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In the 1960’s sexism can be described as an epidemic. Joan Crate states “The form of
misogyny that asserts itself after World War II when women are fired from running the Allied
world and sucked back to the home or steno pool is defined and illustrated by the ad execs, and it
portrays men taking control by (often literally) stepping on, spanking, and sermonizing women”
(Crate 64). Mad Men does not praise sexism but instead it captures the sexism of the 1960’s.
This makes Mad Men a feminist show because it accurately displays the hardships women of the
1960’s endured and neglecting to include these hardships would be an injustice to women who
fought and are still fighting to be equal with men especially in the workplace, for example Peggy
Olson.
Advertisements from the 1960’s are proof of the prevalence of sexism in the 60’s. In
episode six of season four, Maidenform, the realistic Playtex campaign (19.45-21-22), is based
off the males’ misogynist misconception that all women desire to be Jackie Kennedy or Marilyn
Monroe. The scene begins with Freddy opening Don’s office door. Freddy, Salvatore, Ken, Paul
and Peggy walk in a single file line into Don’s office. Peggy follows behind the men and her
being last shows how the male coworkers she competes against always try to place her at the
bottom of the hierarchy. This emphasis of Peggy’s inferiority stems from her coworkers fearing
her potential rise to the top, especially since she is a woman who began at the bottom as a
secretary.
Freddy, Salvatore and Ken sit on Don’s couch while Peggy sits in a chair adjacent to
Don’s chair. Peggy sitting adjacent to Don makes her appear as Don’s partner and certainly
superior to her male coworkers. Paul does not have a place to sit and instead stands in between
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the couch and Peggy’s chair. Paul is purposely left chairless because he wasn’t supposed to have
a spot on the campaign, yet to Peggy’s dismay he forced his way onto it. Peggy is wearing a
white colored shirt with a grey dress over. Her white shirt mirrors the men’s white collared shirts
showing how she imitates the men, not women, in the workplace especially since her outfit is a
Paul says “Women right now already have a fantasy, and it’s not going up the Nile, it’s
right here in America: Jackie Kennedy and Marilyn Monroe. Every single woman is one of
them.” (Weiner) Moreover, Paul and the other men ignorantly believe women’s fantasies consist
only of pleasing men. To categorize women into two categories is absurd. By categorizing
women into these two categories basically says that all women are in competition with each
other as Jackie’s husband had an affair with Marilyn and one type can not completely satisfy a
man. Both of these women have phenomenal characteristics, but that does not mean women have
the desire to conform to the characteristics of one of the two. It is rather an unrealistic
expectation of what men desire women to be because if men are able to classify women into
Paul shows the women of the office to Don as if they are animals in an exhibit. Paul
rudely points at the women declaring “Jackie” or “Marilyn.” Mary Ruth Marotte comments
various women in the office in order to illustrate the ‘Jackie’— the slim, dark-haired, demure
woman who will not be working in the office long because men idealize her as a wife/mother.
Then he points to Joan Holloway and offers that she is the obvious ‘Marilyn,’ serving as the
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vixen/whore idea of male fantasy” (Marotte 37). The women are being viewed by their physical
The camera shoots the “Marilyns” in a certain way to show off their curvier figures. The
blonde woman sitting at her desk is shot using a full shot where her whole body is seen. When
the camera flashes on Jane, a “Jackie” only her shoulders and face are shown. The “Jackies” are
slim in comparison to the “Marilyns” who are curvy. The camera shoots Joan walking at a
medium shot, showing off her curvy figure and is done purposely because that's how the men
view her. Joan is shot for a few extra seconds, as all of the men are checking her out.
All of the men are laughing at this nonchalant objectification of women. Peggy stares at
the men in disgust as they walk back to their seats. Peggy has a stern look on her face and does
not laugh. Peggy’s seriousness is significant as many of the other women would have probably
laughed along with the men, due to the expectation of women to comply. At Sterling Cooper
most of the women comply with the men rather than taking a stand against sexism in the
workplace. Peggy is the one of the few women who does not comply and that shows why she
rises above the secretary role and is considered a threat to her coworkers who she asserts as her
equals.
Peggy attempts to point out the absurdity of this categorization of women by boldly
stating “I don’t know if all women are a Jackie or a Marilyn. Maybe men see them that way”
(Weiner). To Peggy’s statement Paul disturbingly answers “Bras are for men” (Weiner). Paul
says this offensive statement in complete confidence. He flawlessly represents the misogynist
attitudes of men during the 1960’s. Peggy’s opinion is completely disregarded for this campaign,
which is concerning because the product is for females. Moreover this shows how men of the
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time felt entitled to control women in every aspect of their lives because this is a product made
Peggy is on her own during the meeting, as no man agrees with her. Sal goes on to say
“You’re a Jackie or a Marilyn, a line and a curve. Nothing goes better together” (Weiner). The
irony of Sal making Peggy feel bad about not falling into one of the categories, since he is a
homosexual who hides his identity. Peggy being a working class woman has many similarities
with the way society outed homosexuals in the 1960’s. Rather than understanding the stigmas
Peggy battles everyday, Sal takes this opportunity to shun her and present her as being society’s
outcast.
Don shows the most respect to Peggy in this scene as he does not cackle as much as the
men when they make distasteful jokes about Peggy’s sexuality. Writing their pitch on a napkin
shows their immaturity and how they do not have to take matters as seriously as Peggy does due
to their white male entitlement as Peggy always presents her ideas on professional poster boards.
Don looks at Peggy because Peggy is Don’s right hand and he she usually has the best ideas. No
man asks Peggy how she feels about this even when she declares the campaign is built off of
misinterpretations assumed by males. If this campaign were to actually get published, women
would see this and assume they have to define themselves as a “Jackie” or a “Marilyn.” Since
this product is made for women, women would assume that the message of the ad is true because
Peggy is a working class woman so the men see her as sexless because the majority of
women in the 1960’s were confined to being secretaries or housewives. Peggy is aware she is
neither a Jackie or a Marilyn so she questions the men which women she is characterized by and
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the men respond with “Gertrude Stein” (Weiner). When Peggy first began working at Sterling
Cooper the men lusted over her but as soon as Peggy began working her way up from the bottom
position of secretary, her intelligence and work ethic frightened the men as she became their
competition. Peggy is beautiful but she does not let her gender define her work ethic. Joan
encourages her to dress sexier but that never works for Peggy.
In this episode Peggy does take Joan’s advice and dresses sexier when she attends the
strip club (43.32-45.09). Peggy looks gorgeous in an aqua blue dress tied together with a bow
that has diamonds on it. Peggy is showing off her shoulders and cleavage, which is not typical
for her. She wears her hair down as opposed to her ponytail. She is wearing red lipstick and large
earrings. In comparison to the stripper, Peggy’s outfit looks childish. Paul smiles when he sees
her but that reaction lasts briefly as the men quickly are back to being mesmerized by the
stripper.
Pete gives Peggy a dirty look for multiple reasons. He has previously confessed his love
for Peggy and now she is sitting on another man’s lap so he is envious because men on the
1960’s felt as if they owned the women they slept with. Pete is wearing a tie color similar to
Peggy’s dress which shows that these two former lovers still have a connection. The more
significant reason is that he fears Peggy taking his job. Seeing her play up her appearance
worries him because she is unstoppable. She has the looks to add to her work ethic and Pete is
worried she is going to use her looks to her advantage. Since she is a woman in a male
dominated workplace, her success is often attributed not to her hard work but rather for example
sleeping with Don Draper, although this is not the case whatsoever.
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However Peggy’s facial expression shows that she is extremely uncomfortable. When she
stares at Pete she looks out of place. She looks at Pete, who is giving her a vicious look, for a
moment and then looks down. By looking down she looks weak but this is due to her being out
of place. Also she is forced to sit on a pervert’s lap so that is adding to the painful
uncomfortableness. She awkwardly fixes her hair. This situation represents her at Sterling
Cooper as she endures these awkward scenarios daily since she is a woman in a male dominated
misogynist environment.
Perhaps her uncomfortableness is due to her wearing revealing clothes and a lot of
makeup that she does not usually wear or the atmosphere as a whole. By going to the strip club
she is forcing herself into the man’s world. Peggy is the one of the only women in the crowd,
except for the waitresses. Peggy is frustrated the men exclude her from their after work plans
because they often discuss work matters and leave her out, for example her having no say on the
Playtex pitch. Her male coworkers were shocked to see her there, probably because she showed
determination. The men made fun of her by calling her “Gertrude Stein” but rather than letting
her be discouraged she does not let that get to her. Peggy is resilient which is necessary when all
odds are against her in the workplace. Emphasizing her resilience is her birthing a child and then
snapping right back into work, despite all the ridicule she faced for being overweight. Peggy
faces extreme adversities in the workplace but she conquers them all and single handedly
desegregates Sterling Cooper because she is the only women to work alongside the men rather
Like the men received pleasure from categorizing the women into “Jackies” and
“Marilyns” they find it entertaining to watch the stripper show off her body. However the
stripper is willingly choosing to show off her body to make a living but for the many secretaries
at Sterling Cooper they are forced against their will to be objectified to keep their jobs. For
example, when Kenny tackles Allison to the ground in season one episode two “Nixon vs.
Kennedy” to reveal the color of her underwear. This puts into context the hardships and barriers
Peggy battles daily in the workplace. Peggy is trying to gain control in a world where women do
not even have consent over their own bodies, never mind her leading the company.
Watching Peggy fight for her success in the workplaces encourages women viewers. In
Peggy’s workplace and even some work environments today sexual harassment is common and
typically accepted. Mary Beth Haralovich quotes Jennifer Allyn a manager director of
inspirational.’ Allyn sees in Mad Men the reminder that ‘profound cultural change is possible’
(Allyn) Through Mad Men, women’s past connect with women’s present” (Haralovich 159).
Rather than being intimidated by the constant sexual harassment, Peggy fights against it setting
With a feminist character like Peggy it is not possible for Mad Men to be deemed as a
series that idealizes sexism. Rather Mad Men critiques the sexism of not only of the 1960’s but
present day sexism in the workplace by including a character who inspires women to take a stand
against male superiority. History can not be changed but it can be taken as a lesson and the show
teaches both men and women viewers to take a stance against sexism. Peggy starts off at the
bottom but throughout the series she admirably works her way to the top and she never takes the
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easy way out. Peggy’s character empowers women because she faced discrimination and sexual
harassment but she does not let that stop her from climbing her way to the top.
Works Cited
Crate, Joan. “The Portrayal of Mad Women in the Mad, Mad, Mad, Mad World of Mad Men’s
First Season.” Mad Men, Women, and Children: Essays on Gender and Generation,
edited by Heather Marcovitch and Nancy Ellen Batty, Lexington Books, 2014.
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Edgerton, Gary R., editor. “Women on the Verge of the Second Wave.” Mad Men, by Mary Beth
Marotte, Mary Ruth. “Not a ‘Jackie,’ Not a Marilyn.’” Mad Men, Women, and Children: Essays
on Gender and Generation, edited by Heather Marcovitch and Nancy Ellen Batty,
Weiner, Matthew. “Maidenform.” Mad Men, Season Two, Episode Six, Netflix.