IT4333 : E-Commerce and its applications (9) Instructor: PROF.

MUHAMMAD HUSNAIN GILANI

Management Information System

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After studying this course the students should be able to:

Give an overview of E-Commerce models, applications, decisions and issues.

Work in an E-Commerce environment, starting their own E-Commerce business or evaluating E-Commerce activities.

After studying this course you should be able to:

Understand all types of e-commerce, associated technologies, their integration and effective interaction among these
technologies.
Design and implementation of e-commerce applications and associated hardware, network & security infrastructure.
Thorough understanding of the payment systems & methods.
Business, financial, marketing & behavioral model for ecommerce business.
Marketing & social impacts of ecommerce.
Understand the current state of E-Business and follow its new developments
Identify E-Business opportunities and develop business models for such opportunities
Articulate the pros and cons of business strategies when implementing E-Business initiatives
Recognize the key management issues associated with implementing E-Business strategies

Lectures
Assignments
Reading Material
Project Report / Term Paper
Handouts
Any other Teaching-Learning Tool

A prescribed course pack will be available at your book store by the publisher.

Exam Type Percentage(%) Consideration

Quiz 10 Take Average of All

Assignments 10 Take Average of All
Project-Presentation 10 Take Average of All
Mid Term 30 Take Average of All
Final Term 40 Take Average of All

Week Contents Tasks/Activities

Introduction to Electronic Commerce

Electronic commerce: The second wave
1 Business models, revenue models, and business Processes
Advantages and disadvantages of electronic commerce
International nature of electronic commerce
Technology Infrastructure: The Internet and the Worldwide Web
Internet protocols
2
Markup languages and the web
To be continued...
Intranets and extranets
3 Assignment 1
Internet connection options
Selling on the Web
Revenue models in transition
4 Quiz 1
Revenue strategy issues
Website usability
Marketing on the Web
Web marketing strategies
Communicating with different market segments
5
Advertising on the web
E-mail marketing
To be continued...
Technology-enabled customer relationship management
6 Assignment 2
Search engine positioning and domain names
Social Networking, Mobile Commerce, and Online Auctions
From virtual communities to social networks
7 Quiz 2
Mobile commerce
Online auctions
The Environment of Electronic Commerce: Legal, Ethical, and Tax
Issues
The legal environment of electronic commerce
8
Use and protection of intellectual property in online business
Online crime, terrorism, and warfare
Ethical issues
9 MID TERM MID TERM
Web Server Hardware and Software
Web server basics
10
Electronic mail (E-Mail)
To be continued...
Web site utility programs
11 Assignment 3
Web server hardware
Electronic Commerce Software
12 Basic functions of electronic commerce software Quiz 3
Advanced functions of electronic commerce software
Electronic Commerce Security
Online security issues overview
13
Security for client computers
To be continued...
Communication channel security
14 Security for server computers Assignment 4
Organizations that promote computer security
Payment Systems for Electronic Commerce
15 Online payment basics Quiz 4
To be continued...
Electronic cash
16 Project Presentation
Electronic wallets
17 FINAL TERM FINAL TERM
Plagiarism and Intellectual Property Policy:
Reproduction of the writing or literary work or concepts or inventions of another person as one's own product without writing proper
acknowledgment to the actual author, willfully or unintentionally, is termed as plagiarism. The actual author has a right to bring a lawsuit for
unauthorized use of his/her work against the plagiarist. University of Central Punjab discourages plagiarism and warns students to be careful
while using someone else's work in their written work to meet requirements of a course or a degree. It may be clarified that quotes which
are brief or are acknowledged as quotes do not constitute plagiarism.

Be watchful - Every written material/assignment shall come under the careful scrutiny of others. Do ensure that published work of others is
properly cited; source of unpublished material obtained from lectures, oral communication or interviews are duly acknowledged. UCP's
statutes 2004 - Clause 22 at Chapter 15 and UCP regulations 2005 - Clause 8.18 and Clause 13 at Chapter 13 deal with plagiarism and
intellectual property rights, which may be consulted by the UCP students and employees.

A fellow student, a Faculty member or a member of the UCP Administration can report any instance of plagiarism to the Dean of the Faculty,
who after ascertaining extent of Plagiarized material will determine penalty against the student according to UCP Regulations, 2005.