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INTRODUCTION

Internet is a worldwide Network of Computers and Sub-Networks fast emerging as an


important medium of conducting business. The increasing importance of the net in marketing
led to the decision to undertake the present study.

An ISP (Internet Service Provider) is a company that collects a monthly or yearly fee in
exchange for providing the subscriber with Internet access.An ISP might provide dial-up
service, cable, DSL, or other types of Internet access. Some ISPs are local while others are
national. A national ISP will provide access throughout most of the nation, while a local ISP
will only serve subscribers in a limited geographical region.

When looking for an ISP the initial consideration is the type of access desired. Some ISPs
only offer dial-up access which is the slowest type of connection. If you want cable service,
you’ll be checking with your local cable TV provider to see if cable access is offered. For
DSL service, you may have multiple choices - or it could be that DSL is not yet available in
your area. Often this can be remedied with a call to the phone company to upgrade local
telephone lines.

Every ISP has a privacy policy and Terms of Service (TOS) contract that subscribers must
agree to before subscription will be accepted. The privacy policy will state what the company
will and will not do with personal information collected at the time of sign-up. Name,
address, and normally a credit card number are required. The privacy policy should also state
under what conditions your personal information might be shared with third parties,
government officials, or others. The TOS contract stipulates how you can use the service. For
example, dial-up access is often sold as “unlimited access” but this is not to be taken literally.
Dial-up accounts normally limit hours per month to 250-400, depending on the ISP. Truly
unlimited access (leaving your computer on and actively connected to the Internet 24/7) is
called dedicated access. Most DSL or cable subscriptions allow dedicated access.

The Terms of Service contract of the ISP will also state rules about hacking, protecting
copyrighted materials, denial of service attacks, harassing other people, spam, compromising

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the service, and many other issues. These are as much for the legal protection of the ISP as to
let potential subscribers know what the ISP will and will not tolerate. If you are planning on
using web space provided by the ISP, check for limitations here too. Many ISPs do not allow
commercial websites to be set up on their servers. This usually means that nothing can be
sold from your personal webspace, including for example, a software program you wrote,
original music, or any other item. ISP websites are normally for personal use only, to blog,
post pictures, and so on.

Once you find an ISP that offers the services, privacy policy and TOS you can live with, you
can sign up online through a public terminal, or call. From here all that needs to be done is to
enter the ISP access number and a few other parameters into the networking software on your
computer.

ISP services range in price according to the package offered, and type of service. Dial-up is
least expensive, and perks will vary greatly between ISPs. Some offer multiple email
accounts, others vast amounts of webspace, and still others discounts for paying in advance.
DSL and cable companies will also differ, so carefully read through offerings before
deciding. If you are getting an ISP other than cable, you will likely have choices. There are
many websites that offer reviews from present subscribers of various ISPs, which might be
helpful in making a decision.

The Internet has revolutionized the Computer and Communication world. The Internet is at
once a world-wide broadcasting capability, a mechanism for information transmission, a
medium for collaboration and interaction among individuals and their computers without
regard for geographic location.

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INTERNET SERVICE PROVIDER

An Internet Service Provider (ISP) provides us the connectivity of Internet to our Computer
along with some technical detail. Many ISPs also include an electronic-mail facility, web
hosting and offer services to companies that do business on the Internet. ISP provides the
Internet connectivity in many ways.

TYPES OF INTERNET CONNECTIVITY

There are many ways to connect to the Internet: dial-up modem, broadband cable, digital
subscriber line (DSL), Satellite broadband, Integrated Services Digital Network (ISDN) and
T-Lines, Leased lines and Wireless technology. But we are going to focus on Broadband
connectivity.

BROADBAND CABLE

Cable Modems connect us to the Internet using our Cable TV line. Many cable companies
now offer Internet as well as TV accessibility. This will give us faster Internet access,
graphics, better quality audio, Video and Multimedia. We are connected all the time to the
Internet and it doesn’t tie up our phone line. By subscribing this kind of connectivity we can
watch TV and surf the Internet at the same time. We will need Ethernet Port or adapter for
our Computer, Which currently comes standard on most Computers. This kind of
connectivity provides the speed of 1000 Kbps for download and 128-500 kbps for upload.

I am covering the four main Broadband Service Providers in Punjab along with their
Historical background, Services offered by them to various Customers and their locations in
Punjab.

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COMPANY PROFILE

SIFY BROADBAND

Everything that Sify has done or achieved since we began commercial operations in April
1998 stems from our Purpose and Vision. Sify began by developing India's first TCP/IP
network and offering multiple services on a common backbone infrastructure for an
integrated Internet, networking and E-Commerce business model. This was the first such
business model in the world, and appropriate for catalyzing the growth of the Internet and
networking in an infrastructure starved market. It also enabled a virtuous cycle, where each
business supported the other, while catalyzing the market to growth.

Corporate Networking Services:

Sify pioneered corporate networking services in the country and helped revolutionize
business computing in India, with interconnectivity between multi-location offices, flexibility
of platforms, applications software and smooth transfer of data for corporate sectors.

Consumer Services: Broadband connectivity for consumers:

After successfully launching broadband connectivity services for corporate services, Sify
launched broadband services for the residential segment using fixed wireless broadband
technology- the first ISP in India to make available such a service to it's consumers.
For Home users SIFY offers 3 ranges of service plans:

Hourly Range:
This range is suitable for residential users who use the Internet for occasional downloading
and regular browsing. It is also good for Voice Over Internet.

Unlimited Range:
This range is best for users with simple mailing and text chatting requirements. You can
enjoy unlimited access at different speeds.

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ANYTIME INTERNET RANGE* (Usage Limit:150MB/day)

128 kbps New! Unlimited Hours 1 795

128 kbps New! Unlimited Hours 2 1495

128 kbps New! Unlimited Hours 6 3995

64 kbps New! Unlimited Hours 1 400

64 kbps New! Unlimited Hours 2 775

64 kbps New! Unlimited Hours 6 2250

1. Policy Coverage

This Privacy Policy covers Sify.com's treatment of personally identifiable information that
Sify.com collects when you are on the Sify.com site, and when you use Sify.com's services.
This policy also covers Sify.com's treatment of any personally identifiable information that
Sify.com's business partner’s share with Sify.com.

2. Information collected by Sify.com

Sify.com collects personally identifiable information when you send us content for
publication in the form of a sign-up. We may ask for your name, email address, birth date,
gender, pincode, occupation, industry, personal interests etc. Once you have sent us this
information and sign in to our services, you are given a unique ‘Sify ID’ and are not
anonymous to us anymore.

3. Links
a) Linked Sites:
For your convenience, Sify.com provides links to other websites not in our control ("Favorite
Links"). You acknowledge that SIFY Ltd. does not endorse these linked Sites (even if they
pop up in a frame) or any links contained in these linked Sites. In addition, SIFY Ltd. is not

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responsible for any content or the privacy policies of these linked Sites or for any data
collected on you at these linked sites.
b) Third-Party Merchants and Advertisers:
You acknowledge that SIFY Ltd. Does not control the performance of merchants or
advertisers that appear on Sify.com. Therefore, if you choose to purchase a product or
service, you release us from any and all claims you may have regarding the third party's
failure to deliver or perform. We use other third-party advertising companies to serve ads
when you visit our website. These companies may use information (not including your name,
address, email address or telephone number) about your visits to this and other websites in
order to provide advertisements on this site and other sites about goods and services that may
be of interest to you.
4. Limitation of Liability
In no event shall SIFY Ltd. be liable for any direct, indirect, incidental, special, punitive,
consequential damages, or any damages whatsoever, including, but not limited to, damages
for loss of profits, goodwill, use, data, or other intangible losses resulting from
 The use or the inability to use our services or access content,
 The cost of procurement of substitute goods and services resulting from transactions
entered into through or from Sify.com,
 The unauthorized access to or alterations of your transmissions or data, statements or
conduct of any third party on the service.
5. Indemnification

You agree to indemnify, defend and hold SIFY Ltd. harmless from all claims, damages and
expenses (including attorney's fees) made by any third party arising out of your content, your
use of Sify.com, your connection to Sify.com, your violation of this Agreement, our Terms of
Use or our Privacy Policy, and the development, operation, maintenance, use and contents of
your website.

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6. Financial Transactions and Taxes

If you make any financial transactions on Sify.com, including paying for network services
fees, advertising banners, product placements, products or services, you may be asked for
credit card or other payment information. You agree that all information you provide is
accurate, complete and current and that you will pay all charges owed, including any
applicable taxes.You agree that you are solely responsible for any personal income reporting
and tax payments required of you by applicable government authorities.

7. Termination

SIFY Ltd. reserves the right to discontinue in whole or in part any portion of Sify.com
services or programs with or without notice.

8. Independent Investigation

You acknowledge that you have read this agreement and agree to all its terms and conditions.
You, understand that we may at any time (directly or indirectly) solicit member referrals on
terms that may differ from those contained in this user agreement. You have independently
evaluated the desirability of participating in Sify.com or its programs and are not relying on
any representation, guarantee or statements other than as set forth in this agreement.

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BSNL:

On October 1, 2000 the Department of Telecom Operations, Government of India became a


corporation and was christened Bharat Sanchar Nigam Limited (BSNL). Today, BSNL is the
No. 1 Telecommunications Company and the largest Public Sector Undertaking of India with
authorized share capital of $ 3977 million and net worth of $ 14.32 billion. It has a network
of over 45 million lines covering 5000 towns with over 35 million telephone connections.

With latest digital switching technology like OCB, EWSD, AXE-10, FETEX, NEC etc.
and widespread transmission network including SDH system upto 2.5 Gbps, DWDM system
upto 80 gbps, Web telephony, DIAS, VPN, Broadband and more than 400,000 data
customers, BSNL continues to serve this great nation.

Its responsibilities include improvement of the already impeccable quality of telecom


services, expansion of telecom network, introduction of new telecom services in all villages
and instilling confidence among its customers.

BSNL has managed to shoulder these responsibilities remarkably and deftly. Today
with over 45 million line capacity, 99.9% of its exchanges digital, nation wide Network
management & surveillance system (NMSS) to control telecom traffic and over 4,00,000
route kms of OFC network, Bharat Sanchar Nigam Ltd is a name to reckon with in the world
of connectivity. Along with its vast customer base, BSNL's financial and asset bases too are
vast and strong.

Add to which, BSNL's nationwide coverage and reach, comprehensive range of telecom
services and a penchant for excellence; and you have the ingredients for restructuring India
for a bright future. Today, BSNL is most trusted Telecom Brand of India.

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When is the service being launched?

The Broadband Service has been launched in Bangalore, Chennai, Hyderabad and Kolkata
from 14th January 2005. Soon, it will be extended to 198 more cities.

Services available through Broadband:

High speed Internet Access: This is the always-on Internet access service with speed
ranging from 256 kbps to 8 Mbps.

Bandwidth on Demand: This will facilitate customer to change bandwidth as per his / her
requirement. For example a customer with 256 kbps can change to 1 Mbps during the video
Conferencing session.

Multicasting: This is to provide video multicast services for application in distance


education, telemedicine etc

Dial VPN Service: This service allows remote users to access their private network securely
over the NIB-II infrastructure.

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The Department of Telecom operations now known as BSNL, has shown sustained growth in the
last 15 years. The growth rate in 2004-05 was 6.5%.

Annual Investment in the network has increased from Rs. 785 crores (US$ 0.18 billion) in 1986-
87 to over Rs. 7578 crores ( US $ 1.72 billion) in 2004-05. This investment has been financed
mainly by the internal accruals. The planned capital outlay during 2006-07 is Rs. 19431 crores
( US $4.42 billion).

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CMD- Shri A.K. Sinha

Shri A.K. Sinha joined the Indian Telecommunication Service of Govt of


India in the year 1969. He is B.Sc (Engineering) from MIT Muzaffarpur.
Prior to joining Indian Telecom Service he worked as a Lecturer at Bihar
College of Engineering, Patna.

Shri A.K. Sinha has wide experience in installation and commissioning of


various switching systems in the network of Calcutta Telephones and
Delhi Telephones. While working as Divisional Engineer (Installation), he was instrumental
in commissioning first C-400 type Japanese Telephone Exchange in the network of Calcutta
Telephones and thereafter in MTNL, Delhi Telephones. Shri Sinha has got installed C-400
and many Analogue as well as Digital Telephone Exchanges.

Shri A.K. Sinha has worked as General Manager (Dev) in MTNL Corporate Office as well as
MTNL Delhi Telephones. He has taken extensive training both within the country and abroad
in various Telecom Switching Systems and many other important fields of
Telecommunications. He has also worked for three years on deputation to the Telecom
Department of Government of Nigeria as Principal Engineer Training. Shri Sinha has worked
as Chief General Manager of Andaman and Nicobar Island Telecom Circle and Jharkhand
Telecom Circle.

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Shri Sinha joined as CMD BSNL on 16.09.2004. Prior to joining as CMD, he was working as
Sr. DDG (Switching) in BSNL Corporate Office.

Shri S.D.Saxena has taken over as Director (Finance) in BSNL on


03.04.2002. Shri Saxena holds an excellent academic record. He is
M.Sc. (Physics) and MBA (Financial Management). Winner of many
awards and medals, he was awarded Chancellor’s Gold Medal for being
the most outstanding student in the Agra University in the year 1967.
Prior to joining the Government of India through the IAS, etc.
examination of 1972 he was a lecturer in Physics at the University of Rajasthan at Jaipur and
taught for six years. During this period he was associated with various organizations
including Tata Institute of Fundamental Research (TIFR) and Atomic Energy. Among the
notable assignments of Shri S.D. Saxena, special mention can be made of C-DOT where he
was involved in setting up of C-DOT with Shri Sam Pitroda and Padmshri G.B. Meemamsi.
He was also Director (F) in the E-10 B Project for induction of Electronic Switching System
in Indian Telecom Network.

He was IFA of Mahanagar Telephone Nigam Ltd. for 7 years and was actively involved in the
GDR Issue, rated as one of the best GDRs brought out by an Indian Corporate including
private companies. He was a member of Rakesh Mohan Infrastructure Committee, which
made significant recommendations for the growth, and development of Indian infrastructure
sector. Shri Saxena has been an acting Member of the Study Group III under the aegis of
International Telecommunication Union.

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RELIANCE BROADBAND:

Reliance Infocomm is the outcome of the late visionary Dhirubhai Ambani's (1932-2002)
dream to herald a digital revolution in India by bringing affordable means of information and
communication to the doorsteps of India's vast population.

"Make the tools of infocomm available to people at an affordable cost, they will overcome
the handicaps of illiteracy and lack of mobility", Dhirubhai Ambani charted out the mission
for Reliance Infocomm in late 1999. He saw in the potential of information and
communication technology a once-in-a-lifetime opportunity for India to leapfrog over its
historical legacy of backwardness and underdevelopment.

Working at breakneck speed, from late 1999 to 2002 Reliance Infocomm built the backbone
for a digital India - 60,000 kilometers of fiber optic backbone, crisscrossing the entire
country. The Reliance Infocomm pan-India network was commissioned on December 28,
2002, the 70th - birth anniversary of Dhirubhai. This day also marked his first birth
anniversary after his demise July - 6, 2002.

Reliance Infocomm network is a pan India, high capacity, integrated (wireless and wireline)
and convergent (voice, data and video) digital network, designed to offer services that span
the entire Infocomm value chain - infrastructure, services for enterprises and individuals,

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applications and consulting. The network is designed to deliver services that will foster a new
way of life for a New India.

DATA AND COLLABORATIVE SERVICES

Broadband Internet:

Enterprise: Wide choice of Bandwidth ranging from 64 kbps to 100 Mbps. End to end
connectivity, including Reliance owned and operated last mile. International connectivity
through two different routes-Trans Atlantic and Trans Pacific.

Consumers: This service is delivered on optic Ethernet technology, which is superior to


Broadband Services offered in the Market Today.

Anil D. Ambani

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Mr. Anil D. Ambani, 46, is the Chairman of Reliance Capital, Reliance Infocomm and
Chairman & Managing Director of Reliance Energy Limited. Till recently he also held the
position of the Vice Chairman and Managing Director of Reliance Industries Limited.

Mr. Ambani is a Bachelor of Science from the University of Bombay and an MBA from The
Wharton School, University of Pennsylvania, USA.

He joined Reliance in 1983 as Co-Chief Executive Officer. He has to his credit many
financial innovations in the Indian capital markets and has pioneered India's first forays into
the overseas capital markets with international public offerings of global depository receipts,
convertibles and bonds.

Birthplace : Mumbai, India

Date of Birth : June 4, 1959

Father's Name : Dhirubhai Hirachand Ambani

Mother's Name : Kokilaben Dhirubhai Ambani

Education :

 Bachelor of Science, University of Bombay


 MBA from The Wharton School, University of Pennsylvania, USA
Career :

Joined Reliance in 1983, as co-Chief Executive Officer. Has to his credit many financial
innovations in the Indian capital markets.
 Pioneered India's first forays into overseas capital markets with international public
offerings of global depository receipts, convertibles and bonds.
 Directed Reliance in its efforts to raise, since 1991, around US$ 2 billion from
overseas financial markets; with the 100-year Yankee bond issue in January 1997

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being the high point of his endeavors.

 With an investment of over Rs 36,000 crore (US$ 9 billion) in petroleum refining,


petrochemicals, power generation, telecommunication services and a port terminal, in
a three-year time frame, he has steered the Reliance Group to its current status as
India's leading textiles-petroleum-petrochemicals-power-infocom-telecom player.
Achievements:

 Adjudged as the CEO of the Year at the prestigious Platt’s Global Energy Awards for
2004.
 Voted as India's most admired Chief Executive for the year 2004, for the sixth year in
succession, in the Business Barons (India's leading business magazine) - Taylor
Nelson Sofres - Mode Survey; and ranked at the top in 3 out of 4 qualities: leadership,
integrity and vision.
Reliance Broadband Internet Access provides carrier class Internet bandwidth through a
dedicated connection over the IP backbone. With "Fiber to building" approach of Reliance
and international capacity operated by a Group Company, Reliance delivers an unmatched
service quality level to an enterprise customer.

Key features of Broadband Internet Access - Enterprise

 Wide choice of bandwidths ranging from 64 Kbps to 100 Mbps.


 End-to-End connectivity, including Reliance owned and operated last mile.
 International connectivity through two different routes - Trans Atlantic and Trans
Pacific.
 Access technology independent.
 Choice of Interface - G.703, V.35 or Ethernet.
 SLA based service.
 Bundled IP addresses, SMTP mail relay and DNS service
 Extensive coverage across all the major cities in India
 Round the clock Help Desk

Locations in Punjab:

 Abohar, Amritsar, Banga, Barnala, Batala, Bhatinda, Faridkot, Ferozepur, Gurdaspur,


Hoshiarpur, Jallandhar, Kapurthala, Khanna, Kharar, Kotkapura, Ludhiana, Malaut,
Malerkotla, Mandi Gobindgarh, Moga, Mohali, Nabha, Nawanshaher, Pathankot,

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Patiala, Phagwara, Phillaur, Rajpura, Ropar, Samrala, Sangrur, Sarhind, Sunam,
Tarantaran, Zira.

CONNECT

Connect is a business venture of Himachal Futuristic Communications Ltd., India’s leading


telecommunications giant. HFCL Infotel Ltd., the first basic telephony services provider for
Punjab launched it’s operations on 16th October 2000. Connect is further supported by the
expertise of Lucent Technologies USA, IIT Chennai, Compaq, Cisco, CGI, Bell Nexxia and
Cincom.

Various Services Provided by Connect:

 Connect was the first operator in the Country to provide a CDMA based pre-paid
mobile service. Besides telephony and Internet access CONNECT Services include an
array of Broadband, enhanced and Data Services like Internet Leased Lines, ISDN,
VPN, Centrax, Web Hosting, DSL and Server Co-location. The Service encompasses
voice, data and video, via single connectivity, as also mobile telephony based on
CDMA technology, to customers. Services like Video Conference, Audio Conference,
Phone to mail and VMS form an important part of CONNECT Portfolio.
 CONNECT-DSL is an innovative service, brought to you by HFCL Infotel Limited.
DSL stands for "Digital Subscriber Line" and is a technology that lets you use an
ordinary copper phone line for your high-speed Internet connection. Most pages will
appear in a flash, and a large file that used to take minutes to download over dial-up
will arrive in seconds
 DSL gives you broadband access over your copper telephone wire, A DSL connection
to the Internet is a high-speed, ‘Always-on’ (you don’t need to dial up your ISP each
time you want to connect) connection that lets you use telephone lines for making and
receiving calls and for Internet access simultaneously.

High Speed Internet Access. With access speed almost 10 times faster than your dialup
connection, you can transfer heavy files over Internet & have faster surfing experience.

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You will always be connected. With a broadband connection, you can access Internet
anytime you want. You don’t need to dial up the Internet. So goodbye to busy tones, dialup
delays & surging telephone bills.

Pay only when you actually use. With this connection, you will pay only when you are
actually transferring the data & NOT for the time you are connected to the Internet. So keep
on reading & writing your mails without worrying about telephone bills.

Make & receive telephone calls while accessing Internet. The special characteristic of this
technology enables you to simultaneously use your line for voice calls & Internet access.
Don’t miss an important call while surfing the Internet & no need for a separate connection
for Internet access.

Relatively secure Internet access solution. We are using a relatively secure technology to
deliver you the broadband services. This offers you better protection & data security than
conventional dialup or Internet on Cable solutions.

Reliable & hassle free service. You have to deal with only one company for both your
telephony & Internet requirements.

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Established in the year 1987, Himachal Futuristic Communications Ltd. has
developed a vast base for indigenous telecom equipment manufacturing in India. It
started with manufacturing transmission Equipment and soon expanded its product
portfolio to manufacture Access Equipment, Optical Fibre Cable, Accessories and
Terminal Equipment

A combination of long-term vision and proactive business strategy has helped


Himachal Futuristic Communications Ltd. achieve a leadership position. From the
time of inception, intensive R&D efforts have helped to create products that match
global standards. Today it has grown from a single-product, single-customer to a
multi-product, multi-customer company. The R&D areas range from exploration of
new technologies, designing of radio, optical transmission equipment and access
equipment and development of software solutions that include a high level of
network management systems.

HFCL's reputation is built upon its technological expertise and in its sophisticated
manufacturing plants. The two sprawling units at Solan produce the best in wireline
and wireless technologies. In addition, a highly sophisticated fibre optic cable
manufacturing facility in Goa has broken new ground in optimum capacity utilization
and minimum wastage.

HFCL's product range reflects its excellence in technology and expertise in providing
state-of -the-art, cost effective solutions to the customers. It brings the world closer to
your doorstep through state-of-the-art telecommunication technology. To offer these

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technologies HFCL has also formed alliances with various equipment manufacturers
for technology know-how, including telecom specialists from UK, Italy, US, China,
Korea etc.

HFCL is participating & executing various international turnkey projects and has also
successfully completed a large DECT bases WLL turnkey project in Nepal. Various
proposals from the company are under evaluation for equipment supply and turnkey
projects in countries such as Kuwait, Iran, Sri Lanka, Bangladesh, Iraq etc.

With strength of more than 1500 professionals, HFCL has made footprints
countrywide having over 20 offices to reach every type of telecom customer for pre
sales liaison, technical support, post sales warranty and AMC support. It provides
complete customer satisfaction by providing constant support in the shortest possible
time.

Being the first Indian telecom company to have a successfully subscribed GDR issue,
HFCL has participated in various business opportunities & inducted latest
technologies leading to tremendous saving in the capital expenditure to the various
telecom operators in the country. It has, therefore acquired the status of most
preferred telecom company.

HFCL has recently signed an agreement with i Card Technologies Ltd to start a JV
company: Indiacard Technology Private Limited (ITL), for entering the SIM
card/Smart card technology business in India and for export to global markets.

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HDPE pipe laying, installation of manholes, route markers etc
Trenching in all type of soil (Normal, Soft Rock & Hard Rock)

We provide complete gamut of infrastructure development and civil services related to


Telecom Network Projects.

Wireless Project

 Site surveys, suitability reports and accordingly site selection


 Soil investigation, foundation design.
 Suitable tower design
 Fabrication, erection of Microwave towers including painting, lightening protection
system, earthing and aviation light system
 Supply and erection of antenna support system.
 Installation of Power Supply System(includes rectifier, battery banks, DG sets etc.)
 Installation of various microwave antenna on tower
 Erection of prefab Shelters/ construction of shelters on site.

Wireline Projects
 Route survey, route selection and preparation of detail survey drawing

Trenching in all type of soil (Normal, Soft Rock & Hard Rock)

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Infrastructure

LOCATION:

CONNECT Service Centres are located in every major city in Punjab.

OBJECTIVES OF STUDY: -

Today there is a very tough competition going on between all the Broadband Service
Providers and all of them have the same motive that is to satisfy the Customers availing their
Services.

The various objectives of Study are:-

1) To Highlight USP for the each Competitor.


2) To make comparative Analysis of Services being provided by various ISP’s.
3) To find the Market Share for each ISP.
4) To judge the Customer perception towards various ISP’s.
5) To judge the Customers satisfaction level.

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RESEARCH METHODOLOGY: -

Definition of Research: Research identifies a process by which the Organization attempts to


supply the information required for making sound Management decisions.

SAMPLING

The current Research is based on Convenience Sampling in which the Sample has been
selected from cities like Ludhiana, Chandigarh, Jalandhar etc.The Sample size is 100 which
would include both
a. General Public b. Corporate Houses
ISP have been asked about the Information through Questionnaire and Personal Interview
methods. The Questionnaire method uses an elaborate base of questions which includes
(a) Open Ended Questions
(b) Closed Ended Questions.
Some Questions were of Ranking and Rating type. To provide authenticity to the analysis
certain scales would also be used for data collection and final interpretation that includes the
Likert and Semantic Differential scales.

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ANALYSIS
Analysis of General Consumers
The main data collection tool used for this Research was Questionnaire Method. Seventy
General Consumers were asked about the name of ISP whose services they were availing.
They were given the four major ISP’s in options viz. BSNL, RELIANCE, SIFY, CONNECT
or ANY OTHER. Out of the total seventy General consumers, Thirty-Five(35) consumers are
using the services of BSNL, Fifteen(15) consumers are using the services of CONNECT,
Eight(08) are using the services of SIFY, Two(02) are using the services of RELIANCE and
Ten(10) are using the services of OTHER ISP’s. The Tabular representation is shown below:-
Name of ISP Number of Mean number of Percentage of
Consumers consumers consumers

BSNL 35 0.51 51%

CONNECT 15 0.2143 21%


SIFY 08 0.1143 11%
RELIANCE 02 0.02857 3%
OTHERS 10 0.14286 14.286%

Percentage of Customers of various ISP's

21%
12% 3%

14%

BSNL
50%
CONNEC
T
SIFY

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Then the consumers were asked about the purpose of using various the services of the
various ISP’s i.e. for Commercial use, Home use or Any other use.Out of Seventy consumers,
Forty five(45) consumers were using it for Home use, Twenty one consumers were using it
for Commercial use and four were using it for any other use.The Tabular Representation is
shown below:-

Name of ISP Number of Mean number of Percentage of


Consumers consumers consumers

HOME USE 45 0.6429 64.29%

COMMERCIAL USE 21 0.3 30%

ANY OTHER USE 04 0.0571 5.71%

Percentage of Consumers

6%

30% Home Use


Commercial Use
Any other Use
64%

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Then the consumers were asked to Rank the factors which they considered the
most while selecting their ISP.The various factors to be Ranked were Brand
Name, Service, Connectivity, Value Added Benefits, Speed and Total Cost. Out
of seventy consumers, twenty three consumers ranked speed as the most
important factor which they considered while selecting the ISP, twenty one
consumers ranked service as the foremost factor, thirteen ranked Total cost as
the most critical factor, nine of them ranked connectivity as the most important
factor, two consumers ranked Value added benefits as the foremost factor, two
of them ranked brand name as the first priority factor.The Tabular
representation is shown below:-
Factor Number of Mean number of Percentage of
Consumers consumers consumers
SPEED 23 0.32 32%
SERVICE 21 0.30 30%
TOTAL COST 13 0.19 19%
CONNECTIVITY 09 0.13 13%
VALUE ADDED 02 0.03 3%
BENEFITS
BRAND NAME 02 0.03 3%

Percentage of Consumers
3%
3%
13%
32% Speed
Service
Total Cost
19% Connectivity
Value added Benefits
Brand Name

30%

26
Then they were asked about the subscription plan which they were availing. Eight of them
were availing Yearly plan, Fifty-three of them were availing Monthly plan and Nine of them,
were availing Hourly plan. The Tabular representation is shown below:-

Type of Plan Number of Mean number of Percentage of


Consumers consumers consumers

HOURLY 09 0.13 13%

MONTHLY 53 0.76 76%

YEARLY 08 0.11 11%

Percentage of Consumers

11% 13%

HOURLY
MONTHLY
YEARLY

76%

27
When asked about the Data Transfer Rate of connection which they were using, thirty-five of
them were getting the data transfer rate of 256Kbps, Eleven of them were getting 100Mbps
data rate, 3 of them were getting 10Kbps data rate, Four were getting 44Kbps data rate, Three
were getting 64Kbps data rate, Ten were getting 1.20MBps, Two were getting 128Kbps, One
of them was getting 112Kbps and One was getting 22.6Kbps. The Tabular representation is
shown below:-

Data Rate Number of Mean number of Percentage of


Consumers consumers consumers
256Kbps 35 0.51 51%
100Mbps 11 0.16 16%
10Kbps 03 0.04 4%
44Kbps 04 0.06 6%
64Kbps 03 0.04 4%
1.20MBps 10 0.14 14%
128Kbps 02 0.03 3%
112Kbps 01 0.01 1%
22.6Kbps 01 0.01 1%

Percentage
1% of Consumers
1%
3% 256Kbps
14% 100Mbps
10Kbps

4% 44Kbps
51% 64Kbps
6%
1.20MBps
4% 128Kbps
112Kbps
16%
22.6Kbps

28
When asked about the level of effectiveness of the Customer Care, thirty-two of them said
that it was Good, Eighteen said it to be Very Good, Six said it was Excellent and Fourteen
said it was Average. The Tabular representation is shown below:-

Effectiveness of Number of Mean number of Percentage of


Customer Care Consumers consumers consumers

AVERAGE 14 0.20 20%


GOOD 32 0.45 45%
VERY GOOD 18 0.26 26%
EXCELLENT 06 0.09 9%

Percentage of Consumers

9%
20%

Average
26%
Good
Very Good
Excellent

45%

29
Regarding the source of Information about ISP and its services, Seventeen consumers got to
know about it from the Personal Contact, Twenty-Five got this information from Media,
Twenty got the information from Internet and Eight came to know from Any other source.
The Tabular representation is shown below:-

Information Source of Number of Mean number of Percentage of


ISP Consumers consumers consumers
PERSONAL CONTACT 17 0.24 24%
MEDIA 25 0.36 36%
INTERNET 20 0.29 29%
ANY OTHER 08 0.11 11%

Percentage of Consumers

11%
24%

Personal Contact
Media
29%
Internet
Any Other

36%

30
About the Level of Satisfaction regarding the Broadband Services, fifteen consumers said it
to be excellent, Thirty-seven said it was good, sixteen said it was average, one regarded it as
Below average and one regarded it as poor. The Tabular representation is shown below:-

Satisfaction level regarding Number of Mean number of Percentage of


Broadband services Consumers consumers consumers
EXCELLENT 15 0.21 21%

GOOD 37 0.54 54%


AVERAGE 16 0.23 23%
BELOW AVERAGE 01 0.01 1%
POOR 01 0.01 1%

Percentage of Consumers

2% 1%

Excellent
21%
23% Good

Average

Below Average

53% Poor

31
Regarding the USP i.e. Unique Selling Proposition of ISP, Thirty-six of them said Low Cost
to be the USP of their ISP, Sixteen regarded High Speed as USP of their ISP, Ten considered
Free Internet Hours as USP of their ISP and Eight of them regarded Excellent Service as USP
of their ISP. The Tabular representation is shown below:-

USP of Service Number of Mean number Percentage of


Provider Consumers of consumers Consumers
LOW COST 36 0.52 52%

HIGH SPEED 16 0.23 23%


FREE INTERNET 10 0.14 14%
HOURS
EXCELLENT 08 0.11 11%
SERVICE

Percentage of Consumers

11%

14% Low Cost


High Speed
52%
Free Internet Hours
Excellent Service

23%

32
Whether they faced any kind of problem while using the services of ISP, twenty-two
consumers replied YES and 48 replied NO. The Tabular representation is shown below:-

Any Problem Regarding Number of Mean number of Percentage of


services of ISP Consumers consumers consumers

YES 22 0.31 31%

NO 48 0.69 69%

Percentage of Consumers

31%
YES

NO
69%

33
Out of those consumers who were facing any problem(s) regarding the services of ISP, Six
faced the problem of Frequent breakdown in connectivity, Twelve of them faced the problem
of Server being down and Four of them faced the Downloading & Uploading problem. The
Tabular representation is shown below:-

Problem Number of Mean number Percentage of


Consumers of consumers consumers
Frequent breakdown in 06 0.27 27%
connectivity
Server remains down 12 0.55 55%

Downloading/Uploading 04 0.18 18%


Problem

Percentage of Consumers

Frequent Breakdown in
18% Co nnectivity
27%

Se rver remains down

Do wnloading/Uploading Problems
55%

34
On asking about their level of satisfaction regarding the grievance handling by their ISP,
Nine Consumers were Highly satisfied, Fifty-six of them were Satisfied, four of them
reflected Indifferent response and one was dissatisfied. The Tabular representation is shown
below:-

Satisfaction level Number of Mean Percentage of


regarding Grievance Consumers number of consumers
handling consumers
Highly Satisfied 09 0.13 13%

Satisfied 56 0.80 80%


Indifferent 04 0.06 6%
Dissatisfied 01 0.01 1%

Percentage of Consumers

6% 1% 13%

Highly Satisfied
Satisfied
Indifferent
Dissatisfied

80%

35
Whether their ISP is implementing the latest technology, sixty-two replied Yes and Eight
replied No. The Tabular representation is shown below:-

Is ISP implementing Latest Number of Mean number of Percentage of


Technology Consumers consumers consumers

YES 62 0.89 89%


NO 08 0.11 11%

Percentage of Consumers

11%

YES
NO

89%

36
Regarding the type of promotional scheme being adopted by ISP, Fourteen replied Reduced
Rental as the promotional scheme, twenty-four replied Free Hours as the promotional
scheme, twenty six replied Increased Download/Upload limit as the promotional scheme and
six replied Any Other promotional Scheme. The Tabular representation is shown below:-

Promotinal Scheme Number of Mean Percentage of


adopted by ISP Consumers number of consumers
consumers
Reduced Rental 14 0.20 20%

Free Hours 24 0.34 34%


Increased 26 0.37 37%
Download/Upload limit
Any other 06 0.09 9%

Percentaqe of Consumers

9%
20%
Reduced Rental

Free Hours

37% Increased
Download/Upload limit
Any Other
34%

Whether there are any customized changes being provided by their ISP, Forty-five of them
replied Yes and Twenty-five replied No. The Tabular representation is shown below:-

37
Is ISP providing any Number of Mean Percentage of
customized changes Consumers number of consumers
consumers
YES 45 0.64 64%
NO 25 0.36 36%

Percentage of Consumers

36%
YES
NO
64%

When asked about the Rating of the current Image of ISP, Eleven consumers rated it as
Excellent, Thirty-nine rated it as Good, Nineteen rated it as Average and one of them rated it
as Below average. The Tabular representation is shown below:-

38
Current Image of ISP Number of Mean number Percentage of
Consumers of consumers consumers
EXCELLENT 11 0.16 16%

GOOD 39 0.56 56%


AVERAGE 19 0.27 27%
BELOW AVERAGE 01 0.01 1%

Percentage of Consumers

1%
16%
27%
Excellent
Good
Average
Below Average

56%

At last, the improvements desired from various ISP’s were asked from all the Consumers.
Seventeen consumers suggested that Cost of connection should be reduced in order to
capture wider Consumer market, Nineteen Consumers suggested that with the improvement
in Speed of data transfer, the Consumers of a particular ISP will increase and according to

39
Thirty-four Consumers there should be less breakdown in connectivity so as to enhance the
market segmentation of a particular ISP. The Tabular representation is shown below:-

Type of Number of Mean number of Percentage of


Improvement Consumers consumers consumers
desired
Low Cost 17 0.24 24%
High Speed 19 0.27 27%
Better connectivity 34 0.49 49%

Percentage of Consumers

24%
Low Cost

49% High Speed

Less breakdown in
Connectivity
27%

When asked about their level of satisfaction regarding the grievance handling by their ISP,
five consumers were highly satisfied, eighteen were satisfied and seven were indifferent. The
Tabular representation is shown below:-

40
Satisfaction level Number of Mean Percentage of
regarding Grievance Consumers number of consumers
handling consumers
Highly Satisfied 05 0.17 17%

Satisfied 18 0.60 60%


Indifferent 07 0.23 23%

Percentage of Consumers

17%
23%

Highly Satisfied
Satisfied
Indifferent

60%

If their ISP was implementing the latest technology, twenty-eight consumers responded YES
and two of them responded NO. The Tabular representation is shown below:-

Is ISP implementing Number of Mean Percentage of


Latest Technology Consumers number of consumers
consumers
YES 28 0.93 93%

41
NO 02 0.07 7%

Percentage of Consumers

7%

YES
NO

93%

About the various promotional schemes being adopted by different ISP’s, according to ten
consumers Reduced Rental promotional scheme was being implemented, nine of them said
Increased download/upload limit was the promotional scheme being adopted by their ISP’s,
seven responded that Free Hours was the promotional scheme being adopted and four of
them said that it was Any Other promotional scheme except the ones listed above. The
Tabular representation is shown below:-

42
Promotinal Scheme adopted Number of Mean number Percentage of
by ISP Consumers of consumers consumers
Reduced Rental 10 0.34 34%

Free Hours 07 0.23 23%

Increased Download/Upload 09 0.30 30%


limit
Any other 04 0.13 13%

Percentage of Consumers

13%
Reduced Rental
34%
Free Hours

30% Increased
Download/Upload limit
Any Other

23%

Whether their ISP is providing any Customized changes. Twenty-five consumers responded
positively saying YES and only five of them said NO. . The Tabular representation is shown
below:-

Is ISP providing any Number of Mean Percentage of


customized changes Consumers number of consumers
consumers

43
YES 25 0.83 83%
NO 05 0.17 17%

Percentage of Consumers

17%

YES
NO

83%

When asked about the Rating the Current Image of their ISP, six of the consumers replied
Excellent, Nineteen of them replied Good and Five of them replied Average. The Tabular
representation is shown below:-

Current Image of ISP Number of Mean number of Percentage of


Consumers consumers consumers

EXCELLENT 06 0.20 20%

44
GOOD 19 0.63 63%
AVERAGE 05 0.17 17%

Percentage of Consumers

17% 20%

Excellent
Good
Average

63%

Regarding the types of improvements desired from ISP, six of the Consumers suggested that
Speed of Data Transfer should increase, Nine of them suggested that the Total Cost should be
reduced, Seven consumers suggested that there should be improvement in connectivity
whereas eight of them suggested that more emphasis of ISP should be on increasing Value
Added Benefits. The Tabular representation is shown below:-

Type of Improvement Number of Mean number of Percentage of


desired Consumers consumers consumers

45
Low Cost 09 0.30 30%
High Speed 06 0.20 20%
Better connectivity 07 0.23 23%

Value Added Benefits 08 0.27 27%

Percentage of Consumers

27%
30%
Low Cost
High Speed
Better Connectivity
Value Added Benefirs

23% 20%

FINDINGS & CONCLUSION

Till now the findings of the study of Internet Services Providers that among all the four
Network Companies Among all these four Networks, survey shows that Reliance is having
the largest market share i.e. 40, BSNL 25, Idea 20% and Vodafone 15.
Among all these Networks Reliance is the only company which offers many schemes
i.e. Cheep Call Rates local & Under Roaming, Free Internet Usage, Double Talk Time
Facility, Lowest Rate of Life Time Recharge Package etc.

46
Following data is the findings of the Survey: -
1) Majority of the respondents prefer the said connection due to cheap call rates while in
local or in roaming.

2) 80% of the respondents don’t want to change their connections to any other network
company.

3) TV Advertisement influences the most to the respondents while knowing about the
different facts of the mobile network organizations.

4) Majority of the respondents prefer the said connection due to wide network.

47
LIMITATIONS OF THE STUDY

1) The sample for the study is taken from only 20 respondents. This can act as a
constraint in the study.

2) The Area undertaken in research was very limited. But to do a complete research
a wide area is required, so the area is also a constraint of the study.

3) The time of research was short due to which many fact has been left
untouched.

4) While collecting data some of the respondents are not willing to fill the
questionnaire, so they might not fill their true behavior. This can also be a
constraint of the study.

48
SUGGESTIONS AND RECOMMENDATIONS

On the bases of survey conducted and analysis drawn, following are the some important
suggestions:

1. The ISP companies should think on the matter that in some areas there is a problem of
network coverage.

2. The companies should also ensure that the proper services must be provided to their
customer in the areas of billings as well as at customer care centers.

3. The network companies should put more & more emphasis on the different promotional
schemes like free Local & National SMS to attract the customers regarding using the
connection of their company.

4. As factors other than TV and Newspaper are considered less so companies should
use the print and electronic media for advertisement in large extent.

49

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