have
completed the three role plays.

SAMPLE: Facilitator Guide - 30 Leadership Skills


Coaching Skill-Building Practice

Roles
In each group there will be the following three roles:

Manager
The Manager is practicing coaching skills. The focus of the Manager is
to effectively coach the CSR and complete a Coaching Action Plan.

CSR
A CSR will be communicating with the Manager in each role play. The
purpose of this role is to provide a realistic context. The purpose is NOT
to give the Manager a hard time but to help the Manager practice
coaching skills. Read the background description of your role and
perform accordingly.

Observer
The observer will be watching the interactions of the Manager and the
CSR. Using the Coaching Feedback Form, you will make notes on
whether or not the coaching steps were followed. You will also note
what skills were demonstrated most effectively and where there are
opportunities for improvement.

Facilitator Note: Each person in the triad will play each of the
above roles once. Rotate the CSR roles for each round.

SAMPLE: Leadership Skills Facilitator Guide - 31


Role Play Scenarios

Case #1
Chris - has been around for about 6 months now but has been late to work a lot
recently. Chris is normally an enthusiastic worker and good with detailed tasks.
Chris is a student who works second shift and was late last Tuesday (15 min.),
last Thursday (15 min.) and this Tuesday (20 min.). You like Chris, but you feel it’s
time to address the issue. Other employees are starting to show up a little late.

Case #2
Pat - has been talking on the phone while waiting on customers. Pat has normally
been pretty good with customers, but the situation is becoming a problem. Last
night an employee tried to call the station but couldn’t get through. You have
observed this three times this week: once on Monday from 5:10 to 5:25 p.m., on
Tuesday from 6:00 to 6:15 p.m. and on Wed from 5:45 to 6:05 p.m. You are
concerned about the possible impact on customer service.

Case #3
Jean - works third shift and has came to you out of frustration that the cooler is
getting trashed. Boxes are found with products mixed together, the bottled water
backstock is in a different place from day to day and a stack of boxes nearly fell
on him last night. Jean seems to want to do a good job - he is hard working, but
he is starting to feel like his effort doesn’t matter because it’s the same old song—
the cooler is disorganized. The other shifts like Jean, they just do things
differently.

Additional background information on Chris, Pat and Jean will be


provided.

SAMPLE: Facilitator Guide - 32 Leadership Skills


Coaching Action Plan

Personal
Improvement
Goal:

Specific
Skills/Behavior to
Improve:

Action Planning Tool

Specific Actions: Who When Follow-Up Comments

Additional Comments:

Manager Signature Date


Employee Signature Date

SAMPLE: Leadership Skills Facilitator Guide - 33


Coaching Feedback Form
Step Step and Criteria No Yes Comments and Observations
Present the Situation and It’s Impact
Stated the situation, impacts, results...?
Positive and patient rather than impatient, frustrated,
1
angry, etc.
Presented the situation in a neutral fashion?
Used questions to insure understanding?
Get the Employee’s Point of View
Asked open questions?

2 Listened and followed up with questions?


Positive and non-intimidating?
Used “Guide ya” vs. “Gotcha” process?
Get Agreement to the Situation
Did the employee understand the coach’s concern?
Did the coach understand the employee view?
3 Did the coach clarify their agreement?
Did the coach use questions to clarify, restate, reverse,
probe, etc.
Did they truly agree before moving on to the next step?
Set Suggestions for Improvement
Asked the employee for suggestions first?
Listened actively to suggestions without judging each one?
Helped the employee explore the benefits or difficulties with
4 the suggestions?
Did the coach offer his suggestions in a helpful rather than
directing way?
Was the coach successful in getting suggestions from the
employee and having multiple options?
Establish an Action Plan
The employee suggest an action plan based on the
suggestions?
5 The action plan SMART (specific, measurable, achievable,
results-oriented, timely)?
The action plan includes the coach’s role in helping achieve
the plan?
Express Confidence in the Employee and
Commit
6 Expressed confidence in the employee’s ability to change?
Got a firm commitment from the employee to change?
Set Follow-Up Review
7 Set a time and place for follow-up with the employee?
Agreed to “in-process” discussions and check-ups?

Overall Observations
Did the coach use a variety of positive and
neutral reinforcers?

SAMPLE: Facilitator Guide - 34 Leadership Skills


The Coach’s strengths were…

The Coach should do more of…

The Coach should do less of…

SAMPLE: Leadership Skills Facilitator Guide - 35


The Role of Coaching in Performance Appraisals

A Manager should give an employee feedback on a regular basis and


use coaching frequently. If this happens, then performance appraisals
will be much easier.

An employee shouldn’t be surprised by the content of the appraisal. If a


Manager gives constant feedback and coaching, a performance
appraisal shouldn’t bring any surprises. Coaching is really the process
in which a Manager helps an employee to find ways to improve
performance.

Display Overhead: Prior to Performance Appraisals

• Have frequent, informal discussions with your employees about


performance, as necessary
• Address issues promptly to correct behavior
• Document all coaching and feedback

Display Overhead: Common Errors

Documentation will help you in the performance appraisal process. It is


very difficult to remember all of the positive and negative behaviors
over time. However, if you document coaching and feedback along the
way, you can simply refer to your documentation. This will help you to
avoid the following common rating errors:
• Recency Effect – When you let only recent performance influence
ratings. Evaluations should be based on performance for the entire
review period.
• Halo Effect – When a single favorable action impacts judgments
about all areas of performance.

SAMPLE: Facilitator Guide - 36 Leadership Skills


• Stereotyping – When you make judgments across an entire group
of people without accounting for individual differences. This rating
error can be easily made because people are often unaware that
they have certain biases.

Remember, when conducting coaching as part of a performance


appraisal:
• Get the employee involved in addressing the issues.
• Express confidence in the person’s ability to do the job right.
• Just like in coaching sessions conducted throughout the year, focus
on behaviors instead of the person.
• Refer to notes that you have been making for feedback and
coaching during the entire appraisal period.

SAMPLE: Leadership Skills Facilitator Guide - 37

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