“How Sensory Marketing Affects Consumer Buying Behavior”

Dear Sir / Madam,

By filling out this 5-10 minute survey, you will help us obtain the very best results.

1. What is your gender?

o Male
o Female

2. In which category you fall in?

o 15-20
o 20-25
o 25-35
o 35-45

3. Qualification
o Graduate
o Under graduate
o Masters
o Intermediate

4. Do you enjoy shopping?

o Strongly Disagree
o Disagree
o Neutral
o Agree
o Strongly Agree

SENSE OF SIGHT
1. Do you have good vision?
o Strongly Disagree
o Disagree
o Neutral
o Agree
o Strongly Agree

2. Do you perceive color different from your opposite gender?

o Strongly Disagree
o Disagree
 o Neutral
o Agree
o Strongly Agree

3. Do the Malls/Outlets/Shops you visit has a visual appeal?

o Strongly Disagree
o Disagree
o Neutral
o Agree
o Strongly Agree

4. Do you purchase a product based on its visual appeal?

o Strongly Disagree
o Disagree
o Neutral
o Agree
o Strongly Agree

5. Does the sense of sight influence your decision in buying any brand product?
o Strongly Disagree
o Disagree
o Neutral
o Agree
o Strongly Agree

6. Does the Presentation of a product effects on your buying decisions?

o Strongly Disagree
o Disagree
o Neutral
o Agree
o Strongly Agree

SENSE OF SMELL

7. Do you like fragrances/perfumes?

o Strongly Disagree
o Disagree
o Neutral
o Agree
 o Strongly Agree

8. Does the pleasant fragrance effects you in visiting the same Mall/Outlet/Shop again?
o Strongly Disagree
o Disagree
o Neutral
o Agree
o Strongly Agree

9. Do you like the smell of food and drinks?

o Strongly Disagree
o Disagree
o Neutral
o Agree
o Strongly Agree

10. Do you like the fragrance of perfumes/Body sprays?

o Strongly Disagree
o Disagree
o Neutral
o Agree
o Strongly Agree

11. Does the fragrance of any brand/outlet/shop effects your buying decision?
o Strongly Disagree
o Disagree
o Neutral
o Agree
o Strongly Agree

SENSE OF SOUND
12. Do you like the music and sound in the Outlets/Shops?
o Strongly Disagree
o Disagree
o Neutral
o Agree
o Strongly Agree

13. Does the music played in Outlets improve your mood in buying a product?
o Strongly Disagree
 o Disagree
o Neutral
o Agree
o Strongly Agree

14. Are you uncomfortable with announcements at Malls?

o Strongly Disagree
o Disagree
o Neutral
o Agree
o Strongly Agree

15. Are you comfortable with people talking in Outlets/Shops?

o Strongly Disagree
o Disagree
o Neutral
o Agree
o Strongly Agree

16. Does the Music played in the Outlets/shops make you relax in purchasing your product?
o Strongly Disagree
o Disagree
o Neutral
o Agree
o Strongly Agree

SENSE OF TOUCH
17. I like to feel the item I'm buying with my hands.
o Strongly Disagree
o Disagree
o Neutral
o Agree
o Strongly Agree

18. I like to feel the texture/weight of the item I'm buying.

o Strongly Disagree
o Disagree
o Neutral
o Agree
o Strongly Agree
19. Before buying an item I like to hold it in my hands to determine its quality.
o Strongly Disagree
o Disagree
o Neutral
o Agree
o Strongly Agree

20. I purchase products that feel good on my body?

o Strongly Disagree
o Disagree
o Neutral
o Agree
o Strongly Agree

21. Do you use your sense of touch to perceive the quality of the product?
o Strongly Disagree
o Disagree
o Neutral
o Agree
o Strongly Agree

SENSE OF TASTE
22. Do you like the foods or flavors which you didn't use to like?
o Strongly Disagree
o Disagree
o Neutral
o Agree
o Strongly Agree

23. Does your sense of sight serve as a substitute for taste: “Because we cannot usually taste a
food at the supermarket before buying it?
o Strongly Disagree
o Disagree
o Neutral
o Agree
o Strongly Agree

24. Does the sense of smell appeal you in tasting new food?
o Strongly Disagree
 o Disagree
o Neutral
o Agree
o Strongly Agree

25. Adding taste to the brand increases the value for the customers and perceived benefits in the
minds of the consumers?
o Strongly Disagree
o Disagree
o Neutral
o Agree
o Strongly Agree

26. The taste aspect should not be neglected in marketing because it recalls memories and past
experiences.
o Strongly Disagree
o Disagree
o Neutral
o Agree
o Strongly Agree