Zoe Lawson

zoeslawson@gmail.com | 858.869.5898 | San Francisco Bay Area

OBJECTIVE
A conscientious and versatile leader with a broad, cross-discipline approach to project management, customer
success, content marketing and training. Proven dexterity across systems, various software and hardware to
cultivate educational tools for professional development and implementation across departments and teams.
Integrating data analysis with creative visualization technique used to communicate subject matter and
concepts to both peers and large audiences for training. Design and launch compelling, insightful presentations
of key material yielding high levels of understanding and knowledge retention.
SKILLS
Communication & Management Technology Proficiencies
- Excellent verbal, written & interpersonal communication skills - Office 365. Excel, PowerPoint,
- Strong visual and presentation skills to relay a clear message Outlook, SharePoint, Flow, Stream
- Skilled in identifying trends in data analysis for presentation - Apple. iCloud, Apple ID, macOS,
- Successful in large organizations & fast-paced environments iOS, App Store, Mojave 10.14.3
- Exceptional organizational skills and attention to detail - Google. G Suite, Analytics, Sites,
- Ability to prioritize multiple projects and meet deadlines Sheets, Docs, Slides, Hangouts
- Motivated self-starter with demonstrated leadership abilities - Data Entry. Spreadsheets, pivot
- Strategic mindset for effective uses of time management tables, macros, data visualization
Training & Development - Learning Management Systems.
Bridge, Cornerstone, ADDIE Model
- Ability to work with teams across multiple departments
- Presentation Design. Keynote, Prezi
- Experienced in navigating Learning Management Systems
- Enterprise Systems. CRM software
- Demonstrated expertise facilitating customer education efforts
(Salesforce, Microsoft Dynamics)
- Ability to convey complex or technical concepts to audiences
- Adobe Applications. Photoshop,
- Experienced in the design & execution of process training tools
Illustrator, XD, Lightroom, Portfolio
WORK EXPERIENCE
Tesla, Inc. | San Francisco, CA
Customer Experience Specialist & Events Lead Nov. 2018 – Present
- Help Tesla maintain a healthy sales pipeline by building and reporting on customer profiles
- Develop and engage event opportunities to expand outreach and further business development
- Meet on and plan events to be help within and outside of the Tesla San Francisco showroom
- Build and maintain relationships with internal teams in order to execute effective business practices
- Use internal systems (Salesforce, ServiceNow, TSS scheduling) to report on business initiatives
- Educate and excite clientele, provide a tailored experience based on interests and agenda
Logistics Coordinator Nov. 2018 – Present
- Drive new hire communications prior to start date & facilitated first day orientations
- Assist with onboarding procedures including orientations and company introductions
- Implement creative tools & solutions for teams to better understand product ecosystem
- Order supplies for sales showroom and service centers in order to maintain back stock
Magdalena Ecke Family YMCA | Encinitas, CA
Program Manager, Training & Operations Apr. 2017 – Sep. 2018
- Lead administrative functions, documentation oversight and record keeping for the 3rd largest day camp
program nationwide, serving 9,500 families (on a 5-year average) over the course of 10 weeks.
- Operated on a team of 10 managers to interview, hire & onboard over 200 seasonal employees annually
- Created and presented learning solutions explaining camp program logistics within daily operations
- Lead 5 hours of live trainings to groups of 40-50 employees covering topics such as documentation,
effective communication, program expectations, people management, and YMCA program guidelines
- Provide quick and efficient troubleshooting for various program operations and registration matters
- Worked cross-functionally alongside registration and HR departments to ensure program success
Program Coordinator, Logistics Sep. 2016 – Sep. 2018
- Supervise and facilitate an academic program delegation of over 40 high school students.
- Maintain the delegation as part of a whole state-wide program which includes over 3,300 participants.
- Coordinated weekly meetings, group projects, volunteer opportunities, and traveling conference trips.
- Schedule and manage 3 separate weekend travel conferences, including coordinating all hotel
accommodations, risk management and program participation.
Member Services III Representative Jan. 2015 – May 2017
Maintain up-to-date knowledge of program operations and policies for over 20 departments.
Administer program registrations for various departments and their individual programs.
Provide exceptional customer service and engage with members of a leading YMCA branch.
EDUCATION
San Diego State University | San Diego, CA
Bachelor of Arts, Media Studies, Journalism Jan. 2015 – May 2018
- Accredited institution by the Accrediting Council on Education in Mass Communications
- Crossover coursework in school of Learning, Development and Training (LDT)
Minor, Psychology
- Emphasis on Personality & Social Psychology
Santa Monica College | Santa Monica, CA
Completed 65 Semester Units, IGETC Aug. 2012 – Jun. 2014
- Scholars Program 2012-2015
- Dean’s List 2012, 2014
REFERENCES
Available upon request.

Zoe Lawson | Resume pg. 2