Business Plan

NARI EKTA MANCH

(An initiative to improve health status of the adolescent girls and

women and generate livelihood avenues in rural areas)

Contact Information

GURIYA DEVI

Add:-302, 3rd Floor, K.C.Tower, Opp.-K.F.C., Near Petrol Pump,

Kankarbagh, Main Road, Patna-800020

Mob:-9386163887, 7484952757

Email:-nariektamanch@gmail.com

Date:
Place:-
Table of Contents
Executive Summary.................................................................................................................1

Opportunity……………………...…………………………………..………………………1

Expectations .....................................................................................................................1

Objectives………………………………………………………………………………………2

Mission and Vision .........................................................................................................2

Keys to Success .................................................................................................................. 2

Start-up costs and funding ............................................................................................... 2

Opportunity ....................................................................................................................3

Problem & Solution .......................................................................................................3

Target Market .................................................................................................................3

Execution………………………………………………………………………………………4

Marketing & Sales..........................................................................................................4

Marketing Strategy…………………………………………………………………………7

Personnel Plan………………………………………………………………………………9
Executive Summary
Opportunity
Global sanitary pads market stood at Rs 18,426 million in 2016, and is projected to reach Rs
26,215.23 million by 2022, on account of growing awareness among female towards hygiene,
increasing disposable income and aggressive promotional activities. In addition, various
initiatives taken by sanitary pad manufacturers, governments and NGOs of various countries
coupled with growing promotional activities to impart education regarding the feminine
hygiene and benefits related to it to aid global sanitary pads market.

According to Indian Sanitary Pads Market By Product Type, By Sales Channel, Competition
Forecast & Opportunities,2012 , the sanitary pads is exhibiting a CAGR of 6.07%, in value terms,
during forecast period. Huge demand for reusable pads which are affordable and cost efficient
is expected to positively influence global sanitary pads market in the coming years.
Expectations
Since sanitary pads markets are growing faster day by day. We are also try to reach it
to every woman specially in the village and poor women who can’t afford it. We aspect
to sell worth Rs 1000000 and more in the next financial year i.e financial year 2019-2020.
Our long term sell goal is expected to achieve Rs 1000000 or more. We also expect it
increase 70% to 80% in the subsequent financial year i.e financial year 2020-2021.

Objectives

• To attract a minimum of 100 regular customers per day for pads

take-out and delivery, in the first year of operations;

• To offer our customers excellent services, at a reasonable price,

and provide outstanding customer experience, measured by
minimum 5 percent yearly sales growth and customer complaints
less than 1 percent.

• To generate positive cash flow from operations, and at least 10

percent net profits to sales.
 Mission and Vision

Our mission is not only running a trust, we care a lot about the health of
the women who use the product, and its environmental sustainability.
We have been educating women in urban and rural areas about the
negative impacts of unhygienic traditional methods like cloth pads.
Menstruation is now talked about more often in the media and not only
women but even men understand the importance of menstrual
hygiene,” says Tarun Bothra, CTO at Saathi Pads.

At the end of 2020 we are trying to aware every woman specially in

rural areas about sanitary pad. Most of the women are not able to
purchase pad due to our financial position. For this we will also provide
job to all that type of women that she easily earn money and purchase
sanitary pad for her safety. Because a healthy women make healthy
family and healthy society and also a healthy country.

We will also conduct camping in rural and urban area of Bihar and
Jharkhand for aware about sanitary pad to woman, that the woman and
girls procure himself.
 Start-up costs and funding

We occur upto Rs 3,000,00 in the starting faze and we will receive fund
from different person in different amount. We receive fund at dist level,
at block level, and also at survey level from different person in different
amount.

Opportunity
Problem & Solution
Problem worth Solving

India currently generates 100,000+ tons of sanitary pad waste each

year, and this despite the fact that only 20 percent of Indian women
use conventional sanitary pads. Most of the women in the rural area
are not capable to purchase sanitary pad due to her financial
condition and because of this she face various type of illness.

Our Solution

We are providing sanitary pads as well as job to that type of women

that she earn money and also capable to purchase sanitary pad for her
better use. We will also aware to women from different type of illness
who not use sanitary pad.
Target Market
Market Size & Segments

We target Bihar and Jharkhand, specially rural are of Bihar and

Jharkhand. In most of the rural area of Bihar and Jharkhand women
has poor financial condition and she not able to purchase sanitary
pad. We try to cover each and every women in rural area of Bihar and
Jharkhand who not capable to purchase sanitary pad.

Execution
Marketing & Sales

Marketing Plan
We will provide jobs many women at dist. Level, block level, and survey level. We
will give different target to all women at different level. We will also give some sample
of sanitary pad to all women for free sale. We provide pad to women for sale at cheapest
cost comparison to market price. At every level (dist, block, survey) we provide a center
head under which all sales women sales sanitary pad easily and achieve our target.

Marketing Strategy
Since our target market includes two major segments -- low- to-middle class
residents in the Local Bay area, and local businesses that are located inside or
outside the Local Bay Industrial Park -- their most important needs are service,
price, and delivery, in that order.

One of the key points of Nari Ekta Manch strategy is to focus on these target
segments that know and understand these needs, and are willing to pay a
reasonable price to have them fulfilled.

We are building our marketing infrastructure so that we can eventually reach

more customers . We focus on satisfying the needs of low-to- middle class
residents .
Personnel Plan
The personnel plan reflects the need to bolster our capabilities to match our
positioning. Nari Ekta Manch will have the following staff:

• State co-ordinator
• Dist level manager
• Block level employees
• Survey level employees

In our experience, a team of multi-skilled employees works best for our kind
of business. Working as a team is critical to our success. We recognize that
human resources are Nari Ekta Manch most valuable asset. Our personnel
strategy focuses on selecting, training, rewarding, and stimulating all
employees in order to build employee loyalty, and increase performance. Our
employees visit different areas of dist level, block level and survey level
Monday to Saturday from 10.00 am to 6.00 pm .
Our continuous improvement policy encourages all employees to continually
look for ways to keep updated with the latest technology, to improve
processes, reduce costs and save time. This approach serves the goal of
reducing costs and delivery times, and increasing the service quality and
customer satisfaction.