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Advertising

Source: Benchmark Pre-intermediate

Track 11 - You will hear an interview with the director of an advertising agency. He talks about
the future of different advertising media. Listen and answer the following questions to show
you have understood the general gist of the interview.

Which of the advertisements does he talk about?

a a commercial

b a pop-up ad

c a banner ad

d a small/classified ad

Which three media are becoming popular?

Listen again and complete these notes.

Do you agree with his ideas of future adverstising?

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