CHAPTER-5

SUMMARY OF FINDINGS

AND CONCLUSION

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SUMMARY OF FINDINGS:

1. From the analysis we can conclude that it is the younger generation i.e. the

age group of 18-35 years, usually come to the units of mother dairy to buy

the products. Only few older people will visit the unit. But the major thing

is that almost all the age group of people are known about the Nandini milk

and milk product and they all visit the unit of mother dairy.

2. We need to majorly concentrate on “double toned milk (yellow), Samrudhi

full cream milk (pink) and on slim milk because, as per the survey most of

the people are unaware of these categories of milk. As per the opinion of

the consumer Shubham(orange) is very good to use. We need to focus on

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 advertising the products which are in lower percentage of knowledge to the

consumers.

3. As per the analysis and graph it is clearly seen that brand awareness of these

products is majorly from family and relatives. Then it is, the advertisement

in the television which has created the awareness. In third place it is the

newspaper and other resources and friends comes in fourth and fifth place

respectively. It is a good sign where above all the advertisement given, the

word of mouth has influenced major number of consumers.

4. We can recognize clearly that majority of consumers are satisfied with the

price of half liter Nandini milk sachet. But we need to concentrate on the

other 40% of consumer by reducing the price little, because 40% is not a

less number. There are chances of consumer switching the brand because

of the high cost.

5. As per most of the consumers opinion, the price per sachet of one-liter

Nandini milk is satisfied. Its only very few of the consumers who are not

satisfied with the price. But we shouldn’t neglect the consumers opinion

and hence little price can be reduced in order to retain majority of

consumers.

6. As per the analysis and graph, majority of people are using the brand from

more than 7 years and most of them are mostly using the product since the

beginning of the introduction of the product. This is a good sign and the

trust of the consumer should be maintained in the same way in order to get

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 more fame and profit.

7. As per the analysis and graph we can clearly state that majority of the

people are satisfied with all the features of this brand and hence they all opt

for this brand regularly. There are a few consumers who like the brand

because of its quality, quantity and price separately when considered. Even

though they buy the products, they are dissatisfied with either of the

features. Hence it should be seen to it that almost all the features are made

satisfied to a greater number of consumers.

8. From the above graph and analysis, we can conclude that majority of people

see the advertisement more once in a week followed by every day. Then

comes once in a month and once in a year. We need to concentrate on

advertising the products. Even though the product is having a good market

we need to advertise the products as it is the backbone of the sales of the

products.

9. From the analysis and graph we can easily interpret that the competitors of

Nandini are Amul and Heritage. They both are giving a neck to neck

competition to this brand and then followed by nestle. Even though few

other brands are in competition, Nandini needs to concentrate more on the

first three competitors as they have all the eligibility to overtake this brand.

10.From the analysis and graph we can say that in majority of times, its shelf

life is 2 days. But as per most of the consumer opinion the shelf life can be

increased by storing the milk in the refrigerator. But sometimes the milk

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 gets spoiled due to some external factors like weather, humidity etc. in that

cases the brand should take care of certain measures to overcome these

types of situation.

11.From the analysis and graph we can interpret that most of the consumers

prefer butterscotch more and then stands vanilla in second place. Third

place is occupied by chocolate. These 3 are the major flavor which is liked

by almost all consumers. Here the manufacturer needs to concentrate more

on other flavor to enhance the taste so that more consumer will start

preferring other flavor also.

12.From the analysis and graph we can clearly interpret that top preferred

flavors of milk are Badami, Pista, and then mango. We can observe from

the graph that no one chose for strawberry, hence there should be

improvement made for that particular flavor and other flavor should also

be taken care.

13.From the analysis and graph we can interpret that most preferred cold drink

is butter milk and then comes mango lassi followed by sweet lassi. There

are no changes found out which should be made for improvement. Only

thing is the quality should be maintained in a proper way.

14.The main sweets preferred by most of the consumers are Mysore Pak,

Dharwad Peda, milk Peda and Rasogulla. As per the opinion of consumers,

all sweets are good but the thing is taste of those is not constant. So, the

manufacturer needs to look after this issue and solve is as soon as possible.

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15.From the analysis and graph we can say that most of them prefer unsalted

butter and few choose salted. But as per the consumers opinion they say

that it can be improved better in its taste and consistency.

16.From the analysis and graph we can interpret that most of the consumers

are satisfied with this brand, but due to some issue, few of them are

dissatisfied with the product. Here Nandini needs to take up few measures

to overcome this crisis.

17.From the graph we can interpret that most of the consumer have a very

good opinion on this brand and will also suggest for others. About 90% of

the consumers like this brand to the most and few are just satisfactory. Good

sign is that none of the consumers have dislike towards the product. It is

one of the success of Nandini brand.

18.From the table and graph we can interpret that Nandini products are

available majorly to all places but it should be taken care that the products

are supplied to the remote places also because most of the consumers said

that it’s not available more in remote areas.

19.According to the table and graph we can interpret that the quality service

of the agent/seller is good. And there is no bad remark on the service given

by the agent/seller. This consistency should be maintained properly to

attract more consumers.

20.From the above table we can say that Nandini brand has made a good

reputation in the market and compared to other brand its having more

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 popularity. More than everything, Nandini has been successful in satisfying

most of the needs of the consumers.

SUGGESTIONS:

1) Cost of the milk and milk products can be reduced so it can reach all

levels of people.

2) Should increase sales promotion.

3) Milk should be reached to the consumer at proper time.

4) The marketing department needs to focus more on promotional activities

which seems to occupy the backseat at present.

5) A suggestion box system needs to be maintained where in the workers

can drop their valuable suggestions which lead to the department of the

union.

6) In order to survive and to become leader, KMF needs to come out with

new products continuously and increase its product line.

7) Very important of all is the marketing department function that has to do

good advertisement and build up brand awareness in the market.

8) Most of the consumer suggested that it would be nice if Nandini café or

hangout places are opened so that they can enjoy and appreciate more

healthy and hygienic products from Nandini.

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CONCLUSION:

The overall study of organization reveals that the company has grown

tremendously since 1924. Quality control mechanism can be updated on

going on bases with continues feedback from consumers.

Mother dairy is one of the leading suppliers of milk and milk products in

south zone of the country. Nandini has a very good reputation in market

and can produced still various produces so it is leading in market.

Consumers are delighted by Nandini milk and milk products they are fully

satisfied for these products. So, they are not adopting any other products so

there is no more compilation.

The project reports reflect my knowledge gained during the period of in

plant training. This was a good opportunity for me to mingle with all

employees of each and every department of mother dairy. The training

helped me to gain practical knowledge and have a very good experience of

mingling with all the people in the organization. It is very good note that

there are number of department and every departments are headed by senior

officer. I also got an opportunity to deal with the consumers and expose

myself to the market and gain experience

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